Writing on the Web

FEBRUARY 19, 2014

Is a business blog worth the time you need to research, write, format and publish quality content? Some busy professionals ask me if it’s worth it to blog or would keeping in touch with people through social media sites work just as well? Publishing a quality blog requires time and effort. WordPress.com blogs publish 40.5

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Buffer

OCTOBER 1, 2018

Just a year later, in 2014, it would reach only about six percent of its fans. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. For example, Facebook Groups seem to be popular among publishers now. Or Tik Tok?

Social Media 109

Social Media Organization Paid Search Agency Media 109

Biznology

JULY 26, 2016

Medium could be the (or a) future of online publishing. No matter how many times lists of transgressions are published, PR practitioners continue to p**s off journalists. WordPress’s imminent update, and the woes of news publishers on Facebook. Can we please stop treating Millennials like they’re an alien race?

PR 80

PR Web 2.0 Blogger Public Relations 80

Exo B2B

MAY 10, 2021

The effects are expected but still, striking: We see that social networks have disappeared from the equation. Or converting to customers and developing a long-term relationship based on loyalty to generate solid revenue growth. About an hour and a half longer on average than in 2014. Make short sentences and paragraphs.

Top of Funnel 72

Top of Funnel B2B Marketing Effectiveness B2B 72

Hubspot

JUNE 6, 2022

LinkedIn has become a staple of prospect research — it has a case for being the most centralized, effective platform for gathering valuable information on potential customers. Experience at their former jobs : Customize your messaging based on their career history. A published creative writer? Or have they done this many times?

Research 90

Research Marketing Automation Services Tips Best Practices 90

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. In fact, social media’s influence runs deeper than customer engagement. Start by creating a list of social media objectives and goals.

Social Media 93

Social Media Media Business Social Networks 93

markempa

FEBRUARY 2, 2015

She has been profiled in Fast Company , Forbes , Venture Beat , Huffington Post and Bloomberg Businessweek as a sterling example of the new breed of “super connectors” who use their experience and networks to accelerate growth and enhance profitability. Research your customers and find out where they network, and then do the same.

Lead Ranking 120

Lead Ranking Budget Programs Network Marketing Work Management 120

Exo B2B

APRIL 11, 2019

When we did that in March last year, the blogpost was very successful and didn’t go unnoticed on social networks. The «social graph» of an Onalytica ranking. Her work has also been published in numerous publications including The Guardian, Huffington Post, The Content Marketing Institute and others. The Annual List.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Exo B2B

MARCH 8, 2018

Each year, several personal blogs and websites list their top 50 or 100 influencers in marketing, social networks or even B2B marketing. Here’s an example from Tamara McLeary’s bio on one of those websites: She is ranked by Klear in the Top 1% of global Social Media Influencers. Website/blog: [link].

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

B2B Marketing Directions

MARCH 15, 2015

In response, many marketers have adopted a "more is better" approach, publishing more content across more channels in the hope of generating more impact. published by TrackMaven. Throughout 2013 and 2014, TrackMaven used its software to analyze the content published by 8,800 brands. The analysis encompassed 13.8

Effectiveness 45

Effectiveness Content Marketing Work Management Marketing Management 45

Sprout Social

APRIL 21, 2020

As a result of the economic downturn, some of your customers may be delaying purchases or keeping a closer eye on their finances. Lean into authenticity and empathy, and remind your audience that your relationships on social are more than just transactional. In 2014 we launched #MyMadcap.

Peer-to-peer 121

Peer-to-peer Work Management Marketing Management Budget Programs 121

Marketing Insider Group

DECEMBER 16, 2013

According to Comscore, Slideshare is used by business owners and business executives at a rate 5 times any other social network! So I looked through the most popular presentations published in the last 12 months and picked the top 25 slideshare presentations of 2013 for business leaders, marketers and growth hackers.

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

Sprout Social

NOVEMBER 1, 2016

But finding success on social media takes more than publishing postcard-esque pictures and announcing weekly deals on your social media channels. With a focused approach, travel brands can leverage word-of-mouth marketing to increase exposure and build stronger relationships with first-time and repeat customers on social media.

Social Media 90

Social Media Class Word of Mouth Media 90

Paul Gillin

AUGUST 30, 2013

I was asked to prepare some background information on the importance of delivering a positive customer experience, and I thought I would share some of the research with you. How much does the market reward companies that deliver excellent customer experience? That’s gonna be a tall order.

Churn Rate 50

Churn Rate Social Networks Gartner Network Marketing 50

Valasys

DECEMBER 18, 2019

According to Forbes Customer Experience Management (CXM) is amongst the potent most important investment areas for the marketers to thrive amidst the cutting-edge competition in the B2B world & establish their omnichannel reputation. The blogs published are amongst the best B2B marketing blogs for entrepreneurs.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Marketing Insider Group

AUGUST 17, 2015

If you don’t get that we need to start publishing, things are going to get ugly for us. The video is meant to inspire the creative genius that lives inside each and every one of you out there, to think about how we can use creativity and technology to better engage and reach new customers with stories they might like and could even love.

Storytelling 100

Storytelling Video Marketing Custom Publishing Creativity 100

Sprout Social

AUGUST 23, 2016

Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. Social Media for Business by the Numbers. Social media allows smaller companies to compete against some of the larger businesses to reach more customers.

Social Media 111

Social Media Paid Content Media Business 111

Customer Experience Matrix

SEPTEMBER 3, 2009

Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. Social networks and blogs are the fastest growing application, now exceeding email with a participation rate of 66.8%. of the total.

Spending 120

Spending Media Mobile Advertising Forrester 120

Vidyard

SEPTEMBER 30, 2014

VIP members can use the Vidyard platform to: Efficiently manage their video libraries through Vidyard’s cloud-based solution for hosting and publishing online video content. Increase their reach by easily publishing videos to their own website as well as YouTube, Facebook, Twitter and other social media channels.

Marketing Automation Services 51

Marketing Automation Services Video Marketing Work Management Co-Registration 51

Vidyard

SEPTEMBER 30, 2014

VIP members can use the Vidyard platform to: Efficiently manage their video libraries through Vidyard’s cloud-based solution for hosting and publishing online video content. Increase their reach by easily publishing videos to their own website as well as YouTube, Facebook, Twitter and other social media channels.

Marketing Automation Services 50

Marketing Automation Services Video Marketing Work Management Co-Registration 50

Content Standard

SEPTEMBER 28, 2016

” The quote above, excerpted from the movie The Social Network , spells out the reality of Facebook’s incredible success: it spread through Harvard, the country, and the world all in less than a year—2004, mind you. Sponsored Stories. All Things Mobile. Facebook Acquires Instagram.

Facebook 40

Facebook Cost Per Thousand Paid Search Agency Mobile Advertising 40

Hubspot

MARCH 1, 2015

They are future clients and customers, and they will determine if a brand lasts or lags behind. Facebook, Twitter, Tumblr, Pinterest, and a multitude of other social networks don’t hold their attention for long: the amount that people are accessing social networking sites is falling. The next frontier is here.

Mobile Marketing 28

Mobile Marketing Advertising Agencies Paid Search Agency Mobile Advertising 28

Content Standard

JUNE 9, 2015

Marketers have discovered the power of video content to attract potential customers and followers. Since Facebook and YouTube are the main competitors in the social video sharing arena, here’s a brief overview of where each network currently stands. Back in 2014, YouTube was the dominant video platform on Facebook.

Youtube 40

Youtube Facebook Video Marketing Advertising Agencies 40

Vidyard

JANUARY 14, 2015

“Businesses will need to invest in a Video Marketing Platform to fuel the success of their marketing and sales efforts, and Vidyard is leading the way in both product innovation and customer value.” When it comes to experience and a proven track record in B2B SaaS and marketing technology, Bessemer is second to none.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

Businesses will need to invest in a Video Marketing Platform to fuel the success of their marketing and sales efforts, and Vidyard is leading the way in both product innovation and customer value.” Vidyard’s innovative video marketing technology extends the power of Salesforce and we are excited to help them accelerate their growth.”

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

KoMarketing Associates

DECEMBER 19, 2013

After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. Make the Most of Custom Audiences on Facebook – Gary Stein, ClickZ. So what does this mean?

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Hubspot

OCTOBER 3, 2014

You''ve published a blog post. To get more eyeballs on your new blog post, you need to do more than just hit "publish." You can create a dynamic email signature using a freemium tool called WiseStamp , which can show the title of your most recent blog post and updates automatically as you publish new posts. Congratulations!

Custom Publishing 28

Custom Publishing Hubspot Press Paid Search Agency 28

Hubspot

AUGUST 13, 2014

The day after it was published, 20% of the total website visitors downloaded the ebook. Outbrain reports a 6% clickthrough rate across its network of 100,000 publishers. Brands using this tactic pay to publish articles on other websites or media outlets. to over $20 on networks like Facebook, Twitter, and LinkedIn.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Onalytica B2B

SEPTEMBER 16, 2015

In 2003, social networking website MySpace was launched. During its popularity peak MySpace prided itself on being particularly music orientated, specifically allowing bands and artists to create accounts to publish and share their work. Facebook is currently the most used social media networking website in the world, with 1.5

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Hubspot

FEBRUARY 10, 2017

In fact, since Snapchat's arrival to the social media scene, Facebook and Instagram have launched their own versions of some of Snapchat's most popular features. In this post, we'll dive into the full history of Snapchat's journey from photo sharing app to major social player. 2013-2014: Stories and Chat.

Paid Search Agency 28

Paid Search Agency Social Media User-Generated Content Emarketing 28

Hubspot

MAY 29, 2014

KPCB Internet trends 2014 from Kleiner Perkins Caufield & Byers. 7) >75% of Buzzfeed''s visitors are from social and >50% from mobile. 8) According to Shareaholic, Pinterest amounted to 7% of social media traffic referrals worldwide. 9) The average article reaches half its total social referrals in 6.5

Allocation 28

Allocation Trends Mobile Advertising Youtube 28

Hubspot

OCTOBER 9, 2015

While many of us are familiar with “tried-and-true” ways to acquire and retain customers online -- paid search, email marketing, etc. -- there’s a whole new wave of exciting technologies that are emerging right now. 3 New Technologies for Earning Customers Online. 3 New Technologies for Earning Customers Online. What are they?

Paid Content 28

Paid Content Paid Search Agency Mobile Advertising Ad Exchange 28

Hubspot

APRIL 29, 2014

Hello, it''s 2014!" Out of all the people within a company that should be most present where millions of customers, prospects, suppliers, shareholders, and employees interact, you would think the head honcho would be one of them. When CEOs choose not to be social, that transparency and trust suffers. [Tweet This Stat].

Branding 28

Branding Brand Identity Stats Thought Leadership 28

Webbiquity

FEBRUARY 10, 2015

Is the value of social media marketing for b2c brand overrated? consumers say they “mostly” or “always” ignore brand posts on every social network. And 83% of consumers say they have had a “bad experience with social media marketing.” And yet – 80% of brands advertised on social media sites in 2014.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Webbiquity

JANUARY 20, 2015

A wave of changes over the past couple of years have transformed it into a major publishing hub, a platform for personal branding, and a place to ask and answer questions from like-minded professionals across nearly 2 million LinkedIn groups. How can you maximize the exposure of your content published there? Image credit: Cox Business.

Linkedin 100

Linkedin Paid Content Planning Paid Search Agency 100

Sword and the Script | B2B

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. Without it, customers and partners will lose loyalty to your brand.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Management 129

Webbiquity

JANUARY 26, 2021

But as search engine algorithms evolved (changing content marketing and making social bookmarking less helpful), a handful of social networks grew dominant (especially in the B2B space), and reputation management became largely reduced to LinkedIn and Twitter (plus maybe PeopleBrowsr and about.me ), the WPO model had to adapt as well.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363