B2B Marketing Predictions For 2011

Marketing Insider Group

So here is my list of B2B Marketing Insider predictions for 2011. Inbound marketing spend will grab more share of the marketing budget but will stay far from a majority in most B2B companies. One thing that’s not going to go away even in 2011 is the email marketing efforts.

B2B 241

Do You Expect Your Inside Sales Team to Practice Alchemy?

B2B Lead Generation

Unless, of course, you don’t mind your team spending their time tracking down and entering data instead of generating leads. B2B Telemarketing Human Touch Inside Sales Lead Generation Lead Management Lead Qualification

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How to Improve Your Marketing Automation ROI

Sales Lead Insights

An average of only five percent will be qualified as true leads by telemarketing. Telemarketing finds out these leads are of low quality, so reps turn to cold calling, preferring to control the quality of their lead destiny themselves.

ROI 227

Marketing Mistakes: Focusing On Activities Instead Of Results

Marketing Insider Group

And by focusing on results, you can stop spending time executing , or planning throughout the year, and spend your efforts optimizing your marketing programs around the elements that are producing the best results. .

The 8 Most Common Sales Mistakes

Marketing Insider Group

Sell a solution to their problem, do not spend a lot of time discussing what it can do beyond that as the prospect quickly will lose interest as it is out of their scope. I often talk here about the need for better alignment between marketing and sales.

Sales 224

Near Boston or New York City? Get up to speed on BtoB marketing automation on your way to work

Sales Lead Insights

January 27, 2011 - New York City. If your company spends $100,000 a year on lead generation or millions, you can’t afford to miss this! January 27, 2011 - New York City.

BtoB 200

How Blogs Help Manufacturers Enter New Markets

Industrial Marketing Today

Entering new markets (49%) is cited as one of the top three areas where manufacturers and industrial companies will be spending more time and effort in 2011. Source: 2011 Economic Outlook Survey by GlobalSpec.). Sending warmed up prospects to your telemarketing team to qualify before your sales team gets involved. The current economy and a global supply chain have forced many manufacturers to reevaluate how they do business these days.

Help 226

It's Budget Season - B2B Marketing Budget Trends for 2011

Everything Technology Marketing

MarketingSherpa asked more than 900 B2B marketers how they expect their marketing budgets to change for 2011. When considering outbound marketing tactics such as telemarketing, direct mail and print advertising, the majority of B2B organizations are either not changing or decreasing budgets.

Budget 226

Inbound Marketing Must Set the Table for Industrial Sales

Industrial Marketing Today

Sales is most productive when they spend bulk of their time engaging with leads in meaningful dialogs instead of sparring and posturing with them. It needs to complement other marketing efforts such as telemarketing and outbound marketing programs. In my conversations with industrial companies about inbound marketing, I find my audience agreeing with me up to a certain point and then there is a big disconnect.

Small Companies Level the Playing Field with Social Media and Blogs [New Data]

Hubspot

According to recent research from HubSpot , small and large businesses are spending their marketing dollars in substantially different ways. Medium-to-large businesses plan to spend more of their budgets on outbound methods, including trade shows, direct mail and telemarketing.

Field 65

42 Tweetable Facts to Squash Marketing Fantasies

Hubspot

Fact: US internet users spend 3x more minutes on blogs & social networks that on email. Fact: 54% of companies increased their investments in social media & blogs in 2011. Fantasy: People like to receive telemarketing calls.

Cable 72

3 Marketing Lessons From Charles Darwin

Hubspot

Studies Show the Decline of Traditional (Outbound) Marketing - The societal move away from accepting and responding to traditional marketing – advertising, direct mail, telemarketing, etc. US internet spend 3x more minutes on blogs and social networks than on email 5.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

The average visitor spends 66% more time on these sites than they did a year ago. In response, B2B spending on social media is expected to rise 67% over the next three years, with digital and online marketing spending predicted to increase 64%.

Stats 109

Internet Trends From The Web 2.0 Summit

Marketing Insider Group

I suggest you spend the time to watch the videos of Facebook’s CEO Mark Zuckerberg, Twitter’s CEO Evan Williams and also Robin Li, Chairman & CEO of Baidu. government spending plus interest will outpace revenue in 2025. Augmented Reality For B2B Marketing in 2011?

The Future of B2B Marketing: It's Social

Marketing Insider Group

I’ve already published my B2B Marketing predictions for 2011 and while I think I captured a good mix of new and traditional issues, I realized that one thing was missing: a common theme. B2B Marketing Predictions For 2011 A B2B Marketing Manifesto?

Lead Generation Programs That Work

Marketing Insider Group

My answer: spend your budget on great content that the market will value, then use low cost tactics like SEO, email and social media to push that content out. Augmented Reality For B2B Marketing in 2011?"

My Top Content Marketing Predictions For 2016

Marketing Insider Group

In my top marketing predictions for 2011 , I correctly saw that marketing automation would become a required part of the marketing technology stack, I was dead wring that marketing attribution would become a hot topic. But I might spend some time researching it and writing a book about it.

Holy Cow! That Is A Lot Of Time Spent Online Using Social Media

Marketing Insider Group

Americans spend a ton of time on social networks and the growth is a bit startling. First, let’s review some of the findings from the Nielsen study released on August 2, 2010: Americans spend nearly a quarter of their time on social networks, up 43% from just last year.

Online 218

The New Marketing Accountability

Marketing Insider Group

I agee that ALL marketing spend should be tied to quanitifiable results that the sales team and executives want to see. Augmented Reality For B2B Marketing in 2011?"

The Role of B2B Marketing

Marketing Insider Group

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics. Augmented Reality For B2B Marketing in 2011?"

B2B 150

The Role of B2B Marketing

Marketing Insider Group

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics. Augmented Reality For B2B Marketing in 2011?"

B2B 147

Marketing Leads: Quality Vs. Quantity

Marketing Insider Group

On average a software company will spend between $40 – $75K in additional “qualification” costs for every 1000 “leads”. More often then not sales wants only to spend time on value add sales work I.e Augmented Reality For B2B Marketing in 2011?"

Leads 214

Enjoy A Demand Funnel Cocktail

Marketing Insider Group

Marketing spend is much more efficient. Augmented Reality For B2B Marketing in 2011?"

Funnel 189

Awards Season is Here! Help HubSpot Pick the Nonprofit of the Year

Hubspot

Charity Navigator says: Informed donors recognize that for-profit fundraisers, those often used in charitable telemarketing campaigns, keep a large portion (in some cases all) of each dollar they collect.

Life Is Short!

Marketing Insider Group

With average lifespans approaching 80, and if we’re lucky, most of us will also spend a decade or even 2 in retirement. So on average, we will spend just half our lives working. Augmented Reality For B2B Marketing in 2011?"

Help 166

How To Focus On Your Marketing Plan

Marketing Insider Group

I have used sales pipeline return on marketing spend. Total unweighted pipeline divided by total marketing spend is a good measure because it allows you to analyze a wider set of marketing activities then if you just looked at closed sales. Augmented Reality For B2B Marketing in 2011?"

Plan 188

Finding The Time To Tweet or Blog?

Marketing Insider Group

Rinse and Repeat: there are plenty of books and speeches on exactly how much time to spend on social media. I do not spend “enough&# time on Facebook to really cultivate relationships there. But I spend time making connections. Augmented Reality For B2B Marketing in 2011?"

Report: Blogs Are An Important Part Of The Marketing Mix

Marketing Insider Group

They spend on average more than 10 hours a week blogging. Augmented Reality For B2B Marketing in 2011?"

How To Use Paid Search To Target Buyers By Stage

Marketing Insider Group

Source: The Google/TechTarget Behavioral Research Project: Phase 2) Key Takeaways: Spend more budget and time optimizing brand and solution keywords and less time on more generic keywords. Augmented Reality For B2B Marketing in 2011?"

Target 162

The 4 Cs of Social Media

Marketing Insider Group

Depending on your audience, your primary focus should look back to #1, the Customer to understand where they spend their time, what Content would be helpful and in what Context do they expect to receive it. Augmented Reality For B2B Marketing in 2011?"

How to Nurture The Great Unknown Leads

Marketing Insider Group

You can spend money trying to match your email addresses to external databases but the results may not be as good as you hope. Augmented Reality For B2B Marketing in 2011?"

Leads 190

How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

Augmented Reality For B2B Marketing in 2011?"

Social Media and The Brand

Marketing Insider Group

Well, we know that customers will pay a premium for brands they trust or simply will be more willing to spend their hard-earned money with a strong brand. Augmented Reality For B2B Marketing in 2011?"

How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

Augmented Reality For B2B Marketing in 2011?"

The Objectives for the B2B Marketing Insider blog | B2B Marketing.

Marketing Insider Group

I read a great interview with Seth Godin where he says that he is able to write in his blog by thinking that there is at least one person who wants to hear what he has to say and so he spends a considerable amount of time thinking about what to say to them.

B2B 140

The Objectives for the B2B Marketing Insider blog

Marketing Insider Group

I read a great interview with Seth Godin where he says that he is able to write in his blog by thinking that there is at least one person who wants to hear what he has to say and so he spends a considerable amount of time thinking about what to say to them.

The 5 Top Media for Cold Prospecting

Pointclear

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. Business marketers spend an average of 18.6%