Brightedge

NOVEMBER 23, 2021

In mid-November we hosted a webinar reflecting on the search-related events of 2021 and looked ahead to what changes may come to search engines in 2022. During the live event, we asked our 750+ attendees about their experiences and perspectives on 2021 along with their plans for 2022. Check out a recording of the webinar.

Webinar Metrics 59

Webinar Metrics SEO SERP Tagging 59

Brightedge

NOVEMBER 19, 2021

In mid-November we hosted a webinar reflecting on the search-related events of 2021 and looked ahead to what changes may come to search engines in 2022. During the live event, we asked our 750+ attendees about their experiences and perspectives on 2021 along with their plans for 2022. Check out a recording of the webinar.

Webinar Metrics 52

Webinar Metrics SEO SERP Tagging 52

Top Rank Marketing

MARCH 27, 2024

As with many recent updates, this one is designed to surface genuinely helpful results that align with search intent. Each one has caused a shakeup in rankings — brands that enjoyed unassailable top spots lost positions, and new, more relevant content rose up the search engine results page (SERP). The March update is no different.

Marketing AI 87

Marketing AI Google Lead Scoring Lead Ranking 87

Hubspot

DECEMBER 22, 2020

Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. It's important to understand the intent behind search terms, because you want to avoid keyword traps. You need to study the search results closely if you want to master the art of understanding keyword intent.

PPC 101

PPC Work Management SEO Top of Funnel 101

seo.co

MAY 10, 2021

If so, check out this list of 31 white hat SEO hacks for 2021. However, in 2021 and beyond only quality content will rank high. It’s not easy to fool a search engine algorithm in 2021. Local business listings are essential in 2021 and beyond. Impeccable quality content creation. Content has always been king.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

KoMarketing Associates

JANUARY 19, 2022

SEMRush is the workhorse of my SEO toolbox — I use it on a daily basis for position tracking, monitoring changes in SERPs and competitive research. MarTech Tools That Drive Intent Data. There are many intent data platforms and tools out there, check out this list for more information on a few. Intent data.

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Work Management Marketing Management Marketing Automation Services B2B Marketing 248

nDash

MARCH 25, 2021

From 2020 to 2021, you’ve likely seen enormous changes in the global business world and possibly your own organization. Read on to learn the SEO priorities you should focus on in 2021 and beyond. Search intent should be the bedrock of your SEO strategy. Optimizing for it should be a front-and-center goal.

SEO 52

SEO PageRank Mobile Marketing Intent 52

Martech

NOVEMBER 30, 2021

Instead, put yourself in the users’ shoes and focus on intent – for example, a user searching for “Nike Sneakers” doesn’t need a 500-word history of the brand, rather a category page with size, color, and price filters to meet their needs. 2021 has been a challenging year for many of us. The post Lost SEO traffic in 2021?

Traffic 108

Traffic SEO Mobile Advertising CAN-SPAM 108

Hubspot

NOVEMBER 5, 2020

So if you’re looking to use surround sound in 2021, the two of us (that’s Irina Nica and Alex Birkett ) thought we’d end this short series with a handful of resources: the formula HubSpot uses to measure progress, our proprietary surround sound tracker (aka the SERP Tracker), and a sample of results to hopefully inspire your own endeavor.

SERP 80

SERP Marketing Automation Services Work Management Lead Scoring 80

Conductor

MARCH 29, 2022

Comparing the year-over-year (YoY) change from February 2020 to 2021, we see a significant increase of 39% in organic traffic. We also found significant dips in search traffic between November and December in both 2020 and 2021. After the omicron surge in late 2021, states across the U.S. But has this held up?

eCommerce 115

eCommerce Paid Content Features Trends 115

Convert

FEBRUARY 7, 2023

And Microsoft, Google’s closest rival in search business, has invested billions into ChatGPT with intentions to feature it inside Bing. This can take attention from Google Search and prevent users from clicking on ads in the SERPs — Google’s biggest revenue generator. billion (estimated from 2022 earnings ).

Google 89

Google SERP Paid Search Agency Search Engine Marketing 89

Content Standard

MARCH 9, 2022

As Google’s algorithm changes, so do the strategies of SEOs, content creators, and marketers vying for the precious digital real estate that comprises its SERPs. As our VP of Professional Services, Heather Pidgeon, said, “Brands need to get beyond keywords and focus on understanding and analyzing audience intent.

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Lead Ranking SERP Content CAN-SPAM 131

Marketing Insider Group

JULY 7, 2021

SEO teams do things like keyword research, SERP rankings management, optimizing new and old content to drive traffic, and website analysis. Think of it this way — SEO teams could craft website content with all of the SEO bells and whistles with the sole intent of getting a high ranking on Google. What exactly do we mean?

PR 324

PR SEO Lead Scoring Lead Ranking 324

Hubspot

OCTOBER 13, 2020

If you’re using Ahrefs, look for Keyword ideas by search volume to expand your list: Product-exploration keywords are typically the highest intent and highest converting, but you can also expand your selection to “ product-led content. Understand your brand’s current visibility on the SERPs.

SERP 60

SERP Lead Scoring Lead Ranking Enterprise Management 60

Brightedge

NOVEMBER 17, 2021

In mid-October 2021, Google began gradually rolling out continuous scrolling for mobile search results for English-language searches in the U.S. At a minimum, by removing the inherent bias in presenting results in a paginated format, users will likely focus more on the perceived quality of the result vs. its position on the SERP.

Google 85

Google SEO SERP CTR 85

Scoop.it

JANUARY 4, 2022

In this article, we’ll shed light on the vital role of SEO in digital marketing 2021 and why all your effort to boost SEO will definitely pay off. Content related to search queries get higher chances to show up on SERPs, driving organic traffic and increase your site visibility. 2021’s SEO industry updates. Loading experience.

SEO 52

SEO SERP Lead Scoring Lead Ranking 52

Marketing Insider Group

DECEMBER 20, 2021

In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful. Most importantly, they make your overall content strategy more intentional by giving you a holistic view of your entire content library. Improve SERP rankings for certain topics.

Lead Scoring 342

Lead Scoring Lead Ranking Marketing Analytics Tools Content 342

DAGMAR Marketing

MAY 11, 2021

Everything you need to know about Core Web Vitals and SEO in 2021. Starting in May 2021, Google’s algorithm will be updated to include Core Web Vitals, which will now consider page experience as a ranking factor. 2021 has been filled with surprises, and now your website’s performance doesn’t have to be one of them. Conclusion.

Google 111

Google Mobile Advertising Classified Ads CAN-SPAM 111

Kevin Indig

SEPTEMBER 26, 2023

Discover & filter data: Keyword Intent, Buying Journey, SERP Type, and Brand/Non-brand Keyword insights based on users' goals & objectives. Before we jump in, a few caveats: The pandemic years heavily skewed the numbers - some years (2021, 2022) were strong, while others (2020, 2023) were soft.

SEO 52

SEO Verticals Terms and Conditions Keywords 52

Unbounce

JUNE 15, 2023

What happens if or when today’s search engine results page (SERP) goes away? With the merger of AI and search engines, the race to hit the top of Google’s page-one SERP could be a thing of the past. of ChatGPT, for example, is only trained on data up to 2021.) How do we—as marketers—get that organic juice back? Let us pray.

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Marketing AI Paid Content Traffic Organization 98

Moz

MARCH 2, 2021

We all know that tactics that worked in 2020 won’t necessarily move the needle in 2021 as Core Web Vitals (CWV) and other signals shuffle to the front. The idea of analyzing thousands of local SERPs sounded like too much fun to pass up. Who are banks actually competing against in the SERPs? Is it primarily other banks?

Lead Scoring 56

Lead Scoring Lead Ranking Stats SERP 56

ClearVoice

JUNE 2, 2023

Think about not just keywords but user search intent. This is due to lower SERP competition. “DuckDuckGo had an estimated 70-100 million users as of June 2021. As with any of the search engines, you want to make sure your content that comes up in search is relevant to what users are searching for.

Privacy 64

Privacy Cross-Selling SEO CAN-SPAM 64

seo.co

JUNE 4, 2021

In the end, those websites link to one another, but with specific purpose and intention. If you want your site to rank in the SERPs, you can’t get around building backlinks, but you can save money by building a link wheel. Do Link Wheels Still Work for SEO in 2021? Link wheels can be a legitimate, strategic, long-term strategy.

Work Management 75

Work Management SEO Lead Scoring Lead Ranking 75

Kevin Indig

MARCH 28, 2023

Kevin Indig • 4 min read What is User Intent? How to optimize for it like a pro User Intent has become one of the most important concepts in modern SEO. Kevin Indig • 11 min read Solving Fragmented User Intent Fragmented User Intent describes keywords that serve several intents.

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

Brightedge

MARCH 31, 2022

It’s a tried-and-true hook for generating interest, and could not be farther from the truth with 74% of companies investing in SEO in 2021. Sometimes, publishing long-form content is the best way of catering to searcher intent. The phrase “SEO is dead” is one of the most overused clickbait headlines in the industry.

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

Optinmonster

APRIL 23, 2020

In SEO, ranking refers to your content’s position on the search engine results pages (SERPs). Once your page lands on the SERP, though, you have to rely on your page titles and meta descriptions to get searchers to click your link and visit your site. Optimize your page for searcher intent (which we’ll cover later).

Lead Scoring 140

Lead Scoring Lead Ranking SEO Keywords 140

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. These ad formats rely on short, impactful copy that sends the right message and captures user intent. In July 2021, a study found that 49.71

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Convert

DECEMBER 15, 2020

What’s changing for 2021? Here are a few digital content marketing tactics to adopt in 2021 and beyond: 1. While some marketers would tell you to always select and use your keywords, smarter marketers would also suggest identifying search intent behind each keyword. Stop Stressing Over Keywords.

Marketing Strategy 145

Marketing Strategy Marketing & Strategy SERP Content Marketing 145

Optinmonster

JULY 12, 2021

Some of these rules include: Exit-Intent® Technology : Recover abandoning users as they’re actively leaving your website. AIOSEO will give you tips to improve the content for better chances at jumping up the search engine page results (SERPs). For that, you’ll want to use OptinMonster’s targeting rules.

Tools 69

Tools Lead Scoring Lead Ranking Blogger 69

Unbounce

MAY 24, 2021

With a combination of intentional design and crystal clear copy , you can optimize that first impression and increase the chances of driving relevant traffic to your website and learning more about your unique customer journey. The winning strategy here, when you’re optimizing for conversion, is to address user intent. Paid social ads.

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

Brightedge

JANUARY 5, 2021

A strong SEO strategy will use data, technical SEO, and user intent to create content that answers the user’s needs and is easily found by prospective visitors. Upcoming trends for B2B content marketing in 2021: Video content. If you’re page is ranking well anywhere in the first SERPs page, it’s a good day for your post!

SEO 93

SEO Webinar Metrics Marketing Strategy Marketing & Strategy 93

Content Standard

AUGUST 29, 2018

The AMP carousel jumps ahead of all organic results in a Google mobile search, and as mobile audiences tend to prioritize the visual, anything you can do to highlight your content away from the organic SERPs is an advantage. Image attribution: bruce mars. Also, consider context. The Focus on Video: How to Make It Work for Mobile.

Paid Content 55

Paid Content Marketing AI Verticals Marketing & Strategy 55

Moz

JANUARY 10, 2021

Moving into 2021, I recommend that local businesses continue to offer delivery and online ordering even after the pandemic is over. I think my best local marketing advice for 2021 would be to take care of your customers! Listen to them intently and go over and above what you typically would. Image credit: RJP.

SEO 65

SEO Paid Search Agency Tips Advertising Agencies 65

Moz

DECEMBER 17, 2020

Keeping that rule in mind, in our last Whiteboard Friday episode before 2021, guest presenter Joyce Collardé of Obility walks you through how to conduct a competitive SEO audit, helping you address your improvement areas and surpass your competition in the SERPs. ? ? ? ? ? ?.

Analysis 61

Analysis SEO B2B Top of Funnel 61

seo.co

OCTOBER 11, 2021

Longer content (>10,000 words) can actually hurt your rankings, especially when content is not “on point” and fails to nail search intent for users. Pay attention to the length, quality and type of the content already ranking in the top 20 position in the serps. Source: Hubspot. Source: SurferSEO. Source: Moz.

SEO 105

SEO Correlation Lead Scoring Lead Ranking 105

Single Grain

FEBRUARY 15, 2022

How to Use Zoom: A Step-by-Step Guide (2021). 24 Virtual Team Building Activities Remote Teams Love in 2021. And three “within striking distance of page 1” Moosend posts: The 9 Best Email Marketing Services In 2021. 30+ Best Affiliate Programs For 2021 [Best Commissions $$$]. 45 Cool Email Sign-Offs That Generate Replies.

Traffic 98

Traffic Organization CTR Cold Calling 98

Conductor

JUNE 2, 2022

Take TikTok, which led retail conversions among new women’s apparel trends in 2021. A standout example is the $29 IKEA Tote Bag that went viral in the US in 2021: since making its first appearance on the app, sales have skyrocketed across the country, increasing by up to 10x. Retail Trend Report in 2021.

Conversion 111

Conversion Marketing & Strategy SERP eCommerce 111