2011 Social Media Marketing Trends


Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing. A new report from Focus, 2011 Trends Report: Social Media Marketing presents observations and predictions from eight leading social media experts (and me) about social media trends and developments to watch for in the coming year.

The Nifty 50 Top Women of Twitter for 2011


Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Watch next month (close to Father’s Day) for the Nifty 50 Men of Twitter for 2011.

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4 Trends Shaping B2B Marketing in 2011


Wiley, 2011). As an editor and marketer, I spend a lot of time thinking about the “how to”—in other words, how to translate the best and more interesting marketing ideas into truly actionable steps for organizations looking to grow their business. So at the start of 2011, here are a few bigger trends I see shaping the way B2B marketers will do business in the coming year.

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B2B Marketing Predictions For 2011

Marketing Insider Group

So here is my list of B2B Marketing Insider predictions for 2011. Inbound marketing spend will grab more share of the marketing budget but will stay far from a majority in most B2B companies. One thing that’s not going to go away even in 2011 is the email marketing efforts.

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New Report: 2011 B2B Content Marketing Trends

Everything Technology Marketing

SlideShare views for the new report " 2011 B2B Content Marketing Trends " are off the charts - looks like we have a topic that is really resonating with B2B marketers. Companies spend an average of 20 percent of their budgets on content marketing.

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Are You Spending Enough on Online Marketing?

The Effective Marketer

Although the level of marketing spend doesn’t usually correlate to marketing effectiveness, it is useful to know how others in your industry or other companies of similar size are spending their money on marketing. Marketing Budget Marketing Strategy allocation benchmark budget comparison forrester metrics spend

B2B Marketing Predictions – 3 Actions To Achieve Your Goals in 2011

Marketing Insider Group

Is 2011 turning out the way you expected? So figuring these two data points are pointing to a trend, I thought I would offer my update on the state of B2B Marketing in 2011. Inbound marketing spend is slowly grabbing more share of the marketing budgets.

May The Force Be With You: 4 Takeaways From Cloudforce 2011

Modern Marketing

But if you read between the lines of the slick demos, there were four key takeaways from yesterday’s Cloudforce 2011 in New York. Salesforce has been forming partnerships and going on a spending spree to deliver customers more development tools. Marketing Efficiency AppExchange Chatter Cloud 2 cloudforce cloudforce 2011 Facebook Force.com google Radian6 sales and marketing alignment Salesforce salesforce.com service cloud 3 Twitterby Andrew Sinclair | Tweet this.

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B2B Marketing Automation Growth Slowed In First Half of 2011

Customer Experience Matrix

Here’s the actual data: As of: Client Count Year-Earlier Client Count Change in Client Count Growth Rate June 2011 17,215 11,098 6,117 55% December 2011 14,177 7,212 6,965 97% These figures come from eight vendors including all the industry heavyweights: Infusionsoft , OfficeAutoPilot , HubSpot , Pardot , Marketo , Eloqua , Manticore Technology , and Genius. You know that red-hot B2B marketing automation industry? Don’t look now, but growth is already slowing.

2011 B2B Marketing Trends


MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. The categories with the largest percentage of marketers reporting plans to reduce spending next year were high-cost offline tactics: direct mail, trade shows and print advertising.

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What Do I Spend on My Marketing Budget? Part 1

B2B Marketing Traction

If you understand your buyer’s buy cycle, you can calculate exactly what you need to spend in order to generate the revenues you need. Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Is a Blog Still Important in 2011? 70% of marketers planned to increase their social media budgets by 10% or more in 2011. •

What Should I Spend on My Marketing Budget? Part 2

B2B Marketing Traction

In a previous post, What Do I Spend on My Marketing Budget? If you can afford it, spending more and/or smarter than your competition can really pay off here. Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z.

Financial benchmarks for B2B marketing agencies


The 2011 B2B Marketing Agency League Table , compiled by B2B Marketing Magazine and Circle Research , fills in the gaps. . The UK’s top ten B2B marketing agencies by turnover in 2011: IAS B2B (£12.6m). This income follows the Pareto principle where the majority of spend comes from a relatively small number of clients. B2B market research B2B Marketing Magazine column B2B Marketing Agency League 2011Are you normal? . As a business I mean. .

Do CMOs Really Spend More on MarTech Than CIOs? A New Study Says No.

Customer Experience Matrix

Like many people in the marketing technology industry, I was tickled in 2011 when Gartner predicted that CMOs would soon have bigger tech budgets than CIOs , and even more tickled when Gartner said in 2016 that it had happened. cio cmo marketing technology martech spending

Holiday season 2011 is over–are you ready for 2012?


What do you mean that the holiday season of 2011 is over? Heck, we’re still in the same calendar week as Cyber Monday 2011! Whatever you have done for the online shopping season for 2011 is already in place and running. Good luck in 2012 because for all intents and purposes the 2011 holiday season has already taken its course. Image by paparutzi via Flickr. Whoa there, big fella!!! It just got started?

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For CMOs and Martech It's Not About Spending, It's About the Right Spending

Modern Marketing

That number has increased over 2500% since 2011. But be that as it may, the good news, at least on the surface is more and more marketers agree that their company is spending the right amount on martech as seen in the eMarketer chart below. It's not about data.

My social media marketing posts from 2011


I am traveling this week so I have decided to spend my blogging time aggregating some of my favorite Biznology blog posts.

Study Reveals: Shift Spend to Improving the Buyer Experience

Tony Zambito

  Satmetrix, in their 2011 Net Promoter Industry Benchmarks study, conducted surveys with over 20,000 consumers.  Image by mia! via Flickr.

“You Had Me At Revenue”: 5 Lessons From The SiriusDecisions Summit

Modern Marketing

And Kirby Wadsworth, their SVP Marketing reported: “for every $1 in marketing spend, we generate $38.70 by Brian Kardon | Tweet this. I just returned from three packed days at the Sirius Decisions Summit in Scottsdale.

The 10 Best Walkable Destinations from Dreamforce #DF11

Modern Marketing

People have been known to spend the whole event without seeing the sun. Digital Marketing beer cloud computing Dreamforce Dreamforce 2011 dreamforce tips foodby Jesse Noyes | Tweet this With top keynote speakers, sessions across the board in cloud trends, live music and more swag handed out than anyplace at the Oscars, Dreamforce can be an all encompassing experience.

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2012 Content Marketing Trends for Manufacturers and Industrial Companies

Industrial Marketing Today

CMI’s report also found that 60% of respondents intent to increase their spending on content marketing in 2012. I just finished reading an excellent research report from the good folks at Content Marketing Institute (CMI).

B2B social media: Highlights from new benchmarking research


Most plan to increase their social media investment over the coming 12 months – 76% through greater financial spend and 85% by dedicating more time. B2B social media; is it a case of the Emperor’s New Clothes?

When the Going Gets Tough, B2B Marketers…

Industrial Marketing Today

B2B companies are spending more of their marketing budgets on channels such as trade shows, Website design, management and optimization and e-mail marketing. Not surprisingly, they tend to spend less on trade shows.

Creating Digital Content for Industrial Marketing

Industrial Marketing Today

Site visitors will quickly scan through your content to determine relevance and if they should spend their time reading more.

B2B Marketing Events Around The World - Mar 2011

MLT Creative

Here's what's on tap for marketing industry events for March 2011. Orange County, CA: Spend an evening with best-selling author, speaker and marketing expert, Seth Godin. March 23-24, Social Pulse 2011. March 24, 2011 Atlanta Marketer of the Year Awards.

Google+ Finally Launches Business Pages

Tomorrow People

Fans can actually spend time with your team, face-to-face-to-face via Google+ Hangouts, or video chat/livestreaming capabilities. The day we've all been waiting for in anticipation is finally here (kind of).

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4 Trends Impacting Ecommerce Marketing in 2011


Should you spend marketing budget on advertising or repurpose your pricing models toward coupons? Thinking of spending your marketing budget on advertising or outbound methods?

12 Internet Trends You Need To Know From Mary Meeker

Marketing Insider Group

Online retail sales declined less than the all retail spending in the downturn and is growing faster in the recovery. economy is spending too much and not generating enough revenue to support it creating the biggest peacetime gap between revenue and expense ever.

Best Twitter Tips, Tools and Tactics of 2011


Noting that the top barrier to increased business use of social media is a lack of time and resources, Leyl Master Black shares “seven Twitter tricks from the pros that allow you to spend less time on the mechanics and more time engaging.”

2012 B2B Marketing Predictions – Will Marketers Leave Sales Behind?

Marketing Insider Group

Then I reviewed my own thoughts on 2011. In case you missed it, I made 13 predictions for B2B Marketing in 2011 and last week outlined my 2011 B2B Marketing Year In Review. I think I did pretty well in predicting 2011 trends, as far as predictions go.

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Lessons from a B2B Summit Coach: Five Steps to Cut through the Noise, Turn off the Hype and Create a B2B Social Media Program that Works

B2B Lead Generation

This was driven home to me when I had the privilege of spending more than an hour in a coaching session with the head of marketing for a European bank.

2011 B2B Marketing Predictions

delicious b2bmarketing

Creative Resources Brochure Quick Facts Marketing Assessment and Road Map Marketing Agency Forms - Just trying to help Top 5 White Paper Contact Directions Careers Home > Rant 2011 B2B Marketing Predictions Dec 6, 2010 @ 10:33PM by Chris McGovern (Subscribe to Chris McGoverns posts) Tags: Advertising , Agencies , Change Management , Digital Marketing , Marketing , Social Media , b2b Marketing As 2010 comes to a close, I can’t help but look to next year.

The Traditional Marketing Playbook Is Dead!

Marketing Insider Group

The study shows that 50% of shoppers spend 75% of their time doing online research. Additionally, the changes in this survey from 2010 to 2011 are profound. Are you tired of being badgered by sales people before you are ready to buy?

6 Reasons Social Media Sucks, But You Need to Use It Anyway


Problem is, few CEOs or general managers are excited about the notion of paying employees to essentially spend their time engaged in online water cooler chats with cohorts at other firms. The key is to prioritize between networks and spend the time on each wisely.

Do You Expect Your Inside Sales Team to Practice Alchemy?

B2B Lead Generation

Unless, of course, you don’t mind your team spending their time tracking down and entering data instead of generating leads. Tweet Too many marketers think that their inside sales teams are alchemists.

Are Your Sales People Spending Too Much Time with Customers?

Sales Intelligence View

A new report by the Sales Executive Council (SEC) outlines that sales people are not spending enough time with customers and spending more time engaged in administrative work. Access to potential customers across the board is reported to have dropped 26%. Time spent getting ready for presentations and post-sales activities has increased 15%. Why is [.]. Prospecting Sales 2.0 Sales Data Sales Intelligence B2B b2b sales customer 2.0