KoMarketing Associates

JANUARY 21, 2014

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. That should be no surprise, as Facebook held 7.4% of all online ad revenue in 2013 ($3.17 Facebook share of ad revenues is not expected to exceed 10% of all revenue shares through 2015.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

Hubspot

APRIL 1, 2018

Facebook Cover Photo Size. If your uploaded image is smaller than these dimensions, Facebook will stretch it to fit -- making it look blurry. When people arrive at your Facebook Page, where do you think they first look? That's right -- it's your Facebook cover photo. 11 Best Practices for Your Facebook Cover Image.

Template 101

Template Facebook Guidelines Banners 101

KoMarketing Associates

MAY 21, 2013

Questions to consider asking: Where are your customers searching for information? Social media has become a huge component of search as Bing delves further into Facebook integration and Google continues pushing Google+. Are they only searching in Google? Are they spending all their time on Bing? Customers are now on multiple platforms.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

Convince & Convert

AUGUST 27, 2013

Marketers often spend hours selecting and producing visual content to post on Facebook brand pages. At Taggs, we decided to bring data to help settle the debate – Do people pictured in brand images help or hurt Facebook engagement? We indexed 130 Subway Facebook images and found that 28% showed a person. Our Hypothesis.

Facebook 164

Facebook Research Work Management Case Studies 164

Hubspot

MARCH 10, 2018

Messaging blog WABetaInfo released new information today indicating that Facebook has plans for major changes to Messenger. Facebook's Big Plans for Messenger. Snapchat has become the Facebook R&D lab," Cirillo says. If true, this is not the first time Facebook has experimented with a disappearing content feature.

Facebook 78

Facebook Content Acquisitions Features 78

SocialPilot

FEBRUARY 9, 2024

His post covers everything from Facebook ads to internet marketing. Mari Smith Mari Smith is known as “the Queen of Facebook.” ” She is the premier Facebook marketing expert and has been since 2007. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.”

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

The Point

OCTOBER 7, 2014

Billion with Google in 2013. Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

KoMarketing Associates

OCTOBER 10, 2013

The panel, a Q & A on content marketing, was both entertaining and informative, and there were some great takeaways (thanks for the coverage Outspoken!). By looking at the negative feedback data in Facebook insights, we can see which posts people are hiding and which posts are causing them to unlike the page. Structured Data.

Search Engine Marketing 120

Search Engine Marketing Search Marketing Social Media Keywords 120

KoMarketing Associates

JUNE 18, 2013

While WMT can give you some information on load time, tools like Pingdom can also offer some insight. Facebook drives indexing and ranking within 7-8 days. If it doesn’t, you need to figure out what’s missing and give the users that information. You need to have the right page and information.”

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hubspot

SEPTEMBER 19, 2018

Oh, and Facebook might be making a real difference against misinformation. The Facebook user data breach by analytics firm Cambridge Analytica might be several months behind us, but Facebook CEO Mark Zuckerberg's testimony before Congress was just the beginning of the U.S. Facebook's Assault on Misinformation Shows Improvement.

Facebook 72

Facebook Amazon Lead Scoring Lead Ranking 72

Tomorrow People

APRIL 22, 2013

On Facebook for instance, businesses that post too often will look like spam and pages which don’t interact will be hit by the EdgeRank algorithm which will assume that your page is simply not of interest and therefore should not feature regularly in people’s timelines. Social media is now central to good SEO.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

Tomorrow People

APRIL 22, 2013

On Facebook for instance, businesses that post too often will look like spam and pages which don’t interact will be hit by the EdgeRank algorithm which will assume that your page is simply not of interest and therefore should not feature regularly in people’s timelines. Social media is now central to good SEO.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

KoMarketing Associates

DECEMBER 9, 2013

Moz’s 2013 Search Engine Ranking Factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. Ad Age Survey: What Advertisers Really Think About Facebook. Janrain’s Social Login Trends across the Web for Q3 2013. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Stevens & Tate

MAY 27, 2022

By 2013, there were already 39 million people 65 and older that were using Facebook, Twitter, and Skype. When you create YouTube videos, you can post them to Facebook, after all. It can be used to help drive viewers to your website for more information. Seniors Are Social. YouTube Videos Can Drive Traffic.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

Biznology

OCTOBER 5, 2011

In no way that’s a good indicator of what 2012 or 2013 will look like. Analyzing the current landscape and the evolution of information markets by borrowing from a product life cycle framework may assist in developing some educated guesses about what the future may bring. Distributing.

Social Media 80

Social Media Media Web 2.0 Distribution 80

ClearVoice

FEBRUARY 2, 2024

It turns bland information into an appetizing feast that keeps your audience coming back for seconds. Fun, intriguing, unique content whets your audience’s appetite, making them hungry for the next course, which could be a sale, more information, or repeat business. Boost engagement. Your content —and brand — go viral.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

readwrite

SEPTEMBER 29, 2014

In an ever-escalating battle to own the Internet, Facebook is going after Google’s digital advertising empire, using your personal information as ammunition. Atlas, the ad-serving platform Facebook purchased from Microsoft in 2013, will apply Facebook user data to sell ads on websites outside the social network.

Spyware 40

Spyware Facebook Doubleclick Google 40

seo.co

OCTOBER 4, 2021

Example: If you have a page for Kansas City Events in 2013, you want that to be specifically portrayed. You don’t want a title like “Local Events in 2013.” You want it to say specifically: “Kansas City Events in 2013.”. You probably already have a Facebook page, but you need to go the extra mile.

SEO 98

SEO Ideal Customer Profiles Communities Press 98

KoMarketing Associates

OCTOBER 20, 2013

Fortunately, the twittersphere made attendees and virtual participants feel like they were really there with an amazing stream of updates and shared information. — Keely Saye (@KeelySaye) October 10, 2013. — Holly Chessman (@HollyChessman) October 11, 2013. — Sam Fiorella (@samfiorella) October 11, 2013.

B2B Marketing 120

B2B Marketing B2B Wikipedia Search Engine Marketing 120

EveryoneSocial

MARCH 6, 2017

However, like most social networks, it will be some time before it becomes clear if Snap is going to turn out to be more of a Facebook, or a Twitter. As of today they have more daily active users than Twitter did when it went public in 2013, however they have far less than Facebook did when it went public in 2011.

Twitter 59

Twitter Facebook Mobile Advertising Advertising Agencies 59

Trade Press Services

MARCH 11, 2024

Sekine-Pettite has been an ASBPE member for more than 20 years and has served on the national board since 2013. Cory Sekine-Pettite: The core business of it hasn’t changed in terms of providing vital information; it’s just how we get it to people and how they consume it that has changed. It’s pulled out.

B2B Thought Leadership 106

B2B Thought Leadership Conversion B2B Thought Leadership 106

Brandwatch Marketing

JULY 4, 2022

in 2013 to 32.3% Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. Paid plans then start from €129/month. Iconosquare.

Analytics 90

Analytics Tools Best Practices Tagging 90

Zoominfo

APRIL 21, 2019

This debate picked up steam in 2013 when recruiting expert John Sullivan declared sourcing a dying practice. 93% of companies use LinkedIn for recruiting, while 66% use Facebook and 54% use Twitter. The information that automated services use to collect data – resumes, job descriptions, etc. His reasoning?

Zoominfo 162

Zoominfo Social Networks Case Studies Keywords 162

Sprout Social

DECEMBER 8, 2020

Videos range from short promotional videos on Instagram to quick trailers on Twitter to longer livestreams on Facebook. Between 2013 and 2018, video consumption online has increased at an average of 32% per year. In a 2019 study , 51% of social media users watched videos on Instagram, 46% on Facebook and 50% on Snapchat.

Social Media 126

Social Media Practices Video Marketing Media 126

KoMarketing Associates

JANUARY 25, 2013

Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey. In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Martech

OCTOBER 29, 2021

Good morning, Marketers, and we’re talking about Facebook yet again. That’s the new name for the overarching brand, although Facebook itself will have an after-life as just one of the sub-brands, alongside Instagram, Whatsapp and the rest of the brood. Or rather, we’re all going to be talking about Meta.

Top of Funnel 109

Top of Funnel Buyer Intent Intent Signal Funnel Advertising 109

Nuvi

MAY 24, 2022

Reputation prioritizes the transparency of the data it collects to fuel relevant experiences and is committed to safeguarding personal information as part of its company mission. SAN RAMON Calif., Power, Amazon and Web.com, Reputation turns feedback into the fuel to grow businesses around the world. Visit reputation.com to learn more.

Enterprise Management 59

Enterprise Management Amazon Advertising Agencies Privacy 59

Zoominfo

OCTOBER 20, 2021

This debate picked up steam in 2013 when recruiting expert John Sullivan declared candidate sourcing a dying practice. 93% of companies use LinkedIn for recruiting , while 66% use Facebook and 54% use Twitter. The information that automated services use to collect data (resumes, job descriptions, etc.) His reasoning?

Social Networks 100

Social Networks Case Studies Keywords Social Media 100

Oktopost

APRIL 16, 2019

We’re delighted to introduce two new features that were recently made available by Facebook: Instagram Videos and Hashtags Search. When Instagram launched videos in 2013, over 5 million videos were uploaded in the first 24 hours. Instagram Videos. In Oktopost, you can now post videos directly to Instagram from the post-console.

Video Marketing 60

Video Marketing Knowledge Base Privacy Facebook 60

KoMarketing Associates

SEPTEMBER 9, 2013

Discover 2013 – September 16th-18th – Raleigh, NC. Commercial Service marketing partner, several members of the KoMarketing team will be traveling to Raleigh next week to participate in Discover 2013. Commercial Services department: “DISCOVER 2013 is the premier conference for U.S. According to the U.S Be on the lookout!

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

Webbiquity

NOVEMBER 27, 2018

But though 88% of event professionals are active on Facebook, only 60% of planners also use Twitter. Facebook is still, at its core, a place to share life updates and photos of friends and family. But the brevity and informality of Twitter makes it more likely that the people you follow will follow you back.

Paid Search Agency 218

Paid Search Agency Twitter Trade Show Social Networks 218

LeadSquared

JULY 14, 2013

“Mobile a pp install ads are one of most important new ad products from Facebook.” ” Mark Zuckerberg, CEO, Facebook . Before I take a plunge into Getting Started with Facebook Mobile App Install Ads, the next big thing on Facebook as put across by Facebook CEO, Mark Zuckerberg, lets talk numbers.

Facebook 52

Facebook Ads Mobile Advertising Mobile Marketing 52

Content Standard

JUNE 15, 2015

At first, I didn’t know how it happened—didn’t know what force was responsible—but the act of logging into Facebook shot me back and forth through time. It was like some temporal anomaly pulling me through past, present, and future each time I opened up the news feed and was forced to watch or rewatch a Facebook video autoplay.

Facebook 40

Facebook Video Marketing Content Marketing Content 40

Marketing Insider Group

MAY 19, 2014

Before Facebook. Facebook launched in 2004. According to the National Center for Biotechnology Information , at the U.S. National Library of Medicine, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013. Content on the internet tripled between 2010 and 2013.

Social Media 100

Social Media Mobile Advertising Media Stats 100

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Content Standard

JULY 27, 2015

A recent study, which was conducted by Pew , found that 63 percent of users on both Twitter and Facebook turn to those platforms to find their news. That’s a sharp increase from 2013, when just 52 and 47 percent, respectively, said the platforms were valuable for their news offerings. More People Turn to Social Media for News.

Social Media 40

Social Media Twitter Facebook Trends 40