Martech

DECEMBER 11, 2023

In the second part of this two-part feature, Jade Bunke discusses triggering the right customer behaviors, the differences between emotions and feelings and how to future-proof your brand strategy. Specifically, you need your brand to trigger behaviors that help you get closer to achieving your goal. The first part is here.

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Ad Building Branding Brand Identity Tips 123

Martech

DECEMBER 14, 2023

Now, here are this week’s releases, upgrades and features: Dstillery’s Audience Brief Genius matches advertisers’ audience briefs with the best audiences from Dstillery’s taxonomy using OpenAI’s technology. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. In your inbox.

Marketing AI 105

Marketing AI Advertising Agencies Paid Search Agency API 105

Martech

SEPTEMBER 21, 2023

The Gartner Hype Cycle And now, this week’s AI-powered martech products, features, releases and related news: Microsoft is adding two new AI-powered marketing features. Compare & Decide Ads, coming in early 2024, is a conversational ad format designed specifically for Bing Chat. Dig deeper: What does the future hold for genAI?

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Marketing AI Digital Asset Management Enterprise Management Gartner 116

Meerkat Marketing

DECEMBER 28, 2023

As we enter 2024, the marketing realm continues to undergo transformative shifts guided by technological innovations, shifting consumer behaviours, and dynamic market forces. Unsurprisingly, the AI journey in marketing will continue to grow in 2024. AI brings forth numerous possibilities, but it’s not a standalone force.

Trends 80

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Martech

DECEMBER 7, 2023

Put them together and you get some nerve-wracking brand safety issues. Now, this week’s AI-powered martech releases: Yahoo Advertising’s Yahoo Blueprint is a central AI suite for optimizing campaign performance. Memory stores, organizes and processes information efficiently for consistent brand messaging. In your inbox.

Marketing AI 113

Marketing AI Multi-Channel Customer Satisfaction FAQ 113

illumin

JANUARY 9, 2024

Lower-funnel activities like this are important for engaging customers throughout their buying journey and in retaining brand interest after a purchase has been made. Retail media’s future in 2024 While retail media is a relatively new marketing channel for larger advertisers and agencies, it’s a medium they quickly adopted in 2023.

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. Efficiency, Efficiency, Efficiency B2B brands are strategically optimizing their operational processes, with a sharp focus on minimizing manual efforts and amplifying overall productivity.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

SocialPilot

DECEMBER 6, 2023

One of the best personal branding examples that I see happening everyday is, when one of my room mates asks me if I’ve seen their iPhone or if we have any band-aids. Not all phones are iPhones and not all bandages are Band-Aids but these brands have become so popular that they’ve overtaken the noun, how crazy is that?

Personalization 89

Personalization Branding Brand Identity Tips 89

ClearVoice

SEPTEMBER 22, 2023

4 Leading Legal Content Ideas for 2024 Consider incorporating these legal content ideas into your 2024 content strategy to step up your marketing game. Legal podcasts make knowledge acquisition and sharing much more convenient for your audience, all while establishing your brand as a thought leader.

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Rules Storytelling Content Distribution 91

Top Rank Marketing

JANUARY 12, 2024

MarketingCharts 3 ideas for B2B marketers entering 2024 [LinkedIn Benchmark] Chief marketing officers have faced increasing pressure to directly drive business growth, while 84 percent of marketing professionals have indicated AI technology will augment their work, and Fast Company recently took a closer look.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

NetLine

APRIL 11, 2024

Introducing NetLine’s 2024 State of B2B Content Consumption and Demand Report For years, NetLine has taken the line that we let the data speak for itself. The 2024 report dives deep into the behaviors of B2B professionals, backed by an unprecedented analysis of the consumption of more than 45,000 individual content assets from the past year.

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Top of Funnel Marketing Report Intent B2B Marketing 52

Litmus

DECEMBER 18, 2023

The Litmus Team divided and conquered a fair amount of conferences this year ( including our own ) and did a round-up of our favorite takeaways and how to incorporate them into your 2024 email marketing strategy. We can only assume 2024 will be nuclear!) AI is extraordinary, but how do we use it for email? What worked and what didn’t?

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Conference CAN-SPAM Ideal Customer Profiles Email Marketing 72

Madison Logic

MARCH 21, 2024

Based entirely on employee feedback, the award recognizes the most dynamic and supportive companies to work for in the United States. Based entirely on employee feedback, the award recognizes the most dynamic and supportive companies to work for in the United States. The best way to have satisfied customers is to start with a satisfied team.

Account Based Marketing 52

Account Based Marketing Multi-Channel ABM Sales Cycle 52

DAGMAR Marketing

MARCH 12, 2024

Every year, HubSpot releases a State of Marketing Report, which shares several helpful new industry trends and insights to help your business thrive all year. 75.78% of consumers have used social media to search for or discover new products and brands. By Q3 of 2024, it aims to completely eliminate its use of third-party cookies 100%.

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

Top Rank Marketing

DECEMBER 22, 2023

marketing technology tools, as 70 percent of marketing and media decision-makers have said that they are under greater organizational pressure to establish and maintain their brand presence, according to new survey data of interest to B2B marketers. Harvard Business Review “Brand promises are about the brand.

Marketing AI 79

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

SocialPilot

JANUARY 15, 2024

Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. According to Statista, the amount spent on video marketing will reach $92.253 billion in 2024. In 2024, video content will make up for 82% of the internet traffic. Common Video Marketing Statistics 1.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Trade Press Services

JANUARY 2, 2024

Moving into 2024, many marketing teams are reviewing, revising and optimizing their marketing plans for the new year. With more than 930 million members, it makes sense that 96 percent of B2B marketers use LinkedIn for social marketing and B2B brand communications. Change is not only a constant but is also a strategic imperative.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Martech

MARCH 27, 2024

The gaming industry saw a lot of disruption over the last year, including the consolidation of major publishers, layoffs and canceled game releases. The video game industry has known this for years, but some brands are still learning how to connect with these very engaged consumers. billion in 2024 to $11.5 Brand safety.

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Advertising Agencies Planning Mobile Advertising Budget Programs 111

SalesIntel

APRIL 17, 2024

Understand the Customer Journey Figure out how your customers interact with your brand. It provides ways to address customer needs and identify friction points during crucial moments of their experience with your brand. The post The 2024 B2B Email Marketing Automation Guidebook appeared first on SalesIntel.

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Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Martech

APRIL 5, 2024

Chase’s advantage is transactional first-party data, which allows brands and agencies to target based on purchase history. Our deep understanding of consumer spending across categories has driven us to reimagine what retail media networks can offer,” said Rich Muhlstock, President of Chase Media Solutions, in a release.

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Advertising Agencies Media Verticals Paid Search Agency 114

Top Rank Marketing

DECEMBER 15, 2023

MarketingCharts The Top Priority of B2B Go-to-Market Leaders in 2024 52 percent of go-to-market leaders have said that better alignment between marketing, sales, and customer success was their top priority for 2024, with 43 percent prioritizing customer experiences and engagement, while 39 percent pointed to boosting brand awareness and the same number (..)

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Martech

APRIL 25, 2024

digital video ad spend is expected to hit $63 billion in 2024, a 16% increase from the previous year, according to projections from IAB’s “2024 Digital Ad Spend & Strategy Report.” 2024 is projected to be the first year where more spend is committed to digital video than linear TV. Why we care. billion, up 12% YoY.

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Spending Paid Search Agency Top of Funnel Cable 58

Top Rank Marketing

JANUARY 5, 2024

[Survey] 90 percent of B2B marketers have said that their roles have become increasingly complex, while 62 percent of marketing leaders have indicated a change from sales-owned to marketing-owned customer relationships — two of numerous findings of interest to B2B marketers contained in newly-published survey data.

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

Martech

APRIL 22, 2024

According to a release from Webflow, the acquisition is a step toward the company’s vision of creating a Website Experience Platform (WXP). A WXP, as envisioned by Webflow, would make it easier for marketers and designers to create on-brand, professional websites with personalized, engaging experiences.

Acquisitions 109

Acquisitions Personalization Work Management CMS Development 109

Top Rank Marketing

DECEMBER 8, 2023

MediaPost Optimism for 2024 With 61% of Marketers Expecting Business to be Better [WARC Report] 2024 is set to see global marketing investments top the $1 trillion mark for the first time, with that investment growing by some 8.2 Social Media Today Is Video Content Being Created for All Stages of the Buyer’s Journey?

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Top Rank Marketing

NOVEMBER 3, 2023

What Makes B2B Tech Buyers Distrust Brands? percent rise, continuing a rebound from previous months of declining ad revenue, with digital faring better than traditional formats, according to newly-released report data. MediaPost Pew Research: Brands Not Targeting Gen X Are ‘Leaving Major Revenue On The Table.’

Trust Marketing 109

Trust Marketing B2B Marketing Linkedin Advertising Agencies 109

Webbiquity

DECEMBER 19, 2023

Drumroll please… #10: How to Integrate ChatGPT With Your CRM Software The buzz around ChatGPT has grown rapidly since its release in November 2022. Yet too many marketers and brands go about social media marketing the wrong way. Onward and upward to a happy and prosperous 2024! Alright, now the list.

Paid Search Agency 180

Paid Search Agency B2B Marketing Screencast Planning 180

Martech

APRIL 9, 2024

Here’s the scoop on our latest releases and updates — and what they can do for your business. Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. Watch the free demo Originally published on Salesforce.com on January 16, 2024.

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Paid Search Agency Features Personalization Ads 113

BDB

MARCH 26, 2024

From how to start using AI and the latest metaverse advancements to the way the B2B buyer journey has evolved, here are our key takeaways from Martechopia 2024. With big hardware releases from giants like Apple and Meta, the metaverse could be experiencing a resurgence in interest.

Marketing AI 26

Marketing AI Top of Funnel B2B Marketing Marketing Automation Services 26

Top Rank Marketing

NOVEMBER 24, 2023

ANA “B2B brands are all drowning in a sea of sameness. Every brand is blue, every brand is saying the same things in the same way. The post Elevate B2B Marketing News Weekly Roundup: B2B Performance Branding, Rising MarTech Spend, & Meta’s New AI Tools appeared first on B2B Marketing Blog - TopRank®.

B2B Marketing 92

B2B Marketing Budget Programs Spending B2B 92

SocialPilot

FEBRUARY 29, 2024

Social media is indeed a powerful tool to achieve various marketing objectives like reaching a wider audience, increasing brand awareness, fostering customer engagement, and cost-effectively generating leads. Step 7: Test it on Clients and Collect Feedback Finally, it’s time to release your pricing. Phew, that’s a lot.

Enterprise Management 52

Enterprise Management Work Management Social Media Marketing Management 52

Martech

APRIL 9, 2024

Google has repeatedly delayed the complete deprecation of third-party cookies, although at the beginning of 2024 it did roll out the option to opt out to some 1% of Chrome users worldwide. Brands, agencies, and publishers are planning to grow their first party data-sets at a rate almost double two years ago (71% vs. 41%).

Privacy 114

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 114

DAGMAR Marketing

APRIL 5, 2024

However, as the search engine giant continues to release an array of products and tools designed to boost productivity, it’s also earning a reputation for its innovative new tools. Here are six Google products and tools you should consider trying in 2024. For years, Google has been a global market leader in search engines.

Budget Programs 52

Budget Programs Google Tools Marketing Analytics Tools 52

Top Rank Marketing

SEPTEMBER 7, 2023

For over 22 years TopRank Marketing has provided integrated content marketing solutions to an impressive group of B2B brands including Adobe, LinkedIn, Dell and one of the biggest telecommunications brands in the world. The market is too dynamic for us to stay stagnant.

Paid Search Agency 119

Paid Search Agency B2B Thought Leadership Advertising Agencies Planning 119

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. Key trends for 2024 Of the many macro-trends identified by Winterberry, here are the ones that caught my attention: Connected commerce will accelerate.

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Trends Work Management Marketing Management Advertising Agencies 114

Top Rank Marketing

AUGUST 18, 2023

percent figure from the same period in 2022, while 2024 has been forecast as the year when B2B events will experience a full recover, according to newly-published report data. percent during November to 13 percent, according to recently-released data. percent during November to 13 percent, according to recently-released data.

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B2B Marketing Linkedin B2B Social Marketing 90