2011 Social Media Marketing Trends


Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing. A new report from Focus, 2011 Trends Report: Social Media Marketing presents observations and predictions from eight leading social media experts (and me) about social media trends and developments to watch for in the coming year.

New Report: 2011 B2B Content Marketing Trends

Everything Technology Marketing

SlideShare views for the new report " 2011 B2B Content Marketing Trends " are off the charts - looks like we have a topic that is really resonating with B2B marketers. Companies spend an average of 20 percent of their budgets on content marketing.

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The Nifty 50 Top Women of Twitter for 2011


Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Watch next month (close to Father’s Day) for the Nifty 50 Men of Twitter for 2011.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Is a Blog Still Important in 2011? 70% of marketers planned to increase their social media budgets by 10% or more in 2011. •

4 Trends Shaping B2B Marketing in 2011


Wiley, 2011). As an editor and marketer, I spend a lot of time thinking about the “how to”—in other words, how to translate the best and more interesting marketing ideas into truly actionable steps for organizations looking to grow their business. So at the start of 2011, here are a few bigger trends I see shaping the way B2B marketers will do business in the coming year.

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Are You Spending Enough on Online Marketing?

The Effective Marketer

Although the level of marketing spend doesn’t usually correlate to marketing effectiveness, it is useful to know how others in your industry or other companies of similar size are spending their money on marketing. Marketing Budget Marketing Strategy allocation benchmark budget comparison forrester metrics spend

B2B Marketing Predictions For 2011

Marketing Insider Group

So here is my list of B2B Marketing Insider predictions for 2011. Inbound marketing spend will grab more share of the marketing budget but will stay far from a majority in most B2B companies. One thing that’s not going to go away even in 2011 is the email marketing efforts.

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Webinar Replay: Six Funnel Focal Points to Finish 2011 Strong – Part 2

B2B Lead Generation

Tweet For proven approaches to drive the highest return on the money you’ve invested in marketing and sales this year, watch the replay of the second half of our webinar presentation, “ Six Funnel Focal Points to Finish 2011 Strong. ”.

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Do CMOs Really Spend More on MarTech Than CIOs? A New Study Says No.

Customer Experience Matrix

Like many people in the marketing technology industry, I was tickled in 2011 when Gartner predicted that CMOs would soon have bigger tech budgets than CIOs , and even more tickled when Gartner said in 2016 that it had happened. cio cmo marketing technology martech spending

B2B Marketing Predictions – 3 Actions To Achieve Your Goals in 2011

Marketing Insider Group

Is 2011 turning out the way you expected? So figuring these two data points are pointing to a trend, I thought I would offer my update on the state of B2B Marketing in 2011. Inbound marketing spend is slowly grabbing more share of the marketing budgets.

2011 B2B Marketing Trends


MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. The categories with the largest percentage of marketers reporting plans to reduce spending next year were high-cost offline tactics: direct mail, trade shows and print advertising.

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May The Force Be With You: 4 Takeaways From Cloudforce 2011

Modern Marketing

But if you read between the lines of the slick demos, there were four key takeaways from yesterday’s Cloudforce 2011 in New York. Salesforce has been forming partnerships and going on a spending spree to deliver customers more development tools. Marketing Efficiency AppExchange Chatter Cloud 2 cloudforce cloudforce 2011 Facebook Force.com google Radian6 sales and marketing alignment Salesforce salesforce.com service cloud 3 Twitterby Andrew Sinclair | Tweet this.

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Study Reveals: Shift Spend to Improving the Buyer Experience

Tony Zambito

  Satmetrix, in their 2011 Net Promoter Industry Benchmarks study, conducted surveys with over 20,000 consumers.  Image by mia! via Flickr.

What Do I Spend on My Marketing Budget? Part 1

B2B Marketing Traction

If you understand your buyer’s buy cycle, you can calculate exactly what you need to spend in order to generate the revenues you need. Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z.

What Should I Spend on My Marketing Budget? Part 2

B2B Marketing Traction

In a previous post, What Do I Spend on My Marketing Budget? If you can afford it, spending more and/or smarter than your competition can really pay off here. Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z.

Financial benchmarks for B2B marketing agencies


The 2011 B2B Marketing Agency League Table , compiled by B2B Marketing Magazine and Circle Research , fills in the gaps. . The UK’s top ten B2B marketing agencies by turnover in 2011: IAS B2B (£12.6m). This income follows the Pareto principle where the majority of spend comes from a relatively small number of clients. B2B market research B2B Marketing Magazine column B2B Marketing Agency League 2011Are you normal? . As a business I mean. .

Holiday season 2011 is over–are you ready for 2012?


What do you mean that the holiday season of 2011 is over? Heck, we’re still in the same calendar week as Cyber Monday 2011! Whatever you have done for the online shopping season for 2011 is already in place and running. Good luck in 2012 because for all intents and purposes the 2011 holiday season has already taken its course. Image by paparutzi via Flickr. Whoa there, big fella!!! It just got started?

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My social media marketing posts from 2011


I am traveling this week so I have decided to spend my blogging time aggregating some of my favorite Biznology blog posts.

For CMOs and Martech It's Not About Spending, It's About the Right Spending

Modern Marketing

That number has increased over 2500% since 2011. But be that as it may, the good news, at least on the surface is more and more marketers agree that their company is spending the right amount on martech as seen in the eMarketer chart below. It's not about data.

IT Spending on the Rise, But Frugalnomics Still Reigns

The ROI Guy

The latest IT spending metrics have been released by Gartner, and the news is good for the second half of this year and 2011 overall. Worldwide IT spending is estimated to grow by 7.1% in 2011, this despite headwinds from the Japan disaster, Greece debt crisis, high oil / gas prices, and doubts over US spending / debt. This has led to a snapback in hardware spending in both 2010 (12.1% growth) and now again in 2011.

Technology Marketing Budgets Recover With Strength into 2011

The ROI Guy

The latest marketing spending survey results are out and the budget news is finally good for technology marketers. According to IDC’s annual “Tech Marketing Barometer Study”, marketing budgets are recovering with strength in 2011, with an expected 8% annual increase over 2010 levels.

Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011

The ROI Guy

Monday, February 14, 2011 Social Media ROI a Requirement for 2011 With social media spending continuing to increase this year, CMOs are being tasked to justify the investment. CIO Priorities for 2011 Indicate Continued Frugaln.

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“You Had Me At Revenue”: 5 Lessons From The SiriusDecisions Summit

Modern Marketing

And Kirby Wadsworth, their SVP Marketing reported: “for every $1 in marketing spend, we generate $38.70 by Brian Kardon | Tweet this. I just returned from three packed days at the Sirius Decisions Summit in Scottsdale.

Best LinkedIn Guides, Tips and Tactics of 2011


While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing.

2012 Content Marketing Trends for Manufacturers and Industrial Companies

Industrial Marketing Today

CMI’s report also found that 60% of respondents intent to increase their spending on content marketing in 2012. I just finished reading an excellent research report from the good folks at Content Marketing Institute (CMI).

Best Twitter Tips, Tools and Tactics of 2011


Noting that the top barrier to increased business use of social media is a lack of time and resources, Leyl Master Black shares “seven Twitter tricks from the pros that allow you to spend less time on the mechanics and more time engaging.”

B2B Marketing Events Around The World - Mar 2011

MLT Creative

Here's what's on tap for marketing industry events for March 2011. Orange County, CA: Spend an evening with best-selling author, speaker and marketing expert, Seth Godin. March 23-24, Social Pulse 2011. March 24, 2011 Atlanta Marketer of the Year Awards.

B2B social media: Highlights from new benchmarking research


Most plan to increase their social media investment over the coming 12 months – 76% through greater financial spend and 85% by dedicating more time. B2B social media; is it a case of the Emperor’s New Clothes?

When the Going Gets Tough, B2B Marketers…

Industrial Marketing Today

B2B companies are spending more of their marketing budgets on channels such as trade shows, Website design, management and optimization and e-mail marketing. Not surprisingly, they tend to spend less on trade shows.

Creating Digital Content for Industrial Marketing

Industrial Marketing Today

Site visitors will quickly scan through your content to determine relevance and if they should spend their time reading more.

Google+ Finally Launches Business Pages

Tomorrow People

Fans can actually spend time with your team, face-to-face-to-face via Google+ Hangouts, or video chat/livestreaming capabilities. The day we've all been waiting for in anticipation is finally here (kind of).

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The 10 Best Walkable Destinations from Dreamforce #DF11

Modern Marketing

People have been known to spend the whole event without seeing the sun. Digital Marketing beer cloud computing Dreamforce Dreamforce 2011 dreamforce tips foodby Jesse Noyes | Tweet this With top keynote speakers, sessions across the board in cloud trends, live music and more swag handed out than anyplace at the Oscars, Dreamforce can be an all encompassing experience.

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2011 B2B Marketing Predictions

delicious b2bmarketing

Creative Resources Brochure Quick Facts Marketing Assessment and Road Map Marketing Agency Forms - Just trying to help Top 5 White Paper Contact Directions Careers Home > Rant 2011 B2B Marketing Predictions Dec 6, 2010 @ 10:33PM by Chris McGovern (Subscribe to Chris McGoverns posts) Tags: Advertising , Agencies , Change Management , Digital Marketing , Marketing , Social Media , b2b Marketing As 2010 comes to a close, I can’t help but look to next year.

How much is that Facebook Fan worth anyway?

Buzz Marketing for Technology

This would result in $300,000 a month in Media Equivalent Value or what the brand might have to spend elsewhere to get the same eyeballs. While I can understand the approach to equating it to media dollars that you would have to spend to get that same reach only.2%

Are Your Sales People Spending Too Much Time with Customers?

Sales Intelligence View

A new report by the Sales Executive Council (SEC) outlines that sales people are not spending enough time with customers and spending more time engaged in administrative work. Access to potential customers across the board is reported to have dropped 26%. Time spent getting ready for presentations and post-sales activities has increased 15%. Why is [.]. Prospecting Sales 2.0 Sales Data Sales Intelligence B2B b2b sales customer 2.0