The Forward Observer

OCTOBER 27, 2023

Master the event planning strategies and actions that make the greatest impact. Learn how to minimize five common negative forces that can detract from any event. Find out how to craft meaningful moments tailored to any audience you are targeting.

Planning 130

Planning Work Management Marketing & Strategy Click Rate 130

KoMarketing Associates

JANUARY 16, 2013

This year, as I got to thinking about the ways in which we’ll make our B2B content marketing collateral stand apart from the crowd and ultimately drive results for our clients, I turned to the 2013 Academy Award nominations. Do you have ideas about content generation for the year 2013? When the U.S.

Content Marketing 120

Content Marketing Planning Best Practices Content 120

Webbiquity

DECEMBER 16, 2013

This outstanding infographic posted by Julia Borgini illustrates how to create content ideas for a new client (or new division, or product line, or…) by getting to know the client/situation, identifying goals for the content, sprinkling in selected emotional appeals, and measuring results to assure plans are on-target.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2012

67% of the companies surveyed use temps and contractors, 71% use a mix of outsource and full-time staff, and 21% plan to increase outsourcing. A plan is more important than ever. If you are going to outsource marketing staff, you need a plan or roadmap, to keep everyone on the same page. Please comment below.

Contingency Planning 100

Contingency Planning Planning Marketing Management Marketing & Strategy 100

Biznology

DECEMBER 26, 2012

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. So, while I used to argue that Facebook should be at the bottom of a B2B marketer’s to-do list, I am revising my view for 2013. The focus in 2013 will be clean data. How do I know this?

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Biznology

DECEMBER 28, 2012

This will be the only 2013 prediction or whatever you want to call it kind of post. Not exactly a plan for success. In 2013, let’s pledge to do the following. Please check in in 12 months to see what I am writing about at the end of 2013 if the Lord allows me the time. Photo credit: Wikipedia. Here we go.

Internet Marketing 80

Internet Marketing Planning Skype Wikipedia 80

Marketing Insider Group

MARCH 29, 2021

Social media analytics can provide deep insights into online behavior. A deep dive into the data can even reveal which offline publications they read since many magazines, newspapers, and other print media have social media fan pages. Studies show that 95 percent of all purchase decisions are emotion-driven.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. The market was relatively stable for years, and one of the tools I wrote about in 2013 is still around today. Everything else has changed dramatically (the not-so-good news).

Marketing AI 125

Marketing AI Paid Search Agency Generation Enterprise Management 125

Hinge Marketing

NOVEMBER 29, 2013

Top Professional Services Marketing Content from November 2013. In this article, find out how to optimize YouTube for search while incorporating it into your firm’s social media strategy. 46 Experts Share Their Top Social Media Management Tools. Creating a Marketing Plan: A Guide for Professional Services Firms.

Copywriting 48

Copywriting Eloqua Work Management Youtube 48

Webbiquity

DECEMBER 11, 2013

Writing that “A sound strategic planning process is based on consistently applied business objectives that flow through functional areas and support each other,” John Gregory Olson presents a helpful model for planning, and makes a case for the one element that’s more important than strategy. by GO Marketing.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Top Rank Marketing

NOVEMBER 3, 2023

Forbes LinkedIn hits 1 billion members, adds AI features for job seekers Microsoft-owned LinkedIn (client) has topped the 1 billion member mark, lifting the professional social media platform to a spot among the leading social media networks, LinkedIn recently announced, while also rolling out an array of new AI-infused features for job seekers.

Trust Marketing 109

Trust Marketing B2B Marketing Linkedin Advertising Agencies 109

ViewPoint

SEPTEMBER 25, 2012

“We create a marketing plan every year.” Do you create a marketing plan that drives sales based on the sales forecast? Is your lead generation plan based on the forecast by product? You may have many tactics based on different media to create a total number of inquiries. Backup Plan? But do you really?

Lead Generation 120

Lead Generation Planning Sales Qualified Leads Generation 120

SocialPilot

FEBRUARY 5, 2024

It is not a secret that approximately half of the world’s population uses social media. Among this vast landscape of social media platforms, Twitter stands out prominently. More than 60% of Twitter users follow at least one influencer, higher than any other social media channel. What Is Twitter Influencer Marketing?

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. Interruptions (like email and social media) are messing us up.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Tomorrow People

NOVEMBER 21, 2017

Reacting in real time to an emerging news story or event makes you look active, on-the-ball and smart (see the famous Oreo example from the 2013 Super Bowl blackout). Unlike pre-planned, heavily crafted content, real-time activity can be on-the-fly, spontaneous and time-saving. Positions you as current and up-to-date. That’s right.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

Hinge Marketing

MARCH 24, 2015

While going viral may be the Holy Grail of social media marketing, it’s also elusive and unpredictable. Your technology firm needs to be in the social media race for the long run. That requires a game plan that’s achievable and, above all, avoids social media burnout. To gain 100 new LinkedIn followers?

Social Media 48

Social Media Planning Marketing Budget Creation Social Marketing 48

Marketing Insider Group

MARCH 9, 2020

With today’s analytics programs available on both Google and most social media platforms, you can even identify new market segments to target. Let’s say that during your audit, you discover a post you wrote back in 2013. Post links to the article on this segment’s favorite social media platforms.

Marketing Budget Creation 267

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 267

ClearVoice

JUNE 19, 2023

These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. Podnews says 42% of Americans listen to at least one podcast a month, up from just 12% in 2013. billion people worldwide are social media users. G2 ) As of January 2023, 4.76

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Contently

SEPTEMBER 24, 2021

Earlier this summer, the future of social media became much clearer. ” As a result, it looks like we’re barreling towards a new era of social media. But to really understand what the next era of social media will look like, we first need to understand how we got here. The First Era of Social: The News Feed.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Stelzner He is the founder of the Social Media Examiner blog.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

SpotMe Blog

MAY 11, 2023

Planning and running successful events in the pharma industry involves managing multiple vendors, overseeing details, and executing a plan that’s cost-efficient and produces tangible results. How can they best help with planning and execution? With so much to manage, it is crucial to choose your partners carefully.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

seo.co

OCTOBER 4, 2021

Example: If you have a page for Kansas City Events in 2013, you want that to be specifically portrayed. You don’t want a title like “Local Events in 2013.” You want it to say specifically: “Kansas City Events in 2013.”. Set up all your social media profiles (if you haven’t yet). Cater to your community.

SEO 98

SEO Ideal Customer Profiles Communities Press 98

Convince & Convert

FEBRUARY 24, 2013

— New York Life (@NewYorkLife) February 25, 2013. — New York Life (@NewYorkLife) February 25, 2013. — Samsung Mobile US (@SamsungMobileUS) February 25, 2013. — Brett Michaels (@brett_bok) February 25, 2013. Planned in Advance, and Just Okay. . — Bing (@bing) February 25, 2013.

Brand Identity 166

Brand Identity Branding Paid Search Agency Advertising Agencies 166

Webbiquity

APRIL 29, 2013

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. 60% of companies will execute some form of inbound marketing strategies in 2013 (and that’s likely understated; another 19% of marketers weren’t sure if certain tactics they use qualify as “inbound”).

Inbound Marketing 100

Inbound Marketing Marketing Report Planning Paid Search Agency 100

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Oktopost

MARCH 7, 2022

Before social media, it didn’t matter what channels you used to communicate your message, it was a one way communication channel. By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand. Avoiding Social Media Crises.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Plan content production. Others create videos only for social media ads.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

Convince & Convert

SEPTEMBER 1, 2015

Editor’s Note: This is a Convince & Convert Greatest Hits post, which originally ran on the Convince & Convert blog in 2013. Over the years, Convince & Convert has continued to refine its social media strategy process. Social Media Strategy in 8 Steps (Summary). highlight to tweet). Step 1: Build an Ark.

Social Media 167

Social Media Social Marketing Marketing Strategy Marketing & Strategy 167

Customer Experience Matrix

AUGUST 14, 2014

These firms scan company Web sites, social media, news sites, directories, and other sources to identify companies, extract attributes like revenue, growth rates, and technologies used, and flag events that might indicate a sales opportunity, such as opening a new office, launching a new product, or hiring new management.

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

Brandwatch Marketing

JULY 4, 2022

in 2013 to 32.3% Paid plans then start from €129/month. The engagement tab shows growth history, the source of engagement and most popular media. The optimization tab covers posting times, average media lifespan, tag impact, and a breakdown of filter impact. social media accounts. Iconosquare.

Analytics 95

Analytics Tools Best Practices Tagging 95

Convince & Convert

OCTOBER 30, 2014

You immediately go to all your social media profiles and share about it with a link. Over the next few days, you share the post again on social media, and continue to get shares from others as well. There is so much speculation about how social media and SEO interact, but what’s the real story? What a great feeling!

SEO 167

SEO Correlation PageRank Social Media 167

KoMarketing Associates

APRIL 11, 2013

Optify’s 2013 B2B Marketing Benchmark Report. The report also does a “deep dive” into organic search, paid search, and social media metrics. MarketingProfs 2013 B2B Content Marketing Report. We plan on having some analysis on this report in the coming weeks. Social Media Use in the Industrial Sector.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Sharpspring

JUNE 10, 2021

Oyova became a SharpSpring partner in 2013 and had already been using SharpSpring to help its customers market smarter, not harder. They migrated to SharpSpring from Hubspot in 2013 and have never looked back. Needless to say, they had the data, past expertise, and success stories to create a winning marketing plan for the law firm.

Paid Search Agency 79

Paid Search Agency Advertising Agencies Marketing Automation Services Paid Content 79

Avitage

MARCH 28, 2013

The opening lines, and most of the lines that followed, really grabbed my attention: “Marketers spent more than $40 billion on custom media in 2011. B2B marketers are allocating one-third of their budgets to content marketing, and more than half plan to increase content marketing spending in 2013.

Allocation 120

Allocation Curation Content B2B Sales 120

markempa

JULY 22, 2013

Johnston wanted the website to be the ultimate guide for the visitor so they could find everything they needed, including social media posts, without leaving the site. Crafting the email to serve customer needs was vital to this plan. Related Resources: Lead Gen Summit 2013: September 30 – October 3, 2013 in San Francisco.

Email Marketing 120

Email Marketing Email Campaigns B2B Marketing Planning 120

Convince & Convert

JUNE 4, 2013

June 6, 2013 Columbus, Ohio. August 22-23, 2013, San Diego, CA. September 9-11, 2013, Cleveland, Ohio. Social Brand Forum 2013. October 24-25, 2013, Coralville, Iowa. After its first ever event, Social Fresh named it a Top 10 Social Media Conference last year. What events are you planning on that I left out?

Social Media 128

Social Media Social Marketing Media Co-Registration 128

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report from HubSpot All-in-one Marketing Software. 5) Only 41% of nonprofits report adopting inbound tactics for 2013.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28