The Effective Marketer

AUGUST 5, 2010

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License. Theme: Contempt by Vault9. Blog at WordPress.com.

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

Marketing Insider Group

DECEMBER 7, 2010

I’ve already published my B2B Marketing predictions for 2011 and while I think I captured a good mix of new and traditional issues, I realized that one thing was missing: a common theme. B2B Marketing Predictions For 2011 A B2B Marketing Manifesto? Augmented Reality For B2B Marketing in 2011? This got me to thinking.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

The Effective Marketer

JANUARY 6, 2009

Action plan checklist: - Desired results - Probable restraints - Future revisions - Check-in Points - Implications for how the marketer will spend his time I need to stress the first bullet, “desired results”. It is very important to make sure your marketing activities are results-oriented.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

SEPTEMBER 27, 2010

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 How can we improve this process? The answer may lie in a tool most people already have… MS PowerPoint! United States License.

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

FEBRUARY 15, 2010

If I decided to spend the money for MarketingSherpa’s Email Marketing Benchmark Guide their benchmark open rate would probably be different. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Is this good? United States License. United States License. Theme: Contempt by Vault9.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

FEBRUARY 16, 2009

you will be far more successful if you think in terms of WIIFM – make it attractive enough that they will want to spend a few minutes answering your questions. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License. Blog at WordPress.com.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

Marketing Insider Group

OCTOBER 5, 2010

I agee that ALL marketing spend should be tied to quanitifiable results that the sales team and executives want to see. Augmented Reality For B2B Marketing in 2011?" He also asks us to be accountable to results. I told him that I almost stood up and clapped. I was so excited, I thought I should recount my response here.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

Marketing Insider Group

AUGUST 19, 2010

With average lifespans approaching 80, and if we’re lucky, most of us will also spend a decade or even 2 in retirement. So on average, we will spend just half our lives working. Augmented Reality For B2B Marketing in 2011?" Most of us start working in our professional careers in our early 20s. Click here to cancel reply.

Web 2.0 100

Web 2.0 Customer Satisfaction Telemarketing Lead Qualification 100

The Effective Marketer

MARCH 15, 2009

Long-term productivity is the focus on your overall goals, how you spend your time, and what do you need to change in your daily habits that will let you achieve your objectives in the amount of time you have available. Do we even know how much time we need to spend on specific tasks and whether those tasks will get us to where we want?

Product 100

Product Effectiveness Marketing Automation Services Work Management 100

Marketing Insider Group

SEPTEMBER 2, 2010

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics. Augmented Reality For B2B Marketing in 2011?" Share your thoughts, post a comment.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics. Augmented Reality For B2B Marketing in 2011?" Share your thoughts, post a comment.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

The Effective Marketer

APRIL 6, 2009

Companies spend a lot of time and money when they need to hire someone and spend even more when they make a wrong hiring decision. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Work Management Marketing Management Trade Show 100

Marketing Insider Group

JULY 15, 2010

My answer: spend your budget on great content that the market will value, then use low cost tactics like SEO, email and social media to push that content out. Augmented Reality For B2B Marketing in 2011?" Chris Walso addressed this question perfectly by saying that automation before process does not work.

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Marketing Insider Group

NOVEMBER 9, 2010

They spend on average more than 10 hours a week blogging. Augmented Reality For B2B Marketing in 2011?" From 7,205 bloggers, the survey reports that 81% have been blogging for more than 2 years, two thirds of bloggers are male, and 65% are age 18-44 years old. Click here to cancel reply. Share your thoughts, post a comment.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Marketing Insider Group

OCTOBER 28, 2010

I have used sales pipeline return on marketing spend. Total unweighted pipeline divided by total marketing spend is a good measure because it allows you to analyze a wider set of marketing activities then if you just looked at closed sales. Augmented Reality For B2B Marketing in 2011?" Share your thoughts, post a comment.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Marketing Insider Group

JULY 21, 2010

Source: The Google/TechTarget Behavioral Research Project: Phase 2) Key Takeaways: Spend more budget and time optimizing brand and solution keywords and less time on more generic keywords. Augmented Reality For B2B Marketing in 2011?" Organize your keywords, ads and content/landing pages based on the various buying stages.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

B2B Marketing Traction

DECEMBER 15, 2011

According to a study done in August of 1092 B2B marketers , 60% plan to increase content spend in 2012 (compared to 51% in 2011) and 62% plan to outsource content creation (it was 55% in 2011). Now more than ever, online content is the key to attracting and engaging qualified prospects online.

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100

The Effective Marketer

JUNE 21, 2009

Commitment : you will have to commit to spending time developing your social media strategy; it doesn’t work overnight and require backing from your company willing to let you spend time doing it. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 and measure it religiously.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Marketing Insider Group

OCTOBER 19, 2010

Marketing spend is much more efficient. Augmented Reality For B2B Marketing in 2011?" By engaging with customers on their terms, when they start the buying process and throughout their relationship with your company, you create a thinner and taller demand funnel. Conversions increase. And customer lifetime values increase.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

The Effective Marketer

MARCH 9, 2010

We also spend some time talking about the emails we hated and those that could be improved. I think the only good thing going for them is that their name is recognizable and so people may spend some time deciphering their email. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Marketing Insider Group

MAY 5, 2010

I read a great interview with Seth Godin where he says that he is able to write in his blog by thinking that there is at least one person who wants to hear what he has to say and so he spends a considerable amount of time thinking about what to say to them. Augmented Reality For B2B Marketing in 2011?" To share the love.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

MAY 5, 2010

I read a great interview with Seth Godin where he says that he is able to write in his blog by thinking that there is at least one person who wants to hear what he has to say and so he spends a considerable amount of time thinking about what to say to them. Augmented Reality For B2B Marketing in 2011?" To share the love.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

SEPTEMBER 15, 2010

Depending on your audience, your primary focus should look back to #1, the Customer to understand where they spend their time, what Content would be helpful and in what Context do they expect to receive it. Augmented Reality For B2B Marketing in 2011?" Channel: not every marketer belongs on Facebook. Click here to cancel reply.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Marketing Insider Group

SEPTEMBER 9, 2010

Well, we know that customers will pay a premium for brands they trust or simply will be more willing to spend their hard-earned money with a strong brand. Augmented Reality For B2B Marketing in 2011?" And what role do marketers play in cultivating the brand and maintaining some level of consistency in our brand image?

Social Media 100

Social Media Brand Identity Branding Media 100

Marketing Insider Group

DECEMBER 9, 2010

Sometimes the question comes from sincerely curious colleagues and peers who also want to grow their connections and interact with our increasingly social world… Other times it comes with that oh-so-subtle implication that I’m a slacker spending my day on Facebook, status updating about the loud talkers and bad dressers in the office.

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

B2B Marketing Traction

DECEMBER 16, 2010

Here are 11 reasons you may want to create a presence on Facebook in 2011 and beyond, no matter if you are a business-to-consumer or business-to-business (B2B) company. According to Facebook’s statistics page today, 500 million people spend 700 billion minutes on Facebook every month. Facebook is free. Are you convinced now?

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

The Effective Marketer

JULY 21, 2009

I wonder if works best for those who spend the time to understand how to use it- a massie task for some of us or is it simply he who devotes the most time to it wins. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

Social Media 100

Social Media Planning Work Management Social Marketing 100

Marketing Insider Group

AUGUST 12, 2010

Related Posts: The New Marketing Accountability Lead Generation Programs That Work B2B Marketing Predictions For 2011 11 Reasons Why Outbound Telemarketing Programs Fail How To Align Marketing With Sales About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Online Marketing Institute

MARCH 13, 2011

“Until we can demonstrate that automation actually gives a reduced cost of customer acquisition,&# Ramos says, businesses may be reluctant to spend money on such services. 7) Web Site Design (56) Weblogs in Business (17) WP Cumulus Flash tag cloud by Roy Tanck requires Flash Player 9 or better. 6) ERP (17) Internet Cust.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Marketing Insider Group

AUGUST 10, 2010

They spend too much time thinking about what should be in the plan rather than writing/building the plan itself. Augmented Reality For B2B Marketing in 2011?" Kimberly Kaminski Aug 18 2010 I appreciate this article and agree with all of the comments posted. Share your thoughts, post a comment.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

They spend too much time thinking about what should be in the plan rather than writing/building the plan itself. Augmented Reality For B2B Marketing in 2011?" Kimberly Kaminski Aug 18 2010 I appreciate this article and agree with all of the comments posted. Share your thoughts, post a comment.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

MAY 12, 2010

Asked about their online marketing performance measurement ability, the plurality of respondents to that survey (44%) were either working on increasing their capabilities or “struggling” to put a value on their interactive spending. Augmented Reality For B2B Marketing in 2011?" Curious as to your thoughts on this?

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

OCTOBER 14, 2010

I can assure you we are doing our best to make the most efficient use of the dollars we spend. We use actual conversion data to determine which keywords generate real clicks on our ads and spend more of our budget on those. Augmented Reality For B2B Marketing in 2011?" Search is really hard to explain.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Marketing Insider Group

NOVEMBER 18, 2010

So here is my list of B2B Marketing Insider predictions for 2011. Inbound marketing spend will grab more share of the marketing budget but will stay far from a majority in most B2B companies. Related Posts: The Future of B2B Marketing: It’s Social Confessions Of A B2B Marketer Augmented Reality For B2B Marketing in 2011?

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

Convince & Convert

JULY 20, 2012

At one point, Digg was the poster child for Social Media and Web 2.0 to spend on advertising. Some people were like, ”Well, it’s your money,’ or some people were like, “Well, it’s my money, I don’t want you spending my money doing that.” DJ Waldow: No comment. Alison: Yes.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113