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The Top 10 Most-Read B2B Marketing Posts of 2023

Webbiquity

Originally published in 2016 and last updated in April 2021, this post is a perennial “top 10” favorite. #7: Affiliate sales support independent publishing. #6: Apparently Google thinks this guest post from November 2014 still provides valuable insights. #4: Alright, now the list.

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Top Marketing Predictions For 2014

Marketing Insider Group

I intentionally avoided digital , mobile marketing and social media because those topics have become less interesting as they are simply expected by our digital, social and mobile customers. As brands, we need to kill promotional marketing messages and start providing customer-centric information that is helpful to our target customers.

Insiders

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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study. You can find a list of academic journals at Jstor.org.

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What is CASL (Canadian anti-spam law)?

SendX

CASL was developed in 2014 to help prevent spam and enforce acceptable practices in email marketing. Canada was host to 7 of the 100 global spamming companies when CASL went into force in 2014. In terms of customers, we have new prospects. What is CASL? A significant impact has been made. What does Consent Entail?

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Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Mintigo sagely warns that industry penetration rates are not the same as share of marketing automation customers, since some industries are bigger than others.

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Follow Up – My 2014 Content Marketing Predictions

ANNUITAS

Back in January, I participated as a panelist in a webinar from the Content Marketing Institute, 2014 Content Marketing Trends (access their archive to find and download a transcript here ) also featuring Robert Rose, Chief Strategist for the Content Marketing Institute and Mark Bornstein, Sr. Director of Content Marketing at ON24.

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10 Things I’ve Learned About SEO in 2014

KoMarketing Associates

So, as 2014 comes to a close and I look back on the year, here are a few things I learned about search, the industry, our business, and more. That the secret strategies and behind the scenes tactics that were once published to the world, are now only shared in secret groups or at conference parties. It’s why I love this industry.

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