Strategic-IC

JANUARY 29, 2018

We explore the 2017 HubSpot State of Inbound to see how content marketing may evolve in 2018 and discuss how B2B marketers can get ahead of potential trends. But, considering content strategies for 2018, there are some key approaches that will remain constant no matter what content formats you choose.

Marketing AI 80

Marketing AI Marketing & Strategy Content Distribution 80

PureB2B

SEPTEMBER 10, 2018

Improper Segmentation. It’s not entirely accurate to say that it’s easier and better to create segments when you buy sales leads for your B2B company. You truly know these customers and how to segment them effectively. The post Should You Buy B2B Leads in 2018? To Buy or Not to Buy B2B Leads? appeared first on PureB2B.

Buy 79

Buy Work Management Sales Qualified Leads Marketing Management 79

PureB2B

MAY 20, 2018

Expect the emergence of blockchain applications in B2B lead generation strategies, marketing, and sales this 2018. While bots will never replace human intuition and insight, they can still help B2B marketers and sales professionals segment and qualify leads more efficiently. Take your marketing automation strategy up a notch with bots.

Marketing AI 72

Marketing AI Marketing Automation Services Account Based Marketing B2B 72

Hinge Marketing

MARCH 20, 2018

The 2018 High Growth Study: Government Contractor Edition focuses on a segment of 91 government contractors, with services that span across architecture, construction, consulting, engineering and technology industries. Download the 2018 High Growth Study, Government Contractor Edition Executive Summary. Download it today. .

Research 48

Research Peer-to-peer Marketing Automation Services Marketing Management 48

Schubert B2B

FEBRUARY 16, 2018

How much of a difference are we seeing from last year’s trends versus 2018? For 2018, most of the 2017 trends are still running strong. Personalization – developing marketing tactics to segmented audiences and personas. The post Digital B2B Marketing Trends: 2017 vs. 2018 appeared first on Schubert b2b.

Trends 54

Trends B2B Marketing Lead Scoring Lead Ranking 54

PureB2B

MAY 20, 2018

Expect the emergence of blockchain applications in B2B lead generation strategies, marketing, and sales this 2018. While bots will never replace human intuition and insight, they can still help B2B marketers and sales professionals segment and qualify leads more efficiently. Take your marketing automation strategy up a notch with bots.

Marketing AI 62

Marketing AI Account Based Marketing Marketing Automation Services Mobile Advertising 62

Content Marketing Institute

JUNE 28, 2018

If you have an engaged audience (or audience segment) that reacts well to catchy non-specific subject lines, you can try that approach. But, for less engaged segments, clarity around the action makes sense. That’s why segmenting your engaged vs. unengaged audience is critical. Register today for Content Marketing World Sept.

Privacy Policies 95

Privacy Policies Opt-out Opt-in Phishing 95

Lead Liaison

JULY 16, 2018

You can increase your open rate by sending relevant content to smaller segments rather than blasting a generic email to your whole database. You can learn more about segmentation here. You can avoid unsubscribes by sending relevant content to smaller segments. An email bounces when you try to send it to an invalid email address.

Deliverability 48

Deliverability Lead Liaison Open Rate CAN-SPAM 48

PureB2B

SEPTEMBER 10, 2018

Improper Segmentation. It’s not entirely accurate to say that it’s easier and better to create segments when you buy sales leads for your B2B company. You truly know these customers and how to segment them effectively. The post Should You Buy B2B Leads in 2018? To Buy or Not to Buy B2B Leads?

Buy 62

Buy Work Management Sales Qualified Leads Marketing Management 62

Navigate the Channel

JANUARY 18, 2018

Here are some of the best demand generation strategies that you can use in 2018. Segmenting your accounts from the beginning can help immensely when it is time for your sales and marketing teams to align themselves to go in for the kill. Automate and Centralize. A New Focus on Data Quality. Big data is so 2014.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Qualified Leads Top of Funnel 62

Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. And what books should be added to the 2018 list?

Work Management 90

Work Management Advertising Agencies Marketing Management Content Marketing 90

Hinge Marketing

APRIL 3, 2018

Download the 2018 High Growth Study: Technology Services Edition. The next fastest growing professional services segment was the consulting industry, which lagged by two full percentage points. Together, these two segments account for 72.5 That’s one of of the questions that the 2018 High Growth Study set out to answer.

Studies 48

Studies Differentiation Network Marketing Segmentation 48

Hubspot

OCTOBER 10, 2018

10 of the Best Form Analytics Tools in 2018. Here’s our list of the top ten best form analytics tools of 2018. You are also able to segment your reports based on format, whether that be desktop, mobile or tablet. Woopra has behavioral segmentation options that allow you to group leads based on any criteria you choose.

Analytics 68

Analytics Budget Programs Tools Best Practices 68

Hinge Marketing

APRIL 11, 2018

With the recent release of our consulting services edition of the 2018 High Growth Study comes a new set of data on high-growth firms in the industry. Today, I want to focus on just one aspect of this study: how consulting marketing priorities for 2018 differ between high-growth firms and their no-growth peers.

Consulting 48

Consulting Marketing AI Planning Marketing Management 48

Hubspot

JUNE 7, 2018

Here, we’ll delve into 11 of the best free Google Sheets Templates for any marketing role in 2018, so you can create better spreadsheets while saving valuable time to focus on more important things -- like the data itself. You can also adjust it to compare different time periods, or different channels or segments.

Template 100

Template Google Best Practices Marketing Analytics Tools 100

SnapApp

JULY 31, 2018

As of May 2018, companies have to comply with the European Union’s General Data Protection Regulation (GDPR.) Influencer marketing has been huge in 2018. Automation is another trend that’s already big and only getting bigger in 2018. She told us there are three things she’ll be watching for in the rest of 2018: User experience.

Demand 48

Demand Top of Funnel Demand Generation Agencies Opt-out 48

SnapApp

JULY 31, 2018

As of May 2018, companies have to comply with the European Union’s General Data Protection Regulation (GDPR.) Influencer marketing has been huge in 2018. Automation is another trend that’s already big and only getting bigger in 2018. She told us there are three things she’ll be watching for in the rest of 2018: User experience.

Demand 48

Demand Top of Funnel Demand Generation Agencies Opt-out 48

Canadian Marketing Association

MARCH 23, 2018

Eight Ways AI Will Be Used in Marketing in 2018. Real-time behavioural indicators… dynamic segmentation… customer-directed marketing… fewer campaigns with higher ROI… learn about these and other Artificial Intelligence (AI) applications that will be at the forefront of major developments in marketing in 2018.

Marketing Management 48

Marketing Management Thought Leadership Paid Search Agency Marketing & Strategy 48

chiefmartech

DECEMBER 14, 2017

This is part 2 of a five-part series, providing an update on the 5 Disruptions to Marketing as we head into 2018. If you haven’t read Part 1: Digital Transformation (2018 Update) yet, you might want to start there. MICROSERVICES & APIS (2018 Update). Stay tuned.

API 70

API Enterprise Management Marketing Management Advertising Agencies 70

KoMarketing Associates

JULY 2, 2018

Lawless Research and Factual recently conducted the “2018 Location-Based Marketing Report” to gauge how marketers are using location-based data to their advantage. The data showed that marketers had an average open rate of 28 percent for personalized promotional emails and newsletters in the second quarter of 2018.

Personalization 142

Personalization Broadcasting Blast Campaigns Response Rate 142

Inbox Insight

FEBRUARY 26, 2018

As 2018 is already seeming to disappear before our eyes, we wanted to look at the upcoming email trends which will shape what’s arriving in your inbox throughout the rest of the year. Without further ado, here are the 5 email trends you need to watch in 2018. Definitely one to watch in 2018. Intent Targeting.

Marketing AI 40

Marketing AI Trends Sales Genius Opt-out 40

Zoominfo

MAY 9, 2021

Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. Figure 1 : After connecting WebSights with Google Analytics, you can create segments with specific company attributes. When conversions don’t happen, it presents an opportunity to retarget prospects from those domains.

Ideal Customer Profiles 147

Ideal Customer Profiles Zoominfo High Quality Lead Marketing & Strategy 147

Engagio

MAY 7, 2018

Finding your accounts doesn’t stop at selection…segment, score, monitor with different data types. The post Top Takeaways from the ABM Next Level Experience 2018 appeared first on Engagio. View John’s slide deck to see what it takes to move from theory to successful practice. Don’t let low contact coverage be your ABM obstacle.

Account Based Marketing 63

Account Based Marketing ABM B2B Sales Marketo 63

Martech

FEBRUARY 20, 2024

Ethnic diversity remains particularly poor for the African American/Black and Hispanic/Latino segments.” This “was especially disappointing since the Hispanic/Latino segment skews younger than the general population and we would have expected an increase here.” The ANA has been producing its diversity report annually since 2018.

Business 95

Business Paid Search Agency Work Management Sample 95

Versium

AUGUST 6, 2018

August 7, 2018 – Versium , a leading AI predictive analytics technology company, today announced a new partnership with LiveRamp ® , an Acxiom ® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution. Redmond, Wash. Media Contact. Cheryl Isen. Cheryl@Isenandco.com. 425-233-9032.

Advertising Agencies 40

Advertising Agencies Segmentation Cross-Selling B2B 40

Versium

AUGUST 6, 2018

August 7, 2018 – Versium , a leading AI predictive analytics technology company, today announced a new partnership with LiveRamp ® , an Acxiom ® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution. Redmond, Wash. Media Contact. Cheryl Isen. Cheryl@Isenandco.com. 425-233-9032.

Advertising Agencies 40

Advertising Agencies Segmentation Cross-Selling B2B 40

Zoominfo

MAY 9, 2021

Not All Web Traffic is High Quality Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. Figure 1 : After connecting WebSights with Google Analytics, you can create segments with specific company attributes.

Zoominfo 130

Zoominfo Ideal Customer Profiles High Quality Lead Marketing & Strategy 130

KoMarketing Associates

MAY 22, 2018

GetResponse and SmartInsights recently conducted the “Email Marketing and Automation Excellence 2018” report, and statistics showed that 28 percent of respondents consider themselves to be “basic” when it comes to email marketing automation. Nearly half (47 percent) said that they will increase their email marketing budget in 2018.

Marketing Automation 125

Marketing Automation Email Marketing Automation Customer Surveys 125

SnapApp

APRIL 4, 2018

The Top 10 B2B Marketing Metrics to Measure in 2018. . The above should be sliced by lead segmentations, including job title/personas, industry, etc., Account and Segment Metrics. To get a good grasp on overall campaign performance, track which campaigns impact which accounts and account segments. MQL-->Won %.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Martech

MARCH 22, 2022

For brands, Instagram launched Shopify shoppable posts in 2018. Segmentation. The predictive spend tier is a filter for the new customer segmentation tool. Other segments include geographic location, the number of orders a customer has placed and other unique behaviors. Updates for marketers. Automated email campaigns.

Social Marketing 88

Social Marketing Curation Segmentation Social Media 88

InsightSquared

OCTOBER 4, 2017

It’s nearing the end of your company’s fiscal year, the sales team is gearing up for another year end close, holiday parties are being planned, and your leadership team is determining 2018 initiatives. Project owner: “Well, we’re trying to segment the sales team based on a mixture of these.”. So, what’s one step back from the goal?

Segmentation 225

Segmentation Validation Rules Order 225

ANNUITAS

DECEMBER 20, 2018

Adobe announced that consumer demand for personalized content reached an all-time high in 2018, a theme that underscored some of the most prominent trends of the year. 2018 was the year Forbes declared Account-Based marketing (ABM) no longer a buzzword, but a fully baked marketing strategy. What did success look like in 2018?

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

Hubspot

AUGUST 2, 2018

Online Advertising: Everything You Need to Know in 2018. Facebook segments the options by demographics, interests, and behavior. Let’s read on to dive deeper into modern online advertising and learn the capabilities of the most effective advertising channels on the internet today. Paid Search Advertising. With over 3.5

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Zoominfo

JULY 2, 2020

Those who fill out a registration form can be automatically segmented (by your automation platform) into a new email list. Yet more submissions often come at the expense of greater segmentation. Consider lead routing, personalized content creation , lead scoring, email segmentation, and more. Now, this is a very broad overview.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

SmartBug Media

JUNE 20, 2023

trillion in 2018. Benefits of Klaviyo and Mindbody Integration for Customer Engagement Integrating Klaviyo and Mindbody enables businesses to access customer data that can be used to create segmented contact lists for personalized messaging. With Klaviyo and Mindbody, this strategy goes beyond segmenting based on email engagement.

Churn Rate 98

Churn Rate SMS Marketing Automation Services Class 98

Marketing Insider Group

DECEMBER 29, 2020

consumers listened to podcasts in 2020, up from 44% in 2018. Segment lists to target different demographics with customized messaging. Most businesses don’t email their segmented lists enough. Experiment with different send times, frequency, and list segments to learn what strategies best engage your audience in 2021.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Hubspot

JUNE 15, 2020

In the near future, brands are planning to add advanced segmentation (47%), content personalization (37%) and behavioral targeting (39%) to their email marketing practices. Last year, 66% of email marketers highlight automation as an important attribute of email solutions, up six percentage points from 60% in 2018. Econsultancy, 2019).

Stats 101

Stats Mobile Marketing Email Marketing Planning 101