The ROI Guy

JANUARY 16, 2014

Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2% When the dust settled on 2013, the IT spending growth was a mere 0.4%. According to Gartner, the annual release of their New Year’s spending forecast predicts global IT spending growth of 3.1% for the year.

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Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

MARCH 1, 2016

the Prospect should not wait to address the issue because every day is costing them, they are leaving good money on the table (significant bottom-line impact, ROI and fast payback), and they are falling behind competitively (illustrated through peer comparison benchmarks). 2) Central IT is Irrelevant? Why Change Now? –

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Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

NOVEMBER 10, 2014

According to Gartner, worldwide IT spending growth has been revised upwards to 2.6% This is good news, and is the first time in three years that Gartner is revising its growth predictions up versus down mid-year. Although the current forecast is lower than the original 3.2% increase predicted at the start of the year, it is higher than the 2.1%

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The ROI Guy

APRIL 14, 2015

Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% YoY decline from 2014. The spending decline is likely to make winning your next deal even more competitive, and make it much harder to meet your revenue growth goals. This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4%

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Gartner Forecasting Planning Marketing Proposals 40

The ROI Guy

JULY 15, 2015

If you’re marketing or selling technology, this decline could have a significant impact, stiffer competition, and even more headwinds to meeting your ambitious revenue growth goals. This latest estimate from Gartner is a further downward revision of the overly optimistic forecast published to kickoff the New Year, where Gartner was anticipating a 2.4%

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Gartner Spending Effectiveness Marketing Proposals 40

Hubspot

MAY 5, 2014

What better way to display valuable pieces of information than through a visual format like a SlideShare? Last year we posted an article about 20 inspiring SlideShare presentations we wanted to share with our audience. Well, we can''t get enough. If you haven''t seen that original post, be sure to check it out !

Storytelling 28

Storytelling Peer-to-peer Internet Marketing B2B Sales 28

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Is your 2020 calendar already filling up? I’ll also be speaking at a number of these events.

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Conference Marketing AI Work Management Marketing Management 55

Content Standard

OCTOBER 26, 2015

This is the second-to-last installment of my 6 trends to watch in content marketing series, and follows articles on content promotion , interactive storytelling , episodic content , and fringe social media platforms. Don’t they know they’re being lied to? NOT EVEN DIET COKE! Such sad sacks.” Eroding Trust.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Content Standard

OCTOBER 26, 2015

This is the second-to-last installment of my 6 trends to watch in content marketing series, and follows articles on content promotion , interactive storytelling , episodic content , and fringe social media platforms. Don’t they know they’re being lied to? NOT EVEN DIET COKE! Such sad sacks.” Eroding Trust.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Hubspot

DECEMBER 17, 2014

As opposed to the Industrial Era where big businesses cast a shadow on their audience with power, authority, and demanded respect, the Human Era urges businesses to be a peer instead of a superior. Imagine walking into your favorite coffee shop. It still looks and smells the same, but something is off. That sounds horrible, right?

Trends 28

Trends Paid Search Agency Buyer Personas Planning 28

Content Standard

AUGUST 26, 2015

In February 2015 I forecasted on the Content Standard , along with many more credible sources, that spending, talent acquisition, business transformation, and customer experience would play crucial roles in successful brand storytelling programs this year. Amplification.

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Budget Programs Planning Marketing Budget Creation Trends 40

The ROI Guy

JULY 8, 2014

increase from 2013 spending levels. Examining their 2013 predictions, Gartner indicated IT spending would grow 4.2% When the dust settled on 2013, the IT spending growth was a mere 0.4%. According to Gartner, worldwide IT spending was expected to reach $3.8 trillion in 2014, a 3.2% for 2014, down over 34% from the 3.2%

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Gartner Forecasting Spending Marketing Proposals 40

SpotMe Blog

MAY 4, 2021

Virtual conferences aren’t a groundbreaking idea anymore, but event planners are continually learning how to use them in groundbreaking ways. What grew out of necessity is quickly turning into a benefit, with new ways to connect and explore with people around the globe. What is a Virtual Conference and How Does it Work? Concerts and festivals.

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Conference Marketing AI Marketing Automation Services Work Management 52

Content Standard

OCTOBER 28, 2015

Brands want to tap into the power of visual storytelling and are just beginning to take advantage of this highly engaging medium. But, as we’ve previously pointed out on the Content Standard, good video storytelling starts with a script. The online universe streams more than 38.2 billion videos per year, up 43 percent since 2014.

Video Marketing 41

Video Marketing Brand Identity Branding Peer-to-peer 41

Content Standard

OCTOBER 28, 2015

Brands want to tap into the power of visual storytelling and are just beginning to take advantage of this highly engaging medium. But, as we’ve previously pointed out on the Content Standard, good video storytelling starts with a script. The online universe streams more than 38.2 billion videos per year, up 43 percent since 2014.

Video Marketing 40

Video Marketing Brand Identity Branding Peer-to-peer 40

Hubspot

SEPTEMBER 5, 2018

When you hear the word “advertising,” what comes to mind? Do you think of banner ads on your favorite website? Super Bowl commercials? How about billboards along the highway or posters in the subway stations? From the printing press to pop-up ads, advertising has certainly changed with the times. Here are a few: Raise awareness for your brand.

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Paid Content Advertising Agencies Advertisements Advertising 53

Hubspot

MAY 20, 2014

Just as there is an art to storytelling, there also needs to be an operational plan that can help you create and distribute content, integrate it across paid, earned, and owned media, and measure it effectively. This data comes from the Content Marketing Institute in 2013. It can easily be done in a silo. It kind of makes sense though.

Enterprise Management 28

Enterprise Management Advertising Agencies Planning Content Marketing 28

Webbiquity

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

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Paid Content Brand Identity Branding Multi-Channel 100

Single Grain

APRIL 28, 2020

Bonus Material : Discover the unorthodox digital marketing campaigns we use to generate predictable traffic, leads, clients and revenue (even during uncertain times). Click here to get instant access to the masterclass. The 31 Best Digital Marketing Campaigns You Can Swipe. 31 Top Digital Marketing Campaign Examples. 1) Mobile Monkey. The Lesson.

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Marketing Budget Campaigns Paid Search Agency Work Management 141

Hubspot

NOVEMBER 21, 2016

7 Examples Of Data-Driven Storytelling By Leading Brands. 7 Examples Of Data-Driven Storytelling By Leading Brands. You see, data is the real MVP of marketing: It can be used to measure the effectiveness of your campaigns, track the overall health of your brand, and (when used properly) it can help to spark new content ideas.

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Storytelling Peer-to-peer Examples Lead Scoring 28