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2013 Year in Review: Top 6 focus areas for B2B marketers this year

markempa

With the quickly evolving nature of this medium, it is no surprise it was also the top category marketers wanted to learn more about in 2013. With the quickly evolving nature of this medium, it is no surprise it was also the top category marketers wanted to learn more about in 2013. Anna Lee (@annaleenyc) May 6, 2013. .

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The 2013 Social Business Marketing Manifesto

Marketing Insider Group

Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. And finally, I will make some marketing predictions for 2013. The world has changed faster than our ability to keep up. Change or die!

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B2B Content Marketing Trends in the Software Industry: CMI Survey Recap

KoMarketing Associates

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). We hope you will use these highlights to help shape your content marketing strategies in 2013 and beyond. Percentage of the Pie.

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6sense Recognized as a Leader in Gartner® Magic Quadrant™ for Account-Based Marketing Platforms

6sense

We believe that our position in this 2022 Magic Quadrant report, coupled with our leadership position in multiple Forrester Wave and New Wave reports and G2 Grid reports , validates what we already hear from customers: that 6sense is the market leader in account-based sales and marketing,” said Viral Bajaria, 6sense CTO and Co-Founder.

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Content Marketing: 4 stages to mapping your content strategy

markempa

Tweet Effective content marketing starts with listening to customers to truly understand them, and then identifying the personas of your audience, according to Ninan Chacko, CEO, PR Newswire. In his keynote at MarketingSherpa Lead Gen Summit 2013, Ninan explained the five steps to effective content marketing. Learn from your peers].

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Discover the Salesforce Associate Certification: An Entry-Level Credential for New Trailblazers

Salesforce Marketing Cloud

The Salesforce Associate certification is an entry-level credential designed for Trailblazers who are new to Salesforce (0-6 months of Salesforce experience) and who are invested in understanding and using the Salesforce Customer 360 Platform. A new cert option for beginner Trailblazers What is a Salesforce Certified Associate? GET CERTIFIED.

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Lessons from HubSpot’s State of Inbound Marketing Report

Webbiquity

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. 60% of companies will execute some form of inbound marketing strategies in 2013 (and that’s likely understated; another 19% of marketers weren’t sure if certain tactics they use qualify as “inbound”).