Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. What Are SERP features? SERP features are all the little widgets of information Google (or Bing) can put into the search results.

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Google’s SERP Features: Get Your Company Listed

Marketing Insider Group

There’s only so much room on Google’s SERP pages, and a lot of that space is reserved for featured snippets, related questions, videos, and more. To capture your audience’s attention, it’s now critical for brands to get listed on Google SERP features.

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SERPs, Traffic and Trends: Mobile vs. Desktop in 2021 [Study]


We looked into how traffic trends and user behavior on mobile stack up against desktop, and also analyzed mobile vs. desktop SERP discrepancies. Data Studies


3 Quality Signals That Help Content Rank Higher in SERPs

Content Marketing Institute

Continue reading → The post 3 Quality Signals That Help Content Rank Higher in SERPs appeared first on Content Marketing Institute. In Google, beauty is in the eyes of crawlers. They look at everything from your text to your meta tags to your style sheets.


What Are SERPs? Search Engine Results Pages Explained


Learn what SERPs are, how they impact you, and how you can improve your chances for digital success.

SERP Analysis Tools For SEO and Ranking? via @sejournal, @martinibuster

Search Engine Journal

The post SERP Analysis Tools For SEO and Ranking? SEO tools analyze top ranked sites and provide correlation-based analysis for SEO. How useful is the information? appeared first on Search Engine Journal. News SEO


SEO for Early-Stage Startups: How to Get Found in Competitive SERPs via @sejournal, @TaylorDanRW

Search Engine Journal

The post SEO for Early-Stage Startups: How to Get Found in Competitive SERPs appeared first on Search Engine Journal. Early-stage startups typically don't have the budget to compete against established brands for top keyword terms. Learn what to do instead.


6 Common Google SERP Feature Misconceptions in SEO


Brodie Clark teamed up with Izzi Smith to create a new SEO quiz series, testing marketers' knowledge of Google SERP features. In this post, read through the six most common misconceptions found in quiz answers, dealing with structured data, Featured Snippets, and more


12 Content Marketing Trends to Keep an Eye in 2021


What Content Marketing trends in 2021 will follow the changes the previous year brought us? All the following trends will be a part of that search that will probably define 2021 for Digital Marketing. The post 12 Content Marketing Trends to Keep an Eye in 2021 appeared first on Blog.

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The Maker SERP Squeeze: Why Should SEOs Care?


Looking at 500 data points for each year from 2013 through 2021, Russ examines whether a long-standing theory in search engine optimization is true: do reviewers, aggregators, and non-manufacturing retailers push makers and manufacturers out of the SERPs over time


12 Proven Local SEO Tips to Dominate the SERPs and Map Pack via @wburton27

Search Engine Journal

The post 12 Proven Local SEO Tips to Dominate the SERPs and Map Pack via @wburton27 appeared first on Search Engine Journal. A strong local search presence is more important than ever. These 12 local SEO tips can help get you to the top.


The importance of accurate keyword difficulty scores


Keyword difficulty (KD) is an essential metric to assist marketers in formulating an effective SEO strategy for reaching the top of search engine results pages (SERP). The three steps to decode your SERP standing and opportunities. SERP analysis.

How to (and Why You Should) Optimize Your Brand SERP (Webinar Highlights)


A lively discussion about taking control of your brand SERP. Learn to Improve your brand’s digital ecosystem and take control of your SERP. The post How to (and Why You Should) Optimize Your Brand SERP (Webinar Highlights) appeared first on MarketMuse.


Google Ads Rolls out Lead Form Extensions Directly in the SERPs & This Week’s Digital Marketing News [PODCAST]

Search Engine Journal

The post Google Ads Rolls out Lead Form Extensions Directly in the SERPs & This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal.


What Is the Link Between PR and SEO and How Can You Leverage It?

Marketing Insider Group

SEO teams do things like keyword research, SERP rankings management, optimizing new and old content to drive traffic, and website analysis. Internet users in 2021 know a good website from a bad one, and when it’s bad, they’re moving on. Batman and Robin, peanut butter and jelly.

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Assessing the Aftermath of Google’s June 2021 Core Update


On June 2, Google announced its first core algorithm update for 2021. We at Semrush have monitored changes within both mobile and desktop stats and are ready to share the results: check which industries seem to be SERP winners and losers, and which websites seem to be the most affected ones.


6 Digital Marketing Strategies To Set Your Small Business Up For Success


When a user searches for a phrase, the search engine displays SERPS (search engine results page) which are pages containing content that satisfy the user’s search intent. Why should your small business care about SEO in 2021? Why should small businesses care about social media in 2021?

Top 10 Mobile UX Design Trends in 2021


A recent estimate from Statista indicates that the number of online shoppers will grow to more than 230 million by 2021; it’s vital to reflect the most recent trends in your mobile ux. Wrapping Up: Mobile User Experience and UX Trends for 2021 and Beyond .

SEO vs. SEM: Combining the Two to Maximize SERP Real Estate


SEM stands for search engine marketing and is a paid marketing tactic to promote a site, drive traffic to your website through pay-per-click advertising (PPC) and increase page exposure in the search engine results pages (SERPs).


How to Use Content Marketing for Customer Retention

Marketing Insider Group

High-quality content will catch people’s attention and help you rank higher on the SERPs (search engine results pages). You probably already know how powerful customer retention can be for your business.

Deep-Diving Into the Nitty-Gritty of Google’s July 2021 Core Update


We at Semrush have monitored changes within both mobile and desktop stats and are ready to share the results: check which industries and websites seem to be SERP winners and losers. On July 1, Google announced its next core algorithm update.


Why Social Media Isn’t Enough To Drive Your Business Growth

Marketing Insider Group

Companies need strong content marketing strategies to ensure their content is showing up on SERPs and driving traffic to their websites.

Content and Links: The Two Most Important Ranking Factors


Like it or not, Google is a significant gatekeeper in the success (or failure) of many business who rely on website traffic for sales. So, it's obviously imperative for companies to understand how Google determines ranking positions. It really comes down to two things: content and links.

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Digital Marketing’s Three Largest Shifts

Marketing Insider Group

And this isn’t just referencing activities like keyword stuffing where the goal is to trick search engines into prioritizing your content on SERPs. Digital marketing is a revolutionary way for companies, big and small, to market their wares to consumers.

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What Exactly Is High Quality Content? How Do You Know?


How do you know if your content is actually high quality? Before you give me the smarty-pants answer, "Because I wrote it!",


SurferSEO vs. Clearscope

Single Grain

Forged by Google, it's now a go-to phrase for anyone who’s trying to improve SERP rankings and create content that converts. SurferSEO markets itself as both a SERP Analyzer and Content Editor. SERP Analyzer. With the extension, you get data right there in the SERPs.


MozCon Virtual 2021 Interview Series: Dr. Pete Meyers


In our last interview before the show, we talked with Dr. Pete about 2020, the trends he's seeing in the SERPs, and what makes competitive analysis effective


E-commerce Security 2021: Alternative of Google reCaptcha

Altitude Branding

Some of her articles are featured on Google SERPs, which drives lots of visitors. . hCaptcha…. ummmmm…. sounds different right? Some might have heard about it but do not know what it is. In simple terms, hCaptcha is an E-commerce security software for bot and spam detection.

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SEO Hacking: The Top 31 White Hat SEO Hacks for 2021


If so, check out this list of 31 white hat SEO hacks for 2021. However, in 2021 and beyond only quality content will rank high. It’s not easy to fool a search engine algorithm in 2021. Local business listings are essential in 2021 and beyond. What is “White Hat” SEO?

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10 SEO Priorities for 2021 and Beyond


From 2020 to 2021, you’ve likely seen enormous changes in the global business world and possibly your own organization. Read on to learn the SEO priorities you should focus on in 2021 and beyond. To succeed at SEO in 2021, you need to empathize with your users as much as possible.

How to Capture Buyer Intent in B2B Marketing

Marketing Insider Group

Moz’s Keyword Explorer and SERP Analysis tool allows you to analyze competitor rankings for target keywords. Individual users and businesses are becoming increasingly dependent on the internet as a research portal. In 2019, 90% of all U.S.

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11 Digital Marketing Trends for Growing Your Business in 2021

Marketing Insider Group

Despite the turmoil, many businesses remain optimistic heading into 2021. We expect that number will only increase in 2021. We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. Top B2B Digital Marketing Trends for 2021.

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How to Do a Keyword Research for Your SEO Strategy


The good thing about its dashboard is the massive variety of filters: search volume, difficulty, presence of SERP features, etc. The supported sites are: Google SERPs; Bing; Etsy; Google Analytics; Ubersuggest; Amazon; YouTube.

21 Smart Google SEO Tips for 2021


First up: Moz SEO expert Cyrus Shepard shares his top 21 tips for successful Google SEO in 2021, including what to prioritize and what to look out for in the year ahead. We are talking about 21 smart Google SEO tips for 2021. FAQ schema gives you a lot of SERP real estate.

Get Your Business Listed on Google: The Complete Guide

Marketing Insider Group

To get your website higher in Search Engine Results Pages (SERPs), you’ll need to invest in a good SEO campaign. Around 92% of people don’t go past the first page of Google results upon making a query.

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Are.gov and.edu Backlinks Valuable for SEO in 2021?


Previously, SEO strategists strived to obtain backlinks from reputable.edu or.gov websites since they were absolutely sure that these domains would get them the top spot on SERPs. Here are the steps you should take so your website ranks high on SERPs.

Do You Need to Choose an SEO Agency in Your Area?

Marketing Insider Group

It has a critical role in SERPs (search engine results pages). To get found online and attract audiences, you need an SEO strategy that’s consistent, scalable, and effective.

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