KoMarketing Associates

NOVEMBER 14, 2012

KoMarketing’s Director of Online Marketing Casie Gillette will be participating in a free webinar Thursday, November 29th at 2pm EST. The webinar, featuring five industry thought leaders, will discuss SEO predictions for 2013. 2012 might have been the biggest year of change yet in the SEO industry. Webinar Summary.

Webinar Metrics 120

Webinar Metrics SEO Trends PPC 120

Hubspot

DECEMBER 20, 2011

Having trouble wrapping your head all the way around inbound marketing? The links below will give you access to the best HubSpot ebooks of the last 18 months -- and they're organized in a way that makes it clear how they fit into the core inbound marketing methodology. Inbound Marketing Ebooks. 3) Analyze.

Inbound Marketing 28

Inbound Marketing Landing Pages Marketing Automation Services Hubspot 28

Hubspot

DECEMBER 21, 2011

A lot of wonderful things happened in the world of marketing in 2011 , but in the fast-paced world of inbound marketing, it doesn't behoove us to dwell on the past. and asked them what they think is in store for inbound marketing and its 'Get Found,' 'Convert,' 'Analyze' methodology. did I get everyone?)

Dwell 28

Dwell PR Inbound Marketing Twitter 28

Hubspot

MAY 27, 2015

Before I became an inbound marketer, I once made $50,000 a month spamming Google. Google made me do it. They rationalize spamming Google's index in so many ways: We're helping Google improve their algorithm! Google's lying to people. Spamming Was Very Profitable Back in 2012. Content is king?!?

Google 28

Google De-duplication Skype CAN-SPAM 28

SocialPilot

FEBRUARY 9, 2024

He talks about individual viewing behavior and one-on-one video messages while sharing tips to engage your community through video marketing. He is a professional emcee and an Inbound marketing evangelist. His podcasts entertain multiple video marketing experts. He also answers FAQs around Google Ads.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

B2B Marketing Traction

APRIL 17, 2013

Optify , the source of the survey, sells inbound marketing software that helps you track social media and email campaigns. The survey, the 2012 B2B Marketing Benchmark Report by Optify, analyzed over 62 million visits and more than 350,000 leads from 600+ small and medium-sized B2B websites.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

Hubspot

NOVEMBER 27, 2012

The latter are the ones we want to highlight; not just to show how much can change in a year, but to emphasize how critical it is to remain agile as an inbound marketer so you can keep up with all these updates. Here are the biggest social media updates of 2012, and why they were so darn important to marketers.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

SmartBug Media

MARCH 17, 2020

Today, ranking first page in Google Search is a mighty feat that requires thoughtful keyword research, content development, social strategy, campaign measurement, and on-site optimization. The site gets dropped once Google surmises the site’s owner may be trying to “game the system.”. What does Google say about Negative SEO?

SEO 66

SEO De-duplication Click Fraud Banner Ads 66

KoMarketing Associates

MARCH 7, 2013

For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. Kipp Bodnar (@kippbodnar) : “Inbound Marketing @HubSpot. Wildfire by Google (@wildfireapp).

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Hubspot

APRIL 17, 2013

When you’re the shop on the corner, good luck competing with corporations with quarterly marketing budgets larger than your entire annual revenue. Inbound marketing helps level the playing field for marketers with less budget, and more brains. At least, that’s how the story used to go. You know, for a little inspiration.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Enterprise Management Marketing Budget 28

Marketing Insider Group

SEPTEMBER 4, 2012

Content Strategy and Content Marketing may be the marketing buzz words of 2012 but their meaning is still debated by many in our industry. So from “content curation” to “content syndication” we’ve got your glossary of terms right here, Search, Social and Content – The Keys To Inbound Marketing.

Content Marketing 100

Content Marketing Advertising Agencies Planning Paid Search Agency 100

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 86 Revealing Charts From the 2013 State of Inbound Marketing Report.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Hubspot

APRIL 13, 2012

As the two newest social networks, Google+ and Pinterest have gotten a lot of attention recently. Each has experienced rapid growth and adoption, leaving marketers wondering how to effectively leverage each new platform for business. So which -- if either -- are worth a marketer's time? Google+ Statistics. Check 'em out!

Statistics 28

Statistics Google Stats Emarketing 28

Marketing Insider Group

OCTOBER 25, 2011

In my last post, I talked about using math to build the business case for changing from an outbound to an inbound marketing strategy. Some people are scared of marketing mix models. Define an always-on, inbound marketing approach. It is about creating trust and value that will accrue back to your business.

Planning 100

Planning Marketing Plans Lead Ranking Inbound Marketing 100

Marketing Insider Group

DECEMBER 22, 2011

Email marketers need to get back to basics: [link] – study by @ Econsultancy. How to Achieve Inbound Marketing Success in Less Than a Month [link]. B2B Inbound Marketing: Top tactics for social media, SEO, PPC and optimization [link]. Google B2B Team. SM #marketing. shannonholato. GoogleB2BTeam.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Hubspot

DECEMBER 8, 2011

As 2012 is winding down the major social networks are rolling out major changes and improvements. The most recent update comes courtesy of Google+. One of Google's most powerful marketing platforms outside of their core search engine is Gmail. Google+ is coming to the inboxes of the more than 200 million Gmail users.

Google 28

Google Social Networks Marketing Automation Services Network Marketing 28

Hubspot

NOVEMBER 28, 2012

So I don't think Google really "hates" anyone, but I think over the years they've unintentionally made things a little bit more difficult for small business owners. This isn't to say small businesses should stop focusing on Google as a marketing engine -- it just means they'll have to work a little harder. provocative, right?

Small Business Marketing 28

Small Business Marketing Google SMB Business 28

B2B Marketing Traction

MAY 6, 2009

Once you’re in growth mode, we also provide services to help you build marketing infrastructure and hire the right marketing people as your company grows. Outsource Social Media Marketing Services. B2B Inbound Marketing System Development. B2B Marketing Research and Analysis. B2B Marketing Planning.

Planning 100

Planning Work Management Marketing Management CMO 100

Hubspot

DECEMBER 19, 2014

Inbound marketers are constantly on alert for changes in Google''s ever-evolving algorithm. To make sure you''re fully up to date on the latest major changes in SEO, we''ve compiled a full list of the most important Google algorithm updates from 2014. It was first introduced in August 2012. May 2014: Panda 4.0,

Google 28

Google DMCA Lead Scoring Lead Ranking 28

B2B Marketing Traction

NOVEMBER 18, 2009

Small businesses that need marketing assistance but don’t need a full-time CMO. B2B Inbound Marketing System Design. B2B Marketing Research and Analysis. B2B Marketing Plans. B2B Marketing Execution. B2B Marketing Measurement. B2B Marketing Executive Placement and Staffing. 1-818-347-4248.

Planning 100

Planning Marketing Plans CMO Marketing Management 100

markempa

OCTOBER 28, 2012

Tip: Interview customers and prospects about which words they first type into Google, as recommended in this article: “ 8 Questions to Steer Your Marketing Priorities.” Sources: Hinge Marketing. Related Resources: Marketing Sherpa 2012 Inbound Marketing Handbook (free excerpt).

Lead Scoring 120

Lead Scoring Lead Ranking RFP Advertising Agencies 120

ViewPoint

MAY 10, 2012

Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. So I think 2012 will see large movement in the direction of both mobile and the analysis of big data.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. So I think 2012 will see large movement in the direction of both mobile and the analysis of big data.” Now for the first time, that’s becoming possible.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Hubspot

OCTOBER 4, 2012

This week, Inc.com announced the 2012 Inc. 500|5000 Conference on "How to Grow by Leaps and Inbound." 500|5000 Conference on "How to Grow by Leaps and Inbound." This blog post will pull out some of the highlights (and yes, the lowlights, too) from these stellar companies' marketing presences. Let's dive in!

Lead Scoring 28

Lead Scoring Lead Ranking Top of Funnel Marketing Automation Services 28

Hubspot

DECEMBER 12, 2012

The Red Cross Uses Inbound Marketing. We actually wrote a case study (form-free, download your little hearts out ) about how they're using inbound marketing to promote their campaign, too! If you can take advantage of mobile during the holidays, definitely do it. Coca-Cola Executes a Coordinated Holiday Campaign.

Campaigns 28

Campaigns Cross-Selling Mobile Advertising Mobile Marketing 28

Hubspot

JULY 30, 2013

For an ecommerce website, in particular, Google displays the information available from a webstore’s Merchant Center product feed. Update your HTML and test the rich snippet using Google''s Structured Data Testing Tool to confirm whether you added your microdata correctly so Google can read it, and it can appear in the search results.

eCommerce 28

eCommerce SEO Google Clickthrough 28

markempa

JANUARY 11, 2011

Her question, and too many of her 30-plus responses, illustrated the disconnection between the expectations of marketers who are out on the frontlines every day and marketing gurus proclaiming the wonders of social media. After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

Her question, and too many of her 30-plus responses, illustrated the disconnection between the expectations of marketers who are out on the frontlines every day and marketing gurus proclaiming the wonders of social media. After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

Industrial Marketing Today

APRIL 14, 2012

April 2012 marks a milestone for my industrial marketing company Tiecas, Inc. This content marketing strategy has helped us achieve several top 10 rankings in Google for competitive keywords and phrases. In the past, it was virtually impossible for me to reach these people with traditional outbound marketing.

Paid Search Agency 60

Paid Search Agency Work Management Marketing Management Companies 60

Hubspot

JULY 1, 2015

It’s commonly known that buyer personas are essential to any successful inbound marketing strategy. If your B2B inbound marketing strategy has not been as effective as you like, this could be the reason why. But is the CEO or CFO the actual person searching Google for solutions? The Millennial B2B Buyer.

Buyer Personas 28

Buyer Personas Top of Funnel Digital Marketing Funnels Inbound Marketing 28

Hubspot

AUGUST 19, 2012

Others spend it working -- good for you, you diligent marketers , you. If you're spending this Sunday on your computer, it's time to take a break and read up on some interesting inbound marketing content that came to us from around the internet this week. The Best Memes of 2012 (So Far) From Mashable.

Inbound Marketing 28

Inbound Marketing Content Profiling Blogger 28

SmartBug Media

APRIL 10, 2019

We’re not talking about competitive intelligence research or your marketer’s curiosity—but for-real purchasing or buyer research. Back in 2012, Hubspot noted that “the average banner ad has a 0.1% Start sharing articles about the benefits of inbound and content marketing. Today, display ads have moved up slightly to 0.35

Paid Search Agency 65

Paid Search Agency Top of Funnel Cost Marketing Budget 65

accelerate agency

OCTOBER 14, 2021

Is Google Drive a SaaS company? Google Drive is Google’s primary SaaS offering. Google Drive and Netflix are more clear-cut examples of SaaS companies. Integrations are available with popular solutions like Mailchimp and Google Sheets. HubSpot HubSpot is inbound marketing, sales, and service SaaS.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

Is Google Drive a SaaS company? Google Drive is Google’s primary SaaS offering. Google Drive and Netflix are more clear-cut examples of SaaS companies. Integrations are available with popular solutions like Mailchimp and Google Sheets. Referral Candy is a referral marketing SaaS product for online stores.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

Hubspot

MARCH 20, 2013

But the latest addition to our marketing team is: the remarkable Dan Lyons. The writer and editor formerly known as "The Fake Steve Jobs" will be joining our inbound marketing team from his current role as Editor-in-Chief of ReadWrite. Because of this, companies need to change how they market. Be helpful.

Paid Search Agency 28

Paid Search Agency Mobile Advertising Class Inbound Marketing 28

Hubspot

APRIL 27, 2016

Your email marketing, social media and content strategy are all on target, so what’s causing a decrease in visits, and what do you do? Whether you’re using Google Analytics or a marketing automation tool such as HubSpot, double check to make sure you’re receiving the accurate performance data from your entire website.

Traffic 28

Traffic Marketing Websites Marketing Automation Services Eye-Tracking 28

Hubspot

DECEMBER 29, 2011

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28