NuSpark Consulting

DECEMBER 24, 2018

While Google Ads struggled to regain the 11% that search clicks were down in 2017 over 2016, Yahoo grew by 10% in paid clicks and Bing grew by 19.7% search market share. Each has a keyword research tool similar to Google’s that advertisers can use, but of course, the search volumes are much lower on Bing and Yahoo.

Paid Search Agency 100

Paid Search Agency CPC Cost Per Click Ad Exchange 100

Content Standard

AUGUST 29, 2018

The cries of “mobile first” in marketing had barely calmed to white noise before the new resolution was put forth: mobile-only, they say, is the new way forward for digital marketers. Clearly, the mobile-only revolution is coming. ” Tailoring Content to Perform for Mobile.

Paid Content 54

Paid Content Marketing AI Verticals Marketing & Strategy 54

Martech Advisor

DECEMBER 26, 2019

In-app advertising research for Q3 2019 shows major growth worldwide. Within this growth market, Smaato research reveals interesting opportunities across specific regions, mobile use patterns around sports and weather, and gaming habits across demographic groups, writes, Glenn Fishback, Chief Revenue Officer, Smaato.

Spending 56

Spending Trends Mobile Advertising Classified Ads 56

Conductor

JANUARY 5, 2022

Venture capital (VC) investment in UK health tech has increased 9x since 2016 , growing from just $420 million (£317 million) in 2016 to $3.8 That puts the UK healthcare technology market #3 in the world, with only the U.S. Conductor research shows Illumina ranking first for the keyword “genetic sequencing” (4.4K

Trends 64

Trends Marketing AI Lead Scoring Lead Ranking 64

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Hubspot

OCTOBER 17, 2018

When I started selling HubSpot software in 2007, no one had ever heard of inbound sales and marketing. Because HubSpot provided a solution that was completely unique in the market, we had no competition from other companies selling the idea of inbound. But by that time, we had a sizable lead in the market.

First-Mover Advantage 74

First-Mover Advantage Work Management Marketing Management Amazon 74

EMagine B2B Blog

APRIL 22, 2019

Paul Haahr, Systems Engineer at Google does a great job of explaining this in his SMX West 2016 presentation. For the purpose of this post, I want to point out a few things from the Quality Raters’ Guidelines: Mobile vs. Desktop. Mobile vs. Desktop. Google announced that it moved to mobile first indexing in March 2018.

Guidelines 87

Guidelines Google SEO Marketing & Strategy 87

Nuvi

NOVEMBER 5, 2018

In their hour-long session, Fuca and co-host Annie Haarmann, senior director, Marketing Experience Optimization, Ascension, will discuss how consumer choice and loyalty are difficult for healthcare brands to earn in today’s digital world. Online reviews have reshaped how consumers find healthcare providers.

Enterprise Management 40

Enterprise Management Digital Transformation Verticals Conference 40

Hubspot

APRIL 20, 2017

Today, Facebook is no longer an option for marketers. Simply put, if you're not using Facebook for advertising, video marketing, and content sharing, you're behind the curve. This event is when Facebook typically announces new products and innovations marketers and developers can use to connect in different ways. What is F8?

Marketing AI 76

Marketing AI Conference Facebook Broadcasting 76

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. That’s exactly why we share a list of the top marketing blogs each year. MarketingProfs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Buffer

OCTOBER 6, 2019

Storytelling has always been a key part of marketing, and features like Instagram Stories are empowering us marketers to tell better and deeper stories about our brands. Now you can also plan and schedule Instagram Stories directly within Buffer, on web or on mobile. Try it now for free. Gary Vaynerchuk ( @garyvee ).

Brand Identity 71

Brand Identity Branding Work Management Verticals 71

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. That’s exactly why we share a list of the top marketing blogs each year. MarketingProfs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Versium

JUNE 12, 2018

Maker of automated predictive marketing solutions bolsters executive team with new VP of Sales and VP of Engineering, expects to double employee headcount by end of year. Redmond, Wash. Product & Customer Momentum. Funding & Executive Appointments.

Enterprise Management 40

Enterprise Management Marketing Management Lead Ranking Disintermediation 40

Moz

SEPTEMBER 27, 2020

Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. Don’t believe me? Your content does not match the user intent.

SERP 74

SERP Optimization Content Keywords 74

Buzz Marketing for Technology

JUNE 17, 2015

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. 1) What do you think the biggest change to Digital Marketing for B2B firms will be in the next year?

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Work Management 100

Single Grain

SEPTEMBER 30, 2020

The SaaS industry is growing rapidly: Between 2019 and 2023, the global SaaS market is forecast to be worth a staggering $60.36 However, in the last few years, there has been a surge in vertical SaaS companies, which create solutions that are catered to niche industries. Now, the question is: What exactly is vertical SaaS?

Verticals 128

Verticals Enterprise Management Work Management Marketing Management 128

ClickZ

JANUARY 29, 2020

30-second summary: These days, marketing organizations are operating less on gut instinct and more on data-driven insights. Marketers have tools in the stack to look at what’s working and what’s not working. The most savvy and sophisticated marketers today are thinking beyond websites.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

Choozle

JULY 19, 2019

Megan Sullivan-Jenks, Director of Marketing, Choozle: We sometimes like to kick these off by asking the most important questions first. Conor Dalton, Marketing Director, Blueliner: Coffee, definitely—but I really try not to have it very first thing or until I get into the office because I feel like it dries me out too much.

Advertising Agencies 48

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 48

Hubspot

APRIL 4, 2018

Welcome one, welcome all to Wednesday -- the day that marks not just the week's halfway point, but another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. The announcement noted that many of these Pages ran ads that have also been removed from Facebook. presidential elections," he wrote.

Amazon 68

Amazon Ideal Customer Profiles Advertising Agencies Paid Search Agency 68

Convince & Convert

MARCH 4, 2016

In the words of entrepreneur and acclaimed author Gary Vaynerchuk, “Marketers ruin everything.” . This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. In 2015, 60% of marketers predicted that the use of infographics will increase in 2016.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Paul Gillin

MARCH 13, 2012

The global IT industry is in the middle of an epic platform shift and the rules for survival in a market built on mobility, big data analytics, social business and cloud computing will be very different than those that applied to the previous client/server generation. Will Microsoft be a player in mobile platforms?

Work Management 50

Work Management Marketing Management Word of Mouth Mobile Marketing 50

Outbrain

JULY 3, 2019

Advertising is distributed in many ways, including print (magazines, flyers, direct mail), digital (internet, mobile, email), visual (TV, billboards, catalogs) and audio (radio, robocalls). Most affiliate marketers and advertisers connect via affiliate advertising networks or affiliate programs. Mobile Advertising.

Paid Content 35

Paid Content Advertisements Advertising Banner Ads 35

QuanticMind

DECEMBER 20, 2018

Now Bing has revamped its strategy yet again , making it as easy as possible for advertisers to import their campaigns to its platform directly from Google Ads, while continuing to make improvements, and launching new features like dynamic search ads, automated bidding, and in-market audience targeting. More cross-channel marketing.

PPC 40

PPC Marketing AI Multi-Channel Funnel Advertising 40

Heinz Marketing

DECEMBER 18, 2017

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ve already featured some great guests and have a line up of awesome content and special guests into 2016.

Paid Search Agency 41

Paid Search Agency Verticals Enterprise Management Interactive Marketing 41

Spiralytics

JANUARY 3, 2023

Because of this, many companies are jumping into the webtoon business to use as marketing and boost sales. Here’s a guide on webtoon marketing and what you need to know. They established Chollian Webtoon in 2000 with the vertical scrolling format that set the standard for webtoons today. since 2016. What is a Webtoon?

Advertising Agencies 118

Advertising Agencies Paid Search Agency Verticals Outgrow 118

SalesChoice

APRIL 3, 2017

This four-part blog series explores the Rise of AI and highlights market dynamics that could be shaping the Perfect AI World, or creating The Perfect Storm. At the same time, the advent of mobile, chat, and explosive interruptive forces have catastrophically impacted human ability to focus, concentrate and achieve mindfulness.

Marketing AI 20

Marketing AI B2B Thought Leadership Startups Internet Marketing 20

Spiralytics

JANUARY 3, 2023

Because of this, many companies are jumping into the webtoon business to use as marketing and boost sales. Here’s a guide on webtoon marketing and what you need to know. They established Chollian Webtoon in 2000 with the vertical scrolling format that set the standard for webtoons today. Source: Research Dive Analysis.

Advertising Agencies 96

Advertising Agencies Paid Search Agency Verticals Outgrow 96

Single Grain

JUNE 13, 2023

Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. WebFX ) For Search Ads, the average cost per acquisition across all industries and target markets is $41.40. WebFX ) The number of mobile users will reach 7.49 billion USD.

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102

Outgrow

FEBRUARY 27, 2024

Welcome to the Marketer Of The Month blog! We recently interviewed Monika Tenerowicz for our monthly podcast – ‘ Marketer of the Month ’! Explores the evolution of the Polish telecom market spanning the last two decades. Welcome to another episode of Outgrow’s Marketer of the Month.

Work Management 52

Work Management Marketing Management Paid Search Agency Outgrow 52

Outgrow

FEBRUARY 27, 2024

Welcome to the Marketer Of The Month blog! We recently interviewed Monika Tenerowicz for our monthly podcast – ‘ Marketer of the Month ’! Explores the evolution of the Polish telecom market spanning the last two decades. Welcome to another episode of Outgrow’s Marketer of the Month.

Work Management 52

Work Management Marketing Management Paid Search Agency Outgrow 52

KoMarketing Associates

OCTOBER 31, 2014

” Per research from Eyetools and search marketing firms Enquiro and Did-it, the vast majority of eye tracking activity during a search happens in a triangle at the top of the search results page. Most importantly, mobile device adoption has habitually conditioned searchers to scan vertically more than horizontally.

Search Marketing 120

Search Marketing B2B Marketing Google B2B Thought Leadership 120

Content Marketing Institute

JANUARY 23, 2019

In the past five years, Facebook’s organic reach has declined significantly – 2016 alone saw a 52% drop. Facebook Pages with over 500,000 “likes” have an average organic reach of 2% or less for each post, according to research from Social@Ogilvy reported by HubSpot. Ogilvy #research @hubspot Click To Tweet.

Paid Content 103

Paid Content Top of Funnel Cost Per Click Promotion 103

Hubspot

FEBRUARY 15, 2017

That's why there are formal marketing awards -- official ways of recognizing some of the most remarkable work done in the area, usually presented with some sort of trophy or plaque, as well as public proclamation as that year's "best of" something. The Ultimate Directory of Marketing Awards. 3) B2B Marketing Awards.

Paid Search Agency 72

Paid Search Agency Paid Content Advertising Agencies Budget Programs 72

Content Standard

OCTOBER 12, 2018

In 2016, it was reported that 85 percent of Facebook video views occur with the sound off. ” Encouraging a soundless-first approach to sponsored videos aligns with the tried-and-true mission among content marketers to let the consumer take control of their experience. Make the Mobile Connection. The moral of the story?

Video Marketing 83

Video Marketing Mobile Advertising Content Mobile Marketing 83

Brightedge

JANUARY 13, 2020

In doing my research for this post, I found fewer digital marketing books than I expected on each of the topics I wanted to cover. However, if you are reading this post then you, like me, prefer good old books over digital marketing books for self-education. Digital Marketing for Dummies. Highly recommended.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

Adobe Experience Cloud Blog

AUGUST 4, 2017

” Ferris Bueller’s words have never been more applicable to the world of marketing than they are right now. The social landscape is changing quickly and in order to win, social marketers need to listen and engage where their audience is, rather than expecting audiences to come to them. Pew Research Center. Edison Research.

Social Networks 134

Social Networks Stats Brand Identity Branding 134

ClickZ

DECEMBER 31, 2022

ANINE BING The ANINE BING Corporation is a rapidly expanding fashion and commerce entity that is revolutionizing the conventional methodologies in the development, production, marketing, sales, and delivery of products to customers. Furthermore, Boxed was named one of the best places to work by New York Business in 2016.

Brand Identity 52

Brand Identity Branding Lead Ranking Ethics 52