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Multichannel Marketing: How zombies invaded a B2B campaign

markempa

Tweet At MarketingSherpa Email Summit 2014, we added a new feature, the Media Center, where MarketingSherpa Reporter Allison Banko was able get behind-the-scenes interviews with presenters, attendees and event vendors. Get free access to 15 sessions from Email Summit 2014. on a Sunday morning. You might also like. More from the blogs].

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13 Things to Start, Stop & Keep Doing With Your Email Marketing in 2017

Hubspot

For example, back in 2014, we found that emails with the recipients’ first names in the subject lines had higher clickthrough rates than emails that didn’t. Stop sending graymail, and listen to what people are telling you by not opening your emails. Test different emails to see if you can improve your open rates.

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Why People Are Ignoring Your Emails [New Ebook]

Hubspot

But recent data from the 2014 Email Open Rates Report shows something slightly surprising. But the worst days for open rates are Monday and Tuesday. However, the open rate gradually increases over the course of the week and then spikes on Saturday and Sunday.

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It's Time: How to Prep Your Email Marketing for the Holiday Season

Hubspot

Email continues to be one of the most important communication channels in 2014, but competition for your readers'' attention is getting tighter every year, especially during the holiday season. During Q4 of 2013, emails sent on Saturdays and Sundays boasted some of the highest open and clickthrough rates.

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B2B Content Promotion: Are You Getting the Attention You Deserve?

nDash

The concept that emerged way back in 2014 has proven true year in and year out. When you use your email lists to promote truly attention-worthy content, you’ll see open rates and clickthrough rates rise higher than you’d ever get by aimlessly blasting links out on social media.

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12 Marketing Metrics Your Boss Probably Doesn't Need to Hear About

Hubspot

How page views translate into calls-to-action clickthroughs and form completions, which shows the conversion of those all-important website visitors into contacts. brands were tracked between August and September 2014, found that 11% of online display ads and 23% of video ads aren't actually displayed to real people. 8) Open Rate.

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How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

Hubspot

A similar pattern emerges with email open rates , highly suggesting the need to experiment with week social media and email promotion. According to an AMEX Open Forum study, emoticons can result in a few different results on Facebook: Posts with emoticons receive a 33% higher share rate. 10) Experiment with emoticons.

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