SmartBug Media

AUGUST 19, 2019

Content was updated August 19, 2019. The inventor of pop-up ads in the mid-1990s has publically apologized. You have run into countless pop-up ads on the internet—perhaps even in the last few minutes. With so much negative feeling towards pop-up ads, why on earth are they still being used? So what data is out there?

Paid Content 91

Paid Content Ads Mobile Advertising Clickthrough 91

EMagine B2B Blog

DECEMBER 3, 2018

Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. 2018’s Biggest Takeaway. Google truly gave and took away in 2018.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

ClickZ

FEBRUARY 21, 2020

30-second summary: Following a survey and some editorial research, we have highlighted 10 people we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space. Nearly every person in our survey had him as one of their top five leaders in marketing technology sector.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

EMagine B2B Blog

DECEMBER 3, 2018

Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. 2018’s Biggest Takeaway. Google truly gave and took away in 2018.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. The advent of the internet and social media has a lot to do with this.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

Hubspot

MARCH 22, 2018

trillion in 2014 to 4.5 In 2018, there’s a whole lineup of new trends that could kickstart major growth for your ecommerce company if you pay attention. To help you reap the many benefits of ecommerce in 2018 and into the future, we’ve chosen the top 10 trends we think will change how people buy and sell online. Voice Search.

eCommerce 101

eCommerce Trends Amazon Mobile Marketing 101

Webbiquity

FEBRUARY 2, 2016

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Consumers hate online ads. Native advertising may be the answer.

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

Navigate the Channel

DECEMBER 21, 2017

Google has already declared mobile to be mandatory for search —as of 2018, the tech giant’s mobile-first index will view sites through the eyes of the mobile user, and will rank them accordingly. Bottom line: if your mobile and desktop sites differ greatly, you could suffer a penalty on your desktop Search Engine Results Page.

Stats 50

Stats Paid Search Agency Mobile Marketing Lead Scoring 50

Webbiquity

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014.

Enterprise Management 226

Enterprise Management Twitter Marketing Management B2B Marketing 226

Albert

AUGUST 3, 2018

Digital Audio Advertising Is Booming: Here’s Why. The rise of digital audio advertising has given marketers a powerful new lever, but it has also made executing effective cross-channel campaigns even more difficult. In early 2016, Kia became the first company to beta test Spotify’s playlist sponsorship advertising program.

Advertisements 64

Advertisements Advertising Ad Frequency Cross-Selling 64

Atomic Reach

JANUARY 3, 2019

Considering how ad-heavy our world is today, it is likely that you have. It is also very likely that an ad alone is not going to engage you enough to purchase the item or service. This is where content marketing comes into play. For the foreseeable future, content will remain as king. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Once upon a time, finding a professional woman writer was akin to searching for that infamous needle in its equally famous haystack.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Outbrain

APRIL 9, 2019

There’s no doubt about the effectiveness of content marketing. In fact, research from Demand Metric shows that, while 62 percent less costly, content marketing generates about three times as many leads as traditional marketing. This isn’t because content marketing doesn’t work.

Paid Content 55

Paid Content Content Marketing Paid Search Agency Distribution 55

Directive Agency

DECEMBER 5, 2018

DECEMBER 05, 2018. Directive , the leading B2B and enterprise search marketing agency, announced today the launch of their new branding to reflect their evolution into a global search marketing agency. We redefine the global standard for how marketers work, live, and grow.

Paid Social Agency 40

Paid Social Agency Paid Search Agency Advertising Agencies Search Marketing 40

Directive Agency

DECEMBER 5, 2018

DECEMBER 05, 2018. Directive , the leading B2B and enterprise search marketing agency, announced today the launch of their new branding to reflect their evolution into a global search marketing agency. We redefine the global standard for how marketers work, live, and grow.

Paid Social Agency 40

Paid Social Agency Paid Search Agency Advertising Agencies Search Marketing 40

Martech Advisor

NOVEMBER 8, 2019

With the rapid pace of digitalization, mobile advertising will only become more important for advertisers and marketers in the future. Kayla Matthews, explores the basics of mobile ad networks and the different platforms and best practices that the modern marketer can make use of to amplify their advertising.

Cost Per Thousand 57

Cost Per Thousand Pricing Price Cost per Acquisition 57

Content Standard

MAY 20, 2015

My love for writing led me to pursue a career in journalism, before getting totally freaked out in college and switching my focus to marketing. Now, I’m on the outside of the media industry looking in on the innovation and advancements in digital publishing. The Evolved Corporate Structure. Big publishers like Time Inc.,

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Media 40

Brandwatch Marketing

JANUARY 4, 2019

YouTube is the world’s second largest search engine and third most visited site after Google and Facebook. In 2014, the most searched term was music. YouTube marketing statistics. As of October 2014, YouTube has paid out $2 billion to rights holders since 2007. YouTube usage statistics. bw_banner_cta].

Youtube 104

Youtube Statistics Cable Stats 104

Digilant

DECEMBER 19, 2018

Google released their voice technology in 2012, Microsoft released Cortana in 2013, and Amazon released Alexa and the Amazon Echo in 2014. Automotive Breakthroughs : In 2018 car models, voice assistant became a standard feature. With these ambitions, people will get used to using voice assistants for more searches.

Paid Search Agency 56

Paid Search Agency Amazon Mobile Advertising Lock-In 56

Sprout Social

FEBRUARY 5, 2020

In many ways, it’s both the starting point and the end goal of Facebook marketing. Without any reach, your content will exist without purpose or visibility on Facebook. However, this changed in February 2018 , so marketers who are familiar with the old way of measuring reach should be readjusted to the updated method by now.

Facebook 145

Facebook Viral Marketing Eye-Tracking Impressions 145

Zoominfo

APRIL 16, 2018

He was also named one of the Top 50 Most Influential Sales and Marketing People by Top Sales World Magazine every year running, since 2012. He’s skied more than 1 million vertical feet in 2013 and 2014 at Vail Colorado and more than 600K vertical feet each season since then. Badass Content to Help You Sell More.” and Forbes.

Zoominfo 171

Zoominfo Verticals B2B Sales Rules 171

Confessions of a B2B Marketer

AUGUST 16, 2023

Once you have dominated your initial market, which adjacent products are your customers paying for? Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so By 2018, their ARR was $66m. This episode of Confessions of a B2B Marketer explains ? hit 200k MRR? With $0 outside funding.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ideal Customer Profiles Outreach 52

Outgrow

MAY 23, 2022

Welcome to the Marketer Of The Month blog! We recently interviewed Joe Pulizzi for our monthly podcast – ‘ Marketer of the Month ’! The evolution of content marketing since 2001 – building and monetizing an audience. The evolution of content marketing since 2001 – building and monetizing an audience.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

ConvertKit

AUGUST 17, 2021

And unlike traditional media that covered her music, personal life, or brand, the case study covered her business , with her at the center as the chief executive officer of her company, Parkwood Entertainment. . Maybe he could really be the one to create the content he saw missing from the cultural conversation. “It People responded.

Ad Building 116

Ad Building Business Case Studies Case Study 116

ConvertKit

JANUARY 15, 2021

Chapter #1: General email marketing statistics for creators. 2021 is full of opportunities for budding podcasters, artists, freelancers, online coaches, musicians, and makers—and email marketing is the best way to grow your audience and turn your vision into reality. Chapter #1: General email marketing statistics for creators.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Content Standard

AUGUST 29, 2018

The cries of “mobile first” in marketing had barely calmed to white noise before the new resolution was put forth: mobile-only, they say, is the new way forward for digital marketers. While mobile is, at face value, a distribution channel or a campaign tactic, we as digital marketers should think of it as so much more.

Paid Content 54

Paid Content Marketing AI Verticals Marketing & Strategy 54

Envy

FEBRUARY 17, 2019

From the application of GDPR directives to the implementation of open banking, 2018 was quite a disruptive year for the FinTech industry…. Est. 2014, Tel Aviv Twitter: @Secured_Touch. million to date, with an initial seed round in February 2017 and the completion of its Series A funding in April 2018. SecuredTouch.

Startups 85

Startups Work Management Marketing Management P2P 85

Hubspot

NOVEMBER 8, 2017

Let’s say, for example, you’re offering a piece of downloadable content to your site visitors. It’s “free,” in terms of the lack of money paid for it, but some other information is traded. I’ll admit it: For many marketers, the motivation behind these exchanges used to be, “So I can sell my product.” How We Got Here.

Top of Funnel 101

Top of Funnel Sales Management Ad Exchange Advertising Channels 101

Hubspot

APRIL 12, 2018

D2C brands manufacture, market, and distribute their own products without using middlemen, which enables them to reduce costs, interact directly with consumers, and provide a seamless start-to-finish buyer’s experience. What is direct-to-consumer marketing? In New York, they've used MTA stations to post cheerful advertisements.

eCommerce 77

eCommerce Brand Identity Branding Advertising Agencies 77

Seismic

MARCH 21, 2019

Alexandria McCarthy – National Marketing Director, Brinker Capital. As if heading her company’s marketing and communication efforts wasn’t enough, after four years at Brinker, McCarthy launched The Center for Outcomes, an educational forum to help advisors grow their business. Ani Yessaillian – Principal and Founder, Excella.

Enterprise Management 63

Enterprise Management Work Management Marketing Management Advertising Agencies 63

KoMarketing Associates

DECEMBER 30, 2019

The digital marketing world continues to evolve and put pressure on organizations to deliver more, learn more, and react more quickly than ever before, oftentimes with fewer resources and time to adapt. Complex Search-Results Pages Change Search Behavior: The Pinball Pattern. You can never stop learning and sharing.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Tomorrow People

NOVEMBER 7, 2017

content marketing. The advance of content marketing continues apace. While even late adopters are now well and truly in the content marketing strategy mindset, leaders are forging ahead with new approaches, platforms, strategies and tactics. Content marketing has proven its success.

Marketing AI 276

Marketing AI Marketing & Strategy Marketing Strategy Trends 276

Webbiquity

APRIL 14, 2014

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Management 127

EveryoneSocial

NOVEMBER 27, 2019

Michael Brenner of Marketing Insider Group suggests that employee activation consists of stories from employee experience inside your own company. Digital minimalism and employee activation both involve being deliberate on social media, engaging with only the people who matter regardless of how large one’s network reach is.

Activities 85

Activities Paid Search Agency Companies Storytelling 85

Salesforce Marketing Cloud

MAY 2, 2022

She begins most engagements by posing three key questions: How do we make a difference to our customers and our market? Answering these questions helps organizations take a broader view while ensuring their purpose is not reduced to a marketing slogan or so vaguely grandiose that it does not address precise needs. The move paid off.

Allocation 98

Allocation Fulfillment Trust Marketing Consulting 98

ClearVoice

JUNE 7, 2019

A fundamental knowledge of content marketing and search engine optimization can help you propel into the double-digit range. This company is one of the many that organizes large group travel for location-independent workers who want to see the world — and still get paid. Keep your mind forever open. And oh, wine.

Ideal Customer Profiles 98

Ideal Customer Profiles Ethics Work Management Communities 98