How to Improve Your Email Clickthrough Rate [Video]
JULY 2, 2014
And t hat''s why we’re all obsessed with clickthrough rates: If you can increase that metric, you increase the likelihood that your visitors will become leads, and that your leads will become customers. Just like personalizing subject lines can increase your open rates, personalizing the email itself could increase your clickthrough rates. Clicks let you know that you''re progressing in your relationships with leads, prospects, and customers.