EveryoneSocial

APRIL 21, 2022

And studies show that the organizations that do the best job maximizing the former and minimizing the latter are those with the best company cultures. So do your customers. And so does your bottom line. What is Employee Motivation? Employee motivation is exactly what it sounds like. And culture is key.

Peer-to-peer 52

Peer-to-peer Customer Satisfaction Work Management Training 52

SWZD

APRIL 15, 2019

We asked Brad about the importance of reaching CEO’s in Cvent’s sales cycle: “Studies suggest that over 90% of CEOs believe the events channel is an effective way to create brand awareness, deepen relationships and accelerate opportunities. If you missed the earlier parts of our discussion, please find part 1 here and part 2 here.

Peer-to-peer 48

Peer-to-peer Optimization Conference Vendors 48

Salesforce Marketing Cloud

SEPTEMBER 24, 2021

Between 2013 and 2020, companies with consistently high ratings for environmental, social, and governance (ESG) performance have outperformed their peers, achieving operating margins 3.7X The threat of climate change is increasingly haunting us all, and increasingly present in our daily lives.

Lead Ranking 98

Lead Ranking Ad Building Paid Search Agency Peer-to-peer 98

The ROI Guy

OCTOBER 18, 2012

According to IDC’s annual 2012 Buyer Experience Study , it was not Product Information, Peer/Customer References, Industry Trends, Competitive Comparisons and Case Studies, but by a large margin, Financial Justification / ROI. So what do your Customers think is the most valued sales and marketing content ?

ROI 40

ROI Peer-to-peer Marketing Proposals Case Studies 40

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples and shareholder equity. by mid-year).

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Convince & Convert

APRIL 9, 2013

Approximately 63% of participants in a 2013 Canadian study reported that they feel more loyalty toward transparent brands. The study also found that younger consumers report higher levels of guilt for “cheating” on favorite brands with a competitor. In the process, a new way of “company-customer” interaction has emerged.

Business 147

Business Peer-to-peer Transparency Lead Ranking 147

The ROI Guy

JANUARY 8, 2013

Although I too am more optimistic about 2013 compared to last, there are clear and immediate challenges that deserve action regardless. 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

ViewPoint

MAY 7, 2013

They may very well have had conversations with suppliers, peers, and internal departments, and by the time you talk with them, you don''t know this whole story. They may very well have had conversations with suppliers, peers, and internal departments, and by the time you talk with them, you don''t know this whole story.

Buyer Personas 120

Buyer Personas Peer-to-peer Buying Cycle Sales Qualified Leads 120

Biznology

AUGUST 15, 2016

Even more disconcerting is evidence from studies showing that the highest-paid CEOs are often the worst performers. The dubious justification of these examples of over-payment has been substantiated in recent studies. In 1965, the average ratio comparing CEO pay to the median worker’s was 20:1.

Branding 80

Branding Brand Identity Peer-to-peer Terms and Conditions 80

Convince & Convert

JUNE 2, 2013

The report for the first quarter of 2013 peered into more than 500 million online shopping browser sessions. In fact, of all the online behaviors studied by Google—which are almost identical to those examined by Monetate— social media is the second “earliest” (after only clicks on display advertising) in the average U.S.

eCommerce 151

eCommerce Social Media Tactics Word of Mouth 151

Webbiquity

JUNE 16, 2015

42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. 42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. – Case studies (65%). And use video. Want to know more? TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers? Earnest Agency ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Marketing Insider Group

AUGUST 20, 2013

In an attempt to tell that story, I have covered the future of marketing and now I’m looking for the best quotes, studies and predictions on the future of business. The % of companies new to the Fortune 1000 has grown from 35% (1973- 1983) to 45% (1984-1993) to 60% (1994-2003) to over 70% (2004-2013) in each of the last 4 decades.

Business 100

Business Peer-to-peer Mobile Advertising Internet Marketing 100

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. Click To Tweet. In the name of brand love. USCAnnenberg ?#research

Paid Content 97

Paid Content Brand Identity Branding Top of Funnel 97

Hinge Marketing

NOVEMBER 10, 2022

Inside the Buyer’s Brain, was first published in 2013, in 2018, and again in 2020, providing the first comprehensive look at the differing perspectives of buyers and sellers of professional services. In this article, I’ll highlight some of the most pertinent findings from this year’s study. What are their biggest obstacles today?

Peer-to-peer 19

Peer-to-peer Research Terms and Conditions Lead Scoring 19

Paul Gillin

JUNE 26, 2014

A new Gallup study appears to throw cold water on the whole concept of social media marketing, but I’d be careful about taking the findings at face value. billion on social media advertising in 2013, a number that’s expected to triple by 2018. Sixty-two percent said social media has no influence at all.

Social Media 50

Social Media Media Peer-to-peer Social Networks 50

The ROI Guy

JANUARY 18, 2013

According to a recent study by IDC’s Sales Advisory, the majority of sales reps are not able to effectively engage with today’s more empowered, skeptical and frugal buyer. This is a good news / bad news story from IDC. The Good News: It’s not just the vendors that are frustrated by a lengthening decision process.

Peer-to-peer 40

Peer-to-peer ROI Sales Cycle Marketing Proposals 40

The ROI Guy

MARCH 11, 2014

The question was posed as a key portion of IDC’s annual 2013 IT Buyer Experience Study , surveying over 200 executive decision makers worldwide. Today’s buyer is more empowered than ever before, leveraging content from the Internet, discussion groups and social media to take charge of the purchase decision-making process.

Peer-to-peer 40

Peer-to-peer Sales Cycle Content Case Studies 40

Proteus B2B Marketing

MAY 7, 2014

I attended Content Marketing Institute’s (CMI) “The Webinar Benchmark Throwdown, You vs. Your Industry Peers.” The session centered on results from ON24’s Annual Webinar Benchmark Report 2013 , a pretty extensive study of webinar utilization and performance metrics. CMI Founder Joe Pulizzi moderated and Mark Bornstein, Sr.

Webinar Metrics 48

Webinar Metrics B2B Peer-to-peer B2B Thought Leadership 48

Hubspot

MARCH 21, 2015

While there''s no clear "right" answer to this question, data from the Miller Heiman Research Institute can at least help sales leaders compare their productivity investment plans with those of their peers. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Technology.

Research 28

Research Peer-to-peer Product Training 28

Hubspot

SEPTEMBER 9, 2013

Leading by example, most platforms highlight who is the best fit for their platform with featured stories and case studies. Now that you’re excited to get on the crowdfunding bandwagon , you need the tools that best fit your organization or school to execute a successful online campaign. Be sure to review these in your evaluation process.

Peer-to-peer 28

Peer-to-peer Enterprise Management Budget Programs Work Management 28

Hinge Marketing

SEPTEMBER 9, 2013

At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. This profile focuses on Charles H.

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Peer-to-peer Trust Marketing 48

The ROI Guy

APRIL 8, 2014

increase from 2013 spending levels (and a 0.1% Examining their 2013 predictions, Gartner indicated IT spending would grow 4.2% When the dust settled on 2013, the IT spending growth was a mere 0.4%. According to Gartner, worldwide IT spending is on pace to reach $3.8 trillion in 2014, a 3.2% for the year.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

JANUARY 16, 2014

Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2% When the dust settled on 2013, the IT spending growth was a mere 0.4%. According to Gartner, the annual release of their New Year’s spending forecast predicts global IT spending growth of 3.1% for the year.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

MARCH 1, 2016

the Prospect should not wait to address the issue because every day is costing them, they are leaving good money on the table (significant bottom-line impact, ROI and fast payback), and they are falling behind competitively (illustrated through peer comparison benchmarks). 2) Central IT is Irrelevant? Why Change Now? –

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

NOVEMBER 10, 2014

According to Gartner, worldwide IT spending growth has been revised upwards to 2.6% This is good news, and is the first time in three years that Gartner is revising its growth predictions up versus down mid-year. Although the current forecast is lower than the original 3.2% increase predicted at the start of the year, it is higher than the 2.1%

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

APRIL 14, 2015

Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% YoY decline from 2014. The spending decline is likely to make winning your next deal even more competitive, and make it much harder to meet your revenue growth goals. This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4%

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

Hubspot

OCTOBER 16, 2015

With over two billion people using the internet worldwide, 144 billion emails being sent each day, and the average user spending 3.2 hours a day on social networking sites, it should come as no surprise that technology is beginning to change the way we behave. Check out these examples of behaviors that can be attributed to tech. 1) Binge Watching.

Television marketing 28

Television marketing Peer-to-peer Case Studies Internet Marketing 28

Hinge Marketing

JANUARY 20, 2015

In this post, we’ll take a closer look at a handful of Visible Experts from our series, looking at what they did to get to the top, and how they fit in with our study’s findings. To figure that out, we started our study by considering a primary objective of every firm: attracting business. What tools do they use?

Peer-to-peer 48

Peer-to-peer Ideal Customer Profiles Multi-Channel Class 48

The ROI Guy

JULY 15, 2015

If you’re marketing or selling technology, this decline could have a significant impact, stiffer competition, and even more headwinds to meeting your ambitious revenue growth goals. This latest estimate from Gartner is a further downward revision of the overly optimistic forecast published to kickoff the New Year, where Gartner was anticipating a 2.4%

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Is your 2020 calendar already filling up? I’ll also be speaking at a number of these events.

Conference 54

Conference Marketing AI Work Management Marketing Management 54

Hubspot

SEPTEMBER 13, 2012

The tips in this post are inspired by the things we pulled off, as well as the things we know we can improve for next year (we've actually already opened up registration for INBOUND 2013 !). There are thousands of events every year, and they're all competing for one goal: to be the most talked about event in their industry. Events are long.

Co-Registration 28

Co-Registration Tips Peer-to-peer Conference 28

Content Standard

OCTOBER 26, 2015

Don’t they know they’re being lied to? Don’t they care that those products, while branded as being so New England or the healthy breakfast alternative , are actually laced with the same chemicals found in regular Coca-Cola. NOT EVEN DIET COKE! Such sad sacks.” The sass is for emphasis…). Eroding Trust.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Content Standard

OCTOBER 26, 2015

Don’t they know they’re being lied to? Don’t they care that those products, while branded as being so New England or the healthy breakfast alternative , are actually laced with the same chemicals found in regular Coca-Cola. NOT EVEN DIET COKE! Such sad sacks.” The sass is for emphasis…). Eroding Trust.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Hubspot

JUNE 11, 2015

In a study by Naomi Mandel and Eric J. It's much harder to create compelling content marketing , for example, if you don’t know why it would be compelling to your audience in the first place. To help you attract, convince, and convert more people with your marketing, you should know the following lessons about psychology. 2) Reciprocity.

Peer-to-peer 28

Peer-to-peer Pricing Price Ad Frequency 28

Hubspot

MARCH 12, 2015

Having users contribute to your content creation efforts has another interesting advantage, as consumers are more interested in hearing the views of their peers than reading cleverly written sales messages. In 2013, Belkin and Lego collectively developed a line of customizable iPhone cases. You’re in luck! 1) Burberry. 1) Burberry.

User-Generated Content 28

User-Generated Content Campaigns Generation Content 28

Hubspot

DECEMBER 17, 2014

As opposed to the Industrial Era where big businesses cast a shadow on their audience with power, authority, and demanded respect, the Human Era urges businesses to be a peer instead of a superior. Imagine walking into your favorite coffee shop. It still looks and smells the same, but something is off. That sounds horrible, right?

Trends 28

Trends Paid Search Agency Buyer Personas Planning 28