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Spending on Social Media Trends Upward, Hitting $23 Billion in 2015

Content Standard

Spending for social media marketing continues to rise, with this year’s overall spend projected to top $23 billion. According to eMarketer, social media spending will continue to rise at least through 2017, when it will reach almost $36 billion. By the end of 2015, that figure will hit 50 percent.

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The Ultimate Guide of Digital Marketing Statistics Every Marketer Should Know

Porch Group Media

Digital marketing continues to grow. Marketers are inundated by more types of digital data and are continually adjusting their strategies to ingest more data and to improve their marketing execution. It has a median ROI of 122 percent, more than four times higher than any other digital marketing format. eMarketer).

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21 Spectacular SEO and Search Marketing Stats and Facts

Webbiquity

How can marketers get the most out of search? The search marketing stats and facts below provide some helpful guidance. Marketers spend a lot of money online; overall, U.S. Digital Marketing Philippines ). eMarketer ). 9 Search Engine Marketing (SEM) Facts and Statistics. The Wonder of Tech ). Biznology ).

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Why 34 clear facts on Viewable Impressions matter

Biznology

79% of mobile ads are viewable vs. 48% for desktop, so mobile does better than deskstop according to eMarketer. Viewer’s computer is missing a necessary plug-in to display interactive media. 11% of all display impressions are from bots (Adludi). billion dollars in ad revenue have been lost to bots in 2015 (Adludi).

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How to Design Your eCommerce Site for More Conversions

Hubspot

A recent article by eMarketer reported that just under 75% of shopping carts are abandoned , and even more for mobile users. It has been shown that shopping cart abandonment dramatically decreases when you display the greenbar SSL on your website. Mobile Optimized. Over 50% of all web traffic is now mobile.

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The State of Digital Media, in 5 Charts

Contently

I already summed up the major takeaways from Mary Meeker’s internet trends report here , and I’ll quickly sum up the PageFair and IAB revenue updates in one sentence: Ad blocking is accelerating and going mobile, and digital ad revenue is growing quickly but it’s all going to Facebook and Google. Luckily, you have us.

Media 60
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The State of Digital Media, in 5 Charts

Contently

I already summed up the major takeaways from Mary Meeker’s internet trends report here , and I’ll quickly sum up the PageFair and IAB revenue updates in one sentence: Ad blocking is accelerating and going mobile, and digital ad revenue is growing quickly but it’s all going to Facebook and Google. Luckily, you have us.

Media 60