Content Standard

FEBRUARY 2, 2021

Even if we’re eventually able to return to office life in some form, there’s still pressure to deftly navigate the emerging world of online conferences, virtual booths, and live-streamed events. Here are some ways to generate buzz and bring in more business with your online events. Post-event.

Buzz 99

Buzz Event Marketing Webcast Lead Scoring 99

Unbounce

JULY 23, 2020

As part of our new Conversion Benchmark Report , Unbounce ran a survey of marketers, working in dozens of industries, in early 2020. How firm is the average marketer’s grasp on industry conversion rates? Of course, 2020 didn’t exactly turn out how anybody expected. Boy, that’s an understatement.)

Landing Pages 145

Landing Pages Marketing AI Planning Paid Search Agency 145

Influitive

MAY 26, 2020

The post Four Key Takeaways from the Forrester SiriusDecisions 2020 Summit appeared first on Influitive. Looking back, here are a few key learnings that every customer engagement professional should consider as they look to optimize their strategies. #1. 1. […].

Forrester 130

Forrester Optimization Marketing & Strategy Marketing Strategy 130

PFL

NOVEMBER 2, 2020

These are the unforgettable moments from the 2020 #B2BSMX Online Experience! The post #B2BSMX 2020 Recap: Event Highlights You May Have Missed appeared first on PFL. Check out the social buzz, awards, and cozy fireside chats.

Buzz 116

Buzz Event Marketing B2B Marketing B2B 116

Litmus

SEPTEMBER 4, 2020

They’re not your typical boring, buttoned-up event. Marketers, designers, and developers from all industries at every level come together for some real-life advice and practical takeaways. This year, we’re taking to the virtual stage with Litmus Live Week (September 14-18, 2020) and inviting you all for free. See you soon!

Communities 65

Communities Peer-to-peer Conference Network Marketing 65

Martech Advisor

DECEMBER 23, 2019

From CSR integrity to engaging large-scale events and activations, what experiential marketing trends will we see in 2020? The 2010s was a landmark decade for marketing change, where consumers' demand for high-quality experience instead of interruptive advertising reached its greatest height to date.

Trends 99

Trends Interactive Marketing Cross-Selling Advertising Mediums 99

Adobe Experience Cloud Blog

JUNE 2, 2020

Ultimately, by keeping the customer top-of-mind through their speaker and attendee experience, you’ll already have a worthy virtual event. . The post Content Strategy for Virtual Events | 5 Lessons from Adobe Summit 2020 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Marketing & Strategy 164

Marketing & Strategy Content Thought Leadership Marketo 164

Content4Demand

MARCH 2, 2021

While 2020 was a year unlike any other, B2B marketers never took their eyes off their targets. The 2021 Demand Generation Benchmark Survey Report published by Demand Gen Report shows that the trends that have driven B2B marketing during the past few years haven’t changed. Marketers Emerge Stronger Than Ever.

Top of Funnel 52

Top of Funnel B2B Marketing Account Based Marketing Planning 52

Brandpoint

APRIL 7, 2021

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? Or will much of this year play out like 2020 did, with Zoom meetings and webinar registrations, or even hybrid models for events?

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

Heinz Marketing

SEPTEMBER 18, 2020

The pandemic has changed how we do business and influenced how we market our products and services to the world around us. Reason #1: because the year is 2020, and reason #2: because of it’s definition. Now it’s become an integral part of our day to day life, as well as our marketing strategies.

Planning 85

Planning Marketing & Strategy Creativity Paid Search Agency 85

Valasys

MARCH 25, 2020

As B2B marketers you need to be the flag bearers of innovation to sustain in a tech-savvy and ever-evolving realm. The idea of virtual event marketing was popularized by corporate giants such as IBM and Microsoft to help the idea of real-time customization. Behaviorally Analyze Your Prospects. Streamline the Sales Cycle.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

PFL

OCTOBER 7, 2020

From Pourigami to magic speakers and fancy treats, get inspired by these amazing corporate gift ideas for the 2020 holidays! The post 25 Best Corporate Gift Ideas for the 2020 Holidays appeared first on PFL.

Best Practices 71

Best Practices Event Marketing Marketing 71

Vision6

JANUARY 7, 2021

The team was set to move forward with preparations for 2020’s largest, premier email marketing summit in the southern hemisphere. However, as COVID-19 quickly progressed from a known virus into a global pandemic, the future of live events was left uncertain.

Event Marketing 52

Event Marketing Planning Paid Search Agency SMS 52

Jifflenow

JANUARY 7, 2020

The 2010s were ‘event’ful to say the least but this only serves to lay the foundation for bigger and better events in 2020. Trends come and trends go and every event professional worth their weight in salt will have their own take on what is to be expected for the upcoming year. Trend #1 – Personalization.

Marketing AI 75

Marketing AI Enterprise Management Trends Work Management 75

Brandpoint

OCTOBER 28, 2019

Additionally, for those of you who still have some 2019 budget left, we’ve included ideas on how to spend that money now to set you up for success in 2020! Save time in an effective way: In Convince & Convert’s 2020 trend piece , Jay Baer explained it best. Community-based marketing and relationship building.

Top of Funnel 92

Top of Funnel Trends Content Marketing Planning 92

Webbiquity

DECEMBER 31, 2020

Outdoor marketing may have been put on the back burner in 2020 for businesses to focus their time and budget on digital marketing. But while promoting your brand online is crucial, if you have a brick-and-mortar store or other physical local business, outdoor marketing is essential as well. Event Marketing.

Promotion 254

Promotion POS Business Paid Search Agency 254

Valasys

APRIL 22, 2020

Using relevant and engaging hashtag marketing strategies is as important as crafting the right messages to be delivered to the audiences through diverse social channels, if not more. Let’s have a look at how to leverage hashtag marketing to boost your social media marketing (SMM) endeavors in 2020: 1.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Planning Marketing Management 59

Jifflenow

JANUARY 7, 2020

The 2010s were ‘event’ful to say the least but this only serves to lay the foundation for bigger and better events in 2020. Trends come and trends go and every event professional worth their weight in salt will have their own take on what is to be expected for the upcoming year. Trend #1 – Personalization.

Marketing AI 52

Marketing AI Trends Enterprise Management Work Management 52

Zoominfo

APRIL 30, 2021

“In March 2020, live events were canceled overnight. Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo. Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. It’s clear that the events landscape has changed indefinitely.

Trade Show 264

Trade Show Top of Funnel Acquisitions Enterprise Management 264

Marketing Insider Group

FEBRUARY 27, 2020

Take a three-pronged approach to review the latest trends in your industry, the world at large, and event marketing. For example, if you’re in the pharmaceutical or agricultural industries, you might want to explore the role that blockchain technology plays in getting products to market – from raw materials to store shelves.

Event Marketing 251

Event Marketing Conference Trends Planning 251

Marketing Insider Group

JANUARY 4, 2021

With multiple events happening simultaneously, it is critical to take a step-by-step approach and confirming every detail of every event. CPE is a huge value-add for our webcasts, especially in 2020 with no in-person events happening. A perfect example of this is RSM’s 2020 Virtual Tax Summit in Nov.

Webinar Metrics 331

Webinar Metrics Webcast Digital Transformation Peer-to-peer 331

Webbiquity

DECEMBER 29, 2020

Discover how content and event marketing go together. Make plans to sit in on the A2Z Virtual 2021 event from VII Events on January 13. Find out in my session how to combine content marketing and event marketing to improve the ROI of both channels. Happy (almost) New Year!

Software 130

Software Event Marketing Planning Small Business Marketing 130

Zoominfo

MAY 6, 2021

A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020. Last year, however, many stopped using events for prospecting, instead adopting old-fashioned methods like (gasp!) actually calling people on the phone.

Customer Surveys 246

Customer Surveys Top of Funnel High Quality Lead Zoominfo 246

KoMarketing Associates

APRIL 20, 2022

Around the height of the pandemic, the cancellation rate was at 100% in the second quarter of 2020. This was compared to 20.6% in the previous quarter, and the rate of 91.3% in the first quarter of 2021.

Marketing Report 261

Marketing Report B2B Marketing Personalization B2B 261

Webbiquity

SEPTEMBER 12, 2023

There’s lots, lots more to discover in this study, from concerns about venues and the role of event technology to the challenges of demonstrating event marketing ROI and the top priorities and expectations for attendees when deciding which in-person events to participate in. .” Just 1% strongly disagree.

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

Marketing Insider Group

JANUARY 6, 2020

Is your 2020 calendar already filling up? Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. And if you’re looking for great keynote speakers for your next business conference or marketing event, feel free to contact me about my availability.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Martech

JANUARY 6, 2022

It’s proffer as it grew was not just a suite of event management tools but the capability to aggregate digital data from in-person events and push it into other systems like marketing automation for lead nurturing purposes and to show clearer event marketing ROI.

Marketing Automation Services 111

Marketing Automation Services Marketing Management Lead Gen Aggregators 111

Bluetext

FEBRUARY 12, 2020

It is usually a one time a year event where all the major industry players convene to learn about new products, network and promote their brands. It brings back old notions of experiential event marketing, but in 2020, brands are adding a digital twist.

Paid Social Agency 26

Paid Social Agency Paid Search Agency Trade Show First-Mover Advantage 26

Biznology

DECEMBER 15, 2021

The last time I dared to compile a set of predictions was pre-pandemic, going into 2020. But now I am back, with a list of 10 trends that B2B marketers should watch as we enter 2022. As Scott Brinker’s annual Martech supergraphic tells us, the number of tools available to marketers continues to expand. Return of live events.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Marketing Insider Group

JULY 15, 2021

By some accounts, the last year has seen digital transformation accelerate by anywhere from 7 to 10 years from where we were in early 2020 at the start of the global COVID-19 pandemic. We have seen the proliferation of on-line events, meetings conducted on Zoom, and the maturation of the “modern webinar” to a new level of customer engagement.

Twitter 363

Twitter Demand Generation Agencies Marketing Management Conference 363

Martech

MARCH 30, 2022

Nearly all Hollywood releases had to adjust their 2020 schedules, but now they’ve added virtual and hybrid events to their marketing strategy, embracing the same transformation as many organizations that have helped virtual events establish themselves as a channel. You need to have options as marketers,” said Blair.

Multi-Channel 96

Multi-Channel Paid Search Agency Advertising Mediums Broadcasting 96

Marketing Insider Group

FEBRUARY 12, 2020

If you’re ready for the challenge and looking for some inspiration to set you on the right path, along with valuable networking opportunities, make sure you attend at least one of the following conferences in 2020. The post The Biggest Leadership Conferences Taking Place in 2020 appeared first on Marketing Insider Group.

Conference 55

Conference Thought Leadership Enterprise Management Work Management 55

Webbiquity

MAY 24, 2016

What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years? Those were among the key questions I had the opportunity to address in a recent presentation at the Social Media Breakfast – Minneapolis St.

Social Media 160

Social Media Trends B2B Marketing Social Marketing 160

Marketing Insider Group

JUNE 9, 2020

marketing approach from creative brand advertising towards business growth and satisfying customer needs better. As Coca-Cola’s global vice president said at a press event, “Marketing in Coca-Cola is meant to drive business. Coca-Cola decided to move away from the previous CMO’s product-focused marketing approach (Mr.

CMO 314

CMO Advertisements Advertising Paid Search Agency 314

DiscoverOrg

MARCH 25, 2019

This evolution means that accurate location data is more critical than ever for B2B marketing – particularly in these circumstances: Direct mail for marketing campaigns. Location-based event marketing. Direct mail for location-based marketing. Direct mail is a key part of a multi-touch marketing campaign.

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

Webbiquity

AUGUST 18, 2020

Founded in 1985 as a conference recording company, Digitell now offers virtual event and live streaming platforms along with web / graphic design, event marketing, and audio/video technician services. Note though their website says they are “sold out for 2020” and now talking to prospects about 2021 events.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

B2B Marketing Directions

JUNE 20, 2020

Various industry analysts have estimated that B2B companies typically spend from 12% to 24% of their total marketing budget hosting and/or participating in events. Recent research has shown that most B2B marketers view in-person events as a highly effective marketing tactic. The reason is quite simple.

Top of Funnel 69

Top of Funnel Personalization Enterprise Management Marketing Budget 69