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Webflow adds AI-driven personalization with Intellimize acquisition

Martech

According to a release from Webflow, the acquisition is a step toward the company’s vision of creating a Website Experience Platform (WXP). Webflow’s own 2024 State of the Website report found 60% of marketing leaders feel their current web stack is missing the mark. Terms of the deal were not disclosed.

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Webinar: AI-forward marketing in 2024

Martech

AI will play a pivotal role in sculpting the future of customer acquisition, but it is still an uncharted realm of strategies and tactics. You’ll learn: AI-forward approach for 2024 : Discover why marketers are enthusiastically adopting AI solutions to boost productivity, unlock new insight, and supercharge campaign performance.

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ANNUITAS Predicts – How Go-to-market Will Transform in 2024

ANNUITAS

2023 was a pivotal year, and ANNUITAS expects much to change in 2024. 2 – This also speaks to the need to get more serious about offline engagement channels – perhaps leading to a unique ‘arbitrage moment’ for field marketing in 2024. How will this change in 2024? This has made for a challenging 2023.

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Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (APAC)

Thinkers360

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). com The post Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (APAC) first appeared on Thinkers360. Congratulations to all who participated!

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Top 50 Global Thought Leaders and Influencers on Retail 2024

Thinkers360

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Retail for 2024. com The post Top 50 Global Thought Leaders and Influencers on Retail 2024 first appeared on Thinkers360. Congratulations to all our Retail influencers who participated!

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From efficacy to efficiency: 2024’s B2B marketing revolution

Martech

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. Is 2024 about doing more of the same? 2024 is the year to consider a different route — not just fine-tuning efficiency but aiming for a significant leap in effectiveness. Get MarTech!