Biznology

FEBRUARY 22, 2012

The 2011 holiday shopping season blur, though hectic, was a welcome event for e-commerce sellers and online retailers. For example, in 2009, online sales equaled $129 billion, increasing to $143 billion in 2010, with a projected increase in 2011 to $197 billion. “Shopping and shipping” formed a fabulous team in 2011.

Spending 80

Spending Fulfillment Mobile Advertising Customer Satisfaction 80

markempa

SEPTEMBER 22, 2011

Tweet For proven approaches to drive the highest return on the money you’ve invested in marketing and sales this year, watch the replay of the second half of our webinar presentation, “ Six Funnel Focal Points to Finish 2011 Strong. ”. When is it worth it spend more on a list if it will bring you more, better leads?

Webinar Metrics 120

Webinar Metrics Top of Funnel Ideal Customer Profiles Case Study 120

Biznology

DECEMBER 2, 2011

What do you mean that the holiday season of 2011 is over? Heck, we’re still in the same calendar week as Cyber Monday 2011! Whatever you have done for the online shopping season for 2011 is already in place and running. Whoa there, big fella!!! It just got started? Have you lost your bits and bytes? ” mentality.

PPC 80

PPC Social Media Conversion Rate SEO 80

Everything Technology Marketing

OCTOBER 22, 2010

MarketingSherpa asked more than 900 B2B marketers how they expect their marketing budgets to change for 2011. Marketers will spend the largest share of their budget this year on events (20.2%), up from 17.2% They will spend 19.0% Traditional advertising, including TV, print, out-of-home and sponsorships, has dropped to 11.9%

Marketing Budget 100

Marketing Budget Allocation B2B Marketing Trends 100

Biznology

DECEMBER 16, 2010

I am declaring 2011 the Year of the Online SMB. All these factors lead to my prediction that 2011 will be the Year of the SMB. Suffice it to say that I am bullish on 2011 being the year that the SMB gets into the full swing of the online marketing world. Are you ready? I'm stalling here because I really hate doing this.)

SMB 80

SMB Marketing Budget Internet Marketing Google 80

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. She spends her time exploring the future of advertising, social media, and emerging technologies and just being pretty cool. Michelle Tripp. michelletripp.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Tony Zambito

DECEMBER 19, 2010

  My recent post entitled Seven Buyer and Sales Trends to Watch in 2011 is one of those instances for me personally.    Think of it this way, if 70-80% of the buying process is self-directed by buyers, should we be spending 70-80% of our time enabling sales versus the buyer?  Image via Wikipedia.

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

Marketing Insider Group

JULY 21, 2020

Blame a few fuzzy data in a 2011 study. It’s no wonder that studies project that geolocation marketing will reach over a $38 billion spend by 2025. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. And much more.

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

Tony Zambito

MARCH 28, 2011

  Satmetrix, in their 2011 Net Promoter Industry Benchmarks study, conducted surveys with over 20,000 consumers.  According to a recent Satmetrix Net Promoter study, one in five consumers switch brands based on a bad buying experience and/or bad customer experience. 

Studies 100

Studies Spending Social Media Amazon 100

Martech

NOVEMBER 9, 2023

The map, which started in 2011 with only 150 companies listed, now contains over 11,000 companies* — a ridiculous growth rate of over 7,000%! Pressure on marketing to cut budgets On the client side, marketers are now trying to find efficiencies in their spend. They’re also giving performance a hard look — and it isn’t pretty.

Marketing Management 117

Marketing Management Marketing Budget Budget Programs Vendors 117

Online Marketing Institute

FEBRUARY 22, 2011

What business marketing revolution is coming in 2011? So, we developed a list of our top B2B marketing predictions for 2011. Emerging Marketing’s 2011 B2B Marketing Predictions + Companies will continue to spend again. The use of highly targeted Direct Marketing will steadily increase in 2011.

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

Marketing Insider Group

JULY 14, 2020

2011: Snapchat arrives, becoming beloved by all generations because who doesn’t look better with a filter. Yet, companies still spend millions or even billions on traditional advertising or brand marketing. Ad spend seems to always balloon. This would have been a $20 million spend. We don’t spend money on ads.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

B2B Marketing Directions

JANUARY 14, 2023

The inaugural (2011) version of Scott Brinker's marketing technology landscape graphic contained about 150 solution providers. So, the marketing technology universe has grown by an astounding 6,521% since 2011. And respondents predicted that spending on marketing analytics will grow by 63% in three years.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

Customer Experience Matrix

JANUARY 22, 2013

Only study I can find is from Loopfuse in 2011, which found just under 30% of marketing automation users do lead scoring. So the jury is still out on which approach will prevail -- but I do think that "ease of use" by itself is no longer in contention. Actually, I have trouble laying my hands on the actual statistics.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Work Management Marketing Automation 120

chiefmartech

DECEMBER 5, 2023

But we spend more time describing major archictectural shifts underway in martech — aggregation and composability — that will enable much more advanced AI use cases. It took three years for the landscape to grow from ~150 to ~2,000 solutions, from 2011 to 2014. We discuss AI, of course. in just the past six months.

Trends 101

Trends Aggregators Long Tail Marketing Startups 101

Webbiquity

MARCH 21, 2019

According to recent research , more than half of marketers now spend the majority of their budgets on digital channels, and 70% plan to increase that share over the next two years. Scott Brinker’s marketing technology supergrapic has grown from just 150 tools in 2011 to almost 7,000 today.

Marketing AI 267

Marketing AI Work Management Marketing Management Marketing Automation Services 267

The ROI Guy

APRIL 7, 2011

The latest marketing spending survey results are out and the budget news is finally good for technology marketers. According to IDC’s annual “Tech Marketing Barometer Study”, marketing budgets are recovering with strength in 2011, with an expected 8% annual increase over 2010 levels.

Marketing Budget 40

Marketing Budget Budget Programs Allocation Paid Search Agency 40

The ROI Guy

JULY 5, 2011

The latest IT spending metrics have been released by Gartner, and the news is good for the second half of this year and 2011 overall. Worldwide IT spending is estimated to grow by 7.1% in 2011, this despite headwinds from the Japan disaster, Greece debt crisis, high oil / gas prices, and doubts over US spending / debt.

Enterprise Management 40

Enterprise Management Marketing Management Spending Allocation 40

The ROI Guy

MARCH 1, 2016

Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% Most technology spending decisions are now driven and controlled by business groups vs. formal IT. Sources: Gartner Says Worldwide IT Spending is Forecast to Grow 0.6

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

DECEMBER 23, 2010

Thursday, December 23, 2010 CIO Priorities for 2011 Indicate Continued Frugalnomics Focus According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO. CIO Priorities for 2011 Indicate Continued Frugaln.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

readwrite

SEPTEMBER 20, 2011

The numbers suggest that attempts to drive consumption and spending across games, credits and other Facebook add-ons is fleshing out the bigger ad revenue picture. Ad revenues here are expected to pass $2 billion in 2011, making for over half of the company’s total revenue. billion this year, eMarketer estimates.

Facebook 40

Facebook Paid Search Agency Ads Emarketing 40

The ROI Guy

JULY 11, 2012

In their just released outlook, Gartner raised annual IT spending growth predictions, from a cool 2.5 This puts worldwide IT spending at $3.6 trillion in 2011. Public cloud spending grew 20% in 2012, up from $91 billion just last year. Even with the predicted increase in spending, the growth rate remains extremely low.

Forecasting 40

Forecasting Spending Gartner Marketing Proposals 40

The ROI Guy

FEBRUARY 14, 2011

Monday, February 14, 2011 Social Media ROI a Requirement for 2011 With social media spending continuing to increase this year, CMOs are being tasked to justify the investment. Rising dramatically for 2011 is the quantification of conversion and revenue as a result of social media efforts.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

Martech

MARCH 11, 2024

Lead routing to SDRs The SDR position was created with the rise of Aaron Ross’ Predictable Revenue model in 2011. But hopefully, we can get leadership to stop creating unnecessary busy work for the whole organization in 2024. Verdict: No new tech needed 6. It worked so well for Salesforce that the whole industry copied it.

Efficiency 93

Efficiency Marketing Automation Services Lead Ranking Brand Identity 93

The ROI Guy

NOVEMBER 10, 2014

According to Gartner, worldwide IT spending growth has been revised upwards to 2.6% Moreover, a major "sea change" has occurred in technology spending and purchase decision-making - with significant implications for your organizations sales and marketing strategy. Gartner Says Worldwide IT Spending Forecast to Reach $3.7

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

JULY 15, 2015

Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% Most technology spending decisions are now driven and controlled by business groups vs. formal IT. In fact, According to IDC, 48% of IT spending is controlled or influenced by the business.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

AUGUST 3, 2011

Alinean today announced the addition of three new customers and four new strategic partners during the second quarter of 2011. Alinean has been selected to develop and power value-based marketing and sales tool campaigns for customers including Quest Software, Polycom and Finlistics.

Peer-to-peer 40

Peer-to-peer BtoB Budget Programs Demand Generation Agencies 40

The ROI Guy

APRIL 6, 2012

The predictions for solid growth might have gotten ahead of themselves once again, as Gartner cuts their IT spending growth predictions by 1/3rd for the remainder of 2012. Going into this New Year, Gartner analysts predicted that IT spending would expand worldwide by 3.7%. Click here for the Gartner IT Spending announcement.

Gartner 40

Gartner Forecasting Spending Budget Programs 40

Zoominfo

JULY 3, 2020

Pipeline/Deals influenced by data #zoominfo — ZoomInfo (@ZoomInfo) April 27, 2011. But more than that, they provide insights into what a company’s budget may be, what kind of things they are willing to spend on, and which brands they may already be loyal to. How do you measure the effectiveness of your data? Direct conversions 2.

Account Based Marketing 195

Account Based Marketing Zoominfo ABM Budget Programs 195

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. “Organizations are facing the decision of which tools to purchase, and how much to spend on those tools.” Today, that chart contains nearly 10,000 logos.

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

MLT Creative

MARCH 1, 2011

Here's what's on tap for marketing industry events for March 2011. Orange County, CA: Spend an evening with best-selling author, speaker and marketing expert, Seth Godin. March 23-24, Social Pulse 2011. March 24, 2011 Atlanta Marketer of the Year Awards. March 1-2, TFM&A. March 2, Seth Godin.

Paid Search Agency 40

Paid Search Agency B2B Marketing Advertising Agencies Enterprise Management 40

The ROI Guy

APRIL 8, 2014

According to Gartner, worldwide IT spending is on pace to reach $3.8 increase from 2013 spending levels (and a 0.1% Examining their 2013 predictions, Gartner indicated IT spending would grow 4.2% Examining their 2013 predictions, Gartner indicated IT spending would grow 4.2% trillion in 2014, a 3.2% for the year.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

JANUARY 16, 2014

According to Gartner, the annual release of their New Year’s spending forecast predicts global IT spending growth of 3.1% Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2% When the dust settled on 2013, the IT spending growth was a mere 0.4%. for the year. Click here to learn more.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

OCTOBER 20, 2010

In the latest research from Gartner and Forrester, both IT research firms revised their annual spending projections over the next few years, predicting lower budgets and slower growth. Gartner's View: Timid Growth for Next Five Years According to Gartner's latest projections, global enterprise spending on IT should increase 3.1%in

Gartner 40

Gartner Forrester Spending Budget Programs 40

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. The Death of a Salesman? this year, an increase from 3.1%

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Brandwatch Marketing

MARCH 7, 2023

For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. million blog posts are published every month A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2 billion The internet has 4.2

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Savanta

SEPTEMBER 25, 2011

The survey – conducted in August 2011 and based on the opinions of 137 B2B agencies and marketers – shows that despite strong headwinds, the last 12 months have been rather rosy for most. The full B2B Barometer report will be published in October 2011 (subscribe to our blog to receive a complimentary copy – simply click here ).

Marketing Report 120

Marketing Report B2B Marketing Paid Search Agency Advertising Agencies 120