Webbiquity

DECEMBER 11, 2013

Michael Brito contends marketers “must move beyond the content marketing buzzword and commit to building a content strategy that will allow you to execute your tactical content marketing initiatives flawlessly and at scale,” and promotes a four-pillars framework for content strategy development. by Business2Community. ** 5 STARS.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Hubspot

NOVEMBER 14, 2018

million users per month in 2014, plus many more today. After some early struggles to get any traction for Nerdwallet, founder Tim Chen realized organic search was the only customer acquisition channel that had enough volume to boost his site’s awareness and eventually compete with the big players in the space. Creating Quality Content.

Startups 69

Startups Google Press Domain 69

seo.co

MAY 4, 2020

The PBN Google Crackdown of 2014. + PBNs as Part of a Balanced Link Building Strategy. Expiring Domains and Broken Link Replacement. + But what are these link building entities, exactly, and are they really worth the time and effort? Private Blog Networks – Table of Contents. The ROI Problem With PBNs.

Link Building 98

Link Building Ad Building Domain Outreach 98

KoMarketing Associates

DECEMBER 19, 2013

After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. Make the Most of Custom Audiences on Facebook – Gary Stein, ClickZ. From technical SEO to link building, content creation, and everything in between, Screaming Frog can help.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

EveryoneSocial

JUNE 20, 2019

Educational content that is unconditionally proffered by a company is a low-cost means to enable brand exposure and foster engagement with the general public, prospects, competitors, and existing clients or customers. Publishing useful information that integrates a product but does not derive from it has been around for awhile.

Education 105

Education Brand Identity Branding Content 105

DAGMAR Marketing

JULY 9, 2018

Prominence: this refers to how well-known a business is, with familiar, more established store brands, as just one example, having an edge; a company can gain online prominence by being visible online, though, including through Google reviews and link building campaigns that increase your online authority signals.

Paid Search Agency 40

Paid Search Agency SEO Companies Best Practices 40

KoMarketing Associates

DECEMBER 22, 2014

As we approach the end of 2014, we have a lot to be thankful for here at KoMarketing. 2014 was our tenth consecutive year of impressive growth and we are fortunate to be able to share more client success stories and witness the continued professional development and accomplishments of our team members.

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Management Mobile Advertising Adwords 120

KoMarketing Associates

DECEMBER 30, 2014

Last week I shared a few thoughts on what made 2014 a success at KoMarketing as well as our most popular posts and columns from the past year. Since it was published, this blog has been bookmarked and I’ve referred to it several times. Over 100 B2B Content Marketing Statistics for 2014. From Stacy Thompson.

Online Marketing 120

Online Marketing Peer-to-peer Curation Marketing & Strategy 120

Kapost

DECEMBER 22, 2016

Influencer marketing may include publishing your guest posts on an influencer’s blog or website, having an influencer sharing your content with their social media followers, or co-creating content with them. Having them promote your content or publish your guest post can help you directly reach their audience. Source: Slideshare.

Work Management 109

Work Management B2B Marketing Examples Marketing Management 109

BuzzSumo

FEBRUARY 21, 2017

What is the ideal frequency for publishing content? However, you can adopt different content strategies from high frequency publishing through to Jay Baer ‘s advice that you should only publish when you have something worthwhile to say. Yes, you really can drive more traffic by publishing less content.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Case Study Case Studies 111

flux.la

FEBRUARY 1, 2020

It’s one of the most effective digital strategy being used today by businesses since it attracts potential customers on their website for free and increases chances for more conversions and eventually revenue. It’s a great avenue to improve your business and attract interested customers. So instead of using the default name DCMIMG01.jpg

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

ClearVoice

JUNE 13, 2022

Essential SEO strategies include keyword research, content creation and optimization, and link building. After all, customers use search engines to find solutions to their problems. E-A-T was first introduced by Google back in 2014. Are there links to an author page or a site’s about page? E-A-T everything.

Marketing Budget 116

Marketing Budget Tactics SEO Lead Ranking 116

Marketing Insider Group

JANUARY 7, 2015

There were a lot of digital marketing changes in 2014. Companies got serious about content marketing, brands and publishers embraced native advertising , millennials were pushed into the spotlight , and big data made it possible for content creators to figure out exactly whom they were targeting. Focus on your people and communities.

Paid Search Agency 100

Paid Search Agency Digital Asset Management Advertising Agencies Enterprise Management 100

Webbiquity

JANUARY 6, 2015

Tips] Journalists and Customers Love Online Newsrooms…Do You Love Yours? Quantifying the importance of building a rich online newsroom, Lisa Buyer (again) writes that “More than half of the journalists surveyed visit an online brand newsroom at least once a week, with 25.2% by Social PR Chat. of them visiting newsrooms daily.

PR 100

PR Tips Best Practices Press 100

seo.co

DECEMBER 18, 2020

Link Building Tips for Local SEO. For local businesses, relying on customers in their own communities to thrive and grow, this distinguished set of ranks has been a boon—it means a shortcut to visibility for the audiences who matter most. Keep your focus on the experience of your customers, and it’s hard to go too wrong.

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

KoMarketing Associates

MARCH 12, 2015

Last summer I wrote about the importance LinkedIn can be for executing B2B SEO link building. And in Holger Schulze’s 2014 B2B Content Marketing Trends Report , LinkedIn tops the list as the most effective social media platform for delivering content. Recommendations from Customers, Peers & Colleagues.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Examples 120

Single Grain

NOVEMBER 20, 2020

Link Building. Link building. In addition to the different roles at an agency, there are different departments, like SEO, content writing, link building, social media management, HR, and billing, all of whom work together as a team. It lets you directly publish content to WordPress with just one click.

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

Single Grain

JUNE 26, 2020

How to Use UX Testing to Improve Your Customer Lifetime Value (CLV). However, by building buyer personas , like Maggie Manager below, that include the shared traits of your ideal customers, you’ll be better able to zero in on topics that matter to your readers, while also minimizing the chances of creating content that fails to get results.

Traffic 145

Traffic Paid Content SEO Organization 145

seo.co

JANUARY 5, 2021

Around 2014, Google made significant changes to its “In the News” section, pulling in articles from a wide range of different sources, including social media sites like Facebook and Reddit. If you want to boost your trustworthiness, it’s important to earn as many links as possible from high-authority, trusted sources.

SEO 69

SEO Top of Funnel Domain Terms and Conditions 69

Valasys

AUGUST 9, 2019

The mid-2000s witnessed link building & keyword stuffing as main practices, which are still in practice ; however, they soon became lackluster in late-2000s when Google updated their algorithm, which was inclined towards intent-based targeting of the prospects.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

KoMarketing Associates

DECEMBER 22, 2015

As most people know at this point, I am a huge fan of customer service and community engagement. This post was published in April and breaks down everything from how Buffer stays connected to their community to the swag costs to the process of actually sending mail. Our Favorite Posts & Articles from 2014. From Derek Edmond.

CTR 120

CTR Lead Scoring Lead Ranking SERP 120

Hubspot

SEPTEMBER 19, 2019

Now you won't accidentally overwrite anything in this next step: Highlight Column A, select "Data > Split text to columns", and then choose the last option, "Custom". Publishing the articles we removed to external sites so we could build links was a brilliant idea from Matt Howells-Barby. Enter two forward slashes.

Hubspot 74

Hubspot Content Click Rate Domain 74

Hubspot

JULY 29, 2018

AddThis - AddThis is a web-tracking technology company that offers a wide range of social media and content tools -- from responsive sharing buttons to custom follow buttons to recommended content plugins -- designed to help you increase engagement on your website and earn more followers on social media. Social Media Terms - Z.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Webbiquity

FEBRUARY 11, 2014

The winners should be organizations that focus on providing targeted, relevant, high-quality content, as well as their prospective customers; with the (little lamented) losers being the spammers, manipulators and black-hat SEO types. SEO Makeover for 2014: A Practical Guide for Businesses by Portent. ** 5 STARS.

Tactics 100

Tactics SEO Tips Keywords 100

ClearVoice

AUGUST 13, 2019

Few SEO topics cause the fear and anxiety that link building does. Once upon a time, all a site needed was a lot of inbound links from other domains — the more links, the better. Then in 2014, the next link-building drama unfolded around guest blogging. Expert advice on link building.

Link Building 78

Link Building SEO Ad Building Marketing & Strategy 78

Content Standard

OCTOBER 2, 2020

” — Ekaterina Walter “Advertising brings in customers, but word-of-mouth brings in the best customers.” ” — Seth Godin “Don’t build links. Build relationships.” We’ve divided the quotes into the following categories—click to jump to that section!

Paid Content 118

Paid Content Top of Funnel Planning Paid Search Agency 118

Content Standard

OCTOBER 28, 2015

billion videos per year, up 43 percent since 2014. Not only will this save time and money by eliminating the ideation process, but it can serve as an opportunity to reimagine a successful story, inviting fans back to re-engage as well as enhance SEO by link building. The online universe streams more than 38.2

Video Marketing 42

Video Marketing Brand Identity Branding Peer-to-peer 42

Content Standard

OCTOBER 28, 2015

billion videos per year, up 43 percent since 2014. Not only will this save time and money by eliminating the ideation process, but it can serve as an opportunity to reimagine a successful story, inviting fans back to re-engage as well as enhance SEO by link building. The online universe streams more than 38.2

Video Marketing 40

Video Marketing Brand Identity Branding Peer-to-peer 40

Single Grain

JUNE 22, 2021

Off-Page SEO (or Off-Site SEO) includes those activities that are performed outside of your website, such as link building, to boost your rankings. In today’s world, customers on the Internet are very impatient. Back in August 2014, Google announced HTTPS as a ranking signal. 9) Internal Linking. 1) Website Speed.

Lead Scoring 105

Lead Scoring Lead Ranking Google Optimization 105

seo.co

DECEMBER 8, 2020

Furthermore, users that find your website via organic search tend to be highly targeted, making them more likely to convert to customers. SEO makes your website visible to potential customers so that you can make sales. This is what your customers will see; the front-end text copy, images, and videos that are on your website.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Single Grain

JULY 24, 2019

Content Explorer has actually been around since 2014, but the company completely revamped it and launched the new version in April of this year. When it was originally published. Published & republished dates. We could immediately see his whole content strategy, including: How often he's publishing.

Marketing & Strategy 97

Marketing & Strategy Top of Funnel SWOT Content 97

Webbiquity

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. which assets are viewed as most critical to buyers—technical data sheets and vendor websites—and which are least important), the six distinct phases of the B2B buying cycle, SEO best practices, using social networking for link building, and more.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

FEBRUARY 24, 2015

What’s most important–on-page optimization, link building, or technical SEO? Then you need to internally link effectively”) among other topics. Link building is somewhat surprisingly at #4 of Forrester’s five top areas. What needs to be done to recover from search engine penalties?

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

Single Grain

OCTOBER 25, 2019

Newsjacking is a boon for content marketers because it helps them to get media attention with little effort: it lets you leverage the power of breaking news to generate brand mentions, links, social shares and customer trust for your business. 3) Customers See You as a Reputed Source. 4) Get More Links and Brand Citations.

Content Marketing 97

Content Marketing Planning Paid Search Agency Advertising Agencies 97

Webbiquity

APRIL 29, 2014

Beyond Search & Social: Online Marketing in 2014 by Search Engine Journal. How to build a robust content program by iMedia Connection. A helpful companion to the post above, Ross Hudgens here focuses on the value of PR for SEO: “Many PR companies still blast releases out to publishers that have no reason to receive them.

Paid Content 100

Paid Content Brand Identity Branding Multi-Channel 100

seo.co

OCTOBER 4, 2020

Link building. Link building. These are strategies to build and earn backlinks, which are crucial for increasing your domain authority. hosted at WPEngine , which I’ve been very happy with ( note: that’s an affiliate link. 101 SEO Improvements – Table of Contents. Domain optimization.

Lead Scoring 111

Lead Scoring Lead Ranking SEO Google 111

Single Grain

SEPTEMBER 9, 2019

Sure, everything I’m about to say next will eventually equate to links, but focusing on the relationship rather than the link will help you scale faster. Take the time to actually get to know not only other people in the space, but also your customers. How – And Why – To Build A Backlink Portfolio.

Lead Scoring 92

Lead Scoring Lead Ranking Dwell Domain 92