Navigate the Channel

OCTOBER 17, 2017

As content marketing becomes more sophisticated and prospects more discerning, let’s take a look at the current trends for 2017. While videos can be effective for any product or service, they are particularly useful for B2B companies. Videos Gain Importance. Videos are the perfect medium for that purpose.

Trends 145

Trends Top of Funnel Content Marketing Funnel Advertising 145

Hubspot

FEBRUARY 12, 2018

20 Best Business Books of 2017. To help you stay at the top of your game, I’ve rounded up the top business books of 2017. 20 Best Business Books of 2017. The myth of today is: The more conceptual information we can wrap our minds around, the more productive and fulfilled we will be.”. Principles.

Best Practices 85

Best Practices Business Peer-to-peer Lead Ranking 85

InsightSquared

OCTOBER 24, 2017

We are in the final two weeks of preparing for Dreamforce 2017 — building our session agendas, RSVPing to countless events and creating a list of hashtags to follow to ensure we stay informed throughout the week. 1. – Monday, November 6, 11:00 AM – 11:40 AM – San Francisco Marriott Marquis Hotel, Yerba Buena Salon 7.

Twitter 159

Twitter SMB Curation Advertising Agencies 159

Tony Zambito

DECEMBER 12, 2020

Once bustling communities adjacent to business parks are quiet. Amidst all of this, many businesses are singing the praises of working from home. CEOs and their teams across the country, as well as the globe, are focused on maintaining performance and productivity during the pandemic. Just to make sure they are truly working. .

Business 252

Business Thought Leadership Statistics Budget Programs 252

Webbiquity

JULY 23, 2019

Video marketing started getting big back in 2009 and had really taken off by 2017. If you haven’t looked into video creation for your business yet, this is the right time to make video a core element in your content marketing mix. Video product is now easier and less costly than ever. Explain Your Product or Service.

Video Marketing 244

Video Marketing Business Work Management Marketing Management 244

Biznology

FEBRUARY 15, 2018

That is where promotional products, branded gifts, and giveaways shine. Perhaps that is why promotional products have stood the test of time through the technological advances in advertising. The statistics and information in our article come from a 2017 research project as part of the Get “In Touch! ” campaign.

Promotion 196

Promotion Product Merchandising Mobile Advertising 196

Kaon

MARCH 28, 2017

This years event touted numerous exhibit production companies, tchotchke suppliers and shipping/logistic companies, but what excited me the most was the handful of technology providers that are FINALLY starting to bubble up at this event. Senior global business executives are now starting to realize how fast innovation is taking place.

Marketing Management 100

Marketing Management Trade Show B2B Sales B2B Marketing 100

Goodish Agency

JUNE 1, 2023

Introduction In the rapidly evolving digital landscape, businesses strive to stay ahead of the curve by leveraging innovative technologies and automation. With this, the founders identified a need within the market for an easier way for businesses to pre-qualify clients.

Paid Search Agency 96

Paid Search Agency Business Advertising Agencies Sales Qualified Leads 96

Kaon

DECEMBER 26, 2017

He wrote about how enterprise companies use augmented reality and virtual reality to engage prospects and customers and to better show complex products and solution stories. #3: Despite the newness of and fascination with augmented reality and virtual reality in 2017, mobile remains a formidable technological tool in marketing and sales.

Top of Funnel 113

Top of Funnel Press Mobile Marketing Guidelines 113

Animalz blog

DECEMBER 14, 2023

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Kaon

MARCH 1, 2017

Imagine placing a fully scaled digital representation of your product in your customers’ environment OR fully immersing them in a digitally simulated environment (such as a virtual data center or virtual diagnostics lab) so they can truly understand the value proposition in the context of their business environment.

Interactive Marketing 100

Interactive Marketing Tagging B2B Marketing Features 100

KoMarketing Associates

JANUARY 26, 2017

As we kick off 2017, several KoMarketing team members will be getting out of the cold and making their way across the US to attend a number of conferences, including Digital Olympus , Discover Global Markets , HIMSS , Pubcon SFIMA and SMX West. Session : Mastering Web Analytics to Drive Business Growth. Count me in!

Conference 120

Conference Buying Cycle Analysis Social Media 120

Contently

JANUARY 3, 2017

Will video rule 2017? As marketers try to stay ahead of their competitors, here are 23 predictions to watch out for during 2017. In 2017, it’s time to get it in gear or deal with the reckoning. Marketing attribution technology will take a giant leap forward in 2017. Steve Peck, director of business development.

Marketing AI 115

Marketing AI Demand Generation Agencies Paid Search Agency Enterprise Management 115

Biznology

DECEMBER 22, 2016

This helps you, as a marketer or business owner, be prepared for and to properly plan out your marketing for 2017. Here are 10 of the marketing trends to watch for 2017. If you haven’t embraced visuals yet, it’s never too late to start incorporating them into your plan for 2017. Content marketing getting better.

Trends 80

Trends Mobile Advertising Planning Marketing AI 80

Webbiquity

FEBRUARY 21, 2023

In 2017, when influencer marketing was still a fairly new practice, it required a lot of manual work and it was difficult to find the right influencers. The efforts were productive, but difficult to measure and scale without dedicated tools, much less optimize. The Company Year founded: 2017 Funding rounds: Self-funded to date.

Paid Content 265

Paid Content Paid Search Agency Advertising Agencies Work Management 265

Sprout Social

APRIL 10, 2017

For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. That’s why we created this Facebook marketing strategy for 2017, which includes seven essential steps to not only get started, but also create an impressive plan. Get started now.

Facebook 111

Facebook Marketing Strategy Marketing & Strategy Planning 111

Sprout Social

FEBRUARY 27, 2017

Here’ are the 47 most essential social media statistics for 2017 and beyond (Click below to jump to each section): Instagram Statistics. In fact, the Sprout Social Q1 2017 Index discovered Facebook still sees the most interactions and is the preferred network among millennials, Gen Xers and baby boomers. Facebook Statistics.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Biznology

APRIL 6, 2018

If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. 86% of views of business-related videos take place on desktop browsers. High-tech and manufacturing companies lead.

Trends 158

Trends Video Marketing Correlation Business 158

Leadspace

JANUARY 4, 2017

Hello, all, and here’s to a promising 2017! However, when the good folks at Leadspace invited me to guest blog — as they have for years, for which I am always honored — on the broader “most exciting Marketing Technology trends in 2017” topic, I was happy to opine on the broader Marketing and Ad Tech sector.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Navigate the Channel

OCTOBER 10, 2017

Automation is seen as generally positive in business – computers cost less than humans over time, they do not take sick days, and they work from a quantifiable perspective with no emotional content to get in the way of decision making. Is conducting a spring cleaning every day in your email box really productive? Social Media.

Automation 56

Automation High Quality Lead Business Social Media 56

Kaon

FEBRUARY 16, 2018

Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, today announced that their 3D product and solution experiences are now available in WebVR using the Microsoft Edge, and other WebVR supported browsers upon their release. View WebVR video of Kaon solutions being utilized on Microsoft Edge.

Lead Ranking 113

Lead Ranking Press Product B2B Sales 113

KEO Marketing

AUGUST 22, 2017

August 23, 2017 – KEO Marketing, Inc announced today that it won two 2017 International Stevie Awards from the American Business Awards℠. On October 21, 2017, KEO Marketing will receive their International Stevie® Awards at the ABA Awards Gala at the W Hotel, Place de la Rosa del Vents, 1, Barcelona, Spain.

Work Management 48

Work Management Design Marketing Websites Advertising Agencies 48

Mereo

JUNE 24, 2021

Product roadmaps define the execution plan. One of the main failures of the Airbus A380 was not that the product idea came to life — it was that there was a lack of product roadmap governance that should have shown clear indicators the strategy was headed for a nosedive. in 2017 to 32.4% in 2018 to 31% in 2019.

ROI 93

ROI Product Marketing Management Allocation 93

Only B2B

NOVEMBER 27, 2019

Demand generation is important for every business. When you start, your target buyer does not know you exist and you need to work on generating awareness for your product/services. Demand generations are these set of strategies that help you spread awareness about your brand and drive demand for your product/service.

Demand Generation Agencies 104

Demand Generation Agencies Demand Generation Statistics Demand 104

Contently

JUNE 13, 2017

When a publisher’s ad exchange offers them the chance to advertise to you, brands want to be able to say no or advertise a complementary product. But he also cautioned that it will replicate human experience, for example, by refining the process a car salesperson goes through with a customer to serve up the right product. “A

Marketing AI 126

Marketing AI Work Management Marketing Management Trends 126

PureB2B

JULY 4, 2017

Fast forward to today, people have become accustomed to receiving product or service promotions, deals, and details via SMS. Here are some of the most important mobile marketing trends in 2017: Mobile Marketing Trends. Moreover, mobile advertising now makes up 79% of Facebook’s business. Source: [link]. M-Commerce.

Mobile Marketing 62

Mobile Marketing SMS Marketing Budget Mobile Advertising 62

Circle Studio

DECEMBER 28, 2017

As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2017. As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. The post A Look Back at Our Top 10 Marketing Blog Posts of 2017 appeared first on circle S studio.

B2B Thought Leadership 107

B2B Thought Leadership Advertising Agencies Demand Generation Agencies Thought Leadership 107

Content Standard

MAY 12, 2021

The first is standing out in a crowded, competitive market; the other is creating demand for new products. Using consumer surveys, we examined buying intent, interest, and other factors around emerging products. First, that CPG companies create some truly strange products, and they hit the shelves month after month.

Demand 130

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 130

Hubspot

AUGUST 3, 2023

Everyone’s talking about AI and ChatGPT, but despite the buzz, selling AI products presents challenges for salespeople. Prospective buyers don’t always understand the landscape, prospects under (or over) estimate AI’s capabilities, and worries that AI could drive humans out of their role puts business leaders off AI.

Marketing AI 59

Marketing AI Hubspot Product Tips 59

SalesIntel

MARCH 14, 2023

Businesses pay large amounts of money to fill their sales funnel; however, most of these leads are unqualified. In this article, we will walk you through what firmographic data is, what it includes, and how you can apply it to make your sales and marketing efforts more productive. Business directories aren’t frequently updated.

Account Based Marketing 98

Account Based Marketing Work Management Marketing Management High Quality Lead 98

Adobe Experience Cloud Blog

OCTOBER 20, 2017

An effective digital marketing strategy for 2017 looks almost nothing like a strategy from 2015. For a marketing plan, the goals have a major business impact. In the past, the savvy marketer had the latest software, but in 2017 the savvy marketer is the one who knows how to strategically choose which tools their organization needs.

Paid Content 134

Paid Content Paid Search Agency Advertising Agencies Work Management 134

Hubspot

FEBRUARY 16, 2017

It seems like every year is labeled 'the year of video' by one expert or another -- but 2017 could well have the best claim yet. The State of Video Marketing 2017. 1) Video is helping businesses achieve key business goals. Indeed, video remains a potent way for consumers to find out about new products, too.

Video Marketing 78

Video Marketing Planning Paid Search Agency Marketing Report 78

Sprout Social

JANUARY 3, 2017

Cheers to 2017! January 4, 2017: Maintaining a Social Media CRM. Sprout Product Focus: Social CRM. We’ll discuss tips and tricks for referencing past conversations and dive deeper into how a social CRM can help your team reach its 2017 business goals. January 11, 2017: Social Media Trends for 2017.

Allocation 63

Allocation Communities CRM Social Media 63

Parse.ly

MARCH 7, 2019

The unknown impact another algorithm, or in this case entire product strategy, change might have has sent chills through audience teams everywhere, like the air that lingers in the subway after a cold, winter night. From 2017-2018, the overall change in traffic from Facebook to our network decreased by 28%.

Product 107

Product Traffic Facebook Content 107

Vidyard

FEBRUARY 21, 2017

2017 will be the year that all of this changes, as ABM finally moves into the mainstream and companies begin to align their team towards account-based marketing, sales, and customer success. This shift towards account-based business will not only change the way companies structure their teams, but will influence hiring as well.

Forrester 60

Forrester Account Based Marketing Research ABM 60

The Lead Agency

OCTOBER 4, 2017

Similarly, a joint study conducted by WARC and Deloitte Digital , has shown that 58% of CMOs believe that artificial intelligence will be a competitive factor for most businesses within the next four years. Let us refer very briefly to business and technology expert Bernard Marr to get our terminology right before we go on.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Kapost

MARCH 10, 2017

When it comes to connecting with customers, potential marketing partners, like minds and upcoming trends, B2B marketing events in 2017 provide an all-access pass. Make 2017 the Year to Hit Top B2B Marketing Events. April 23rd – 26th, 2017. Sirius Decisions 2017 Summit. September 5 – 8th, 2017.

B2B Marketing 66

B2B Marketing B2B Advertising Agencies Work Management 66