The Point

MAY 16, 2015

More than 2,300 marketers, including this writer, gathered in Nashville this past week for SiriusDecisions’annual confab on all things marketing. For the last five years or so, inbound marketing and demand generation have been virtually synonymous. Demand Generation Marketers Need to Think Sales Enablement.

Demand Generation Agencies 100

Demand Generation Agencies DemandBase Top of Funnel Demand Generation 100

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Plans for 2015 Demand Generation Spending, by Channel. Software Solutions Used.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. Google is either evolving into a “walled garden,” or it’s evolving to meet the needs of “mobile-first” searches and voice search. What Are SERP features? So why is all this happening?

SERP 295

SERP Features Google Top of Funnel 295

Adobe Experience Cloud Blog

JANUARY 26, 2015

Author: Lou Pelosi A number of my colleagues have recently asked whether the pace of innovation driving the marketing technology boom is subsiding or showing signs of fatigue. My answer—not yet, and I don’t think we should expect it to in 2015. Marketing categories that have been the most visible include: Mobile Marketing.

SMS 48

SMS Mobile Advertising B2B Thought Leadership Marketing Management 48

Adobe Experience Cloud Blog

APRIL 14, 2015

Author: Steve Sloan Today, I’m excited to announce a few new innovations that we know the Marketing Nation™ is going to love. For the first time, we are making it possible for marketers to engage their customers on any channel–-email, web, social media, digital advertising, and more—all from Marketo.

Product 48

Product B2B Thought Leadership Mobile Advertising Marketo 48

Webbiquity

MARCH 1, 2016

Search remains the cornerstone of digital and content marketing efforts. Of course, search, like all other digital marketing tactics, continues to evolve. Mobile has increased dramatically in importance. Another 36% use mobile search. 8%, mobile and sitelinks. Just 30% of startups say they use SEO for marketing.

SEM 100

SEM Paid Content Stats SEO 100

Brightedge

FEBRUARY 16, 2021

Like the mobile-friendly update in 2015, the interstitial penalty ideally boosts the user experience while also providing website owners with enough time to make the adjustments before their sites lose traffic or rank. Since they dominate the screen while they are displayed, many brands see positive returns.

Google 120

Google Brand Identity Branding Banners 120

Adobe Experience Cloud Blog

SEPTEMBER 29, 2017

These ads will appear in a user’s inbox, according to Facebook, based on “ how many threads a user has , the size of their phone’s physical screen and the pixel density of the display.” This has big implications for marketers looking to expand to a global audience. What does this mean for marketers? Why is this important?

Advertising Funnels 268

Advertising Funnels Top of Funnel Funnel Advertising Mobile Advertising 268

Outbrain

JULY 1, 2018

That was, in fact, the year that the first display ad was published. It’s ironic, though, that the first display ad actually had something in common with what would become the native ad of the future – it wasn’t instantly obvious who the advertiser was, nor was it visually associated with the advertiser’s brand.

Paid Content 38

Paid Content Display Ads Banner Ads 38

Webbiquity

FEBRUARY 2, 2016

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average.

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

Content Standard

APRIL 28, 2015

Spending for social media marketing continues to rise, with this year’s overall spend projected to top $23 billion. Social spending is currently at its highest in the United States and Canada, where advertisers place the greatest value on this digital marketing opportunity. By the end of 2015, that figure will hit 50 percent.

Social Media 40

Social Media Spending Trends Mobile Advertising 40

Hubspot

JUNE 22, 2020

In a recent HubSpot Research study , 63% of marketers indicated that they were going to upgrade their website this year. What about mobile accessibility and SEO best practices? Let’s take a look at average performance in 2015 compared to this year to see what’s changed. Website Performance Data (2015 vs 2020).

Marketing Websites 69

Marketing Websites CMS Development Advertising Benchmark Mobile Marketing 69

Convince & Convert

AUGUST 7, 2015

As seen in the video, Lowe’s has re-created its “Fix in Six” Vines in the new store’s window displays. In an interview with AdAge , VP of Concept and Market Development Jonathan Luster said, “It’s been a great introduction to the community and our introduction to being at the sidewalk. Lowe’s (@Lowes) August 5, 2015.

Fulfillment 129

Fulfillment Display Curation Social Media 129

QuanticMind

OCTOBER 24, 2017

Day 1 of #SMX East offers the keynote address from Google on online-to-offline (o2o), Shopping best practices, Display best practices and more. QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. SMX East 2017, Day 1.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Contently

SEPTEMBER 28, 2017

Google officially reclaimed its spot as the top source of referral traffic since Facebook overtook it in August 2015 , which means the world’s biggest social network has been pushing less and less traffic to content. For content marketers, Facebook’s biggest value is as a paid distribution network. According to a Parse.ly

Distribution 150

Distribution Paid Search Agency Top of Funnel Advertising Funnels 150

Hinge Marketing

DECEMBER 9, 2014

2015 is just around the corner – and along with it, an architecture, engineering, construction marketing landscape defined by new challenges and new opportunities. So what do these A/E/C firms need to know about marketing in 2015? Agile Marketing. Agile marketing involves continuous testing and improvement.

Planning 48

Planning Work Management Trends Marketing Management 48

ANNUITAS

APRIL 26, 2016

According to a recent post in Litmus , the 10 most popular email clients have been listed for 2015. It’s no surprise that four out of the top five clients allow for a great mobile experience when viewing emails. More emails each year are being opened on the mobile platform, and the numbers don’t lie.

Design 100

Design Mobile Marketing Paid Search Agency Lock-In 100

Hubspot

MAY 7, 2019

In many ways, marketing is a game of trend watching. The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue. Well, since they own about 92% of the global search engine market, the answer to both of these questions is, “Google.”. for display.

Statistics 101

Statistics Google Click Rate Adwords 101

Bannerflow

SEPTEMBER 7, 2021

Car ad campaigns have always been some of the best examples of advertising and marketing. Tending to mix innovation, inspiration and emotion in an incredibly compelling way, the best car marketing campaigns have always captured the imagination, delighted viewers, and delivered results. The worst car ads ever made. Essential strategies.

Advertisements 98

Advertisements Advertising Campaigns Effectiveness 98

Customer Experience Matrix

OCTOBER 1, 2014

Since then, the company has added tools to help marketers make better use of this data, culminating in 2012 with Launchpad, which combined email and postal prospect lists, delivery services, display ads, and response analysis. b2c marketing automation email marketing prospect database small business marketing software'

Cost Per Thousand 120

Cost Per Thousand Marketing Automation Services Campaigns Ad Frequency 120

Convince & Convert

MARCH 24, 2015

Call to Action As marketers, we want to make our communications with customers as turnkey as possible. Our 2015 Form Conversion Report found more specific button text correlated with higher conversion rates. You should also display that specific text in all caps. This isn’t the time to be obscure. in your form.

Optimization 161

Optimization Conversion Conversion Rate Paid Search Agency 161

Marketing Insider Group

JUNE 9, 2015

As a tech company, we always read the report closely, but wanted to share the major takeaways marketers and content marketers should be aware of. Meeker’s report is sprawling and overwhelming as always, but from our outlook, the 2015 Internet Trends Report is all about the 3 M’s: Mobile, Messaging, and Millennials.

Trends 100

Trends Mobile Advertising Internet Marketing Verticals 100

Contently

OCTOBER 6, 2016

Arguably the most surprising investment has been in ad tech, where Jarrod Dicker has led the company’s ad product team, called RED, since August 2015. Instant Articles hosts content within Facebook’s walls, allowing articles to load within milliseconds on mobile phones. ” Building for other publishers. .

Paid Search Agency 148

Paid Search Agency Ads Advertising Agencies Mobile Advertising 148

NuSpark Consulting

MARCH 29, 2015

https://business.linkedin.com/content/dam/business/marketing-solutions/global/en_US/site/pdf/product-sheets/Product%20One-Sheeter-LLA.pdf. With the increased use of mobile email, let’s have options to choose device and operating systems for sponsored post ads. Let’s figure out a way to do these on LinkedIn mobile and tablet as well. .

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

KoMarketing Associates

MAY 11, 2017

B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. They share many of similarities, such as text and display ads, a cost-per-click (CPC) price system is based on the market bids, and similar account architecture. Let’s get started! Information Feed Ads.

Adwords 121

Adwords PPC Paid Search Agency Google 121

Webbiquity

JUNE 23, 2015

How can marketers get the most out of search? The search marketing stats and facts below provide some helpful guidance. Marketers spend a lot of money online; overall, U.S. Digital Marketing Philippines ). The top challenges in SEO are link building (cited by 41% of corporate marketers) and keyword research (39%).

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Customer Experience Matrix

NOVEMBER 21, 2014

I know this is blasphemy, but I’m beginning to have doubts about solution selling – the idea that marketers should describe the customer problems they solve, not the features of their products. This makes it extremely flexible, which is very important in the fluid world of marketing information. data store. data sources. data sources.

Lead Ranking 120

Lead Ranking Ideal Customer Profiles Personalization Classified Ads 120

Biznology

AUGUST 7, 2019

His five-year-old company and its 30 employees want to replace headsets with holographic displays. The well-informed woman at the booth explained to me that I was looking at a holographic display box from Looking Glass Factory. I was reminded of the first time I put on an AR headset back in 2015.

Allocation 112

Allocation Display Paid Search Agency Training 112

Martech Advisor

DECEMBER 19, 2019

Marketers need to adapt to this change and rethink their approach to SEO. Prioritize Mobile Experience in 2020. Recognizing this shift in user behavior, Google introduced mobile-first indexing , which uses the mobile version of website content for indexing and ranking purposes. Understand Search Intent.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Biznology

FEBRUARY 22, 2016

79% of mobile ads are viewable vs. 48% for desktop, so mobile does better than deskstop according to eMarketer. Viewer’s computer is missing a necessary plug-in to display interactive media. 11% of all display impressions are from bots (Adludi). billion dollars in ad revenue have been lost to bots in 2015 (Adludi).

Impressions 80

Impressions Paid Search Agency Advertising Agencies Mobile Advertising 80

Marketing Insider Group

SEPTEMBER 21, 2015

Ad blocking has been a super hot topic in marketing this year. And become the hottest topic in marketing the last week or so as Apple released the latest mobile OS for iPhones and iPads that allows mobile ad blockers. And getting more and more attention by the marketing and media crowd. Mobile Ads Are Next.

Paid Search Agency 100

Paid Search Agency Ads Advertorials Mobile Advertising 100

Litmus

APRIL 15, 2022

Originally developed by Google in 2015, accelerated mobile pages (AMP) is open source technology designed specifically to boost how fast pages load on smartphones and tablets. AMP for email allows marketers to send surveys and collect data , too. This article originally appeared on Retail TouchPoints.

Email Marketing 70

Email Marketing Paid Search Agency Webinar Metrics Top of Funnel 70

Content Standard

DECEMBER 9, 2020

Subscribe to our monthly newsletter , Content & Context, to receive future insights and updates on the content marketing world from Skyword CEO, Andrew C. The rise and fall of digital marketing channels is happening at lightning speed—and it has been for some time. Bots and domain spoofing are driving up digital ad fraud.

Advertising Agencies 95

Advertising Agencies Work Management Paid Search Agency Marketing Management 95

KoMarketing Associates

MARCH 24, 2015

While some of these may be true (I’m guilty: I recently got a millennial friend a selfie stick as a gift), this generation is much more complicated than it may seem on the surface and B2B marketers need to start taking them seriously, today. So, what do B2B marketers need to remember when informing and engaging this dynamic generation?

Work Management 120

Work Management Marketing Management B2B Marketing B2B 120

Porch Group Media

MAY 21, 2019

Digital marketing continues to grow. Marketers are inundated by more types of digital data and are continually adjusting their strategies to ingest more data and to improve their marketing execution. It has a median ROI of 122 percent, more than four times higher than any other digital marketing format. eMarketer).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Conductor

OCTOBER 11, 2022

With Google constantly updating its search algorithm and how it ranks content, it can be difficult to keep up and ensure your content marketing strategy remains aligned with the latest best practices. And for mobile users, that number shoots up to 77.2%. This feature has been around since 2015 and has quickly grown in popularity.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124