B2B Paid Content Distribution: Facebook vs. LinkedIn

Contently

A couple of weeks ago, I was sitting down with a prospective client from a large financial institution, trying to help the marketing team craft its 2017 content strategy. This year, B2B marketers need to experiment more aggressively with paid content distribution.

3 Content Distribution Tips for Maximum Lead Nurturing Impact

Marketing Insider Group

The post 3 Content Distribution Tips for Maximum Lead Nurturing Impact appeared first on Marketing Insider Group. Are you creating awesome content, publishing it on your website on a consistent, regular basis?

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Distributed Marketing for the Modern Marketer

Modern Marketing

One of these problems is distributed, complex organizational structures. Since 2011 , we have provided marketing departments with a distributed marketing solution that tames organizational complexity by enabling corporate oversight, while fostering local relevance and creativity. Because some of our competitors are new to the distributed marketing party, we thought we would take some time to point out some lessons we have learned over the last 6 years.

How to Reach Your Audience with Content Distribution

Marketing Insider Group

The post How to Reach Your Audience with Content Distribution appeared first on Marketing Insider Group. No matter how great or valuable your content is, it won’t be worth anything if nobody reads it. However, with all the content being published online, getting your message in front of the right people is a critical factor in how well a piece of content performs. Before you think about promoting that blog posts […].

The 15 Best Content Distribution and Amplification Tools

Webbiquity

These 15 tools can help you distribute your content more broadly, share it socially, repurpose it for different audiences, and amplify it using paid channels. issuu gives anyone with digitally bound content the ability to upload and distribute their publications worldwide, in just minutes.

See You at the 2017 LIMRA Distribution Conference

distribion

We are pleased to announce we will be joining other top brands at the 2017 LIMRA Distribution Conference for Financial Services. Highlights : Addressing today’s distribution reality and the dramatic changes that are taking place in the industry. Opportunities ahead.

Case Story: How Cardinal Health Mastered Paid Content Distribution

Contently

In today’s digital media landscape, content distribution is often the step brands overlook the most. But when the story is complete, brands don’t always treat distribution with the same sense of urgency. For Cardinal Health, a global healthcare services and products company that ranks among the top 25 of the Fortune 500, rethinking its content distribution model helped elevate its content marketing program to the next level.

Distributing B2B Customer Success Stories: 5 Tips To Maximize Reach And ROI

Influitive

Now that you’ve sourced a pool of amazing customers with stories to tell (see my post on 4 steps to sourcing amazing customer success stories) and have helped them create user-generated content (UGC) that’s sure to attract a ton of highly qualified leads, next comes content distribution.

Contently’s Source Analyzer Helps You Understand the Impact of Your Distribution Channels

Contently

That’s why it’s critical to understand how content distribution affects everything you publish. The post Contently’s Source Analyzer Helps You Understand the Impact of Your Distribution Channels appeared first on The Content Strategist.

The Talent War, and Other Big Content Marketing Trends for 2017

Contently

Which leads us to our first big trend of 2017… 1. It’s not uncommon for an editor to take a content marketing job, only to discover that she has no control over the email newsletter, social channels, or paid distribution budget.

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3 Ways Brands Can Make Native Advertising More Effective in 2017

Contently

Below are a few ways that brands can make their native advertising more effective in 2017. Prioritize correct targeting for paid distribution. This type of distribution also had no discernible impact on the native ad’s effectiveness.

Marketing Automation Trends Report 2017

distribion

The post Marketing Automation Trends Report 2017 appeared first on The Beacon. This year’s Marketing Automation Trends Report has arrived. Marketing automation is growing at a rapid pace.

Contently’s Source Analyzer Helps You Understand the Impact of Your Distribution Channels

Contently

That’s why it’s critical to understand how your content performs across different distribution channels. The post Contently’s Source Analyzer Helps You Understand the Impact of Your Distribution Channels appeared first on The Content Strategist.

The 6 Most Important Social Media Trends of 2017

Contently

According to a study on the state of marketing technology by Walker Sands, a PR firm, marketers plan to purchase social media software more than any other type of marketing technology in 2017. The post The 6 Most Important Social Media Trends of 2017 appeared first on The Content Strategist.

23 Content Marketing Predictions for 2017

Contently

Will video rule 2017? As marketers try to stay ahead of their competitors, here are 23 predictions to watch out for during 2017. In 2017, it’s time to get it in gear or deal with the reckoning. Marketing attribution technology will take a giant leap forward in 2017.

10 Ways to Distribute One Piece of Content (Besides Social Shares)

Hubspot

Long gone are the days of the old publish-and-pray method of content distribution. Today, planning the actual distribution of the content you've spent so many hours and resources expertly creating is just as critical to your marketing strategy as the quality of the content itself.

Our Ultimate List of the Best PR Tools for 2017

B2B PR Sense

This tool is an effortless way to increase coverage, distribute your press releases, and manage your relationships with journalists and influencers. It shows you how to create the ideal press release, optimize it for search, and then helps you to distribute it to the right people. Tools of any kind-- even PR tools -- are designed to make our lives and jobs easier.

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Marketing Techniology Landscape Supergraphic (2017): Martech 5000

chiefmartech

I’m delighted to release the 2017 edition of the marketing technology landscape , which we’ve nicknamed the Martech 5000 , here at the MarTech conference in San Francisco. Marketing Technology Landscape Supergraphic (2017) — 37.7MB hi-res JPEG.

The Difference Between Distributed Marketing & Multi-Level Marketing

distribion

Though they sound remarkably similar, distributed marketing and multi-level marketing are completely different concepts. What is Distributed Marketing? One of the most common examples of a distributed marketing organization is the classic franchise network (think McDonald’s).

Stella Garber of Trello – A Fully Distributed Global Team, Marketing a Horizontal Productivity Tool, and Kanban vs. Post-its [Podcast]

Ignite Tech

Episode Breakdown: In this episode, Stella tells us about the rise of Trello, including: Being fully distributed and global. Listen on Itunes Listen on Soundcloud Listen on Stitcher. Guest Bio: Stella Garber is Product Marketing Lead at Trello.

Rethink Podcast Episode #8 – Top Search Marketing Trends for 2017

Act-On

Mike is a recognized expert in technical search marketing, and we asked him to share his thoughts about search marketing for 2017. Favorite Quotes: I think this is going to be the case for SEO in 2017, content is going to kind of be the name of the game. We’re based here in Portland, but the whole team is distributed throughout the country. With that said, what are the top trends for 2017 in search marketing? The Top Trend in 2017 For Search Marketing.

6 Reasons CMOs Are Paying Closer Attention To Marketing Attribution In 2017

bizible

It's distributing revenue credit across the entire funnel, including the bottom of the funnel, in order to understand the role that each channel plays in revenue generation.

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Working Well With Distributed Teams

Akoonu

What do successful distributed teams have in common? Are you on the same page as your remote colleagues? It can be challenging to execute consistent, aligned marketing across global teams, dispersed freelancers, agencies and employees working from home.

The Ultimate Guide to Press Release Distribution

Hubspot

You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs. In this guide to press release distribution, we’ll cover the following to help you put together a plan of action that results in coverage: What is press release distribution?

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See You At The 2017 LIMRA Marketing Conference

distribion

We’re excited to be an exhibitor at the 2017 LIMRA Marketing Conference on May 31st. We look forward to hearing these specific topics and dive into thought-provoking discussions to help pave the path to success for 2017 and beyond. Plane tickets booked? Check.

30 SEO Best Practices for B2B Organizations in 2017

KoMarketing Associates

As we enter 2017, I thought it would be helpful to establish a set of best practices that will have the most positive impact on your SEO strategies. Here are 30 essential best practices and tips to help improve your search engine optimization strategy in 2017. At bare minimum, you should be sharing and distributing content through social channels to help boost visibility, support link acquisition and even gain exposure in search.

3 Takeaways from INBOUND 2017 that Impact Video in Business

Vidyard

During his mainstage product keynote, HubSpot’s VP of Product, Christopher O’Donnell, spoke about the importance of having a strategy for video content creation as well as a platform for video hosting , distribution, optimization and analytics.

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5 Key Takeaways from World B2B Marketing Chief Congress 2017

KoMarketing Associates

At the beginning of this year, I had the honor of attending the 14th World B2B Marketing Chief Congress 2017 in Shanghai, China. The conference offered seven valuable keynotes and 80 great sessions on general B2B marketing, content & social media marketing, branding, sales & distribution, and more. It was my first time at this conference and it was a memorable learning experience to be around 400 B2B marketers representing more than 50 industries in China.

How to Reach Your Audience with Content Distribution

PureB2B

If you want your content marketing campaign to be a success, you need to understand what effective content promotion and content distribution are. Content Promotion vs. Content Distribution. The terms content promotion and content distribution may sometimes be used interchangeably. On the other hand, content distribution has more specific goals. The difference between content promotion and content distribution lies in the objective.

What Are Experts Prioritizing in 2018 B2B Marketing Budgets?

KoMarketing Associates

As we wrap up 2017, it’s time to think about top priorities for the new year. Establishing a “source of truth” for customer data (centralized or distributed) as a foundation for digital transformation. Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1.

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Quiz: How Much Do You Know About Facebook?

Contently

Social content distribution facebook quiz social media videoCould you be the world’s greatest social media manager? The post Quiz: How Much Do You Know About Facebook? appeared first on The Content Strategist.

6 Strategies for Building a Nonprofit Website in 2017

ATAK Interactive

Attracting new donors, and staying top-of-mind with everyone in your donor base, is a complicated balance in 2017. Here are 6 must-haves ATAK’s development and marketing teams have built into nonprofit websites in 2017 so far: 1.

6 Strategies for Building a Nonprofit Website in 2017

ATAK Interactive

Attracting new donors, and staying top-of-mind with everyone in your donor base, is a complicated balance in 2017. Here are 6 must-haves ATAK’s development and marketing teams have built into nonprofit websites in 2017 so far: 1.

3 Neglected Content Distribution Trends You Should Test in 2017

Content Standard

When it comes time to set goals for 2017, many marketers will be searching for ways they can make the most of the work they’re already doing. Content distribution ranks near the top of this list. Narrative-Driven Organic Distribution.

From leads to longevity: 2 ways to move leads down the sales funnel

Biznology

The most important thing to understand here is that content is for education and email is for distribution. Great emails are designed to distribute that content to the right people at the right time. You know your business needs leads, and plenty of them, to drive sales.

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Prophets of Profit: 25 ABM Experts Give 2017 Predictions & Advice

Engagio

But before we move into 2017, it’s important to lodavok back at 2016 and the state of ABM to see how far we’ve come. That’s why we’ve asked some of the smartest B2B, account-based practitioners around to gaze into their crystal balls and tell us what they think is in store for 2017.

The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity

Content Marketing Institute

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017.