Webbiquity
JULY 19, 2016
Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. What is true is that search engines have improved their semantic capabilities, meaning they look for the meaning in each block of text rather than just specific phrases. That is, search engine algorithms understand that words like “car,” “motor vehicle” and “automobile” are synonyms.
Marketing Insider Group
JULY 19, 2016
NOTE: Four years ago, I wrote a post for ContentMarketingInstitute.com (CMI) called “21 Types of Content We All Crave.” It was so popular that they asked to repost it again as a “Back by Popular Demand” post. That new post went live on June 24, 2016. At the time I am writing this, that was just 17 […]. The post Content We Crave: The Untold Backstory and the Most Powerful Way to Use It appeared first on Marketing Insider Group.
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KoMarketing Associates
JULY 19, 2016
As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. However, like any profession, we’d struggle to be successful without tools. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools.
markempa
JULY 19, 2016
You may have noticed the B2B Lead Blog has a new look. Image credit: PhotoDune. That’s because it’s my personal blog again. After a stint at MECLABS (resulting from the acquisition of InTouch ) I’ve been given a great opportunity to do something new. Over the next few months, I’ll be starting a business and working on my next book, a sequel to Lead Generation for the Complex Sale.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Marketing Insider Group
JULY 19, 2016
Do you have the super powers to hear and to answer the calls for content marketing help? Lack of a clear and strategic content marketing plan can hurt your brand — be it a small business, big company or personal reputation. Hone your listening skills to help you help others and to save them from […]. The post 36 Calls For Content Marketing Help appeared first on Marketing Insider Group.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Marketing Insider Group
JULY 19, 2016
Webinars, as you likely know, are a useful tool to disseminate information, answer customer queries, and generate leads. That is, if you can get anyone to register for it. Then, if you do get people to register, there’s no guarantee that any of them will actually show up on the day of the webinar. It’s […]. The post Easy Ways to Increase Registration and Attendance for Your Webinars appeared first on Marketing Insider Group.
Lattice
JULY 19, 2016
While it may be hard to believe, Q4 is just around the corner. And since Q4 is historically the biggest quarter for most sales teams, now is the time for companies to identify any issues with their revenue funnel, and determine ways to fix those problems so Q4 is a runaway success, not a flop. But what happens if there are multiple issues with a company’s revenue funnel?
ANNUITAS
JULY 19, 2016
Marketers talk. A lot. Well, a lot of us do. But some of the best, most successful marketers I’ve known listened a lot more than they talked. I’m guessing it has something to do with the fact that 76% of B2B enterprise marketers have a content strategy but only 50% say their content aligns to buyer pain points and challenges via ANNUITAS B2B Enterprise Demand Generation Study.
markempa
JULY 19, 2016
You may have noticed the B2B Lead Blog has a new look. Image credit: PhotoDune. That’s because it’s my personal blog again. After a stint at MECLABS (resulting from the acquisition of InTouch ) I’ve been given a great opportunity to do something new. Over the next few months, I’ll launch my new company and while I work on my next book, a sequel to Lead Generation for the Complex Sale.
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Sprout Social
JULY 19, 2016
What began as a simple platform for specific college networks has grown into a hub of social activity for 1.65 billion monthly active users. Popular Facebook features like Pages, News Feed and a suite of advertising tools have made this network a must-have for marketers and advertisers. Since 2004 countless new Facebook features have been released for you to use to meet your business objectives.
Contently
JULY 19, 2016
Next time someone scoffs at the importance of content marketing, feel free to tell them they’re not just a few years behind. They’re 284 years behind. As Content Marketing Institute reports in its new infographic, “A Brief History of Content Marketing,” the oldest example of content marketing dates all the way back to 1732. That’s when Benjamin Franklin first published his annual “Poor Richard’s Almanack” to promote his printing business.
Adobe Experience Cloud Blog
JULY 19, 2016
Author: Nick Westergaard Content is king! Content rules! No one is going to tell you in this day and age that you need to create less content. In fact, according to the Content Marketing Institute and Marketing Profs, 80% of marketers across all sectors (B2B, consumer, nonprofit) are using content in some form. Of those same marketers, 74% have plans to produce even more content in the year ahead.
Contently
JULY 19, 2016
Imagine that you own an American-style family restaurant—burgers, triple deckers, chef salads, meatloaf, that sort of thing. You hire an awesome restaurant manager, Kate, who kills it. She keeps the restaurant running smoothly, the customers happy, and the health inspector at bay. She’s amazing at her job, and you don’t know what you’d do without her.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Hinge Marketing
JULY 19, 2016
Most professional services firms experience a natural ebb and flow in their business cycle. During slow times, firms focus on marketing efforts designed to attract new clients and grow the business. But when that work pays off, many firms make a common mistake: they stop marketing and pour all of their energy into doing the new client work. Once the project has been wrapped up, it’s back to marketing and drumming up the next big project.
Content Standard
JULY 19, 2016
From 1995 to 2009 the internet went from being a premium service used by less than one percent of the world to an everyday tool used by more than a quarter of the global population. The way people communicated was forever changed, businesses were transformed, and digital marketing strategy evolved from curious theory to necessary practice. But as impressive and global a shift this was, it certainly wasn’t the first time that civilization had seen such an impressive renaissance in communica
Hubspot
JULY 19, 2016
Indexing as many pages on your website as possible can be very tempting for marketers who are trying to boost their search engine authority. But, while it’s true that publishing more pages that are relevant for a particular keyword (assuming they’re also high quality) will improve your ranking for that keyword, sometimes there’s actually more value in keeping certain pages on your website out of a search engine’s index.
Vidyard
JULY 19, 2016
KITCHENER, Ontario – July 19, 2016 – Vidyard , the video intelligence platform for business, today announced that Frost & Sullivan awarded the company its 2016 North American Customer Value Leadership Award for the video analytics market. Frost & Sullivan recognized Vidyard for its video marketing and analytics technology strength, its ability to help customers gain insight and intelligence on its videos and viewers, and its innovative approach to customer success and customer experience
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
KEO Marketing
JULY 19, 2016
As internet technology continues to advance, website design companies need to stay on top of techniques that keep visitors coming to the site. The more technology and the internet changes, the more you will want to work with a website design company that is up-to-date and can help you drive traffic to your site. Put simply, web design is more than making the site look attractive.
Vidyard
JULY 19, 2016
When was the last time you thought about the difference you’re making in the lives of your customers? Not how you help their business ‘increase efficiency’ or ‘generate more revenue’, I’m talking about the real difference you make in the careers and lives of the individuals who made the painstaking decision to adopt your product or service? What was it, at a personal level, that inspired them to choose you ?
Hubspot
JULY 19, 2016
You started your own agency because you wanted a different type of lifestyle -- you wanted to build something of your own. You were sick of the lack of creativity in the work at your company, and the singular focus on margins and profits were draining your love for the industry. But running your own agency -- whether it's just you or you've hired a few or more people -- is a completely different challenge.
ActiveDEMAND
JULY 19, 2016
Web Personalization vs. Personalization If you ask marketers today if they’re using personalization, most of the time the answer is a resounding YES. This can refer to something as simple as using a contact’s name in an email, but the bottom line is personalization makes the connection and engages the user. Going even further, web personalization uses dynamic content and information about the user to contextualize the experience and build engagement.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
Hubspot
JULY 19, 2016
Marketers considering ads always ask me the same thing: “How much should I spend?”. It’s a good question -- an important question -- but it’s the wrong question. The right question is: “For every dollar I spend on ads, how much will I get back?”. If you know the answer to that question, or at least have an educated guess, it matters less how much or little you can spend.
GreenRope
JULY 19, 2016
Why We Love What We Do. How many of you out there love what you do? Waiting. Well, I do, and I cannot always say the same for many of my friends and acquaintances. So why do some people love their jobs and others just don’t? I don’t necessarily enjoy my job because of what I do, but mostly because of the company that I work for. If you were to ask any of my friends or family years ago if I’d be working in tech, each one would have shook their heads, “no” However, he
Brandfolder
JULY 19, 2016
In the early days, digital asset management (DAM) vendors were constantly peppered with one question: “How is this different from Dropbox?” While savvy marketers can answer this question standing on.
GreenRope
JULY 19, 2016
Why We Love What We Do. How many of you out there love what you do? Waiting. Well, I do, and I cannot always say the same for many of my friends and acquaintances. So why do some people love their jobs and others just don’t? I don’t necessarily enjoy my job because of what I do, but mostly because of the company that I work for. If you were to ask any of my friends or family years ago if I’d be working in tech, each one would have shook their heads, “no” However, he
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Convert
JULY 19, 2016
Content marketing is an inevitable aspect of the promotional strategy for any brand, product, service, website, or professional in any niche. The marketing team informs the target audience through top-quality pieces of content that answer the readers’ questions and encourage them to take an action the business would benefit from. Fortunately, there are great tools.
GreenRope
JULY 19, 2016
Why We Love What We Do. How many of you out there love what you do? Waiting. Well, I do, and I cannot always say the same for many of my friends and acquaintances. So why do some people love their jobs and others just don’t? I don’t necessarily enjoy my job because of what I do, but mostly because of the company that I work for. If you were to ask any of my friends or family years ago if I’d be working in tech, each one would have shook their heads, “no” However, he
LeanData
JULY 19, 2016
Let’s just say that having a messy room was not an option when I was growing up. I was raised in a house where being organized mattered. That even applied to chores. And that philosophy has carried over to my job as a sales operations specialist. I’m always looking for ways to keep our Salesforce instance organized. I want the highest quality data possible, and that means making sure all the relevant information is in its proper place.
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