May The Force Be With You: 4 Takeaways From Cloudforce 2011

Modern Marketing

But if you read between the lines of the slick demos, there were four key takeaways from yesterday’s Cloudforce 2011 in New York. Salesforce has been forming partnerships and going on a spending spree to deliver customers more development tools. Marketing Efficiency AppExchange Chatter Cloud 2 cloudforce cloudforce 2011 Facebook google Radian6 sales and marketing alignment Salesforce service cloud 3 Twitterby Andrew Sinclair | Tweet this.

B2B Marketing Predictions For 2011

Marketing Insider Group

So here is my list of B2B Marketing Insider predictions for 2011. Inbound marketing spend will grab more share of the marketing budget but will stay far from a majority in most B2B companies. One thing that’s not going to go away even in 2011 is the email marketing efforts.

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New Report: 2011 B2B Content Marketing Trends

Everything Technology Marketing

SlideShare views for the new report " 2011 B2B Content Marketing Trends " are off the charts - looks like we have a topic that is really resonating with B2B marketers. Companies spend an average of 20 percent of their budgets on content marketing.

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Are You Spending Enough on Online Marketing?

The Effective Marketer

Although the level of marketing spend doesn’t usually correlate to marketing effectiveness, it is useful to know how others in your industry or other companies of similar size are spending their money on marketing. Marketing Budget Marketing Strategy allocation benchmark budget comparison forrester metrics spend

B2B Marketing Predictions – 3 Actions To Achieve Your Goals in 2011

Marketing Insider Group

Is 2011 turning out the way you expected? So figuring these two data points are pointing to a trend, I thought I would offer my update on the state of B2B Marketing in 2011. Inbound marketing spend is slowly grabbing more share of the marketing budgets.

Webinar Replay: Six Funnel Focal Points to Finish 2011 Strong – Part 2

B2B Lead Generation

Tweet For proven approaches to drive the highest return on the money you’ve invested in marketing and sales this year, watch the replay of the second half of our webinar presentation, “ Six Funnel Focal Points to Finish 2011 Strong. ”. It’s chock full of immediately actionable advice, emerging from data-driven case studies and science-based research, to help you make the most of the time and money you have remaining in 2011 and begin 2012 on solid ground.

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“You Had Me At Revenue”: 5 Lessons From The SiriusDecisions Summit

Modern Marketing

And Kirby Wadsworth, their SVP Marketing reported: “for every $1 in marketing spend, we generate $38.70 by Brian Kardon | Tweet this. I just returned from three packed days at the Sirius Decisions Summit in Scottsdale.

Financial benchmarks for B2B marketing agencies


The 2011 B2B Marketing Agency League Table , compiled by B2B Marketing Magazine and Circle Research , fills in the gaps. . The UK’s top ten B2B marketing agencies by turnover in 2011: IAS B2B (£12.6m). This income follows the Pareto principle where the majority of spend comes from a relatively small number of clients. B2B market research B2B Marketing Magazine column B2B Marketing Agency League 2011Are you normal? . As a business I mean. .

2011 Social Media Marketing Trends

Webbiquity SMM

Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing. A new report from Focus, 2011 Trends Report: Social Media Marketing presents observations and predictions from eight leading social media experts (and me) about social media trends and developments to watch for in the coming year.

The 10 Best Walkable Destinations from Dreamforce #DF11

Modern Marketing

People have been known to spend the whole event without seeing the sun. Digital Marketing beer cloud computing Dreamforce Dreamforce 2011 dreamforce tips foodby Jesse Noyes | Tweet this With top keynote speakers, sessions across the board in cloud trends, live music and more swag handed out than anyplace at the Oscars, Dreamforce can be an all encompassing experience.

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Watch next month (close to Father’s Day) for the Nifty 50 Men of Twitter for 2011.

Holiday season 2011 is over–are you ready for 2012?


What do you mean that the holiday season of 2011 is over? Heck, we’re still in the same calendar week as Cyber Monday 2011! Whatever you have done for the online shopping season for 2011 is already in place and running. Good luck in 2012 because for all intents and purposes the 2011 holiday season has already taken its course. Image by paparutzi via Flickr. Whoa there, big fella!!! It just got started?

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For CMOs and Martech It's Not About Spending, It's About the Right Spending

Modern Marketing

That number has increased over 2500% since 2011. But be that as it may, the good news, at least on the surface is more and more marketers agree that their company is spending the right amount on martech as seen in the eMarketer chart below. Ok great, marketers are spending more on martech. Are they spending their money wisely or are they merely spending to spend so they can tell boast that "we increased our spending on martech by 25% last year?"

What Do I Spend on My Marketing Budget? Part 1

B2B Marketing Traction

If you understand your buyer’s buy cycle, you can calculate exactly what you need to spend in order to generate the revenues you need. Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. Business owners and marketing managers often ask how to figure out what their marketing budget should be. Here’s a classic marketing consultant answer: “ It depends.

What Should I Spend on My Marketing Budget? Part 2

B2B Marketing Traction

In a previous post, What Do I Spend on My Marketing Budget? If you can afford it, spending more and/or smarter than your competition can really pay off here. Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. When you budget your marketing dollars, it’s important to understand where you are in your marketing life cycle. The marketing life cycle can relate to a product, service, or an entire company.

Study Reveals: Shift Spend to Improving the Buyer Experience

Tony Zambito

  Satmetrix, in their 2011 Net Promoter Industry Benchmarks study, conducted surveys with over 20,000 consumers.  Image by mia! via Flickr.

[Video] 5 Reasons Why The C-Level Needs Revenue Performance Management

Modern Marketing

For a typical organization, about 30% to 40% of top-line spend goes into generating revenue. Now is the time, in 2011, for C-level officers to start looking at the revenue engine of their business in the same way they’ve historically looked at the supply chain and the manufacturing floor,” says Woods. Woods, and co-Author Alex Shootman, Chief Revenue Officer at Eloqua, will be making several stops along the 2011 Online Marketing Summit Tour.

My social media marketing posts from 2011


I am traveling this week so I have decided to spend my blogging time aggregating some of my favorite Biznology blog posts. I have been writing for Biznology every Tuesday since January 18th, 2011, so there are quite a few posts that may well be useful for you now that you never had an opportunity to read before — before you knew about Biznology or me.

B2B Marketing Events Around The World - Mar 2011

MLT Creative

Here's what's on tap for marketing industry events for March 2011. Orange County, CA: Spend an evening with best-selling author, speaker and marketing expert, Seth Godin. March 23-24, Social Pulse 2011. March 24, 2011 Atlanta Marketer of the Year Awards.

Do CMOs Really Spend More on MarTech Than CIOs? A New Study Says No.

Customer Experience Matrix

Like many people in the marketing technology industry, I was tickled in 2011 when Gartner predicted that CMOs would soon have bigger tech budgets than CIOs , and even more tickled when Gartner said in 2016 that it had happened. Actually, the study estimates spending on 20 technologies and 12 corporate functional areas across 16 enterprise industries in eight regions and 53 countries, comparing the amounts funded by IT departments and by business departments.

4 Trends Shaping B2B Marketing in 2011


Wiley, 2011). As an editor and marketer, I spend a lot of time thinking about the “how to”—in other words, how to translate the best and more interesting marketing ideas into truly actionable steps for organizations looking to grow their business. So at the start of 2011, here are a few bigger trends I see shaping the way B2B marketers will do business in the coming year.

Robert Egger On Why Nonprofits Need To Re-Think Marketing

Modern Marketing

You spend a lot of time not only working with nonprofits, but talking about how the rest of world view them and how they view themselves. I’m really more intrigued by how the way people spend their money everyday leads to decreasing the need for charity and elevating the tax base.

B2B Blogging and Video Takes Off

Modern Marketing

by Jesse Noyes | Tweet this Some might say 2011 was the year of social media in b2b. While social media usage remains a more popular tactic at 74%, it actually declined by five percentage points in 2011, the report notes. According to the report, 60% of the 1,092 marketers surveyed plan to increase their spending on content marketing in 2012. But according to a survey released this week, it might have been the year of the blog.

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DemandCon: Why Storytelling Drives Demand Generation [Video]

Modern Marketing

Ernst, a Principal Analyst at Forrester Research , who spends the majority of his time talking to CMOs, dedicated his entire presentation at DemandCon today dispelling what he considers common myths of marketing. by Jesse Noyes | Tweet this.

2011 B2B Marketing Predictions

delicious b2bmarketing

Creative Resources Brochure Quick Facts Marketing Assessment and Road Map Marketing Agency Forms - Just trying to help Top 5 White Paper Contact Directions Careers Home > Rant 2011 B2B Marketing Predictions Dec 6, 2010 @ 10:33PM by Chris McGovern (Subscribe to Chris McGoverns posts) Tags: Advertising , Agencies , Change Management , Digital Marketing , Marketing , Social Media , b2b Marketing As 2010 comes to a close, I can’t help but look to next year.

4 Trends Impacting Ecommerce Marketing in 2011


Should you spend marketing budget on advertising or repurpose your pricing models toward coupons? Thinking of spending your marketing budget on advertising or outbound methods?

Are Your Sales People Spending Too Much Time with Customers?

Sales Intelligence View

A new report by the Sales Executive Council (SEC) outlines that sales people are not spending enough time with customers and spending more time engaged in administrative work. Access to potential customers across the board is reported to have dropped 26%. Time spent getting ready for presentations and post-sales activities has increased 15%. Why is [.]. Prospecting Sales 2.0 Sales Data Sales Intelligence B2B b2b sales customer 2.0

B2B social media: Highlights from new benchmarking research


Most plan to increase their social media investment over the coming 12 months – 76% through greater financial spend and 85% by dedicating more time. B2B social media; is it a case of the Emperor’s New Clothes? The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer. The social media Emperor is getting dressed, but is still in his underpants.

Marketing Mistakes: Focusing On Activities Instead Of Results

Marketing Insider Group

And by focusing on results, you can stop spending time executing , or planning throughout the year, and spend your efforts optimizing your marketing programs around the elements that are producing the best results. .

IT Spending on the Rise, But Frugalnomics Still Reigns

The ROI Guy

The latest IT spending metrics have been released by Gartner, and the news is good for the second half of this year and 2011 overall. Worldwide IT spending is estimated to grow by 7.1% in 2011, this despite headwinds from the Japan disaster, Greece debt crisis, high oil / gas prices, and doubts over US spending / debt. This has led to a snapback in hardware spending in both 2010 (12.1% growth) and now again in 2011.

The Death of Advertising

Tomorrow People

In our free guide The Death of Advertisin g you can find out: How to gain better results from advertising - whilst spending less. Why spending more on big budget ads is no longer good for business. Why companies plan to spend less on traditional advertising. The king is dead.long live the king. It’s not something that the average advertising agency would like to admit, but advertising as we know it has changed for good.

Technology Marketing Budgets Recover With Strength into 2011

The ROI Guy

The latest marketing spending survey results are out and the budget news is finally good for technology marketers. According to IDC’s annual “Tech Marketing Barometer Study”, marketing budgets are recovering with strength in 2011, with an expected 8% annual increase over 2010 levels.

Best Google AdWords Tips and Tactics of 2010


According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# ET on Friday, January 28, 2011.

How To Get Started On Twitter

Marketing Insider Group

How does your company feel about you spending time on social activities? Next, it is important to spend some time identifying people and lists to follow.

Google+ Finally Launches Business Pages

Tomorrow People

Fans can actually spend time with your team, face-to-face-to-face via Google+ Hangouts, or video chat/livestreaming capabilities. The day we've all been waiting for in anticipation is finally here (kind of). Earlier today, Google announced the launch of Google+ Pages , or business pages for Google+. While Pages have only been released to a select few businesses, Google+ indicates that organizations will be able to create their own pages at [link].

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SEO vs. Marketing

Tomorrow People

After all, an average 22% of total business marketing budgets is spent on SEO marketing , according to the companies surveyed recently ( Source: UK SEM Benchmark Report 2011 ). So why do so many companies spend money on something that works against their main marketing strategy? SEO vs. Marketing. Sounds contradictory doesn’t it? Why would you have an SEO marketing approach that conflicts with your marketing strategy?

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How SEO can Help You Win More Customers and Make More Revenue

Tomorrow People

After all, some 65% of UK companies are spending more than £5,000 on SEO marketing each year ( Source: UK SEM Benchmark Report 2011 ). What are Britain’s businesses missing when it comes to SEO? The London Vice President of Google recently made a big claim. He said that growing companies can go global in several weeks, simply by exploiting the power of the internet ( Source: The Daily Telegraph ).

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