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IAB Podcast Upfront highlights rebounding audiences and increased innovation

Martech

billion by 2026. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.” This is all leading to a complex and challenging environment for brands to navigate, especially in a channel where brand safety tools have been in the infancy stage.” Podcasts are projected to reach $2.6 Monthly U.S.

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3 ways to boost digital marketing ROI while reducing carbon footprint

Martech

Fortunately, the number of tools and amount of research for carbon footprint reporting is increasing. The Bilan Carbone method is just one tool a digital business can utilize to measure digital footprints. You may want to use a centralized creative analytics suite that leverages AI and machine learning tools to do this at scale.

ROI 125
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Corporate Traveler Transforms its Business with Vidyard and Salesforce

Vidyard

trillion in new business revenue by 2026. in gains for every $1 Salesforce makes by 2026. Vidyard helps any business professional create and share custom videos to deliver their message in a more personal and impactful way through its free and pro tools. Salesforce and others are among the trademarks of salesforce.com, inc. *??IDC

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Elevate B2B Marketing News Weekly Roundup: Marketing Budgets Climb, Threads EU Rollout, & Brands Going Acoustic on AI

Top Rank Marketing

marketing technology tools, as 70 percent of marketing and media decision-makers have said that they are under greater organizational pressure to establish and maintain their brand presence, according to new survey data of interest to B2B marketers. Marketing Dive Is Marketing Becoming More Complex? service providers, manage 14.6

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The latest AI-powered martech products, platforms and additions

Martech

20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner. The website will have relevant content, images, layout, and be optimized with an SEO metrics tool, app integration features, multilingual support for global enterprises and social media integration. Get MarTech!

Godaddy 98
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How to Learn Social Media Without Getting Scammed

Contently

billion market globally by 2026, while the whole of digital marketing will be worth around ten times more. billion market globally by 2026, while the whole of digital marketing will be worth around ten times more. “We Almost half the planet’s population uses social media. Social media management will be a $41.6

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Demystifying Content Syndication ROI: A Guide for B2B Leaders

Only B2B

This guide will equip you with the tools to: Calculate your content syndication ROI. According to Statista, it would increase to $107 billion in 2026.- Content syndication tools like social media marketing, email campaigns, and analytics platforms all play a role. Understand the costs involved. Track key metrics for success.

ROI 71