The ROI Guy

FEBRUARY 5, 2014

The empowered buyer of today is leveraging the Internet, social media and peer groups to investigate opportunities, investigate potential solutions and research your and your competitors products. How to Turn a Big Sales Challenge from Trick to Treat - Jim Ninivaggi, SiriusDecisions, October 2013.

Research 40

Research Peer-to-peer Forrester Advertising Benchmark 40

The ROI Guy

MARCH 11, 2014

Today’s buyer is more empowered than ever before, leveraging content from the Internet, discussion groups and social media to take charge of the purchase decision-making process. The question was posed as a key portion of IDC’s annual 2013 IT Buyer Experience Study , surveying over 200 executive decision makers worldwide.

Peer-to-peer 40

Peer-to-peer Sales Cycle Content Case Studies 40

Hubspot

JANUARY 25, 2023

Identifying a problem in an existing market. Focusing on niche markets. A niche market is a small, underserved segment of a large and established market. When you confirm the market need for your product, you avoid the risk of pouring your resources into a business idea that’s a dud. The rest is history.

Validation 45

Validation Enterprise Management Work Management Paid Search Agency 45

Vidyard

SEPTEMBER 26, 2013

Because the Internet is always serving up something awesome, I recently came across the rules television producers outlined when creating the show Bill Nye the Science Guy. As a social product of 90s television, I can attest to the power of Bill Nye and wanting to watch, and that’s the goal of content marketers today.

Top of Funnel 51

Top of Funnel Peer-to-peer Content Marketing Planning 51

The ROI Guy

NOVEMBER 10, 2014

Moreover, a major "sea change" has occurred in technology spending and purchase decision-making - with significant implications for your organizations sales and marketing strategy. More importantly, you need to take Frugalnomics into account as you evolve your sales and marketing strategies and investments to meet the challenge.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

APRIL 14, 2015

We think there is a more systemic issue in the predictions: a major "sea change" in technology spending and purchase decision-making – one that could put a significant chill in your organizations‘ sales and marketing strategy. Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% YoY decline from 2014.

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

Hubspot

JULY 7, 2017

It's becoming really important for marketers to use. In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. According to Dictionary.com , to go viral means to become “very popular by circulating quickly from person to person, especially through the internet.”

Viral Marketing 78

Viral Marketing Video Marketing Examples Planning 78

The ROI Guy

MARCH 1, 2016

If you’re marketing or selling technology, this decline could have a significant impact, with buyers becoming even more cautious and economic focused. You need to factor Frugalnomics prominently into your sales and marketing strategies and investments. 2) Central IT is Irrelevant? 2) Central IT is Irrelevant?

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Hubspot

OCTOBER 16, 2015

With over two billion people using the internet worldwide, 144 billion emails being sent each day, and the average user spending 3.2 Phantom vibration syndrome, or phantom ringing, started as somewhat of an internet discussion amongst cellphone users, and quickly turned into an area of interest for many researchers and psychologists.

Television marketing 28

Television marketing Peer-to-peer Case Studies Internet Marketing 28

Hinge Marketing

JANUARY 26, 2016

For them, referrals and personal relationships are the only type of marketing. The internet and all things online drive their outlook on business and how business can and should be developed. We are all well aware of the generational trifecta: Baby Boomers, Gen-Xers and Millennials (Gen Y). Many graduated college without a job.

Business 48

Business Peer-to-peer Work Management Webinar Metrics 48

The ROI Guy

JULY 15, 2015

If you’re marketing or selling technology, this decline could have a significant impact, stiffer competition, and even more headwinds to meeting your ambitious revenue growth goals. Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% YoY decline from 2014 levels.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Hubspot

MAY 5, 2014

20 MORE of the Best SlideShares for Marketers. 1) 40 Tools in 20 Minutes: Hacking Your Marketing Career, Eric Leist. 20 MORE of the Best SlideShares for Marketers. 1) 40 Tools in 20 Minutes: Hacking Your Marketing Career, Eric Leist. 40 Tools in 20 Minutes: Hacking your Marketing Career From Eric Leist.

Storytelling 28

Storytelling Peer-to-peer Internet Marketing B2B Sales 28

Hubspot

JUNE 2, 2016

For marketers, the domain name system (DNS) can be a little tricky to navigate. Back in the 1980s, the internet was introduced to a handful of generic TLDs: com,org,net,edu,gov,int, and.mil. It starts with understanding that the DNS is the very foundation of the internet. Without the DNS there is no Internet.

Domain 28

Domain Branding Brand Identity Terms and Conditions 28

NetLine

JANUARY 23, 2020

Strategy is the name of the game — especially for SAP North America’s Director of Digital Marketing. Nick was kind enough to share some of his most effective marketing strategies to help B2B marketers like you tackle demand generation. How does Content Marketing fit into your overall marketing strategy?

Enterprise Management 10

Enterprise Management Top of Funnel Lead Ranking Work Management 10

Webbiquity

APRIL 14, 2014

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. No, not that.)

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Convert

MAY 23, 2023

In its almost three-decade history, web experimentation has picked up some challenges along the way—especially as internet usage grew and the web evolved. Every modern digital organization needs to adopt full stack experimentation. Full stack testing provides insights for continuous learning and delivering higher quality products.

Multivariate analysis 52

Multivariate analysis Enterprise Management Work Management Marketing Management 52

Hubspot

OCTOBER 1, 2014

The whole "Say ''Yes'' to Drugs" bit isn''t me advocating for drug use: I''m just making a tongue-in-cheek reference about pharmaceutical marketing messages. And, as you''re about to discover, these companies have used a variety of marketing tactics over the years in order to get consumers to say "yes.".

Paid Search Agency 28

Paid Search Agency Advertising Agencies Terms and Conditions Act-On 28

Biznology

FEBRUARY 12, 2013

I recently received a comment chastising me for suggesting that your web site should be a trap from Peter Johnston , who said, “This attitude has no place in modern marketing. This sort of general point-of-view is actually dangerous for anyone who actually wants to be successful using social media as a marketing platform.

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Convince & Convert

APRIL 29, 2014

The trend toward using the web to grow your business continues. Email keeps growing exponentially, with trillions sent every year, Facebook went from university students only in 2004 to more than a billion users eight years later. This is a very bad idea! That’s why a content development process is essential. Subscribe to SmartBrief.

Top of Funnel 167

Top of Funnel Content Blogger Peer-to-peer 167

SpotMe Blog

MAY 4, 2021

Virtual conferences aren’t a groundbreaking idea anymore, but event planners are continually learning how to use them in groundbreaking ways. What grew out of necessity is quickly turning into a benefit, with new ways to connect and explore with people around the globe. What is a Virtual Conference and How Does it Work? Concerts and festivals.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

Valasys

NOVEMBER 12, 2019

For the marketers facing the dilemma should B2B brands use Emojis in their content, the definite answer is yes. 2013; Novak et al., 2013; Hu et al., 2013; Zhao et al., Emojis & GIFs are increasingly becoming popular & marketers can notice this. Emotions were gradually replaced by emojis.

Branding 51

Branding Brand Identity B2B Peer-to-peer 51

Content Standard

AUGUST 26, 2015

As brand marketers, we’re gearing up for our Q4 overviews, where we lay forth our 2016 budgets and plans and hope neither gets torn apart too much. As brand marketers, we’re gearing up for our Q4 overviews, where we lay forth our 2016 budgets and plans and hope neither gets torn apart too much. Amplification.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

accelerate agency

MARCH 29, 2023

It’s estimated that the global market for SaaS was worth $167 billion in 2022, and the only way is up, with the total amount spent expected to hit $195 billion before 2023 ends. Examples of this kind of model include QuickBooks accounting software and HubSpot for marketing. If you haven’t considered it before, it’s worth looking at.

Enterprise Management 52

Enterprise Management Startups Work Management Marketing Automation Services 52

Content Standard

OCTOBER 28, 2015

These content types provide unique benefits and won’t become extinct anytime soon, and marketers are blessed to have such a choice between storytelling formats. I was able to speak with a number of marketers and directors at leading brands about why they are embracing video and when to use video over other formats.

Video Marketing 41

Video Marketing Branding Brand Identity Peer-to-peer 41

Moz

AUGUST 24, 2020

in 2013, and 30.1% Posted by NicoleDeLeon To anyone working in SEO, it’s fairly evident that this is a male-dominated industry. A recent list of the 140 most influential SEOs featured 104 men and just 36 women. So how big is the gender gap? And how does it translate to tangible things like pay and job titles? But first, a mea culpa.

Paid Search Agency 68

Paid Search Agency SEO Work Management Advertising Agencies 68

Content Standard

OCTOBER 28, 2015

These content types provide unique benefits and won’t become extinct anytime soon, and marketers are blessed to have such a choice between storytelling formats. I was able to speak with a number of marketers and directors at leading brands about why they are embracing video and when to use video over other formats.

Video Marketing 40

Video Marketing Branding Brand Identity Peer-to-peer 40

Hubspot

SEPTEMBER 5, 2018

Introduce a new product or service to the market. Marketing includes a number of different channels: Social media. In short, advertising is just one part of marketing. A company’s overarching marketing strategy will typically include an advertising plan. When you hear the word “advertising,” what comes to mind?

Paid Content 53

Paid Content Advertising Agencies Advertisements Advertising 53

Hubspot

MAY 23, 2014

Today, hashtags have become a critical part of successful marketing campaigns across many different social platforms. On November 15, 2013, the world fell in love with 5-year-old cancer fighter Miles (aka “BatKid”) as he became a superhero for the day. But what about when a campaign isn’t executed well?

Twitter 28

Twitter Rules Branding Brand Identity 28

Webbiquity

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? How are marketers measuring social media success?

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

JANUARY 14, 2014

It was the second-largest Internet IPO ever by an American company, trailing only Facebook. With all that activity, it’s imperative that marketers and PR professionals use the platform effectively as part of an overall web presence optimization strategy. Does anyone still thing Twitter is for the birds? Twitter Guides and Tips.

Twitter 100

Twitter Tips Best Practices Paid Search Agency 100

Webbiquity

APRIL 29, 2014

Beyond Search & Social: Online Marketing in 2014 by Search Engine Journal. This is not to say “SEO is dead” or that it no longer has value, only that it can no longer stand on its own. This is not to say “SEO is dead” or that it no longer has value, only that it can no longer stand on its own.

Paid Content 100

Paid Content Branding Brand Identity Multi-Channel 100

Outgrow

MAY 17, 2021

Given the undeniable popularity of BuzzFeed-style quizzes , we believe it should be a key component of your inbound marketing strategy. Since everyone loves taking them, marketers should use them to increase their social media presence and get more traffic and leads. These quizzes are all about moment marketing. Neither have we!

Outgrow 52

Outgrow Lead Scoring Lead Ranking User-Generated Content 52

ViewPoint

NOVEMBER 20, 2012

SMA promotes professional development, peer networking, best-practice research and thought leadership among professionals who manage, coach and support sales organizations. 2013 Changes: Social Media, Mobile, Analytics & Productivity. Among the trends he sees in sales organizations in 2013: Greater adoption of social media.

Process 120

Process Allocation Marketing Management Peer-to-peer 120

Contently

AUGUST 9, 2016

But this time, Jobs was right, and he nailed the reason why in four words: “Internet in your pocket.” Smartphones went from 10 percent to 40 percent market penetration faster than any other consumer technology in history. Mobile is now the primary way people across the globe access the internet. ” —Jon Hermann.

Peer-to-peer 60

Peer-to-peer Mobile Advertising Advertising Agencies Internet Marketing 60

Outgrow

JULY 27, 2021

Welcome to the Marketer Of The Month blog! We recently interviewed Jeff Bullas for our Marketer of the Month Podcast. His long term prediction on the future of the internet. About our guest: Jeff Bullas is a digital entrepreneur, marketing blogger, keynote speaker, digital strategist, and bestselling author.

Internet Marketing 52

Internet Marketing Marketing AI Media Planning 52

Convince & Convert

JUNE 23, 2010

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Yet, it seems to be a stagnant mode of gathering feedback. That’s last year.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122