Zoominfo

JANUARY 21, 2019

Although the first month of 2019 is nearly over, we’re not quite done reflecting on 2018. For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Today, we bring this series to a close with the final installment– for marketers, of course.

Planning 164

Planning Work Management Zoominfo Storytelling 164

ViewPoint

SEPTEMBER 27, 2017

For every 1,000 suspects you disposition (complete contact with) between now and the end of this year you should expect (on average) the following results: 40 to 50 fully qualified sales opportunities (not lightly qualified marketing leads). You will be playing catch-up in Q1, 2018 rather than hitting the ground running. Don’t wait.

Sales Qualified Leads 159

Sales Qualified Leads Top of Funnel High Quality Lead Sales Cycle 159

Biznology

FEBRUARY 22, 2018

All of the weapons in the digital marketing arsenals are not equally effective, and the things you do to build your digital presence add up to help get your brand name out there. Take a look at these five tips for creating a successful digital marketing campaign. Post regularly, and ensure there’s a unified identity to your posts.

Planning 209

Planning Tips Budget Programs Outreach 209

KoMarketing Associates

DECEMBER 14, 2017

Marketers already have top objectives in mind for 2018, and research shows that they are invested in creating digital marketing plans to achieve their goals. In the coming year, nearly all respondents (93 percent) claimed their budget will increase for their digital marketing initiatives in 2018.

Marketing Budget Creation 160

Marketing Budget Creation Customer Surveys Planning User-Generated Content 160

Marketing Insider Group

MAY 7, 2018

The new year is a great time to take action and help your company reach its sales and marketing goals. But before you set out to plan those new marketing campaigns, it’s important to […]. The post 7 Forms of Content Marketing That Can Help You Generate More Sales Leads in 2018 appeared first on Marketing Insider Group.

Sales Leads 232

Sales Leads Planning Generation Content Marketing 232

KoMarketing Associates

OCTOBER 24, 2018

Although B2B marketers may see an ROI from basing their strategies on lead generation, new research suggests that it may be best to build a foundation on revenue instead. Marketing organizations with sophisticated attribution are 127 percent more likely to rate their company as being able to effectively measure marketing performance.

Planning 155

Planning Marketing Report Marketing Attribution Barriers 155

KoMarketing Associates

JANUARY 15, 2018

B2B marketers continue to show an interest in account-based marketing (ABM), and they are looking forward to aligning sales and marketing to achieve their objectives in 2018. Ascend2 recently conducted the “Account-Based Marketing Strategy Report” to hone in on the growing trends among B2B marketers who utilize ABM.

B2B Sales 186

B2B Sales Account Based Marketing B2B Marketing Planning 186

KoMarketing Associates

MARCH 12, 2018

New research indicates that artificial intelligence (AI) continues to gain ground among marketers as a prominent tactic. BrightEdge recently conducted the “2018 Future of Marketing and AI Survey” and discovered that 25.6 percent of marketers view AI as the “next big trend” in marketing in 2018.

Marketing AI 179

Marketing AI Customer Surveys Trends Planning 179

Adobe Experience Cloud Blog

JANUARY 5, 2018

Now…prepare for me to use the word “market” in its various forms a LOT in this next sentence. The Marketing team at Marketo asked marketers in the Marketing Nation a series of questions regarding their marketing plans for 2018. Question #1: In 2018, I expect my Marketing budget to….

Customer Surveys 134

Customer Surveys Account Based Marketing Marketo Thought Leadership 134

KoMarketing Associates

DECEMBER 14, 2017

As a digital marketing strategist, one of the most important things on my to-do list is planning out 2018 China digital marketing strategy for my clients. Meanwhile, the market for Internet advertising was 290.27 Insights for digital marketers: . Mobile Usage Continues to Increase. percent in 2015.

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

Zoominfo

FEBRUARY 1, 2018

As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. That won’t change.

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

KoMarketing Associates

AUGUST 2, 2018

As marketers look ahead to the future, new research suggests that they are turning to content planning to measure the ROI of their efforts. The “2018 State of Email Workflows” report from Litmus found that 55 percent of marketers now use a content calendar year-round – but is this trend bound to continue?

Planning 152

Planning Email Marketing Campaigns Paid Search Agency 152

KoMarketing Associates

JANUARY 16, 2018

It can be argued that content marketing is the most important digital marketing strategy available today. Recent data from the Content Marketing Institute backs up this claim, as 91 percent of respondents to the “2018 Benchmarks, Budgets, and Trends” report say they use content marketing.

Marketing Strategy 249

Marketing Strategy Marketing & Strategy B2B Marketing Content Marketing 249

KoMarketing Associates

MARCH 20, 2018

Marketers may attempt to budget accordingly throughout the year, but new research indicates that they still fear wasting funds on investments that may not generate ROI. Rakuten Marketing recently conducted the “What Marketers Want in 2018: Five Strategic Opportunities for 2018” report, polling more than 1,000 marketers across the U.S.,

Marketing Report 137

Marketing Report Planning Budget Programs Custom Publishing 137

Golden Spiral

NOVEMBER 29, 2017

As we approach the end of 2017, it’s time to start thinking about your marketing strategy for the upcoming year. You’ve likely created marketing plans in the past — but don’t just copy and paste last year’s strategy for 2018.

Planning 63

Planning Marketing Plans Marketing & Strategy Paid Search Agency 63

KoMarketing Associates

JUNE 19, 2018

With that out of the way, let’s get to why I’m writing a post about the 2018 World Cup if I’m just a casual fan. As I was relaxing this weekend and watching a few of the matches on TV, I couldn’t help but to notice some striking similarities between the World Cup and something I am much more familiar with – B2B content marketing strategy.

B2B Marketing 129

B2B Marketing Content Marketing Planning B2B 129

Tomorrow People

MARCH 13, 2018

You need to have an excellent digital content distribution strategy and your marketing agency has the experts who can help. A generation ago, digital was a rounding error in marketing budgets, with success measured in hundreds of pageviews rather than millions of customers. Share your content marketing findings early.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

KoMarketing Associates

OCTOBER 19, 2017

Blue tags label 2018 text design on creative thinking drawing charts and graphs business success strategy plan ideas, Inspiration concept modern template layout, diagram, Vector illustration. Bates Creative recently surveyed marketers who attended the American Marketing Association’s annual conference to gauge their outlook for 2018.

Advertising Channels 120

Advertising Channels Planning Marketing & Strategy Paid Search Agency 120

Onalytica B2B

DECEMBER 7, 2017

It seems like just yesterday that we were packing up 2016 and placing our bets on what 2017 had in store, and here we are preparing for 2018 – scary, huh? The reason for this excitement is that we no longer deem it necessary to sell the benefits or lecture brands on why they should be doing influencer marketing.

Planning 198

Planning Work Management SME Budget Programs 198

Hubspot

FEBRUARY 9, 2018

As an acquisition marketer, I hear questions like this all the time: "Is the PDF dead? It’s 2018, and the way our prospects and customers find and consume content has certainly changed. It’s 2018, and the way our prospects and customers find and consume content has certainly changed. How to Make a Webinar in 2018.

Webinar Metrics 203

Webinar Metrics Co-Registration Top of Funnel High Quality Lead 203

KoMarketing Associates

OCTOBER 9, 2018

As we start the fourth quarter of 2018, marketers begin to think about their plans for the coming year. Whether you have budgets you want to use up or you just want to get a head start on the year, planning a few months in advance has a lot of benefits. Below are some of my favorite tools for planning the year ahead.

Planning 123

Planning Budget Programs Marketing Plans B2B Marketing 123

Biznology

JANUARY 2, 2018

Linking from inside one article into another takes either a good memory or a bit of a plan. Everyone is still obsessed with begging and buying inbound links –and it’s 2018! I have been using my modest little RNNR US blog as a laboratory for what does and doesn’t work circa 2018 for Google search.

Optimization 194

Optimization Long Tail Marketing Marketing & Strategy Blogger 194

Adobe Experience Cloud Blog

DECEMBER 29, 2017

By now, your budget is mostly set, your planning has wrapped up , and you’re likely settling on a personal New Year’s resolution for 2018. As you check these things off of your to-do list for the year, I’d like to challenge you to think about how you’re going to grow as a marketer this year.

Video Marketing 134

Video Marketing B2B Thought Leadership Planning Psychographics 134

Adobe Experience Cloud Blog

DECEMBER 28, 2017

It’s crunch time for 2018 planning. Almost everyone is evaluating what worked and what didn’t and building goals and plans for the year ahead. If you’re not, it’s time to take a long, hard look at your own performance over the last year and find ways to not just hit your goals but to exceed them for 2018.

Tips 134

Tips Burn Rate Thought Leadership Work Management 134

Biznology

APRIL 6, 2018

If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. This is interesting, and might be worth considering in scheduling email campaigns that link to a video, or planning live-streamed video.

Trends 158

Trends Video Marketing Correlation Business 158

Contently

DECEMBER 18, 2018

It may be because I’m a new father, but it feels like 2018 flew by. My son is approaching his second birthday, and here we are planning for 2019. Marketers have to keep an eye on both the past and the present. Marketers have to keep an eye on both the past and the present. I know I’m not alone.

Campaigns 112

Campaigns Content Budget Programs Planning 112

Adobe Experience Cloud Blog

JANUARY 25, 2018

2018, though, is going to be filled with some things you might not know. In this blog, you’ll learn about the most recent changes to SEO and how as a marketer you can implement strategies to get ahead in 2018. How can marketers start to prepare for this video-loving trend? Video is Going to Rule the Rankings.

Lead Ranking 134

Lead Ranking Lead Scoring SEO Long Tail Marketing 134

Adobe Experience Cloud Blog

NOVEMBER 7, 2017

20% of all market leaders will lose their dominant position to a company founded after the year 2000, due to a lack of digital business advantage. If your company is in the precarious position between market leader and losing ground to a competitor, it’s time to push forward. Inbound Marketing: Scaling Content for the Enterprise.

Enterprise Management 134

Enterprise Management Lead Scoring Practices Lead Ranking 134

Navigate the Channel

FEBRUARY 13, 2018

2018 is here and your competition is gearing up for a new generation of business. The most robust of your marketing efforts will fall short if there is no destination for your new customers. The most robust of your marketing efforts will fall short if there is no destination for your new customers. Enriching Your Content.

Planning 50

Planning Marketing Plans Advertising Agencies Thought Leadership 50

Heinz Marketing

OCTOBER 23, 2018

Marketing planning season is here for the top performing B2B marketers. Yes, just one month into Q4 the most proactive B2B marketers are starting their 2019 planning process. Even if that is the case, marketers can lead the way by preparing now for a successful 2019. The converse is true as well.

Marketing Budget Creation 70

Marketing Budget Creation Planning Marketing Budget Budget Programs 70

Bound360

NOVEMBER 16, 2017

‘Tis the season for marketing self reflection. The annual budgeting season is a right of passage for marketing leaders, a time to assess what worked this year and what did not. Will your budget and goals stay the same from 2017 to 2018? It’s time to take a deeper dive on your marketing strategy. Didn’t think so.

Planning 45

Planning Marketing Plans Budget Programs Account Based Marketing 45

EMagine B2B Blog

DECEMBER 3, 2018

Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. 2018’s Biggest Takeaway. In 2018 we don’t just compete with traditional competitors.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. 2018’s Biggest Takeaway. In 2018 we don’t just compete with traditional competitors.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Adobe Experience Cloud Blog

JANUARY 23, 2018

Customer experience involves practices of planning and responding to interactions to satisfy or outdo expectations, thereby, snowballing consumer fulfillment, devotion, and support. Have you implemented chatbots into your marketing strategy yet? Creating a superior customer experience is critical for companies today. Why or why not?

Paid Search Agency 134

Paid Search Agency Cross-Selling Gartner Thought Leadership 134

Hubspot

JANUARY 24, 2018

It's the start of a new year, and there couldn't be a better time to look ahead at what the next 12 months might hold for video marketers. The respondents consisted of both marketing professionals and online consumers. The State of Video Marketing in 2018. Marketers rely on video to help them do their jobs.

Video Marketing 101

Video Marketing Planning Dwell Paid Search Agency 101

KEO Marketing

JANUARY 9, 2018

What are some signs that it might be time for a mobile responsive web design in 2018? At KEO Marketing, we ground our expertise and experience in responsive web design services for a wide range of clients. The following points out why your website needs redesigned for 2018. About KEO Marketing. KEO Marketing, Inc. ,

Marketing AI 69

Marketing AI Design Trends Paid Search Agency 69