Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

PureB2B

MAY 20, 2018

In the past, B2B companies relied on personal relationships, industry events, or cold-calling to build their brands. Buyers are impressed with companies that bravely invest and experiment with new trends in modern technology. Digital technology has changed the way B2B businesses reach out to their buyers. Highly unlikely.

Marketing AI 72

Marketing AI Marketing Automation Services Account Based Marketing B2B 72

Canadian Marketing Association

NOVEMBER 30, 2018

The CMA’s CX Council set out to understand how brands are redefining their customers’ experiences by challenging the status quo, targeting specific customer groups, and providing different experiences to suit the differences. Email Benchmarks & Trends Report. Check out his blogpost.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Advertising Benchmark Storytelling 48

KoMarketing Associates

JANUARY 10, 2018

The “2017 Trends in Industrial Marketing: How Manufacturers are Marketing Today” from IEEE GlobalSpec recently took a look at which objectives marketing executives in the manufacturing industry focused on last year. This was the sixth year in a row that “customer acquisition” took the number one spot.

Acquisitions 166

Acquisitions Customer Surveys Demand Generation Agencies Advertising Benchmark 166

PureB2B

MAY 20, 2018

In the past, B2B companies relied on personal relationships, industry events, or cold-calling to build their brands. Buyers are impressed with companies that bravely invest and experiment with new trends in modern technology. Digital technology has changed the way B2B businesses reach out to their buyers. Highly unlikely.

Marketing AI 62

Marketing AI Account Based Marketing Marketing Automation Services Mobile Advertising 62

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

eDataSource

AUGUST 14, 2019

Spam rate trends have been variable, but improved for the first three quarters of 2018, and for the second quarter of 2019. The seventh in our performance benchmark series covers B2B marketing email. We analyzed promotional email over a two-year period for about 900 related brands we track in these eight sectors.

Advertising Benchmark 58

Advertising Benchmark B2B Advertising Agencies Trade Show 58

Salesforce Marketing Cloud

APRIL 21, 2022

These changes are no surprise: They are part of an ongoing trend toward protecting consumer privacy. However, the downstream effects of increased data collection restrictions mean various metrics, like open rates and measurement methods used to benchmark success, are no longer reliable.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

Hubspot

MAY 7, 2019

In many ways, marketing is a game of trend watching. The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue. But how do you search for trends? As of February 2018, 62.6% In 2018, Google Images accounted for 22.6% Google Trends.

Statistics 98

Statistics Google Click Rate Adwords 98

DAGMAR Marketing

NOVEMBER 29, 2019

The Local Search Association (LSA) collaborated with SOCi to study 163 national franchise brands’ LSM strategies. The result is the LSM Benchmark Report. National brands such as those featured in the benchmark report use LSM strategies to drive better engagement at the local level in the communities in which they operate.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

eDataSource

JULY 11, 2019

Spam rate trends have been variable, but show strong improvement in the most recent quarter. The sixth in our performance benchmark series covers the Household and Home Improvement industry. We analyzed promotional email over a two -year period for about 320-519 related brands we’ve tracked in these five sectors.

Advertising Benchmark 40

Advertising Benchmark CAN-SPAM Trends Analysis 40

eDataSource

APRIL 16, 2019

Our benchmark series continues with an analysis of Financial Services. We analyzed promotional email for about 900-1,000 related brands in these eight sectors. We analyzed promotional email for about 900-1,000 related brands in these eight sectors. Benchmark data establish a bar. Key Financial Services Sectors*.

Advertising Benchmark 60

Advertising Benchmark Service CAN-SPAM Analysis 60

Content Marketing Institute

DECEMBER 12, 2018

Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. consumers spend more on brands to which they feel loyal. consumers spend more on brands to which they feel loyal via @Accenture. 66% of U.S. 66% of U.S.

Research 89

Research Top of Funnel Content Marketing Budget Programs 89

Vidyard

JULY 19, 2018

Each year we do an analysis of all the data in our system , over 600 different companies, to create video benchmarks that help us understand what they’re doing with B2B video. Through all of this data, we find some interesting tidbits of knowledge and we share them with you, the rest of the world, in our Video Benchmark Report.

Advertising Benchmark 67

Advertising Benchmark Video Marketing Demand Generation Agencies Paid Search Agency 67

Litmus

JULY 8, 2019

Use these insights to benchmark your email performance against your peers and learn how to turn engagement insights into strategies and tactics that improve your email program. Ranking compared to April 2018. in Q2 2018). in Q2 2018). in Q2 2018). in Q2 2018). in Q2 2018). in Q2 2018).

Email Marketing 91

Email Marketing Peer-to-peer Mobile Marketing Lead Ranking 91

Brightedge

MAY 16, 2021

This Is Marketing: You Can't Be Seen Until You Learn to See By Seth Godin, 2018. Data-Driven Marketing with Artificial Intelligence : Harness the Power of Predictive Marketing and Machine Learning by Magnus Unemyr, 2018. Building a Story Brand : Clarify Your Message So Customers Will Listen by Donald Miller, 2017.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Sprout Social

SEPTEMBER 9, 2020

If you aren’t listening to consumers, how can you be sure your newest product, campaign or brand messaging is going to resonate with your audience? Social listening goes beyond monitoring and replying to incoming questions or comments about your brand. — McDonald's UK (@McDonaldsUK) June 15, 2018.

Organization 126

Organization Work Management Eye-Tracking Advertising Benchmark 126

Tomorrow People

MARCH 6, 2018

Put together with purpose, exercising critical choice in layout, with a nod to reading gravity, and all based on an u nderstanding of the fundamental character of your brand. Download: Content Marketing in the UK 2018: Benchmarks, budgets, and trends. That’s design. Great creative design is content’s best friend.

Paid Search Agency 235

Paid Search Agency Advertising Agencies Ad Agencies Design 235

Tomorrow People

MARCH 13, 2018

Our pet hate — because it happens so often — is seeing a brand with a totally different feel between its online and offline creative work. Because a joined-up brand, consistent across channels, gets greater share-of-mind in the market and leads to higher engagement. Let us work with them, not in isolation.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Content Marketing Institute

DECEMBER 6, 2017

You can read the full results in B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America , produced by CMI and MarketingProfs.). We manage content and social media strategies for more than 10 brands with a two-person team. Content marketing success increases, but can it last?

Research 110

Research Content Marketing Marketing Budget Creation Planning 110

Bannerflow

NOVEMBER 22, 2022

Despite these limitations, most marketers choose to pay for ad campaigns per impression because the statistics reflect brand awareness and visibility. This is why combining a display ad’s CTR with impressions gives you a clearer picture of your banner ad’s performance and how to benchmark this. Industry-specific CTR trends in 2022.

Display 52

Display Advertisements Advertising CTR 52

eDataSource

APRIL 29, 2019

The fifth in our performance benchmark series covers the Entertainment industry. We analyzed promotional email for about 750-900 related brands in these nine sectors. Benchmark data help you set a standard. Spam rates average over 25% in the two worst performing quartiles — half the tracked brands.

Advertising Benchmark 60

Advertising Benchmark Ad brokers CAN-SPAM Analysis 60

Sprout Social

MARCH 30, 2021

And with the right tool, you can wield that power for the good of your brand. Sprout Social’s Listening solution lets you create highly customized Topics that surface conversations that matter most to your brand and answers to your burning questions. — Jordannn (@lockha12) August 15, 2018. What day is leg day?

Marketing Management 124

Marketing Management Paid Search Agency Social Media Keywords 124

KoMarketing Associates

NOVEMBER 7, 2019

The Content Marketing Institute recently published its “B2B Content Marketing 2020 Benchmarks, Budgets and Trends – North America” report, which showed that just 42% of all B2B marketers have content marketing strategies that are sophisticated in nature. ” What changes have you seen these marketers make to develop improvements?

B2B Marketing 121

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 121

ConvertKit

JANUARY 15, 2021

But here’s the problem: most email marketing advice is aimed at brands with massive audiences. That’s a solid increase of over 11% since 2017—a growth trend that’s expected to continue, with nearly 4.5 Marketo 2018 ). There’s never been a better time to be a creator. Here’s the good news: we’ve done it for you.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

KoMarketing Associates

DECEMBER 21, 2017

Keeping on top of changes and trends in our industry is one of the most important tasks we can do for our clients and professional selves. From Derek Edmond : The Marketing Statistics You Need To Know To Be Successful In 2018. Large-Scale Study: How to Rank for Featured Snippets in 2018. Happy Holidays!

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Ranking Lead Scoring 204

Content Marketing Institute

JANUARY 16, 2018

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. If you’re looking for new ideas to keep your strategy fresh, check out Is Your Marketing Ready for 2018 ? Click To Tweet.

Research 99

Research Content Marketing Paid Search Agency Marketing Budget Creation 99

Sprout Social

JULY 31, 2018

Instagram influencers are flooding the feed, but which trendsetters are the best advocates for your brand? Here are eight ways to measure and benchmark your performance when using Instagram influencers. Assess Your Brand Reach Today. Set Your Benchmarks. And whose popularity translates into better results? Video views.

Advertising Benchmark 77

Advertising Benchmark Budget Programs Marketing Budget Click Rate 77

Vidyard

JULY 19, 2018

Each year we do an analysis of all the data in our system , over 600 different companies, to create video benchmarks that help us understand what they’re doing with B2B video. Through all of this data, we find some interesting tidbits of knowledge and we share them with you, the rest of the world, in our Video Benchmark Report.

Advertising Benchmark 50

Advertising Benchmark Video Marketing Paid Search Agency Landing Pages 50

Content Marketing Institute

SEPTEMBER 14, 2018

HANDPICKED RELATED CONTENT: Influencer Marketing: Lessons From One of the World’s Largest Software Brands. An 8-Step Process to Use Influencers to Elevate Your Brand. Tracking via influencer marketing is notoriously difficult because there is no such thing as a linear consumer journey in 2018. Branded keyword search volume lift.

Act-On 111

Act-On Work Management Marketing Management Planning 111

KoMarketing Associates

MAY 28, 2015

One of the ways I stay motivated is through the re-evaluation of key statistics and industry benchmarks. Here are over 40 key B2B marketing performance statistics and benchmarks , designed to inspire and motivate your online marketing initiatives as we head towards the second half of 2015 and beyond. New Marketing Data. Final Thoughts.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Exo B2B

MAY 10, 2021

Based on B2B Content Marketing, benchmarks, budgets and trends 2021 statistics, it is clear that the effects of COVID-19 have affected content marketing in 2020 and continue to do so this year. And as the vast majority of experts say, this is a trend that will continue in marketing beyond COVID-19.

Top of Funnel 72

Top of Funnel B2B Marketing Effectiveness B2B 72

SnapApp

APRIL 4, 2018

The Top 10 B2B Marketing Metrics to Measure in 2018. . It signals brand awareness, and is a much better leading indicator than total traffic. It’s important to establish a benchmark. It's brand awareness, so it isn't irrelevant, but it's too close to a vanity metric to place too much importance on. . Andy Crestodina.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

RebelMouse

NOVEMBER 28, 2018

In October 2018, publishers. Then, in November 2018, the search engine debuted a redesign for their widely used PageSpeed Insights tool. The results we've chosen to display below were taken on December 11, 2018, and updated throughout February 2019. Time continues the trend we're seeing. And WordPress-powered.

CMS Development 60

CMS Development Google Classified Ads Paid Search Agency 60

Content Marketing Institute

MAY 22, 2018

You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. To lead you along the right path, the CMI team created a new e-book: Craft Your Brand Adventure: The 2018 Guide to Essential Content Marketing Tactics. Want proof?

Content Marketing 103

Content Marketing Microsite Planning Paid Search Agency 103