Tue.Jul 19, 2016

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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. What is true is that search engines have improved their semantic capabilities, meaning they look for the meaning in each block of text rather than just specific phrases. That is, search engine algorithms understand that words like “car,” “motor vehicle” and “automobile” are synonyms.

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20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. However, like any profession, we’d struggle to be successful without tools. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools.

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Content We Crave: The Untold Backstory and the Most Powerful Way to Use It

Marketing Insider Group

NOTE: Four years ago, I wrote a post for ContentMarketingInstitute.com (CMI) called “21 Types of Content We All Crave.” It was so popular that they asked to repost it again as a “Back by Popular Demand” post. That new post went live on June 24, 2016. At the time I am writing this, that was just 17 […]. The post Content We Crave: The Untold Backstory and the Most Powerful Way to Use It appeared first on Marketing Insider Group.

Content 142
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New Chapter for the B2B Lead Blog

markempa

You may have noticed the B2B Lead Blog has a new look. Image credit: PhotoDune. That’s because it’s my personal blog again. After a stint at MECLABS (resulting from the acquisition of InTouch ) I’ve been given a great opportunity to do something new. Over the next few months, I’ll be starting a business and working on my next book, a sequel to Lead Generation for the Complex Sale.

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4 Simple Decisions to Unlock Your Post-Cookie Targeting Strategy

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

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If you post it will they come?

Biznology

I work harder promoting my online content than I do writing the posts themselves. And so does everyone else, including mainstream media. If you build it, they won’t come unless you get the party started yourself. Not even revolutions just happen. Everything requires a vanguard of the proletariat , a catalyst , a shove , a newsie , a royal entrance fanfare , even the King !

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The (Almost) Lost Art of Listening in Demand Generation

ANNUITAS

Marketers talk. A lot. Well, a lot of us do. But some of the best, most successful marketers I’ve known listened a lot more than they talked. I’m guessing it has something to do with the fact that 76% of B2B enterprise marketers have a content strategy but only 50% say their content aligns to buyer pain points and challenges via ANNUITAS B2B Enterprise Demand Generation Study.

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B2B Lead Blog Starts a New chapter

markempa

You may have noticed the B2B Lead Blog has a new look. Image credit: PhotoDune. That’s because it’s my personal blog again. After a stint at MECLABS (resulting from the acquisition of InTouch ) I’ve been given a great opportunity to do something new. Over the next few months, I’ll launch my new company and while I work on my next book, a sequel to Lead Generation for the Complex Sale.

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36 Calls For Content Marketing Help

Marketing Insider Group

Do you have the super powers to hear and to answer the calls for content marketing help? Lack of a clear and strategic content marketing plan can hurt your brand — be it a small business, big company or personal reputation. Hone your listening skills to help you help others and to save them from […]. The post 36 Calls For Content Marketing Help appeared first on Marketing Insider Group.

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Infographic: The History of Content Marketing

Contently

Next time someone scoffs at the importance of content marketing, feel free to tell them they’re not just a few years behind. They’re 284 years behind. As Content Marketing Institute reports in its new infographic, “A Brief History of Content Marketing,” the oldest example of content marketing dates all the way back to 1732. That’s when Benjamin Franklin first published his annual “Poor Richard’s Almanack” to promote his printing business.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Easy Ways to Increase Registration and Attendance for Your Webinars

Marketing Insider Group

Webinars, as you likely know, are a useful tool to disseminate information, answer customer queries, and generate leads. That is, if you can get anyone to register for it. Then, if you do get people to register, there’s no guarantee that any of them will actually show up on the day of the webinar. It’s […]. The post Easy Ways to Increase Registration and Attendance for Your Webinars appeared first on Marketing Insider Group.

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6 Facebook Features Marketers Overlook

Sprout Social

What began as a simple platform for specific college networks has grown into a hub of social activity for 1.65 billion monthly active users. Popular Facebook features like Pages, News Feed and a suite of advertising tools have made this network a must-have for marketers and advertisers. Since 2004 countless new Facebook features have been released for you to use to meet your business objectives.

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6 Brand Value Strategies to Promote Your Firm

Hinge Marketing

Most professional services firms experience a natural ebb and flow in their business cycle. During slow times, firms focus on marketing efforts designed to attract new clients and grow the business. But when that work pays off, many firms make a common mistake: they stop marketing and pour all of their energy into doing the new client work. Once the project has been wrapped up, it’s back to marketing and drumming up the next big project.

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Frost & Sullivan Honors Vidyard with Customer Value Leadership Award

Vidyard

KITCHENER, Ontario – July 19, 2016 – Vidyard , the video intelligence platform for business, today announced that Frost & Sullivan awarded the company its 2016 North American Customer Value Leadership Award for the video analytics market. Frost & Sullivan recognized Vidyard for its video marketing and analytics technology strength, its ability to help customers gain insight and intelligence on its videos and viewers, and its innovative approach to customer success and customer experience

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Ink and Bytes: Using Print in Your Digital Marketing Strategy

Content Standard

From 1995 to 2009 the internet went from being a premium service used by less than one percent of the world to an everyday tool used by more than a quarter of the global population. The way people communicated was forever changed, businesses were transformed, and digital marketing strategy evolved from curious theory to necessary practice. But as impressive and global a shift this was, it certainly wasn’t the first time that civilization had seen such an impressive renaissance in communica

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Getting to the Heart of Customer Value and Sharing the Right Stories

Vidyard

When was the last time you thought about the difference you’re making in the lives of your customers? Not how you help their business ‘increase efficiency’ or ‘generate more revenue’, I’m talking about the real difference you make in the careers and lives of the individuals who made the painstaking decision to adopt your product or service? What was it, at a personal level, that inspired them to choose you ?

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Key Traits of a Great Website Design Company

KEO Marketing

As internet technology continues to advance, website design companies need to stay on top of techniques that keep visitors coming to the site. The more technology and the internet changes, the more you will want to work with a website design company that is up-to-date and can help you drive traffic to your site. Put simply, web design is more than making the site look attractive.

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5 Costly Mistakes New Agency Owners Make

Hubspot

You started your own agency because you wanted a different type of lifestyle -- you wanted to build something of your own. You were sick of the lack of creativity in the work at your company, and the singular focus on margins and profits were draining your love for the industry. But running your own agency -- whether it's just you or you've hired a few or more people -- is a completely different challenge.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Web Personalization vs. Personalization

ActiveDEMAND

Web Personalization vs. Personalization If you ask marketers today if they’re using personalization, most of the time the answer is a resounding YES. This can refer to something as simple as using a contact’s name in an email, but the bottom line is personalization makes the connection and engages the user. Going even further, web personalization uses dynamic content and information about the user to contextualize the experience and build engagement.

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Are Ads Worth the Investment? [Free ROI Calculator]

Hubspot

Marketers considering ads always ask me the same thing: “How much should I spend?”. It’s a good question -- an important question -- but it’s the wrong question. The right question is: “For every dollar I spend on ads, how much will I get back?”. If you know the answer to that question, or at least have an educated guess, it matters less how much or little you can spend.

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Why we love our jobs. Do you love your job?

GreenRope

Why We Love What We Do. How many of you out there love what you do? Waiting. Well, I do, and I cannot always say the same for many of my friends and acquaintances. So why do some people love their jobs and others just don’t? I don’t necessarily enjoy my job because of what I do, but mostly because of the company that I work for. If you were to ask any of my friends or family years ago if I’d be working in tech, each one would have shook their heads, “no” However, he

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The Truth About Cloud Storage vs. DAM

Brandfolder

In the early days, digital asset management (DAM) vendors were constantly peppered with one question: “How is this different from Dropbox?” While savvy marketers can answer this question standing on.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Why we love our jobs. Do you love your job?

GreenRope

Why We Love What We Do. How many of you out there love what you do? Waiting. Well, I do, and I cannot always say the same for many of my friends and acquaintances. So why do some people love their jobs and others just don’t? I don’t necessarily enjoy my job because of what I do, but mostly because of the company that I work for. If you were to ask any of my friends or family years ago if I’d be working in tech, each one would have shook their heads, “no” However, he

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10 Effective Tools To Create Converting Content

Convert

Content marketing is an inevitable aspect of the promotional strategy for any brand, product, service, website, or professional in any niche. The marketing team informs the target audience through top-quality pieces of content that answer the readers’ questions and encourage them to take an action the business would benefit from. Fortunately, there are great tools.

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Why we love our jobs. Do you love your job?

GreenRope

Why We Love What We Do. How many of you out there love what you do? Waiting. Well, I do, and I cannot always say the same for many of my friends and acquaintances. So why do some people love their jobs and others just don’t? I don’t necessarily enjoy my job because of what I do, but mostly because of the company that I work for. If you were to ask any of my friends or family years ago if I’d be working in tech, each one would have shook their heads, “no” However, he

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Ensuring Data Quality with Validation Rules

LeanData

Let’s just say that having a messy room was not an option when I was growing up. I was raised in a house where being organized mattered. That even applied to chores. And that philosophy has carried over to my job as a sales operations specialist. I’m always looking for ways to keep our Salesforce instance organized. I want the highest quality data possible, and that means making sure all the relevant information is in its proper place.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Why we love our jobs. Do you love your job?

GreenRope

Why We Love What We Do. How many of you out there love what you do? Waiting. Well, I do, and I cannot always say the same for many of my friends and acquaintances. So why do some people love their jobs and others just don’t? I don’t necessarily enjoy my job because of what I do, but mostly because of the company that I work for. If you were to ask any of my friends or family years ago if I’d be working in tech, each one would have shook their heads, “no” However, he

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Ensuring Data Quality with Validation Rules

LeanData

Let’s just say that having a messy room was not an option when I was growing up. I was raised in a house where being organized mattered. That even applied to chores. And that philosophy has carried over to my job as a sales operations specialist. I’m always looking for ways to keep our Salesforce instance organized. I want the highest quality data possible, and that means making sure all the relevant information is in its proper place.

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Why we love our jobs. Do you love your job?

GreenRope

Why We Love What We Do. How many of you out there love what you do? Waiting. Well, I do, and I cannot always say the same for many of my friends and acquaintances. So why do some people love their jobs and others just don’t? I don’t necessarily enjoy my job because of what I do, but mostly because of the company that I work for. If you were to ask any of my friends or family years ago if I’d be working in tech, each one would have shook their heads, “no” However, he