markempa

JANUARY 11, 2011

Then why, if Ann’s discussion is any indication, are so many marketers dissatisfied with the results they’re getting from it? He authors MarketingSherpa’s Social Media & PR Benchmark Guides , is considered a foremost authority on social media strategy, is quoted by the media extensively and presents at institutions like Harvard.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

Then why, if Ann’s discussion is any indication, are so many marketers dissatisfied with the results they’re getting from it? He authors MarketingSherpa’s Social Media & PR Benchmark Guides , is considered a foremost authority on social media strategy, is quoted by the media extensively and presents at institutions like Harvard.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

Marketing Insider Group

OCTOBER 25, 2011

In my last post, I talked about using math to build the business case for changing from an outbound to an inbound marketing strategy. Some people are scared of marketing mix models. However, they are a great place to start with a scientific approach to the question “how much should I spend in each marketing tactic?”

Planning 100

Planning Marketing Plans Lead Ranking Inbound Marketing 100

Hubspot

AUGUST 9, 2011

New data released by Focus.com , a website that connects business thought leaders, paints an interesting picture about the future of marketing investment. In its Focus Research Study Marketers' Benchmarks 2011 , Focus uncovers some interesting data around present and future best performing marketing tactics.

Inbound Marketing 28

Inbound Marketing Allocation Top of Funnel Work Management 28

KoMarketing Associates

MARCH 7, 2013

For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. Kipp Bodnar (@kippbodnar) : “Inbound Marketing @HubSpot. Michael Brenner (@BrennerMichael) : “Sr.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

ViewPoint

MAY 10, 2012

We saw that last year, and it’s bound to accelerate as marketers now have benchmarks. So I think 2012 will see large movement in the direction of both mobile and the analysis of big data.” ” Inbound Marketing: Search Spending Up—Mobile Search Even More So.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

We saw that last year, and it’s bound to accelerate as marketers now have benchmarks. So I think 2012 will see large movement in the direction of both mobile and the analysis of big data.” ” Inbound Marketing: Search Spending Up—Mobile Search Even More So.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Adobe Experience Cloud Blog

JUNE 23, 2011

by Carol Fox MarketingSherpa just released its eighth annual 2012 Search Marketing Benchmark Report – SEO Edition. The 202-page report, which is organized by company size, primary market, industry sector, social media use and SEO maturity, examines the SEO habits and effectiveness of some 1,530 B2B and B2C marketers.

SEO 48

SEO Studies Marketing & Strategy Lead Scoring 48

Hubspot

MARCH 27, 2014

Modern CMOs inherently understand how buying behavior has changed and how to get through the clutter by creating valuable content and building an inbound marketing foundation. This might be why, to this day, marketing is seen as a cost-center and is in desperate need of rebranding as a revenue-generator. Inbound Marketing'

CMO 28

CMO Enterprise Management Work Management Marketing Management 28

Hubspot

MARCH 27, 2013

We inbound marketers are a unique bunch. As more and more companies begin to turn on their inbound marketing machine and start creating content, let's remember that our inherent data chops as marketers can help us create content that's high-quality, shareable, and insightful. 5) Benchmarking Data.

Marketing Analytics Tools 28

Marketing Analytics Tools Top of Funnel API Advertising Agencies 28

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. In 2012, the world of marketing underwent some major changes. And to do that, key performance indicators (KPIs) under the marketing department will change. Don't have one handy?

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

The Point

FEBRUARY 4, 2013

You see a lot of so-called “benchmark reports” in B2B marketing circles, and most of them are, well: complete rubbish. The metrics reported by B2B benchmark reports can also be grossly misleading. Should this impact on when B2B marketers plan their demand generation campaigns – perhaps focusing on Q1 and late Q3/early Q4?

Advertising Benchmark 100

Advertising Benchmark Paid Search Agency Marketing Report Demand Generation Agencies 100

Hubspot

APRIL 11, 2013

Here''s some food for thought: Companies see a 55% increase in leads when increasing their number of landing pages from just 10 to 15 , according to our 2012 Marketing Benchmarks Report. Landing pages are a fundamental -- and undeniable -- part of a sucessful inbound marketing strategy. 4) Avoid visual clutter.

Landing Pages 28

Landing Pages Template Design Tips 28

Hubspot

JANUARY 14, 2013

Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

JUNE 25, 2013

One of the greatest misconceptions about inbound marketers is that we hate advertisements. and we dislike inefficient marketing & advertising budget expenditures. Whether that''s a benchmark of success or failure on the part of Discovery Channel is hard to discern.) Quite the contrary. 4) P&G, Thank You Mom.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Opinions Advertisements 28

Hubspot

DECEMBER 20, 2012

In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. Furthermore, according to our 2012 Marketing Benchmarks report , companies that increase blogging from 3-5X/month to 6-8X/month almost double their leads.

Template 28

Template Business Blogging Planning Buyer Personas 28

Hubspot

JUNE 26, 2019

Improving your net promoter score is one way to establish benchmarks, measure customer loyalty over time, and calculate the effects of your loyalty program. Read this blog post to learn how to use NPS surveys for more powerful marketing automation.). The fewer detractors, the better. Have you implemented a customer loyalty program?

Loyalty 76

Loyalty Lead Ranking Lead Scoring Case Studies 76

Hubspot

OCTOBER 31, 2012

In Q2 2012, Google racked up a 42% year-over-year increase in paid clicks. As your inbound marketing initiatives gain traction and the percentage of new business you get from organic search results increases, doubling down by placing costly PPC ads alongside your free organic links makes less and less sense. Maybe more.

Paid Search Agency 28

Paid Search Agency Linkedin Ads B2B Marketing 28

Hubspot

NOVEMBER 25, 2011

As retailers prep their brick and mortar presence with lights and glitter, smart inbound marketers are also taking to the internet in order to cash in on their online sales. Take a look at some mind-blowing statistics and predictions around the use of mobile devices, online coupons, and email marketing this holiday shopping weekend.

Statistics 28

Statistics Stats Mobile Advertising Marketing Budget 28

Hubspot

OCTOBER 2, 2013

According to MarketingSherpa’s 2012 Email Marketing Benchmark report , 52% of marketers say they have a great need to improve email database segmentation. The mentality that all of your messages are applicable and interesting to all of your contacts in your database is simply not reality.

Deliverability 28

Deliverability Click Rate CAN-SPAM Opt-out 28

Hubspot

FEBRUARY 3, 2012

Email is a powerful marketing channel, but it's also one that presents many questions and difficulties. In its 2012 Email Marketing Benchmark Report , MarketingSherpa surveyed 2,735 companies and asked them to rank the significance of 12 common email marketing challenges.

Email Marketing 28

Email Marketing Marketing Management Top of Funnel Deliverability 28

Hubspot

APRIL 18, 2012

Here, we'll discuss how to design your website in a way that puts your buyer personas first, amplifying the effects of your already stellar inbound marketing. The Importance of Buyer Personas in Website Design.

Design 28

Design Marketing Websites Buyer Personas Case Study 28

Adobe Experience Cloud Blog

FEBRUARY 22, 2012

by Jon Miller Inbound marketing is a highly effective strategy for companies seeking to reach and connect with prospective buyers, but in isolation it will fail for most companies. Two of the most critical limitations are: It’s hard to target specific audiences with inbound marketing. Identify who’s hot – and who’s not.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Marketing Automation Services 48

Valasys

AUGUST 9, 2019

At a time when the inbound marketing & content marketing strategies were intermingling, to assist the marketers in their bottom-line objective of optimizing the website conversions; other digital realms also started aiding to the standard practices of SEO.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Webbiquity

APRIL 18, 2012

The 3 Pronged Attack To Inbound Marketing by KISSmetrics. 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report] by Content Marketing Institute. ** 5 STARS. Marketers have the highest confidence that in-person events, webinars/webcasts and case studies are effective tactics.

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

Hubspot

AUGUST 10, 2012

Being data-driven is a very valuable quality to have as an inbound marketer. And while we usually talk about data in terms of using analytics to make better marketing decisions , there are definitely other areas of your marketing that can benefit from a little data here and there. 1) Provide Benchmarks.

Paid Search Agency 28

Paid Search Agency Correlation Case Studies Content 28

Hubspot

JUNE 5, 2014

As an inbound business, our website plays a major role in everything we do. Redesigning it doesn''t happen on a whim after a few mojitos: It''s carefully planned, benchmarked, and analyzed so we can understand what kind of impact the redesign will have on our business. Well, it''s inbound marketing. That message?

Wiki 28

Wiki Marketing Websites Marketing & Strategy Hubspot 28

Hubspot

AUGUST 9, 2018

How many people are looking for marketing jobs, and what companies are looking for them? The Marketing Job Market. According to Monster , there were over 200,000 marketing jobs in the United States in 2012. But the marketing job market is increasing faster than anyone expected. Content Marketer.

Paid Content 95

Paid Content Marketing Budget Creation Work Management Planning 95

Hubspot

JULY 20, 2012

If you need to fit in some marketing first, get some instant lead-gen gratification by leaning on some PPC budget to generate more leads in these difficult, summer lead-gen months. Complement your organic search strategy and maximize your inbound marketing strategy with a paid search campaign. Can you say cold calling?

Cold Calling 28

Cold Calling Lead Scoring Lead Ranking Paid Search Agency 28

Hubspot

APRIL 4, 2012

The thing is, metrics for success in your first email re-engagement campaign are really tough to come up with, because the benchmarks are so different based on your industry and business model. If you don't have an idea of what success looks like , it's hard to tell if you've accomplished your goal.

Lead Ranking 28

Lead Ranking Opt-out Click Rate Deliverability 28

KoMarketing Associates

NOVEMBER 10, 2013

While Facebook referral traffic grew 58% overall, mobile referral traffic increased 253% from September 2012-September 2013. What it means for B2B marketers: As online marketers we can’t stress enough the importance of mobile. That is huge!

Stats 120

Stats Facebook B2B Marketing B2B 120

Industrial Marketing Today

DECEMBER 15, 2011

I am working right now on creating a new blog site for a manufacturing client that is scheduled to launch in mid Q1 2012. And they want it done as soon as possible in 2012. This year, B2B marketers are measuring the effectiveness of content marketing slightly differently from the past year.

Paid Search Agency 60

Paid Search Agency Trends Content Marketing Companies 60

Golden Spiral

NOVEMBER 20, 2020

So I think we have quite a, I feel like in a lot of ways, we're similar to HubSpot, like people who don't use us, even in our market, come to our website to read our blog. So we're able to release data on, you know, email marketing, benchmarks, inbound marketing benchmarks. And it's like something from 2012.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62