Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. What Are SERP features? SERP features are all the little widgets of information Google (or Bing) can put into the search results.

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Google’s SERP Features: Get Your Company Listed

Marketing Insider Group

There’s only so much room on Google’s SERP pages, and a lot of that space is reserved for featured snippets, related questions, videos, and more. To capture your audience’s attention, it’s now critical for brands to get listed on Google SERP features.

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SERPs, Traffic and Trends: Mobile vs. Desktop in 2021 [Study]

SEMrush

We looked into how traffic trends and user behavior on mobile stack up against desktop, and also analyzed mobile vs. desktop SERP discrepancies. Data Studies

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Analyzing Google SERP Volatility Across 25 Industries

SEMrush

We analyzed Google SERPs across 25 industries to get an idea of what changes are occurring on SERPs on a day-to-day basis. Take a look at what we‘ve found and see what SERP features you should be targeting.

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3 Quality Signals That Help Content Rank Higher in SERPs

Content Marketing Institute

Continue reading → The post 3 Quality Signals That Help Content Rank Higher in SERPs appeared first on Content Marketing Institute. In Google, beauty is in the eyes of crawlers. They look at everything from your text to your meta tags to your style sheets.

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Google Updates Some SERPs With Translated Results via @sejournal, @martinibuster

Search Engine Journal

It auto-translates the titles and snippets between languages The post Google Updates Some SERPs With Translated Results appeared first on Search Engine Journal. Google documented a change called Translated Results that affects six languages.

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SERP Ranking Trends: Universal Search

Brightedge

The SERP landscape is also constantly changing and has evolved dramatically over time. strategies to accommodate both algorithm updates and changes to the SERPs.?Because Because of this, BrightEdge started tracking some of the ways Google is evolving the SERPs.

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What Are SERPs? Search Engine Results Pages Explained

SEMrush

Learn what SERPs are, how they impact you, and how you can improve your chances for digital success.

Dominate SERPs With Search Intent: How To Improve Your SEO & Content Strategy via @sejournal, @semrush

Search Engine Journal

It's up to you to be on the SERPs at the right time for each type of search. The post Dominate SERPs With Search Intent: How To Improve Your SEO & Content Strategy appeared first on Search Engine Journal. Rank better by understanding Search Intent.

How to (and Why You Should) Optimize Your Brand SERP (Webinar Highlights)

MarketMuse

A lively discussion about taking control of your brand SERP. Learn to Improve your brand’s digital ecosystem and take control of your SERP. The post How to (and Why You Should) Optimize Your Brand SERP (Webinar Highlights) appeared first on MarketMuse.

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SERP Universal Listing Trends

Brightedge

February 2021 Update: As we do every month, we've updated our analysis and data to bring you the latest insights on Featured Snippets and Universal Search. The SERP landscape is also constantly changing and has evolved dramatically over time.

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Spanish Language and SERPS Available in MarketMuse

MarketMuse

Now you can research, conduct competitive analysis, and optimize content in Spanish using MarketMuse. Product

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Darwinism & Google SERPs As Product: Revisiting How Search Works via @sejournal, @jasonmbarnard

Search Engine Journal

New insights on how Google search ranking works plus the concept of the SERP as a product and how it plays a role in SEO. The post Darwinism & Google SERPs As Product: Revisiting How Search Works appeared first on Search Engine Journal.

SERP Analysis Tools For SEO and Ranking? via @sejournal, @martinibuster

Search Engine Journal

The post SERP Analysis Tools For SEO and Ranking? SEO tools analyze top ranked sites and provide correlation-based analysis for SEO. How useful is the information? appeared first on Search Engine Journal. News SEO

12 Content Marketing Trends to Keep an Eye in 2021

RockContent

What Content Marketing trends in 2021 will follow the changes the previous year brought us? All the following trends will be a part of that search that will probably define 2021 for Digital Marketing. The post 12 Content Marketing Trends to Keep an Eye in 2021 appeared first on Blog.

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SEO Rank Checkers: Know Where You Stand in the SERPs

Brightedge

By performing SEO rank checking, you can gather valuable insights, like: SERP POSITION. Where do your target keywords rank in search overall, and which of your keywords rank highest in the SERPs (search engine results pages)? In SEO, all websites that outrank you in the SERPs are your competition for that keyword, but the impact is magnified when the higher-ranked domain is a business competitor. The lion’s share of click volume goes to the top positions in the SERPs.

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SEO Shake-Up: IndexNow’s Instant SERP Updates Are Here [Podcast] via @sejournal, @lorenbaker

Search Engine Journal

The post SEO Shake-Up: IndexNow’s Instant SERP Updates Are Here [Podcast] appeared first on Search Engine Journal. What if there were to notify search engines more efficiently whenever your website content changed? On-demand indexing is here, and it's shaking up SEO.

How to Use SERP Features to Inform Your Content Strategy

Moz

With a little digging, you can now mimic the keyword topics, style, and format of the SERP features for your target keywords, creating content that engages your audience exactly where they are in the buyer’s journey

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The Maker SERP Squeeze: Why Should SEOs Care?

Moz

Looking at 500 data points for each year from 2013 through 2021, Russ examines whether a long-standing theory in search engine optimization is true: do reviewers, aggregators, and non-manufacturing retailers push makers and manufacturers out of the SERPs over time

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Google Search Console Impressions Report and Continuous Scroll SERPs via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller assessed how Search Console Impressions Reports may change because of the new Infinite Scroll Search Results The post Google Search Console Impressions Report and Continuous Scroll SERPs appeared first on Search Engine Journal.

Explaining Google’s November 2021 Core Update

SEMrush

We at Semrush have monitored changes within both mobile and desktop stats and are ready to share the results: check which industries and websites seem to be SERP winners and losers. Google has announced a broad core update has started to be rolled out.

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12 Proven Local SEO Tips to Dominate the SERPs and Map Pack via @wburton27

Search Engine Journal

The post 12 Proven Local SEO Tips to Dominate the SERPs and Map Pack via @wburton27 appeared first on Search Engine Journal. A strong local search presence is more important than ever. These 12 local SEO tips can help get you to the top.

The importance of accurate keyword difficulty scores

ClickZ

Keyword difficulty (KD) is an essential metric to assist marketers in formulating an effective SEO strategy for reaching the top of search engine results pages (SERP). The three steps to decode your SERP standing and opportunities. SERP analysis.

SEO for Early-Stage Startups: How to Get Found in Competitive SERPs via @sejournal, @TaylorDanRW

Search Engine Journal

The post SEO for Early-Stage Startups: How to Get Found in Competitive SERPs appeared first on Search Engine Journal. Early-stage startups typically don't have the budget to compete against established brands for top keyword terms. Learn what to do instead.

6 Digital Marketing Strategies To Set Your Small Business Up For Success

SendX

When a user searches for a phrase, the search engine displays SERPS (search engine results page) which are pages containing content that satisfy the user’s search intent. Why should your small business care about SEO in 2021? Why should small businesses care about social media in 2021?

6 Common Google SERP Feature Misconceptions in SEO

Moz

Brodie Clark teamed up with Izzi Smith to create a new SEO quiz series, testing marketers' knowledge of Google SERP features. In this post, read through the six most common misconceptions found in quiz answers, dealing with structured data, Featured Snippets, and more

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Assessing the Aftermath of Google’s June 2021 Core Update

SEMrush

On June 2, Google announced its first core algorithm update for 2021. We at Semrush have monitored changes within both mobile and desktop stats and are ready to share the results: check which industries seem to be SERP winners and losers, and which websites seem to be the most affected ones.

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Top 10 Mobile UX Design Trends in 2021

Sharpspring

A recent estimate from Statista indicates that the number of online shoppers will grow to more than 230 million by 2021; it’s vital to reflect the most recent trends in your mobile ux. Wrapping Up: Mobile User Experience and UX Trends for 2021 and Beyond .

How to Decrease Organic Bounce Rate and Increase Your Rankings

DivvyHQ

Organic bounce rate is one of the most controversial and misunderstood metrics in digital marketing. It's also one of the most important as it sends signals to search engines as to the quality and relevance of your website's content.

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Content Marketing Strategies for SaaS in 2021 and Beyond

Scoop.it

With rapidly changing consumer behavior caused by a global pandemic coupled with the growing popularity of cloud services ( predicted to reach $123 billion in consumer spending in 2021), marketers are constantly searching for new strategies that will help them meet their goals.

Search Intent Optimization: How to Use It to Improve Your Content

DivvyHQ

Every day, search engine algorithms are getting smarter about what searchers want when typing in specific words or phrases. This understanding of “search intent” helps them deliver better results (web pages). Therefore, your content needs to be developed with intent in mind.

State of SEO: 2021 in Review and a Look Ahead to 2022

Brightedge

In mid-November we hosted a webinar reflecting on the search-related events of 2021 and looked ahead to what changes may come to search engines in 2022. During the live event, we asked our 750+ attendees about their experiences and perspectives on 2021 along with their plans for 2022.

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SEO vs. SEM: Combining the Two to Maximize SERP Real Estate

Brightedge

SEM stands for search engine marketing and is a paid marketing tactic to promote a site, drive traffic to your website through pay-per-click advertising (PPC) and increase page exposure in the search engine results pages (SERPs).

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Deep-Diving Into the Nitty-Gritty of Google’s July 2021 Core Update

SEMrush

We at Semrush have monitored changes within both mobile and desktop stats and are ready to share the results: check which industries and websites seem to be SERP winners and losers. On July 1, Google announced its next core algorithm update.

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ClickFlow vs. Semrush for Ranking Your Content

Single Grain

Both ClickFlow and Semrush are designed to help businesses get to the top of the Google search engine results pages (SERPs), but the two tools go about this in vastly different ways. ClickFlow is developed entirely to help businesses optimize their content and climb the SERP rankings.

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4 Golden Ways to Build High Authority Links with Content

DivvyHQ

Content Marketing Search Engine Optimization Tips & How-Tos authority backlinks content google link building link quality marketing rankings search engine optimization SEO serpThe tactic of link building is a content marketing tactic that is often overlooked by internal content teams.

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2021 State of SEO Webinar: Your Questions Answered

Brightedge

We appreciate everyone who participated in the interactive webinar – full results of the polls can be found in this 2021 State of SEO blog post. What specifically were the 3 spam updates in 2021 targeting?

What Exactly Is High Quality Content? How Do You Know?

DivvyHQ

How do you know if your content is actually high quality? Before you give me the smarty-pants answer, "Because I wrote it!",

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How We’ve Simplified Our In-house Link Building: A Step-by-Step Guide

DivvyHQ

Link building is a very time-consuming practice. But backlinks are also a very strong ranking factor, so not investing in this area could lead to a noteworthy deficit in SEO juice.

Content and Links: The Two Most Important Ranking Factors

DivvyHQ

Like it or not, Google is a significant gatekeeper in the success (or failure) of many business who rely on website traffic for sales. So, it's obviously imperative for companies to understand how Google determines ranking positions. It really comes down to two things: content and links.

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