article thumbnail

2013 Year in Review: Top 6 focus areas for B2B marketers this year

markempa

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. In 2012, the top focus for B2B marketers was understanding and leveraging social media.

article thumbnail

DivvyHQ Cleans Up with Top Awards from Content Marketing Institute

DivvyHQ

Content marketing software solution wins Audience Choice Award for second consecutive year, and named No. 1 overall content marketing software platform at Content Marketing World, the world’s largest industry convention. ” Joe Pulizzi, The Godfather of Content Marketing. Kansas City, MO – Sept.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

34 Compelling Content Marketing Stats and Facts

Webbiquity

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales.

Stats 100
article thumbnail

The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]

Hubspot

and statistics from the recently released 2013 State of Inbound Marketing Report. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 86 Revealing Charts From the 2013 State of Inbound Marketing Report.

article thumbnail

The 5 Stages of Entrepreneurship

Hubspot

The Five Stages of Entrepreneurship divide the startup journey into more manageable chunks. Each stage of your entrepreneurial enterprise will come with unique challenges. Identifying a problem in an existing market. Identifying a problem in an existing market. Focusing on niche markets. The rest is history.

article thumbnail

No. 5 Trend: The Ins and Outs of Influencer Marketing in 2016

Content Standard

Wait, yes I do, because I’m in marketing, and it has basically altered my outlook on reality. 5 to watch in 2016: The advancement and sophistication of influencer marketing. This same hesitation applies to the products we buy and the services we use. Don’t they know they’re being lied to? NOT EVEN DIET COKE!

article thumbnail

No. 5 Trend: The Ins and Outs of Influencer Marketing in 2016

Content Standard

Wait, yes I do, because I’m in marketing, and it has basically altered my outlook on reality. 5 to watch in 2016: The advancement and sophistication of influencer marketing. This same hesitation applies to the products we buy and the services we use. Don’t they know they’re being lied to? NOT EVEN DIET COKE!