Webflow adds AI-driven personalization with Intellimize acquisition
Martech
APRIL 22, 2024
According to a release from Webflow, the acquisition is a step toward the company’s vision of creating a Website Experience Platform (WXP). Webflow’s own 2024 State of the Website report found 60% of marketing leaders feel their current web stack is missing the mark. Terms of the deal were not disclosed.
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