The Effective Marketer

SEPTEMBER 27, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Web Prototyping With PowerPoint Website re-designs are a common project on the hands of marketers at companies of all sizes. PowerPoint is something everyone knows how to use, though.

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

JANUARY 13, 2011

They talk about how the increase in the number of available marketing channels coupled with the resource constraints of most marketing organizations is the toughest challenge for marketers to overcome. So with all these new channels available, why does email marketing continue to be a top choice for marketers everywhere?

Planning 100

Planning Email Marketing Work Management Marketing Management 100

KoMarketing Associates

AUGUST 22, 2012

The research report provides results and analysis from a Q1 2012 survey of 317 respondents, 86 percent of whom hold management and/or C-Suite positions in marketing or sales, and offers recommendations on how this research may impact plans for your manufacturing clients’ marketing efforts.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

The Effective Marketer

AUGUST 5, 2010

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

The ROI Guy

SEPTEMBER 21, 2010

Enough being done to prove returns and drive even more investments in 2011? IDC has just completed their annual Tech Marketing Benchmarks Survey, and the news is good for tech marketing teams. The latest survey (completed 9/10) reveals that large technology vendors have increased their marketing budgets by 3.7%

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Planning 40

The ROI Guy

DECEMBER 23, 2010

Thursday, December 23, 2010 CIO Priorities for 2011 Indicate Continued Frugalnomics Focus According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO. CIO Priorities for 2011 Indicate Continued Frugaln.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

The Effective Marketer

FEBRUARY 15, 2010

If I decided to spend the money for MarketingSherpa’s Email Marketing Benchmark Guide their benchmark open rate would probably be different. and start fine tuning the message, email design, subject line, date and time sent, and other relevant variables to each segment and you will start creating your own baseline. Is this good?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The ROI Guy

FEBRUARY 14, 2011

Monday, February 14, 2011 Social Media ROI a Requirement for 2011 With social media spending continuing to increase this year, CMOs are being tasked to justify the investment. Rising dramatically for 2011 is the quantification of conversion and revenue as a result of social media efforts.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

Marketing Insider Group

OCTOBER 21, 2015

On the heels of our own investment announcement , we wanted to know how much investor money is actually in the content marketing industry? And how much is the content marketing industry actually worth according to marketing budgets? The Content Marketing Investment Build Up. CrunchBase. 11,000,000. 24,246,000.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Marketing Insider Group

DECEMBER 13, 2011

First, I did some research and identified some of the top 2012 marketing predictions posts, listed below. Then I reviewed my own thoughts on 2011. In case you missed it, I made 13 predictions for B2B Marketing in 2011 and last week outlined my 2011 B2B Marketing Year In Review. Apps and Tablet Marketing.

B2B Sales 100

B2B Sales Work Management Marketing Management B2B Marketing 100

The Effective Marketer

FEBRUARY 16, 2009

you will be far more successful if you think in terms of WIIFM – make it attractive enough that they will want to spend a few minutes answering your questions. This entry was posted on Monday, February 16th, 2009 at 10:13 pm and is filed under Communication , Marketing Management , Marketing Planning.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

The Effective Marketer

MARCH 15, 2009

Long-term productivity is the focus on your overall goals, how you spend your time, and what do you need to change in your daily habits that will let you achieve your objectives in the amount of time you have available. Are we startegizing and planning what our priorities will be? This is long-term planning.

Product 100

Product Effectiveness Marketing Automation Services Work Management 100

The Effective Marketer

APRIL 6, 2009

Companies spend a lot of time and money when they need to hire someone and spend even more when they make a wrong hiring decision. So every step is designed to reduce the risk the company and the hiring manager face. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Work Management Marketing Management Trade Show 100

Industrial Marketing Today

MARCH 23, 2012

We didn’t want to spend too much money so we hired an offshore programmer from a freelance site to design our company’s website. We are not very happy with the look of our site and we want a good designer to make our site look really “cool”. Source: 2011 GlobalSpec Economic Outlook Survey).

Marketing Websites 60

Marketing Websites Marketing Budget Creation Budget Programs Marketing Proposals 60

The ROI Guy

JANUARY 10, 2011

Monday, January 10, 2011 Let the Good Times Roll? IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. The news is good for worn down IT managers and IT sales professionals and marketers.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. The Death of a Salesman? this year, an increase from 3.1%

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The Effective Marketer

JUNE 21, 2009

Commitment : you will have to commit to spending time developing your social media strategy; it doesn’t work overnight and require backing from your company willing to let you spend time doing it. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 and measure it religiously.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

SnapApp

JULY 26, 2018

You’d be spending a lot of time and money on efforts that may not be producing the results you need to reach your goals. From paid and organic search, social, and email marketing, each of these marketing channels creates visible outcomes within Google Analytics. Plan out your approach and what you’re going to do.

Demand 92

Demand Marketing Analytics Tools Marketing Automation Services Planning 92

Webbiquity

FEBRUARY 2, 2011

Get the answers to these questions and more here in some of the best guides to content marketing of the past year. Content Marketing Strategy and Tactics. 10 Tips For Content Marketing Success by TopRank Online Marketing Blog. 59% of marketers increased spending on content last year, while just 7% cut that area.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

The Point

OCTOBER 26, 2010

As part of a team that works regularly with companies who are either actively considering marketing automation, or have just invested in the technology, we get a first-hand view into what drives people to take the leap. Here are a couple of other factors that often figure prominently: Desire for Marketing Efficiency.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Budget 100

Industrial Marketing Today

AUGUST 10, 2012

Here are some other key findings from their report: 83% of the companies expect their sales to increase in 2012 and 35% of them are spending more on marketing in 2012 than they did in 2011. 47% of the industrial companies spend more than a third of their overall marketing budget online.

Planning 60

Planning Marketing Budget Creation PR Paid Search Agency 60

The Effective Marketer

JULY 21, 2009

We’re told that if you have a good plan , if you follow a proven framework for rolling out your social media activities and integrate them with your sales efforts , then the ROI will be clear . Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Social Media 100

Social Media Planning Work Management Social Marketing 100

Online Marketing Institute

DECEMBER 6, 2011

« Must-See Content Marketing Examples From 2011. How to Climb the Engagement Pyramid with Public Sector Content » « Must-See Content Marketing Examples From 2011. | 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. By Joe Pulizzi | Published: December 5, 2011.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

Webbiquity

JANUARY 2, 2013

While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Marketing Charts ). Marketing Charts ). Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. iMedia Connection ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Marketing Insider Group

OCTOBER 12, 2015

Here’s a quick review: My Previous Marketing Predictions. In my top marketing predictions for 2011 , I correctly saw that marketing automation would become a required part of the marketing technology stack, I was dead wring that marketing attribution would become a hot topic. What do you think?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

seo.co

MAY 10, 2021

Impeccable quality content creation. Those who get big results from content marketing for SEO generally have a large budget specifically set aside for content marketing. A 2019 study revealed that in just two years, content marketing spend increased by 73%. Content has always been king.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Hubspot

NOVEMBER 16, 2012

In terms of both department size and budget, Marketing is on the rise. Just take a look at how the size of business' marketing departments has more than doubled -- in fact, almost tripled -- since August 2011. And as the role of marketing grows, it also continues to evolve. Documentarian / Videographer.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

The ROI Guy

NOVEMBER 29, 2010

The organizations that recognize these significant and fundamental B2B buyer changes, and align their content marketing budgets to empower buyers, engage one-to-one, build trust, address economically focused buyers and enable sales to engage with more value will be the winners in the next decade.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

FEBRUARY 15, 2011

Tuesday, February 15, 2011 Updated Alinean Social Media ROI Calculator - New Graphics and Refined Research Weve just updated the Alinean Social Media ROI Calculator with some hot new graphics, and refined value quantification research and analytics. CIO Priorities for 2011 Indicate Continued Frugaln. Is Marketing Too Busy?

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

The ROI Guy

JANUARY 20, 2011

Thursday, January 20, 2011 New TCO Calculator: EMC SMB Virtual Solutions Advisor EMC wanted a quick way for small / medium business IT executives and buyers to quantify how virtualized data center solutions could help drive capital cost savings, operations and application management savings and improved resiliency. Is Marketing Too Busy?

SMB 40

SMB ROI Marketing Budget Work Management 40

The ROI Guy

DECEMBER 9, 2010

Spending on IT cloud services will triple in the next 5 years, reaching $42 billion and capturing 25% of IT spending growth in 2012." - IDC Much of the adoption is driven by the promise of what cloud can do to help transform IT services and drive important cap-ex and op-ex cost savings. How Do You Get Started in Content Marketing?

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

Content Standard

SEPTEMBER 28, 2017

It’s that time of year—88 days until Christmas, the start of Q4, and days, or (if you are lucky) weeks, away from 2018 budget planning. The start of a new year is always exciting—new goals, a gym membership that will go unused in three weeks, and of course new funds to spend on marketing efforts. Removing Obstacles.

Marketing Budget Creation 82

Marketing Budget Creation Marketing Budget Allocation Planning 82

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

Hubspot

JANUARY 10, 2011

Studies done on companies that thrived during the Great Depression , demonstrate that those enterprises that continued spending on marketing were more successful than those who cut back on their budgets. As a marketing professional or business owner, are you planning for an austere 2011?

Planning 28

Planning Trends Marketing Budget Marketing Budget Creation 28

Marketing Insider Group

MAY 12, 2010

Assuming all of those activities are neatly in place, one of the most powerful ways to justify a marketing budget is through paid online lead generation and the ROI that follows. I will say it here: every B2B marketer should know how to do this. Step 2: Create your marketing plan. Create a lead scoring system.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

KoMarketing Associates

JANUARY 18, 2018

As 2018 unfolds, B2B marketing teams will be challenged to evolve, to measure, to execute, and meet (or exceed) the expectations of both their customers and their supervisors. B2B marketers became more efficient at developing content and increased focus on strategy development. 10% of marketing budget is spent on social media . “

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Marketing Insider Group

NOVEMBER 18, 2010

So here is my list of B2B Marketing Insider predictions for 2011. Too many marketers and business executives still question the value of social media (mostly in private). Inbound marketing spend will grab more share of the marketing budget but will stay far from a majority in most B2B companies.

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Paid Content B2B Marketing Paid Search Agency B2B 100