KoMarketing Associates

APRIL 9, 2019

It’s 2019, after all – B2B marketers have evolved past “lead gen 101” They need leads that contribute to pipeline. But here’s just one example : 58% of marketers said their top priority was lead quality. organize your keywords into ad groups more effectively. research your competitors’ keywords and ads.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

nDash

FEBRUARY 17, 2019

There are so many marketing conferences to choose from in 2019! B2B Marketing Exchange – February 25-27 – Scottsdale, AZ. B2B Marketing Exchange – February 25-27 – Scottsdale, AZ. The B2B Marketing Exchange covers all areas in – you guessed it – B2B marketing.

Conference 94

Conference Planning Content Marketing Content 94

KoMarketing Associates

APRIL 23, 2019

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. It’s important for B2B organizations to stay active and engaged on social media. Below are 10 questions that should be asked during a B2B social media audit.

Paid Content 141

Paid Content Social Media Media B2B 141

KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. But there were some bright spots.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Content4Demand

DECEMBER 6, 2018

By Alicia Esposito, Content Strategist. We’ve already looked back at 2018 and how the content marketing landscape has evolved. And don’t worry, we’re not here to scare you by spotlighting new trends and technologies that will throw your entire 2019 plan off course. Personalization will remain a marketing imperative.

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

SocialPilot

FEBRUARY 5, 2024

It is not a secret that approximately half of the world’s population uses social media. Among this vast landscape of social media platforms, Twitter stands out prominently. With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience.

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

QuanticMind

JUNE 28, 2019

Paid search automation has become increasingly popular in the past few years, striking a huge debate over the merits of manual versus automated bidding in Google ads. Advertisers have managed PPC optimization manually since the beginning of Google Adwords. The Benefits of Automated Bidding in Paid Search.

Cost Per Click 40

Cost Per Click Cost per Acquisition Automation Optimization 40

Liveintent

JANUARY 14, 2020

5 New Year’s Resolutions for Media Publishers. Here are five ideas to consider adding to your New Year’s resolutions. Social platforms and Google AMP have provided reliable means to find the audiences necessary to drive ad impressions and win new subscribers. Looking for a magic ratio to balance your ad revenue strategies?

Media 100

Media Advertising Agencies Peer-to-peer Paid Search Agency 100

Sharpspring

NOVEMBER 10, 2020

billion in 2019, and it keeps increasing. Many of those billions of users are also shopping online, which means internet marketing has become one of the most lucrative industries in the world. What Is Internet Marketing? Marketing is the act of reaching out to a target audience in an attempt to sell products or services.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Outbrain

APRIL 9, 2019

There’s no doubt about the effectiveness of content marketing. In fact, research from Demand Metric shows that, while 62 percent less costly, content marketing generates about three times as many leads as traditional marketing. This isn’t because content marketing doesn’t work.

Paid Content 55

Paid Content Content Marketing Paid Search Agency Distribution 55

Martech

OCTOBER 23, 2023

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone.

Google 84

Google Lead Ranking Lead Scoring Paid Search Agency 84

Optinmonster

FEBRUARY 11, 2024

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable. After that, you can always try one of these email marketing services. Plus it’s very cost effective.

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

Hubspot

APRIL 25, 2019

They also use it to check prices ( 90% of consumers use Amazon to price check a product), discover new products ( 72% of consumers visit Amazon for product ideas), and start product searches ( 56% of consumers visit Amazon before any other site). On a long list of Amazon search results, product imagery can help your product stand out.

Amazon 98

Amazon Paid Content Marketing & Strategy Marketing Strategy 98

Magisto

APRIL 9, 2019

We get it, Facebook ads can be confusing. Not to mention the rules for advertising on Facebook are *constantly* changing. That’s why we reached out to 10 industry experts to help lift the curtain on how to market for small businesses on Facebook. “How can I make my Facebook ads more effective?”

Paid Search Agency 76

Paid Search Agency Ads Tips Campaigns 76

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! What Are Attribution Models?

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

seo.co

APRIL 17, 2022

Online marketing has increased the competitive pressure on law firms over the past two decades. If you can only focus on one component of digital marketing, it should be content. More specifically, you should zero in on blog & content writing. Lowers your marketing expenses. Which strategies are worth pursuing?

Practices 107

Practices Best Practices Lead Ranking Lead Scoring 107

Envy

OCTOBER 29, 2019

A One of a Kind Content Platform. Reddit, founded in 2005, is an American social news aggregation, web content rating, and discussion website, billing itself as "the front page of the internet". billion visits in July 2019 alone. The principle is simple, but the rules are strict. Tips to Be Successful on Reddit.

B2B Marketing 90

B2B Marketing Paid Search Agency Planning B2B 90

KoMarketing Associates

DECEMBER 30, 2019

While 2019 will go down in our books as our 11th straight year of organizational growth, it was not without challenges. The digital marketing world continues to evolve and put pressure on organizations to deliver more, learn more, and react more quickly than ever before, oftentimes with fewer resources and time to adapt.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

SmartBug Media

AUGUST 5, 2019

Content was updated August 5, 2019. For a long time, digital marketers summed up the properties of direct and organic traffic pretty simply. To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into their browser. Traffic Sources.

Paid Content 101

Paid Content Traffic Organization Paid Search Agency 101

Brandpoint

NOVEMBER 18, 2019

While these two plants are closely related , they are classified differently under law, and understanding the difference is crucial to using and marketing CBD legally. The rules and risks of advertising your CBD business. Google is said to be testing ads from the hemp industry on its platform as well.

Paid Content 98

Paid Content Ad Building Brand Identity Branding 98

Sprout Social

MARCH 24, 2020

If you’re a marketer today, anything that helps you refine your social media goals is a plus. Because the opportunities and marketing channels available to brands today are staggering. What is SWOT in marketing, though? “Oh great, another new marketing acronym.” Set SMART-er social media goals.

SWOT 87

SWOT Paid Content Analysis Social Media 87

Content Marketing Institute

OCTOBER 3, 2018

Ambiguous rules and lax enforcement of resharing original content on social media has perpetuated the theft of the creators’ intellectual property. are more likely to enforce their legal and moral rights in the growing multibillion-dollar social media industry. . – Bots and automation make finding infringements easier.

Social Media 107

Social Media Copyright Brand Identity Branding 107

Sprout Social

MARCH 27, 2019

Should you be using Quora for marketing? In 2019, Quora turned 10 years old. More than 300 million monthly users are scouring Quora at any given time and now marketers have a variety of ways to reach them. However, just like any social marketing campaign, you’re going to need a strategy. Q&A: What is Quora?

Paid Content 102

Paid Content Paid Search Agency Cost per Acquisition Work Management 102

Moz

JULY 16, 2019

Heather Physioc — Building a Discoverability Powerhouse: Lessons From Merging an Organic, Paid, & Content Practice. Heather kicked off day two by making a strong case for un-siloing our search teams. When paid, organic, and content teams join forces, they can reach maximum effectiveness. Choose colors wisely.

SERP 46

SERP Lead Ranking SEO Lead Scoring 46

Content Marketing Institute

JANUARY 31, 2019

Recently, Tatiana Morand, a content and SEO manager, asked her employer for a raise. Content marketer Allison Gagliardi asked for 10% raises at two previous employers. They spent the time evaluating the market, understanding their worth, and making a well-documented persuasive case to their supervisors. She got it.

Top of Funnel 83

Top of Funnel Paid Search Agency Content Marketing Work Management 83

Buffer

AUGUST 12, 2019

It’s a tricky question to answer because one of the first rules for marketing on Reddit — one of the first rules for marketing on any social media site, really — is that you have to be genuinely engaged and committed to the communities you’re part of. About Reddit Marketing.

Paid Content 67

Paid Content Marketing & Strategy Marketing Strategy Paid Search Agency 67

Moz

OCTOBER 29, 2019

Posted by FeliciaCrawford MozCon 2019 was an absolute blast. There were networking opportunities and Birds of a Feather tables and search epiphanies galore. Yep, you got it: the MozCon 2019 Video Bundle is available for your purchasing and viewing pleasure! Get the MozCon 2019 video bundle. There were endless snacks.

Bundling 45

Bundling Video Marketing Lead Ranking Lead Scoring 45

ClearVoice

OCTOBER 9, 2020

But for creative content writers who are used to working on their own schedule, at their own pace, setting their own deadlines, it can be a big adjustment to suddenly be accountable to other people. At the time, she was amenable since they paid her competitively and were easy to work with. Tracking your work alongside the budget.

Paid Search Agency 111

Paid Search Agency Public Relations Content Transparency 111

Valasys

MARCH 5, 2020

An adage goes that the old must perish & make way for the new to flourish, the same philosophy can be applied within the B2B set-up to evolve your content strategy in 2020. You can’t evolve your content strategy without engaging with your niche-specific communities in the first place. So, the process of lead nurturing is important.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

BenchmarkONE

MARCH 23, 2022

There are many steps to operating a successful marketing strategy , and none of them are easy. From generating new clients to using effective SEO tactics , the digital marketing challenges that agencies face can — and often do — stand as hurdles to scaling. Another suggestion is to use a CRM and marketing automation software.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Planning 52

Contently

DECEMBER 8, 2016

Yet brands are still spending plenty of money on TV advertisements. billion in ad sales, a 20 percent increase over London, according to Ad Age. In other words, the network is making more money on fewer viewers , which seems to run counter to the rules of advertising economics. It raked in $1.2 Namely, scale.

Paid Search Agency 60

Paid Search Agency Ads Advertising Agencies Cable 60

Schubert B2B

JUNE 22, 2020

That means embracing digital marketing in all its forms to find new prospects and start those conversations that lead to sales. . Invest in LinkedIn Advertising. Finding the right audience is essential to any digital sales or marketing campaign. Finding the right audience is essential to any digital sales or marketing campaign.

Advertising Agencies 62

Advertising Agencies Paid Search Agency Work Management B2B 62

Moz

APRIL 30, 2019

Can the content reasonably be delivered in the time allotted? Areej AbuAli, Head of SEO at Verve Search. Areej will share the methodology and takeaways used to restructure a job aggregator site which, like many large websites, had huge problems with indexability and the rules used to direct robot crawl.

Communities 54

Communities Lead Ranking Lead Scoring Aggregators 54

Martech Advisor

DECEMBER 12, 2019

Over the last decade, D2C marketing strategies have gained fresh momentum, as brands have leveraged social media, viral content, and SEO for great results. Here are six brands that deployed disruptive methods to unlock the benefits of direct marketing to customers. Direct-to-consumer (D2C) marketing is the answer.

Marketing & Strategy 89

Marketing & Strategy Marketing Strategy Paid Search Agency Advertising Agencies 89

Content Marketing Institute

JANUARY 22, 2019

So it should come as no surprise that, as content marketers, we often approach the task of developing new ideas and initiatives by referencing, analyzing, and iterating on the creative experiences we know and love – standing on the shoulders of giants , so to speak. What’s more powerful than content that tells your brand story?

Examples 107

Examples Top of Funnel Content Marketing Paid Search Agency 107

Content4Demand

APRIL 10, 2019

For years, B2B marketing has discussed the “consumerization” of the B2B buyer. He highlighted two notable services companies — Uber and Airbnb — which turned the experience into their overall go-to-market strategy. When is the last time you saw an ad for any of these companies? . By Brian Anderson. . Now is the time.

Positioning 40

Positioning B2B Marketing Digital Transformation Work Management 40

Valasys

AUGUST 30, 2019

For a major part of the last decade, the marketers invested numerous time & effort to attract the most inscrutable generation that ruled at our times – the Millennials. Escaping the limelight & focus of the marketing world, quickly grew the Gen Z – the generation born between 1996 & 2010.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49