IAB Podcast Upfront highlights rebounding audiences and increased innovation
Martech
MAY 10, 2024
billion by 2026. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.” This is all leading to a complex and challenging environment for brands to navigate, especially in a channel where brand safety tools have been in the infancy stage.” Podcasts are projected to reach $2.6 Monthly U.S.
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