ClearVoice

MARCH 7, 2020

Facebook – Created in 2004 by Mark Zuckerberg, the social platform is designed to connect family, friends, and like-minded people to build an online community. It would be like word of mouth advertising, but at scale (thanks to social media). It’s now ranked the third largest social platform in the U.S. .

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Adobe Experience Cloud Blog

MAY 23, 2012

To guide the audience through the process, Debbie and Alexandre designed an interactive survey for the audience–built on the Marketo platform! After you complete the assessment, the final survey results will be emailed to you and you can share it on various social networks. She defines the RM6 as: Strategy. Technology.

Marketo 48

Marketo Enterprise Management Fulfillment Social Media 48

Webbiquity

AUGUST 26, 2014

This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. Background on the two social media sites.

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

Biznology

DECEMBER 7, 2012

Nielsen released “ State of the Media: The Social Media Report 2012 ,” which provided some eye-popping growth numbers for mobile and app usage. According to Nielsen, the time people have spent on apps doubled between July 2011 and July 2012. 32% of 18-24 year olds connect to social networks while in the bathroom.

Planning 80

Planning Social Media Marketing Plans Advertising Agencies 80

Hubspot

NOVEMBER 27, 2012

In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners. Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Facebook Updates of 2012.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

KoMarketing Associates

JUNE 2, 2015

LinkedIn acquired presentation and image sharing platform SlideShare in 2012 , and has since integrated it with its existing platform in order to help users showcase their SlideShare uploads on LinkedIn. 7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance. Utilize SlideShare Integration. Final Thoughts. Related Posts.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

Convince & Convert

SEPTEMBER 6, 2013

The Happy B h ladies have become known for their amusing antics in line with their brand image, including passing out 600 hot pink thongs to anyone who liked their Facebook page on the spot at the New York Wine Expo in 2012 and offering the chance to win a pair of SheBalls at the Boston and New York Wine Expos this year.

Personalization 137

Personalization Social Media Skype Blogger 137

Convince & Convert

JUNE 19, 2012

Groups of industry thinkers have designed complex formulas that provide a framework for determining the lifetime value of a fan. To couple this, The Social Habit study conducted by Edison Research suggests that approximately 33% of social network users knowingly follow brands, products or services on social networks.

Facebook 158

Facebook Lead Scoring Lead Ranking Paid Search Agency 158

Exo B2B

JULY 12, 2017

We recently wrote a post about Snapchat and explained how to use this social network in your B2B marketing strategy. Instagram was bought out by Facebook in 2012 and now has around 700 million users worldwide (B2B & B2C). This social network, widely used in B2C, is now growing quickly in B2B as well.

B2B Marketing 40

B2B Marketing Marketing & Strategy Marketing Strategy B2B 40

Convince & Convert

JUNE 18, 2014

Image via BigStockPhoto.com Since the days of yore, marketing strategy has been designed for the same purpose: sell more stuff. This beast is in a constant state of flux, whether you’re heads-down in social, search, or any ad space with more than a smidgen of competition.

Work Management 156

Work Management Marketing Management Paid Search Agency Trends 156

Valasys

OCTOBER 24, 2018

Tom Gerace, the founder, and CEO of Skyword announced on June 2017 the next generation content marketing platform called ‘Skyword360’ which was designed with the understanding that content marketing should sit at the center of all marketing. Founded in 2012, and headquartered in Washington, D.C., Before Merger: TrackMaven.

Enterprise Management 40

Enterprise Management Marketing Management Marketing Automation Services Content Marketing 40

Content Standard

SEPTEMBER 24, 2018

I grew up playing computer games designed to support my learning. One leading example of this gamified approach is the Nike+ Fuelband app, which was first launched in 2012 as a way to combine personal fitness wear with an app-based consumer experience.

Enterprise Management 80

Enterprise Management Communities Work Management Marketing Management 80

Contently

JUNE 8, 2016

Adidas, Carlsberg, McDonald’s, and Coca-Cola are just a few of the brands looking to double down on long- and short-form digital content this year, building on lessons they’ve learned at Euro 2012 and other global sporting events. Wenger will analyze the tournament in exclusive videos posted on the brand’s social networks.

Brand Identity 60

Brand Identity Branding Youtube Distribution 60

Outbrain

JANUARY 1, 2019

Since 2012, native advertising has steadily grown to become the dominant online advertising format. Native ads are everywhere, on search engines, social networks and – of course – content discovery platforms like Outbrain. This became official in 2017 when native ad spend reached 60% of all display ad spending.

Paid Search Agency 55

Paid Search Agency Marketing AI Examples Ads 55

Convince & Convert

JULY 17, 2012

This post is about optimizing your social media activities for improved engagement and increased ROI by building your reputation and trustworthiness in the eyes of those in your social networks. How can you do this? At worst, they provide inadequate disclosures and no context. Our new plain language URLs — rul.es, ter.ms

Social Media 127

Social Media Media Paid Search Agency Ethics 127

Hubspot

APRIL 11, 2013

Here''s some food for thought: Companies see a 55% increase in leads when increasing their number of landing pages from just 10 to 15 , according to our 2012 Marketing Benchmarks Report. Well, we want to make that a little bit easier on you, since we know how challenging great design can be -- particularly if you''re not a designer , per say.

Landing Pages 28

Landing Pages Template Design Tips 28

Content Marketing Institute

FEBRUARY 5, 2019

Their potential for cross-channel distribution capabilities enables on-the-go engagement: It’s easy for brands to publish branded content campaigns across multiple social networks, owned media properties, and other external websites. of communication professionals rely on branded content. For its Original.

Paid Content 100

Paid Content Brand Identity Branding Top of Funnel 100

Hubspot

APRIL 13, 2012

As the two newest social networks, Google+ and Pinterest have gotten a lot of attention recently. To make the decision a little bit easier, we've compiled a new ebook, Battle of the New Social Networks , which gives you a side-by-side comparison of the pros and cons of Pinterest and Google+. It's no surprise.

Statistics 28

Statistics Google Stats Emarketing 28

Online Marketing Institute

NOVEMBER 28, 2012

Design & Production. MediaNext 2012. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. 11/27/2012 -15:36 PM. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. First Name.

B to B 40

B to B Paid Content Social Media CMS Development 40

Hubspot

APRIL 6, 2012

According to a newly released report by Pew Internet , in mid-December 2011, 17% of American adults had reported they read an ebook in the previous year; by February, 2012, the share increased to 21%. So today, let's focus on design. Let's discuss the 11 essential elements that make up an effective marketing ebook design.

Design 28

Design Top of Funnel Work Management Marketing Management 28

Buzz Marketing for Technology

JUNE 5, 2013

Make sure your site design translates to smaller smartphone screens as well as it does to larger tablet and desktop ones. Use A/B and Multivariate testing on as many site elements as possible—namely, content, design, shopping cart process—to see what gets your mobile audience excited. The thick of the 2012 holiday season is here.

Mobile Advertising 100

Mobile Advertising Mobile Marketing Internet Marketing User-Generated Content 100

Marketing Insider Group

DECEMBER 22, 2011

RT @ johnshensel Beautiful piece: RT @ harvardbiz : How Good Designers Think [link]. RT @ jmh0p : How Cisco Successfully Integrates Social Media Into Their Organisation – [link] #sm #socialmedia << Good read! . RT @ billrobbSAP @ forrester Study of Social Network Use by Age Group [link] | some kids still read newspapers?

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Hubspot

APRIL 18, 2012

That's why it's so crucial to craft your website's design, content, and experience with your business' buyer personas in mind. Here, we'll discuss how to design your website in a way that puts your buyer personas first, amplifying the effects of your already stellar inbound marketing. The Importance of Buyer Personas in Website Design.

Design 28

Design Marketing Websites Buyer Personas Case Study 28

Hubspot

MAY 18, 2016

Founded by Twitter co-founder Evan Williams in 2012, Medium has created an entire social media ecosystem around thoughtful, engaging content. Enter Medium for Publishers , “a new corner of the Internet specifically designed for people and publishers who want to experience a deeper level of discourse and engagement.”

Advertising Mediums 42

Advertising Mediums Paid Search Agency Companies Media 42

MLT Creative

DECEMBER 23, 2011

WEEK OF DECEMBER 19-23, 2011 This week in B2B marketing we're sharing interesting blog articles about best practices, and wiser options for promotions for B2B marketers' 2012 plans. Understanding consumers' motivations will help marketers design persuasive campaigns. MS Office's B2B campaign grows with triggered e-mail.

B2B Marketing 40

B2B Marketing Practices B2B Ethics 40

Webbiquity

OCTOBER 16, 2012

Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. 56% of Americans have a profile on at least one social networking site. Social networks and blogs In the U.S Marketing Pilgrim ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Industrial Marketing Today

APRIL 14, 2012

April 2012 marks a milestone for my industrial marketing company Tiecas, Inc. Over the years, Tiecas began to offer more media planning, design and production of marketing collateral, four-color and prepress services. In 1998, I landed our first paying gig designing a Website for a process heater manufacturer.

Paid Search Agency 60

Paid Search Agency Work Management Marketing Management Companies 60

Hubspot

JANUARY 18, 2013

I know what you're thinking, you well-informed marketer, you: "But Bing was already incorporating social data from Facebook into its search results." Back in June, 2012, Bing started including Facebook Likes, photos, and profile information into search results. as of October 2012. Yes, this is true. But now, there's even more.

Facebook 28

Facebook Content Social Networks PPC 28

Hubspot

NOVEMBER 15, 2012

Even u sage of the photo-sharing tool Instagram, purchased by Facebook in April of 2012, has increased 1,179% in six months. But at the end of the day, marketers care more about how their social network usage is affecting specific business goals (as they should!), 2) Consider hiring a designer or visual content creator.

Facebook 28

Facebook Generation Clickthrough Sample 28

SnapApp

FEBRUARY 29, 2012

Facebook's Timeline for Brand Pages is designed to create compelling social networking sites that allow businesses to interact with and meet the demands of their viewers. This may be why all Facebook Pages will be converted to brand timelines on March 30 th , 2012.

Facebook 48

Facebook Brand Identity Branding Landing Pages 48

Hubspot

FEBRUARY 23, 2014

At the Inbound 2012 Keynote Address , HubSpot CTO and co-founder Dharmesh Shah began his speech by showing a picture of his newborn baby. The professional social network. There''s no fluff on the professional network; there are no pictures of other peoples’ babies or memes of what their cats can or can’t has.

Banners 28

Banners Hubspot Profiling Linkedin 28

Hubspot

AUGUST 16, 2012

There are quite a few factors that go into what makes a brand "followable" in social media. Think about it from the follower's perspective -- why do you choose to 'like' or follow certain brands on social networks like Facebook and Twitter? Charmin(@Charmin) August 8, 2012. Charmin(@Charmin) August 7, 2012.

Social Media 28

Social Media Brand Identity Branding Media 28

Hubspot

FEBRUARY 1, 2021

Take advantage of the ability to promote your event to thousands of relevant people in your industry, on a social network built for networking — you know, the reason people go to events. Creating an event page on LinkedIn also gives attendees the opportunity to post questions and network with each other. Number of leads.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

Hubspot

AUGUST 19, 2012

Things such as bad titles and unattractive page design can drag down otherwise great content -- in the links and rankings department. Social media is, like every other marketing channel your business possesses, a lead generation tool. The Best Memes of 2012 (So Far) From Mashable. Are you as addicted to memes as we are?

Inbound Marketing 28

Inbound Marketing Content Profiling Blogger 28

Hubspot

AUGUST 20, 2018

After Facebook bought Instagram in 2012, the app has evolved from a fun social network for selfies and brunch pics to something much more impactful: marketing’s top platform for visual content.

Paid Search Agency 78

Paid Search Agency Barriers Marketing & Strategy Education 78

Hubspot

FEBRUARY 17, 2013

This week's marketing round-up will fill you in on what you need to know about upcoming products, and changes to existing social networks around mobile and social advertising. The social networking giant, Facebook, is expected to purchase an extensive ad-serving technology known as Atlas, from Microsoft.

API 28

API Paid Search Agency Twitter Advertising Agencies 28

Hubspot

JANUARY 10, 2013

Since Facebook and the mobile world need to get closer and closer together, it's certainly a possibility, but I think most people are agreeing that Facebook releasing its own smartphone isn't too likely for the 15th, considering Zuckerberg himself denied it in July of 2012. But hey, that was over five months ago.

Facebook 28

Facebook Mobile Advertising Mobile Marketing Social Networks 28