Marketing Insider Group

SEPTEMBER 2, 2010

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics. Augmented Reality For B2B Marketing in 2011?" How has your role changed?

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

OCTOBER 12, 2015

In my top marketing predictions for 2011 , I correctly saw that marketing automation would become a required part of the marketing technology stack, I was dead wring that marketing attribution would become a hot topic. But I might spend some time researching it and writing a book about it. What do you think?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Marketing Insider Group

OCTOBER 5, 2010

I agee that ALL marketing spend should be tied to quanitifiable results that the sales team and executives want to see. Augmented Reality For B2B Marketing in 2011?" He also asks us to be accountable to results. I told him that I almost stood up and clapped. I was so excited, I thought I should recount my response here.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

ViewPoint

JANUARY 26, 2012

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. Business marketers spend an average of 18.6%

B to B 120

B to B netFactor Media SEM 120

Industrial Marketing Today

AUGUST 11, 2011

Entering new markets (49%) is cited as one of the top three areas where manufacturers and industrial companies will be spending more time and effort in 2011. Source: 2011 Economic Outlook Survey by GlobalSpec.). Sending warmed up prospects to your telemarketing team to qualify before your sales team gets involved.

Word of Mouth 60

Word of Mouth Telemarketing Paid Search Agency Sales Qualified Leads 60

Marketing Insider Group

AUGUST 12, 2010

Related Posts: The New Marketing Accountability Lead Generation Programs That Work B2B Marketing Predictions For 2011 11 Reasons Why Outbound Telemarketing Programs Fail How To Align Marketing With Sales About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

AUGUST 19, 2010

With average lifespans approaching 80, and if we’re lucky, most of us will also spend a decade or even 2 in retirement. So on average, we will spend just half our lives working. Augmented Reality For B2B Marketing in 2011?" Most of us start working in our professional careers in our early 20s. Click here to cancel reply.

Web 2.0 100

Web 2.0 Customer Satisfaction Telemarketing Lead Qualification 100

Marketing Insider Group

OCTOBER 28, 2010

I have used sales pipeline return on marketing spend. Total unweighted pipeline divided by total marketing spend is a good measure because it allows you to analyze a wider set of marketing activities then if you just looked at closed sales. Augmented Reality For B2B Marketing in 2011?" Share your thoughts, post a comment.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Marketing Insider Group

NOVEMBER 9, 2010

They spend on average more than 10 hours a week blogging. Augmented Reality For B2B Marketing in 2011?" From 7,205 bloggers, the survey reports that 81% have been blogging for more than 2 years, two thirds of bloggers are male, and 65% are age 18-44 years old. Click here to cancel reply. Share your thoughts, post a comment.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Marketing Insider Group

JULY 21, 2010

Source: The Google/TechTarget Behavioral Research Project: Phase 2) Key Takeaways: Spend more budget and time optimizing brand and solution keywords and less time on more generic keywords. Augmented Reality For B2B Marketing in 2011?" Organize your keywords, ads and content/landing pages based on the various buying stages.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Marketing Insider Group

OCTOBER 19, 2010

Marketing spend is much more efficient. Augmented Reality For B2B Marketing in 2011?" By engaging with customers on their terms, when they start the buying process and throughout their relationship with your company, you create a thinner and taller demand funnel. Conversions increase. And customer lifetime values increase.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Hubspot

DECEMBER 18, 2013

Charity Navigator says: Informed donors recognize that for-profit fundraisers, those often used in charitable telemarketing campaigns, keep a large portion (in some cases all) of each dollar they collect. Charity Navigator says: In 2011, Charity Navigator added an Accountability & Transparency dimension to its rating system.

Hubspot 28

Hubspot Telemarketing Transparency Paid Search Agency 28

Hubspot

MARCH 11, 2011

According to recent research from HubSpot , small and large businesses are spending their marketing dollars in substantially different ways. The data show that: In 2011, small businesses (1 to 5 employees) plan to spend dramatically more of their budgets on social media and blogs than medium-to-large businesses (50 or more employees).

Social Media 28

Social Media Allocation Telemarketing Paid Search Agency 28

Marketing Insider Group

MAY 5, 2010

I read a great interview with Seth Godin where he says that he is able to write in his blog by thinking that there is at least one person who wants to hear what he has to say and so he spends a considerable amount of time thinking about what to say to them. Augmented Reality For B2B Marketing in 2011?" To share the love.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

MAY 5, 2010

I read a great interview with Seth Godin where he says that he is able to write in his blog by thinking that there is at least one person who wants to hear what he has to say and so he spends a considerable amount of time thinking about what to say to them. Augmented Reality For B2B Marketing in 2011?" To share the love.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

SEPTEMBER 15, 2010

Depending on your audience, your primary focus should look back to #1, the Customer to understand where they spend their time, what Content would be helpful and in what Context do they expect to receive it. Augmented Reality For B2B Marketing in 2011?" Channel: not every marketer belongs on Facebook. Click here to cancel reply.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Marketing Insider Group

SEPTEMBER 9, 2010

Well, we know that customers will pay a premium for brands they trust or simply will be more willing to spend their hard-earned money with a strong brand. Augmented Reality For B2B Marketing in 2011?" And what role do marketers play in cultivating the brand and maintaining some level of consistency in our brand image?

Social Media 100

Social Media Brand Identity Branding Media 100

Marketing Insider Group

DECEMBER 9, 2010

Sometimes the question comes from sincerely curious colleagues and peers who also want to grow their connections and interact with our increasingly social world… Other times it comes with that oh-so-subtle implication that I’m a slacker spending my day on Facebook, status updating about the loud talkers and bad dressers in the office.

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Webbiquity

JANUARY 2, 2013

While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. 84% of marketers say they use social media to “reach customers at multiple touchpoints,” while 62% want to reach customers where they spend time and 56% say that “customers expect them to be on social media.”

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 18, 2010

So here is my list of B2B Marketing Insider predictions for 2011. Inbound marketing spend will grab more share of the marketing budget but will stay far from a majority in most B2B companies. Related Posts: The Future of B2B Marketing: It’s Social Confessions Of A B2B Marketer Augmented Reality For B2B Marketing in 2011?

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

Marketing Insider Group

AUGUST 10, 2010

They spend too much time thinking about what should be in the plan rather than writing/building the plan itself. Augmented Reality For B2B Marketing in 2011?" Kimberly Kaminski Aug 18 2010 I appreciate this article and agree with all of the comments posted. Share your thoughts, post a comment.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

They spend too much time thinking about what should be in the plan rather than writing/building the plan itself. Augmented Reality For B2B Marketing in 2011?" Kimberly Kaminski Aug 18 2010 I appreciate this article and agree with all of the comments posted. Share your thoughts, post a comment.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Hubspot

APRIL 5, 2011

Studies Show the Decline of Traditional (Outbound) Marketing - The societal move away from accepting and responding to traditional marketing – advertising, direct mail, telemarketing, etc. US internet spend 3x more minutes on blogs and social networks than on email 5. – proves the changing buyer is real.

Allocation 28

Allocation Inbound Marketing Paid Search Agency Telemarketing 28

Marketing Insider Group

MAY 12, 2010

Asked about their online marketing performance measurement ability, the plurality of respondents to that survey (44%) were either working on increasing their capabilities or “struggling” to put a value on their interactive spending. Augmented Reality For B2B Marketing in 2011?" Curious as to your thoughts on this?

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

OCTOBER 14, 2010

I can assure you we are doing our best to make the most efficient use of the dollars we spend. We use actual conversion data to determine which keywords generate real clicks on our ads and spend more of our budget on those. Augmented Reality For B2B Marketing in 2011?" Search is really hard to explain.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Hubspot

AUGUST 30, 2011

Fact: US internet users spend 3x more minutes on blogs & social networks that on email. Fact: 54% of companies increased their investments in social media & blogs in 2011. Fantasy: People like to receive telemarketing calls. Fantasy: Email is still one of the most effective ways of communicating with prospects.

Top of Funnel 28

Top of Funnel Mobile Advertising Budget Programs Landing Pages 28

ClickZ

MARCH 19, 2020

stars on Amazon and was a TEDx speaker in 2011. I initially joined the telemarketing team at a small start-up, doing a hundred outbound cold calls a day. A good question to ask is, what percentage of effort or money should we be spending on getting value out of the investments that we’ve already made?

CMO 103

CMO Paid Search Agency Advertising Agencies Mobile Advertising 103

Marketing Insider Group

JULY 27, 2010

You can spend money trying to match your email addresses to external databases but the results may not be as good as you hope. Augmented Reality For B2B Marketing in 2011?" So how do you mine these contcts for leads? Many B2B Marketers just stop here and give up. These contacts may even get tossed. Share your thoughts, post a comment.

Sales Management 100

Sales Management Paid Search Agency Lead Scoring Lead Ranking 100

Directive Agency

JUNE 24, 2019

Don’t want to spend too much time, but thoughts on the Oscars this year. I had had some really bad sales jobs in high school where I would call people up, telemarketing, selling them coupon books, selling coupon books to little old ladies who absolutely didn’t need them. Cyrus Shepard : Probably 2010, 2011.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

Don’t want to spend too much time, but thoughts on the Oscars this year. I had had some really bad sales jobs in high school where I would call people up, telemarketing, selling them coupon books, selling coupon books to little old ladies who absolutely didn’t need them. Cyrus Shepard : Probably 2010, 2011.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Marketing Insider Group

SEPTEMBER 30, 2010

Still business is always a matter of trust when you decide to spend your money! It doesn’t mean we don’t help each other, it just means I’m going to make sure I meet my goal before I spend time helping everyone else meet theirs. Augmented Reality For B2B Marketing in 2011?" Share your thoughts, post a comment.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Webbiquity

JANUARY 17, 2011

The average visitor spends 66% more time on these sites than they did a year ago. In response, B2B spending on social media is expected to rise 67% over the next three years, with digital and online marketing spending predicted to increase 64%. Social media networks and blogs consume nearly 25% of people’s time online.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

AUGUST 18, 2012

direct mail, telemarketing) close at a 2% rate. Between mid-2009 and late 2011, “messaging friends declined 12%, searching for new contacts fell 17% and joining a group of Facebook users dropped 19% in the U.S.” Tumblr grew 900% in 2011 and now has 90 million users. Econsultancy ). Mindjumpers ). Mindjumpers ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Hubspot

JULY 1, 2013

14) Caller ID has been around to spot telemarketers since 1981. 19) In 2011, there were over 1 trillion pages online. 14) Caller ID has been around to spot telemarketers since 1981. 19) In 2011, there were over 1 trillion pages online. ( Tweet This Fact ). 11) In 1929, Lucky Strike spent $12.3M Tweet This Fact ).

Advertising Agencies 28

Advertising Agencies Advertisements Advertising Paid Search Agency 28

The ROI Guy

NOVEMBER 8, 2006

With this mindset would companies have rigid return policies – such as the miserable penalties that existed at Blockbuster and forced me out as a customer, or the damage that short term aggressive telemarketing campaign might have on future loyalty versus short term temporary revenue gains. Let the Good Times Roll?

ROI 40

ROI Budget Programs Marketing Budget Work Management 40