ClearVoice

JUNE 19, 2023

Research and Markets ) Artificial intelligence statistics Savvy content marketers are already using artificial intelligence and automation. For example, chatbots, automated email, and new AI tools like ChatGPT and Google’s Bard help marketers save time and resources. Gartner ) The AI market size value will reach $196.63

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Webbiquity

DECEMBER 11, 2013

The number of Google searches for the phrase have increased 400% since January 2011. As the title implies, Jayson DeMers here outlines a solid content strategy-building process based on five questions (starting with “Who Are You Writing For?”) 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014).

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Webbiquity

JANUARY 2, 2013

Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Furthermore, half of all Google+ users are under 25 years old. iMedia Connection ). Social CRM is still confusing. eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Tomorrow People

NOVEMBER 21, 2017

Reacting in real time to an emerging news story or event makes you look active, on-the-ball and smart (see the famous Oreo example from the 2013 Super Bowl blackout). Build trust with your audience and with Google by making sure your content is good quality, spam-free and well optimised. Positions you as current and up-to-date.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

ClearVoice

FEBRUARY 11, 2019

Choosing the right plugin to integrate Google Analytics with your website can be quite discombobulating. Google hopes to decrease the anxiety and confusion with their upcoming release of @GoogleAnalytics Site Kit. | #Martech | #ContentMarketing Click To Tweet. Which Google Analytics WordPress plugin should I use?

Analytics 69

Analytics Google Marketing Analytics Tools Marketing Websites 69

seo.co

DECEMBER 19, 2021

The right voice often means understanding the underlying factors that make up Semantic Search, including: Natural Language Processing. Hummingbird (2013). Over the years, this process became more sophisticated, weeding out unnaturally keyword-stuffed pages and mapping more complicated phrases, but it basically functioned the same way.

Optimization 115

Optimization Keywords SERP SEO 115

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Contently

APRIL 10, 2019

In 2013, Andreas Johansson launched a new vodka for a celebrity who knows a thing or two about controversy. A post shared by Dennis Rodman – Bad Ass Vodka (@badassvodka) on Dec 3, 2013 at 12:11pm PST. Michael Josem has marketed online gambling platforms for over a decade, and he knows how tricky the process can be.

Paid Search Agency 158

Paid Search Agency Ads Companies Advertising Agencies 158

B2B Marketing Directions

APRIL 18, 2021

Merkle B2B and two of its constituent firms, B2B International and gyro recently published the results of research that focused on what is required to consistently deliver world-class customer experiences, and where most companies have work to do to meet those requirements.

B2B 52

B2B Work Management Class Marketing Management 52

Tiecas

MARCH 21, 2024

So, what can this post offer that you couldn’t find with a simple Google search? Engineers and technical buyers are empowered by ready access to information and prefer to do their own extensive research before engaging with suppliers. By the way, I published that post in 2013, and it is still pulling in traffic.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Moz

NOVEMBER 9, 2020

We did this not only for a ranking/traffic boost, but also because SEO has changed a lot since 2013. To regain our lost traffic, we also wanted to leverage Google's freshness signals for ranking content. In actuality, the freshness signals Google may look actually take many different forms: Content freshness. Featured snippets.

SEO 60

SEO Domain Keywords Traffic 60

Biznology

MAY 19, 2014

Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. Social Media Marketing refers to the process of gaining website traffic or attention on social media sites in the same way. 22% say social media. That’s a big mistake.

Social Media 80

Social Media SEO Media Youtube 80

Marketing Insider Group

NOVEMBER 8, 2012

But is this really an excuse as you lead into your 2013 budget and planning process? Imagine a world where your strategy is aligned to your customer’s buying process and then your business outcomes. It’s never too early to start planning for 2013! Pick winners and prune the losing tactics, techniques and processes.

Marketing Budget Creation 100

Marketing Budget Creation Planning Marketing Budget Budget Programs 100

Marketing Insider Group

NOVEMBER 8, 2012

But is this really an excuse as you lead into your 2013 budget and planning process? Imagine a world where your strategy is aligned to your customer’s buying process and then your business outcomes. It’s never too early to start planning for 2013! Pick winners and prune the losing tactics, techniques and processes.

Marketing Budget Creation 100

Marketing Budget Creation Planning Marketing Budget Budget Programs 100

Customer Experience Matrix

FEBRUARY 21, 2016

This led to several hours of research into what’s being written about machine intelligence, which is something I like to do anyway. A quick bit of Googling led to an article that quoted economist W. probability of computerization, and “Market Research Analysts and Marketing Specialists” with a 61% probability.

Studies 120

Studies Marketing Management Planning Marketing Proposals 120

KoMarketing Associates

JULY 11, 2013

Prospective buyers have greater access and ability through social media to research a B2B vendor. And the website is usually part of this process. Google Authorship. Here aresome resources for setting up authorship: Google: Author information in search results. The Definitive Guide To Google Authorship Markup.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

SmartBug Media

FEBRUARY 11, 2020

Try local offers via Google Ads or Groupon and make sure to track the data carefully for accurate results. Eye tracking is popular in user research, providing direct insight into where people are looking when viewing a webpage. What steps are involved in their decision-making process? Match marketing between groups.

Inbound Marketing 96

Inbound Marketing Eye-Tracking Landing Pages Marketing Automation Services 96

KoMarketing Associates

MARCH 21, 2013

Citing additional Forrester research, Mullen indicates that more than half of US online adults are already annoyed by the amount of advertising they see, and 37% would rather not be contacted by brands at all. Think about what that means in B2B buying cycles, where multiple individuals are impacting the decision making process.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

Navigate the Channel

DECEMBER 21, 2017

Google has already declared mobile to be mandatory for search —as of 2018, the tech giant’s mobile-first index will view sites through the eyes of the mobile user, and will rank them accordingly. Millennials make up more than half of B2B researchers. In 2012, B2B researchers were pretty evenly distributed across all age groups.

Stats 50

Stats Paid Search Agency Mobile Marketing Lead Scoring 50

ANNUITAS

MARCH 26, 2013

Enterprise brands are in the long-term process of figuring out how they can think and act like media companies, but instead of selling advertising or content, they are trying to sell more products and/or services. IBM and their research projects are the best of the best. Google buying Zagat). I love what Kelly Services is doing.

Enterprise Management 100

Enterprise Management Content Marketing Advertising Agencies Work Management 100

ClickZ

FEBRUARY 21, 2020

30-second summary: Following a survey and some editorial research, we have highlighted 10 people we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space. Jay has been a driving force of Spotify’s monetization strategy since joining the company in 2013.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

KoMarketing Associates

JANUARY 6, 2014

Research shows mobile apps are growing at a rate of 29.8% According to a recent report from the Ericsson ConsumerLab global research program, in the year 2014, “mobile apps will continue to transform society.” each year, and that the 1.2 billion mobile users currently using apps will climb to 4.4 billion by the year 2017.

Mobile Marketing 120

Mobile Marketing Ad Building Search Engine Marketing Startups 120

EveryoneSocial

APRIL 21, 2022

Although only a couple of these directly relate to culture, research shows that when it comes to improving employee motivation and performance, why we work determines how well we work. We’re talking Google, Southwest Airlines, and Trader Joe’s, just to name a few. A 2013 experiment illustrates this well. And culture is key.

Peer-to-peer 52

Peer-to-peer Customer Satisfaction Work Management Training 52

Hubspot

APRIL 23, 2020

The better you are at defining that vision at the very beginning, the more successful your redesign will be — and the smoother the entire process will be as well. For example, when Google announced that it would be changing to mobile-first indexing, it necessitated that sites be mobile-friendly, or they'd lose organic traffic from Google.

CMS Development 101

CMS Development Marketing Websites Work Management Ad Building 101

SmartBug Media

MARCH 19, 2020

Do Your Research. Although you by no means want to copy what your competition is doing in video marketing, any good plan includes research. In order for people to find your video online, Google must be able to extract information to understand what your video is about. A video sitemap helps Google find new or changed content.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Hubspot

FEBRUARY 24, 2020

But the way we use cookies could change dramatically with Google's announcement that it will phase out the third-party cookie on Chrome browsers by 2022. In late 2019, Google Chrome made up more than 56% of the web browser market. 4 Things to Know About Google's Cookie Phase-Out. Google isn't banning all cookies.

Work Management 101

Work Management Marketing Management Paid Search Agency Advertising Agencies 101

Unbounce

OCTOBER 1, 2019

After exploding onto the scene in 2013, Zola quickly became the fastest-growing wedding startup in the United States, trouncing old-school competitors with their headache-free approach to big-day planning. Optimize their paid search and social campaigns (specifically Google and Facebook) using targeted messaging.

Paid Search Agency 111

Paid Search Agency Landing Pages Planning Work Management 111

Content Standard

DECEMBER 4, 2017

One-size-fits-all definitions of thought leadership (a simple Google search will give you as many as you care to read) would have you consider pretty much any B2B content to be thought leadership. David Brooks of the New York Times memorably skewered the concept in a satirical 2013 opinion column, and he wasn’t the first either.

Thought Leadership 99

Thought Leadership B2B Thought Leadership Paid Search Agency Work Management 99

KoMarketing Associates

FEBRUARY 9, 2016

It adds value as an asset in the new customer onboarding process. It can make complex concepts or processes easier to understand. It offers an ‘exclusivity’ appeal, depicting internal processes, back-of-house staff, and corporate culture-building activities. An Insider’s Look/Process. Milwaukee Tool: ONE-KEY.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Webbiquity

JANUARY 5, 2021

Principal Analyst, Forrester Research. 2013 Jake Wade Award. Former @google @RiseofRest. Formerly @Google @YouTube. Interests: business processes, automation, improving tomorrow through reflection and change. Followers: 3,699. Tweets last 90 days: 100+. Charles Betz. CharlesTBetz. Concerned citizen. Brett Brohl.

Twitter 261

Twitter Startups Work Management Marketing Management 261

Marketing Insider Group

DECEMBER 30, 2013

Last year in my 2013 marketing predictions post , I predicted that content marketing would mature in many organizations, that brands would take themselves out of the stories they tell and finally put an end to the notion that marketing equals promotion. Leading brands will seek to entertain their audiences as well and deliver real news.

Advertising Agencies 100

Advertising Agencies Marketing & Strategy Custom Publishing Mobile Marketing 100

MLT Creative

APRIL 21, 2011

The BMA Atlanta had the pleasure of having Ashley Kuhnmuench, account executive for B2B markets, of Google at our April 14 luncheon at Maggiano's Little Italy in Buckhead. Online research has forever changed the B2B sales game. Use Google Trends to stay attuned to insights about your customers, industry and competitors.

B2B Marketing 40

B2B Marketing Google Advertising Agencies Planning 40

Content Standard

AUGUST 9, 2018

All you need is the right device or app: Siri, Google Home, Amazon Echo, Apple HomePod, Microsoft’s Cortana, and others are all becoming increasingly popular in households across the world. The Spring 2018 Smart Audio Report by NPR and Edison Research found that among users, there is the same amount of early and late majority adopters.

Long Tail Marketing 47

Long Tail Marketing Digital Marketing Funnels Mobile Marketing Top of Funnel 47

Parse.ly

OCTOBER 22, 2018

Ignited in 2013 by then-president Drew Faust, One Harvard centered around the mission of fostering a culture of cooperative innovation, inspired by the notion that the university as a whole is greater than the sum of its thriving parts. “The who tune into Harvard’s research. Mike Petroff, Harvard’s Director of Content Strategy.

Content 67

Content Newsletter Bandwidth Analytics 67

Convince & Convert

APRIL 16, 2013

People upload approximately 72 hours of video to YouTube every minute, and Google receives over two million search queries every minute. The changing communications landscape has also led to revolutionary changes in the world of market research. Achieving internal buy-in for this new type of research can be challenging.

Analytics 141

Analytics Practices Ad Building Best Practices 141

SugarCRM

FEBRUARY 18, 2016

For example, a study on video in the C-suite from Forbes and Google found that 75% of executives watch work-related videos on business-related websites weekly (and 52% watch work-related videos on YouTube weekly). Research: How will you keep tabs on the latest trends in video marketing? Process: How will you develop videos?

B2B Marketing 50

B2B Marketing Video Marketing B2B Multi-Channel 50