Convince & Convert

MAY 23, 2017

The prize: billions of active monthly users, including coveted millennial and Generation Z consumers. If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social. That was in 2012, when messengers were less popular.

Brand Identity 132

Brand Identity Branding Marketing Analytics Tools Traffic 132

Metadata

JULY 31, 2019

In 2015, the average Facebook ad cost per click across all industries was $0.27. When Google introduced Adwords, advertisers were able to generate visitors to their websites at just a few cents per click. If you’ve found that your Facebook ROI no longer makes it a viable platform, what should you do? This is not an anomaly.

Pricing 45

Pricing Price Facebook Paid Search Agency 45

Metadata

JULY 31, 2019

In 2015, the average Facebook ad cost per click across all industries was $0.27. When Google introduced Adwords, advertisers were able to generate visitors to their websites at just a few cents per click. If you’ve found that your Facebook ROI no longer makes it a viable platform, what should you do? This is not an anomaly.

Pricing 40

Pricing Price Facebook Paid Search Agency 40

ClearVoice

MARCH 7, 2020

Here is an extensive list of social media marketing glossary terms that includes some of the most used phrases within the industry, as well as major platforms, including Facebook, Instagram, and Pinterest. General social media marketing terms. Instagram is a part of Facebook’s family of brands. The platform has 2.4

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Zoominfo

FEBRUARY 25, 2018

General inconsistencies can cripple the impact of your social media presence and can give the impression your accounts are not current. Check out our Twitter and Facebook banners below. If you’re not sure how to do this, we dig a little deeper in a recent blog post: How to Use Social Media for B2B Lead Generation. Happy Friday!

Social Media 147

Social Media Social Marketing B2B Marketing Media 147

Hubspot

NOVEMBER 30, 2016

One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. The lesson for Facebook marketers?

Facebook 101

Facebook Paid Search Agency Work Management Ads 101

NuSpark Consulting

NOVEMBER 16, 2011

So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads. 78% of their biggest challenge is generating quality leads. Generate Leads: 46%. .

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100

SocialPilot

FEBRUARY 9, 2024

His post covers everything from Facebook ads to internet marketing. Mari Smith Mari Smith is known as “the Queen of Facebook.” ” She is the premier Facebook marketing expert and has been since 2007. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.”

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Hubspot

NOVEMBER 15, 2012

In fact, Facebook users are uploading approximately 300 million photos to Facebook per day, up 20% from earlier this year. Even u sage of the photo-sharing tool Instagram, purchased by Facebook in April of 2012, has increased 1,179% in six months. The Impact of Photos on Generating Facebook Engagement.

Facebook 28

Facebook Generation Clickthrough Sample 28

Marketing Insider Group

AUGUST 20, 2013

They lean on User-Generated Experiences for purchase decisions. 29% find love through Facebook while 33% are dumped via wall posts or text messages. Wearable devices have grown by 2x month over month since October 2012. Mobile traffic as % of internet traffic is growing 1.5x Peer recommendations drive sales.

Business 100

Business Peer-to-peer Mobile Advertising Internet Marketing 100

Hubspot

OCTOBER 28, 2020

How many "likes" do you generally get on an individual Facebook post? For example, if your company is looking to grow by 5% in revenue in the following quarter, you’ll need to figure out how many leads you’ll need to generate in order to close 5% more customers or revenue. Establish data benchmarks.

Work Management 101

Work Management Marketing Management Planning Advertising Benchmark 101

KoMarketing Associates

MAY 1, 2013

Facebook (82% vs. 80%). Lead generation is the highest ranked goal (82%) for software marketers, according to the report findings. B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report. B2B Industrial Marketing: Recap of GlobalSpec’s Economic Outlook Survey 2012. LinkedIn (87% vs. 83%). Related Posts.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Webbiquity

JANUARY 19, 2016

46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. 80% of marketers use these as primary success metric; 56% base social success on website traffic. 46% of B2B marketers are not sure whether any social channels have generated revenue for their business.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Marketing Insider Group

DECEMBER 28, 2011

Whatever the reason for humanity’s obsession, here’s my simple objective: to share with you the B2B Marketing posts that generated the most traffic, conversation and sharing in 2011. And wishing all of you great success in 2012! This article had my highest number of comments and 2nd highest traffic.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

Marketing Insider Group

OCTOBER 9, 2012

Every session I attended (including my own) on content marketing was jam-packed with lots of questions from fellow B2B Marketers around how to sell it in, how to create a content hub and how to generate the most effective content and ROI from content marketing objectives. Get on and engage to drive more traffic #Mpb2b. BrennerMichael.

B2B 100

B2B Top of Funnel Digital Marketing Funnels Conference 100

LeadSquared

MAY 21, 2013

As soon as Facebook introduced the Timeline for pages in March 2012, many experts were quick to write off the future of Facebook Landing Pages; but one year hence, Facebook Landing Pages are still relevant for businesses. 1) You can Use them for Lead Capture from Facebook Ads. Familiarity has a major selling point.

Landing Pages 52

Landing Pages Cost Per Thousand Cost Per Click Facebook 52

B2B Marketing Traction

APRIL 17, 2013

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. I think that is why the survey shows social media is a small fraction of traffic to websites.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

Hubspot

MARCH 31, 2020

A contest could be the best tactic you’ve ever introduced to grow your reach, drive site traffic, and generate leads, but you want to ensure you're doing it right. Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. How to Run a Contest on Facebook.

Social Media 101

Social Media Media Rules Guidelines 101

Webbiquity

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? From its founding, Myspace took off like a rocket ship while Facebook had a much slower ascension from launch. My answer is certainly–yes!

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

Hubspot

FEBRUARY 23, 2017

While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. They cited a disastrous site redesign in 2009, after which traffic and users plummeted. Eons.com was launched in 2006 and shut down in 2012. What was the first social network you ever joined?

Social Networks 101

Social Networks Social Media Network Marketing Facebook 101

KoMarketing Associates

MARCH 7, 2013

Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Twitter is one solution. People seem to like my writing: [link] [link].

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Sprout Social

MAY 10, 2019

By 2010, YouTube was generating more than two billion views each day. Cisco predicted that video will make up 82% of global internet traffic by 2022, and with the year fast approaching, YouTube is one of the forces that certainly appears positioned to make it a reality. 46% of B2B buyers purchase something after watching video.

Youtube 110

Youtube Stats Paid Content Marketing Strategy 110

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. The emergence of a converged media imperative ties the value of user generated content (social shares, organic reviews, etc.) Facebook is more informal. Earned Media Is Not Free Media.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Convince & Convert

MAY 1, 2015

Facebook is KLM’s main “cash cow” because of advanced targeting options. “We Karlijn has seen great success with things like Facebook’s advanced targeting and the viral Sherlock, the lost and found dog video by embracing the fact that mistakes will be made. Karlijn1903 Tweet This.

Social Media 160

Social Media CMS Development Media Thought Leadership 160

Webbiquity

MAY 3, 2012

Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • 34% of marketers have generated leads using Twitter. 57% of Facebook users “like” a business because they want to receive special offers and promotions, according to Mashable.com. Still not convinced?

Positioning 100

Positioning Business Mobile Marketing Stats 100

Optinmonster

NOVEMBER 27, 2019

Facebook eCommerce Statistics. 56% of Generation X prefer to shop online. The most used channels for research before making an online purchase across generations include websites (74%), email (43%), social media (38%) and retailer’s mobile apps (36%). Facebook eCommerce Statistics. eCommerce vs. Retail Statistics.

eCommerce 80

eCommerce Stats Statistics Amazon 80

Hubspot

APRIL 21, 2020

billion Facebook users and over 500 million Tweets shared per day on Twitter — and that's only two of the several popular social platforms. Review your analytics and look for the posts that are generating the most views, shares, and leads, to determine how you can replicate that success. Don't believe me? 2) Surprise people. …

Tips 69

Tips Content SERP Custom Publishing 69

Outbrain

APRIL 9, 2019

In fact, research from Demand Metric shows that, while 62 percent less costly, content marketing generates about three times as many leads as traditional marketing. In fact, research shows that organic social media reach has been in a free fall since 2012 : Between 2012 and 2014, organic reach on Facebook dropped from 16 percent to 6.5

Paid Content 55

Paid Content Content Marketing Paid Search Agency Distribution 55

NuSpark Consulting

MAY 3, 2012

Well, change is normal; just ask Google and Facebook. Our challenge as lead generators is to stay abreast of the changes and action what makes sense for our clients. . Improved Keyword Tool & Traffic Estimator. What: The Keyword Tool is now better integrated with the Google Traffic estimator. The Bad: None seen yet.

Adwords 100

Adwords Features Google Lead Scoring 100

Strategic-IC

APRIL 6, 2022

on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. Dark Social channels, e.g. Whatsapp, Facebook Messenger, etc. Dark Social is a term coined in 2012 by Alexis Madrigal , who shed light on the idea that we are only measuring the tip of the iceberg. What do you mean - I can’t see its real impact?

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Biznology

FEBRUARY 18, 2013

DUNKIN DONUTS : Used SMS (short message service) or text messaging to increase store traffic and drive sales. It increased store traffic +21%. Sales increased 250% on helmets; 16% on leather jackets and there were significant increases in holiday dealer traffic which was also an objective.

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Adobe Experience Cloud Blog

JANUARY 6, 2017

Matt Heinz is the President and CEO of Heinz Marketing which offers consulting services that cover B2B demand generation, pipeline management, sales enablement, content strategy, inside sales effectiveness, marketing technology, and driving revenue and results. Facebook Extends Auto-Captioning to Videos From Pages https://t.co/DcHbbT0BwV

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Hubspot

JANUARY 27, 2015

There have been a lot of questions about Facebook lately: Are people still using it? With over 1 billion active users, it’s safe to say that Facebook is alive and well. There are tons of other rising social networks out there, but let’s be honest, Facebook really was the game-changer (sorry Myspace!). Is it on the decline?

Facebook 28

Facebook Brand Identity Branding Paid Search Agency 28

KoMarketing Associates

AUGUST 29, 2013

GlobalSpec findings reveal that the measurement of marketing ROI is now the biggest challenge for marketers, replacing lead generation. Like other verticals, SEO measurement goes far beyond traffic and keyword visibility and into broader business performance metrics. Related Links and References. B2B Search Engine Marketing Blog'

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

KoMarketing Associates

DECEMBER 30, 2019

How Much of Google’s Search Traffic is Left for Anyone But Themselves? Rand Fishkin at Sparktoro analyzed SERPs to determine how much traffic Google was giving to themselves. It shows us just how difficult it is becoming to compete in Google when Google is hogging the majority of traffic. The answer…a lot! Andrea Cruz.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

FMG Suite

JULY 7, 2019

Forty-one percent of adults over 65 are now using Facebook, which is up from just 20 percent in 2012. Wiliam Bryan, an advisor with LPL Financial, achieved this: “Within two months of setting up my website and social tools through FMG Suite, I gained leads through Facebook that led to $1.7 Drive traffic to your website.

Social Media 60

Social Media Media Marketing & Strategy Curation 60

Hubspot

NOVEMBER 30, 2016

One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. The lesson for Facebook marketers?

Facebook 28

Facebook Paid Search Agency Work Management Ads 28