Zoominfo

SEPTEMBER 30, 2020

When Brand Ambassadors first gained popularity in the early 2010’s, the approach was simple: Companies would identify their most loyal customers, ask them to showcase their loyalty in a genuine way, and then reward them with perks like free gear. This blog post from 2017 covers a then-upcoming seminar titled “Build a Better Brand Ambassador.”

Brand Identity 246

Brand Identity Branding Zoominfo Loyalty 246

Biznology

DECEMBER 22, 2016

This helps you, as a marketer or business owner, be prepared for and to properly plan out your marketing for 2017. Here are 10 of the marketing trends to watch for 2017. You, as a marketer, have unique insight to so much of your customers’ lives and activities thanks to mobile data and permissioned data. How can you get started?

Trends 80

Trends Mobile Advertising Planning Marketing AI 80

Leadspace

JANUARY 4, 2017

Hello, all, and here’s to a promising 2017! So, the last five months of the year, I’ve published, blogged, tweeted, posted, emailed, key-noted, panel spoken, commented, and so forth a lot on this exciting new transition. I put the “ AI for marketing ” and “ Machine Learning for Marketing ” in this category for 2017.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Contently

JUNE 13, 2017

Sephora tracks how much money customers spend on its site and automatically enrolls them into a VIP club once they hit a certain amount. Part of the promise of online marketing has always been to understand the customer journey better. We know customers happily live in both the physical and digital worlds. Are the robots coming?

Marketing AI 126

Marketing AI Work Management Marketing Management Trends 126

Adobe Experience Cloud Blog

JUNE 16, 2017

At that rate, it’s possible that 800 have already been implemented in the first half of 2017. Here’s a quick guide to the important things you might have missed, and what they mean for your SEO strategy in 2017 and beyond. Clicking on shortcuts often takes users to either a Google property or displays AMP publisher results.

CMO 113

CMO SEO Banner Ads B2B Thought Leadership 113

Circle Studio

DECEMBER 28, 2017

As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2017. As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. The post A Look Back at Our Top 10 Marketing Blog Posts of 2017 appeared first on circle S studio.

B2B Thought Leadership 107

B2B Thought Leadership Advertising Agencies Thought Leadership Demand Generation Agencies 107

Influitive

JANUARY 4, 2017

These tips were originally published in our eBook, Inspiring Customers to Create Content for You: A Marketer’s Guide. As a B2B marketer, you have boundless opportunities to turn your happiest customers into content collaborators.

Marketing Strategy 182

Marketing Strategy Marketing & Strategy Content Marketing Planning 182

Webbiquity

FEBRUARY 21, 2023

In 2017, when influencer marketing was still a fairly new practice, it required a lot of manual work and it was difficult to find the right influencers. The Company Year founded: 2017 Funding rounds: Self-funded to date. That wasn’t always the case though. We came up with an entire campaign that brought us first users.

Paid Content 265

Paid Content Paid Search Agency Advertising Agencies Work Management 265

SendX

JUNE 23, 2021

By 2017, there were just two individuals left on the planet. In terms of customers, we have new prospects. Nearly all business messages in Canada reached their target receivers between 2014 and 2017, increasing from 79% to 90% (compared with 80 percent worldwide). A significant impact has been made. What does Consent Entail?

Advertising Agencies 195

Advertising Agencies CAN-SPAM Phishing SMS 195

The Lead Agency

OCTOBER 4, 2017

It seems everyday writers and experts are publishing articles and talking on the radio about how artificial intelligence and machine learning are going to change the world. How are marketers applying machine learning in 2017? Improving customer service touch points. Example 5: Macy’s 24/7 customer service hotline.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Marketing Insider Group

JUNE 22, 2020

With the central theme of entertainment, she produced content that expanded each of its hotels’ appeal to new customer segments, including families with young kids, with one hotel – Circus Circus – now on track to compete with Disney for the family market. Publish quality content and sustain the pace of publication. Every week.

Content Marketing 260

Content Marketing Brand Identity Branding Marketing Agencies 2 260

KoMarketing Associates

OCTOBER 16, 2019

PAN Communications recently published the “2019 Content Fitness” report, and statistics showed that the majority of marketers (62.5 In 2017, about 57 percent of marketers said they had not done fully integrated their program, while 53.5 Distrust Between B2B Content Marketers and Customers. This is compared to just 37.5

Marketing Report 122

Marketing Report Marketing & Strategy Webinar Metrics Marketing Strategy 122

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Hubspot

APRIL 20, 2017

People go to Facebook for news and content consumption more than ever, and they use Facebook to connect with brands and publishers, as well as their friends and family. In this post, we've rounded up some of the biggest announcements from F8 2017 and major themes marketers should pay attention to as Facebook continues to evolve.

Marketing AI 74

Marketing AI Conference Facebook Broadcasting 74

KoMarketing Associates

FEBRUARY 13, 2018

Marketers are also seeing benefits associated with publishing on social platforms as well. When distributing video content on premium publisher sites, the majority of marketers (39 percent) stated that the key benefit was being able to do so in a brand safe environment. Increasing Investment in Video Marketing Content.

Customer Surveys 198

Customer Surveys Video Marketing Advertisements Advertising 198

KoMarketing Associates

NOVEMBER 15, 2016

With 2017 less than two months away, it’s time to start thinking about your 2017 B2B content marketing strategy and how to get the most out of your efforts. Action content marketers should take : If you aren’t doing so already, you should be thinking about ways to incorporate video into your 2017 content efforts.

Trends 60

Trends B2B Marketing Webinar Metrics Marketing & Strategy 60

SocialPilot

MARCH 12, 2024

Even 15 years after World War II, it was still hard for Volkswagen to sell German commodities in the US market, especially since the automobile itself was considerably smaller than what the target customers were already using. In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Kabbage

NOVEMBER 29, 2016

Over the span of the year the number of MarTech vendors has nearly doubled, over $1 billion in venture capital has been invested in marketing technology, and marketing budgets have grown exponentially (“ Walker Sands State of Marketing Technology 2017 Closing the Gap Between Martech Innovation and Adoption,” 2016 ). In the SOPM report, 45.7%

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

Biznology

NOVEMBER 13, 2017

How can publishers take back leadership from the tech giants, Google and Facebook ? Exponential growth publishing switches the paradigm from “corporate-first” to “people-first.” Google and Facebook are forced to adapt as paradigms change: Facebook is nearly fully mobile, producing 87% of its ad revenue in Q2 2017.

Custom Publishing 143

Custom Publishing Mobile Advertising Marketing AI Amazon 143

Marketing Insider Group

JULY 28, 2020

It was published in response to pushback from an earlier report on the assertion that marketing is becoming less important. HBR published an analysis indicating that advertising dropped from 1% of total expenditures in 1975 to 0.8% They understand that consistently publishing relevant, interesting content attracts and converts buyers.

CMO 323

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 323

KoMarketing Associates

AUGUST 29, 2019

customer concept in financial chart graph. In an effort to harness data and provide a more personalized, memorable experience to customers, new research shows that companies are turning to customer data platforms (CDP) or at least have plans to do so in the near future. In 2018, however, this percentage dropped to 76 percent.

Marketing Report 121

Marketing Report Planning Statistics Custom Publishing 121

Biznology

DECEMBER 17, 2020

This is my sixth annual list (see 2019 , 2018 , 2017 , 2016 , and 2015 ). This year she published a terrific new book, Unapologetically Ambitious , which was just named one of Fortune’s ten best business books of 2020. A nifty CDP/DMP solution of especial interest to B2B publishers. I am pleased to introduce ten standouts here.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research.

Enterprise Management 105

Enterprise Management Work Management Marketing Management Marketing AI 105

KoMarketing Associates

JUNE 4, 2019

In an effort to harness data and provide a more personalized, memorable experience to customers, new research shows that companies are turning to customer data platforms (CDP) or at least have plans to do so in the near future. In 2018, however, this percentage dropped to 76 percent. This percentage also fell in 2018 to 43 percent.

Planning 121

Planning Statistics Custom Publishing Paid Search Agency 121

B2B Marketing Directions

FEBRUARY 19, 2017

Target Marketing magazine recently published the findings of its annual "Media Usage Survey," which was designed to identify marketing spending plans for 2017. Thirty-seven percent said their 2017 budget would be higher, and 40% said their budget would stay the same compared to 2016.

Paid Search Agency 49

Paid Search Agency Allocation Marketing Budget Creation Marketing Budget 49

Hinge Marketing

JANUARY 4, 2017

In 2017 we’ll have a new president and with him comes a host of economic predictions — from unfettered prosperity to utter calamity. So as you plan your sales and marketing strategy for 2017 the keys to success are to build on the fundamentals and stay adaptable. What will your plan be for 2017? How does it work?

Marketing Strategy 56

Marketing Strategy Marketing & Strategy Planning Lead Ranking 56

Brightedge

MAY 16, 2021

While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Hacking Growth : How Today's Fastest-Growing Companies Drive Breakout Success By Sean Ellis and Morgan Brown, 2017. Or maybe never had any to begin with.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

KoMarketing Associates

OCTOBER 23, 2018

SUMO Heavy recently conducted the “2018 Social Commerce Revisited” report to determine how customers are currently using social media and how it is influencing the buyer journey. Back in August 2017, nearly 9.8 Now, new research suggests that using it may be essential to not only capturing leads, but converting sales.

Social Media 120

Social Media Purchase Customer Surveys Media 120

Directive Agency

JULY 7, 2017

Content promotion degenerated from reaching your ideal end customer to sending out blind twitter blasts every time you publish a new piece. Which is painfully ironic considering how much our end-customers rely on quality content to convert. But, take a moment to consider, how Google-savvy are your end-customers?

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

Brandwatch Marketing

MARCH 7, 2023

social media accounts Social media users grew by 121 million between Q2 2017 and Q3 2017. million blog posts are published every month A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2 Social media statistics For context, as of April 2018, total worldwide population is 7.6

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Webbiquity

JUNE 7, 2018

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Image Source: The 2017 State of Inbound Report. According to the Email Marketing & Marketing Automation Excellence 2017 report, about 54% of marketers consider email an effective channel.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Webbiquity

JULY 23, 2019

Video marketing started getting big back in 2009 and had really taken off by 2017. Show your prospective customers how your products or services work. Showcase Your Customers. When was the last time you purchased a new product without having a look at the reviews from other customers? Educate Your Customers.

Video Marketing 244

Video Marketing Business Work Management Marketing Management 244

QuanticMind

OCTOBER 30, 2017

To find out the top search engine marketing strategies for 2017, we made the trek to the annual SMX East conference in New York City to learn about the most important trends and developments in the industry. Perhaps more tellingly, during the 2017 holiday shopping season, online sales are projected outpace offline sales.

Search Engine Marketing 40

Search Engine Marketing Search Marketing Webinar Metrics Marketing Strategy 40

The Point

JULY 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. The 7 th Annual B2B Buyer’s Survey polled 283 B2B C-level executives, VPs and Directors and is published by Demand Gen Report.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

chiefmartech

SEPTEMBER 20, 2022

I first came across Jay’s work with his 2017 landscape , where he’d mapped 83 companies across 8 categories of “channel” related software. P.S. Canalys, Partnership Leaders, and HubSpot are currently conducting a study of partner ops for a report we’ll publish later this year.

Work Management 117

Work Management Marketing Management Marketing Automation Services Advertising Agencies 117

Contently

FEBRUARY 16, 2023

As NLP evolves and becomes more sophisticated, experts predict the market will reach over $43 billion by 2025 —14 times its size in 2017. Conduct thorough SEO research before publishing content and handpick a small set of keyword clusters to focus on. GPT-3 is now the underlying language model for dozens of technology tools.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

QuanticMind

FEBRUARY 15, 2017

Please join QuanticMind at SMX West 2017 at booth #204 to discuss the most important developments in PPC marketing and enter to win an Apple Watch. Coming to SMX West 2017 in San Jose, CA on March 21-23? Multichannel: Another aspect of the changing customer journey is how it now spans multiple channels.

Search Engine Marketing 40

Search Engine Marketing Search Marketing SEM Adwords 40