Webbiquity

AUGUST 20, 2019

At the peak of infographic mania—between 2010 and 2016—marketers were creating infographics for the sake of making them. There’s also more of a move towards vertical graphics, rather than horizontal visuals, which are also easier to read on a mobile screen. Yes, they are. What Happened to Infographics?

Content Marketing 220

Content Marketing Content High Quality Lead Mobile Marketing 220

Content Standard

AUGUST 26, 2016

Even in 2016, where spur-of-the-moment, blink-and-it’s-gone content reigns ever supreme, you need email. According to Salesforce’s 2016 State of Marketing Report , “80 percent of marketers agree that email is core to their business.” And, more importantly, you need to storify your email strategy. ” 2. .”

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

ClickZ

JANUARY 8, 2021

According to research , 5G will unlock AR applications that will create more than $140bn in cumulative revenues between 2021 and 2028. They will allow consumers to access real-time, relevant content across any vertical and deliver endless marketing use cases.

Planning 145

Planning Bandwidth Mobile Advertising Forecasting 145

SocialPilot

JANUARY 15, 2024

Since 2016, the number of businesses using video content for marketing has increased by 41%. Research conducted by Limelight shows an increase in online video content consumption across all age groups, and the most significant increase was observed among people over 46 years of age. Social Media Video Trends for Linkedin 61.

Statistics 85

Statistics Video Marketing Work Management Paid Search Agency 85

Brightedge

AUGUST 8, 2022

Mobile search traffic has exceeded that of desktop since at least 2016. A responsive design will display equally well both horizontally and vertically. BrightEdge 2018 Mid-Year Mobile Research Roundup. BrightEdge data shows that 62% of all web traffic is from mobile devices and tablets.

Optimization 105

Optimization SEO Mobile Marketing Traffic 105

NuSpark Consulting

DECEMBER 24, 2018

While Google Ads struggled to regain the 11% that search clicks were down in 2017 over 2016, Yahoo grew by 10% in paid clicks and Bing grew by 19.7% Each has a keyword research tool similar to Google’s that advertisers can use, but of course, the search volumes are much lower on Bing and Yahoo. Last Full-Year Results.

Paid Search Agency 100

Paid Search Agency CPC Cost Per Click Ad Exchange 100

Conductor

JANUARY 5, 2022

Venture capital (VC) investment in UK health tech has increased 9x since 2016 , growing from just $420 million (£317 million) in 2016 to $3.8 Clearly, telemedicine is a vertical with great competition, and one where SEO can help a company get ahead. billion (£2.87 billion) in 2021. and China ahead.

Trends 64

Trends Marketing AI Lead Scoring Lead Ranking 64

Walker Sands

JUNE 21, 2022

When news first broke of the exploit, the Walker Sands team flagged the incident to Sophos’ threat researchers to unearth intel that could be offered to the media. A media strategy that included multiple pitch angles targeting a number of verticals such as AI, investor, automotive, tech and business press.

PR 52

PR Peer-to-peer Acquisitions Press 52

Content Standard

AUGUST 29, 2018

There is usually a difference in user intent on desktop versus mobile—on mobile, people are more likely to be researching with open minds, but they’re also likely looking for things they can do right now, from shops to visit to new experiences to explore. research-heavy (science publications are 60% desktop).

Paid Content 54

Paid Content Marketing AI Verticals Marketing & Strategy 54

Moz

FEBRUARY 25, 2020

Before the traditional #1 organic position, we have shopping results, a research carousel, a local pack, People Also Ask results, and a top products carousel with a massive vertical footprint. At the same time, those features tend to be longer (vertically) than a typical organic result. This is a relentlessly commercial result.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Conversica

SEPTEMBER 8, 2020

Conversica has an incredible head start in Intelligent Automation for revenue-generating teams, and there are more verticals and larger companies that can tremendously benefit from this,” Peter says. “As He is especially interested in further exploration and research into AI to make it even more applicable to solving business problems.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Lead Ranking 52

Hubspot

OCTOBER 17, 2018

Having the first-mover advantage in your vertical can make you a leader in new technology, knowledge sharing, and cost. But even a damaging year of scandal in 2016 -- which saw them lose their founder and CEO and weather the “Delete Uber” campaign -- didn’t dilute Uber’s market share too much. million riders.

First-Mover Advantage 73

First-Mover Advantage Work Management Marketing Management Amazon 73

KoMarketing Associates

NOVEMBER 12, 2019

Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see. This shift towards lead quality has shown up in a bunch of other studies and surveys going back to 2016. Research backs this up.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

Buzz Marketing for Technology

JUNE 17, 2015

I think content personalization is the biggest opportunity into 2016 for B2B Marketers. Since you collect the profile information of a prospect when they subscribe it’s a ‘no-brainer’ to target by role or vertical or need – whatever will give you the biggest uplift and different points in the lead nurturing.

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Work Management 100

Single Grain

SEPTEMBER 30, 2020

However, in the last few years, there has been a surge in vertical SaaS companies, which create solutions that are catered to niche industries. Now, the question is: What exactly is vertical SaaS? In this article, you will learn: What Is Vertical SaaS? The Growth of Vertical SaaS. Benefits of Horizontal and Vertical SaaS.

Verticals 128

Verticals Enterprise Management Work Management Marketing Management 128

Aberdeen

JANUARY 2, 2018

In 2016 and 2017, digital transformation took over. Instead, CX leaders across companies of all sizes and verticals must be surveyed to learn what works for companies overall. The data-driven approach described above is also how we do our research at Aberdeen.

Peer-to-peer 73

Peer-to-peer Digital Transformation Classified Ads Class 73

Moz

SEPTEMBER 27, 2020

Example: certain subjects/verticals tend to be more prone to this issue, but generally anything related to regulations/laws/guidelines which tend to change often. Example: some verticals have been impacted more than others (jobs, flights, and hotels, for instance) where Google’s own snippets and tools are now getting the top of the SERP.

SERP 74

SERP Optimization Content Keywords 74

Buffer

OCTOBER 6, 2019

From my research, I discovered several creative ways brands and individuals have been using Instagram Stories. Mix high-quality edited content with raw authentic content (and keep in mind the vertical screen size). Use Instagram Stories to do research and interact with your community. Try it now for free.

Branding 71

Branding Brand Identity Work Management Verticals 71

Martech Advisor

DECEMBER 26, 2019

In-app advertising research for Q3 2019 shows major growth worldwide. Within this growth market, Smaato research reveals interesting opportunities across specific regions, mobile use patterns around sports and weather, and gaming habits across demographic groups, writes, Glenn Fishback, Chief Revenue Officer, Smaato.

Spending 56

Spending Trends Mobile Advertising Classified Ads 56

Nuvi

NOVEMBER 5, 2018

Ascension’s venture capital affiliate, Ascension Ventures, has been a major owner of Reputation.com since 2016, deepening the two organizations’ long-standing collaboration and reinforcing the company’s commitment to the healthcare industry.

Enterprise Management 40

Enterprise Management Digital Transformation Verticals Conference 40

Versium

JUNE 12, 2018

August 17, 2016 – Versium , a leading provider of automated predictive data technology solutions for marketing agencies and enterprises, today announced a number of significant corporate milestones and new leadership hires. Redmond, Wash. Industry Recognition.

Enterprise Management 40

Enterprise Management Marketing Management Lead Ranking Disintermediation 40

Outbrain

DECEMBER 18, 2019

Gartner, one of the world’s biggest research brands, found that marketers will be driving around 80% of their engagements through mobile websites by next year (2020). For example: 500 million people downloaded the AR game “Pokemon Go” in September 2016. Take Video to the Vertical Dimension. That’s probably a good idea.

Mobile Marketing 47

Mobile Marketing eCommerce Marketing AI Marketing & Strategy 47

Sprout Social

DECEMBER 19, 2019

While their initial venture was to increase the creation of vertical video, things like this need baby steps. Create vertical video content specifically for IGTV. Since their creation in 2016, Instagram Stories have been fast growing, reaching 500 million daily active users by early 2019. So what does this mean for your brand?

Trends 92

Trends Curation Opinions Paid Search Agency 92

Computer Market Research

MAY 6, 2014

It is estimated that by 2016, paid search is expected to grow by 75% and become a $61.1 The new trend, however, dubbed cloud hybridization has effectively reduced the gap between the two sides by providing cloud services marketed to different verticals, making it simple for traditional businesses to adopt the cloud. billion industry.

Advertising Channels 60

Advertising Channels Enterprise Management Paid Search Agency Marketing Management 60

Kabbage

NOVEMBER 9, 2016

If you’re looking for the best resources on all things marketing or simply want to fill up on some great content – check out this comprehensive list of the best marketing blogs from 2016. What do they talk about: Long-form, well-researched posts on various online marketing topics with a focus on social media. B2B Marketing Blogs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

ClearVoice

JULY 6, 2021

As you will see manifested in the numbers, data, and research included below, audiences largely want to consume video content more than ever. The total number of short-term videos uploaded since 2016 has increased by 100%. More than 80% of those on Snapchat say that vertical video feels more personal to them. eMarketer ).

Stats 98

Stats Video Marketing Planning Emarketing 98

Hubspot

APRIL 20, 2017

For the purposes of this blog post, it's valuable to quickly recap some of the major changes that have taken place since F8 2016 -- because a lot has changed. In June 2016, Facebook adjusted its algorithm to display content from users' family and friends first in the News Feed -- ahead of content from publishers and Pages. Live Video.

Marketing AI 76

Marketing AI Conference Facebook Broadcasting 76

Kabbage

NOVEMBER 9, 2016

If you’re looking for the best resources on all things marketing or simply want to fill up on some great content – check out this comprehensive list of the best marketing blogs from 2016. What do they talk about: Long-form, well-researched posts on various online marketing topics with a focus on social media. B2B Marketing Blogs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

chiefmartech

JUNE 20, 2016

To explain why, we need to understand the concept of vertical competition. Vertical Competition in Marketing’s Digital Channel. Vertical competition between companies at different stages of the channel. In vertical competition, Adobe competes with Facebook, and Google Search competes with Apple iPhones.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

NetLine

JULY 20, 2021

Since introducing the report in 2016, NetLine has been able to lead with value , which has enabled our Sales team to take little snippets of data and capture the attention of the people that they’re reaching out to. This is an issue that is plaguing marketing across every vertical. Quality conversations. “We

B2B Thought Leadership 52

B2B Thought Leadership Content Thought Leadership Marketing Report 52

Sprout Social

MAY 10, 2019

According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service.

Youtube 110

Youtube Stats Paid Content Marketing & Strategy 110

EMagine B2B Blog

APRIL 22, 2019

Paul Haahr, Systems Engineer at Google does a great job of explaining this in his SMX West 2016 presentation. This update seemed to disproportionately affect sites in the health and wellness vertical, although large-scale impact was seen across all verticals. Quality Raters’ look at this and rate based on their findings.

Guidelines 87

Guidelines Google SEO Marketing & Strategy 87

Computer Market Research

MAY 6, 2014

It is estimated that by 2016, paid search is expected to grow by 75% and become a $61.1 The new trend, however, dubbed cloud hybridization has effectively reduced the gap between the two sides by providing cloud services marketed to different verticals, making it simple for traditional businesses to adopt the cloud. billion industry.

Enterprise Management 60

Enterprise Management Advertising Channels Paid Search Agency Marketing Management 60

Hubspot

APRIL 4, 2018

Yesterday afternoon, Facebook Chief Security Officer Alex Stamos issued a statement indicating that the company had removed 70 Facebook and 65 Instagram accounts, in addition to 138 Facebook Pages, that were controlled by the Russia-based Internet Research Agency (IRA). presidential elections," he wrote.

Amazon 67

Amazon Ideal Customer Profiles Advertising Agencies Paid Search Agency 67

ClickZ

JANUARY 29, 2020

As Acquia’s chief marketing officer, Lynne Capozzi oversees all global marketing functions including digital marketing, demand generation, operations, vertical strategy, analyst relations, content and corporate communications. I returned to Acquia in 2016. I spent a few years running a nonprofit between my two-part tenure at Acquia.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

Hinge Marketing

APRIL 15, 2016

According to a study by Hinge Research Institute , valuation experts look at the following factors when appraising a construction firm. Whether it’s a vertical market niche, specialized expertise or a technological advantage that provides more value at less cost, try to develop a differentiator that separates the company from competitors.

Paid Search Agency 51

Paid Search Agency Work Management Companies Marketing Management 51

Hubspot

MAY 12, 2017

Researchers at Loma Linda University found that, in aging adults, watching comedic videos correlated with improved short-term memory. That’s where the internet becomes especially useful -- it’s full of those mood boosting videos that even academic researchers have found to be mentally beneficial. In other words: Funny is good.

Marketing Websites 77

Marketing Websites Best Practices Curation Correlation 77