Contently

JUNE 3, 2016

For marketers, and anyone else whose business focuses on internet usage, the slowdown isn’t a sign to take mobile less seriously—if anything, mobile will only become more important as people spend more time on their devices. Internet ad spend grew after years of stagnation. Facebook and Google rule all.

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Internet Marketing Marketing Report Trends Paid Search Agency 60

Webbiquity

JANUARY 2, 2013

While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. eMarketer ). eMarketer ). eMarketer ). eMarketer ). 79% of small business owners on Twitter post just once per day or even less frequently, yet one out of three want to spend less time on social media. Leaders West ).

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ViewPoint

MARCH 6, 2012

only two years ago) for every $1 in marketing spend. For more on the steps needed to get sales and marketing cranking in unison, download this eBook featuring recommendations from leading experts including: Ardath Albee, author of eMarketing Strategies for the Complex Sale.

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Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Buzz Marketing for Technology

OCTOBER 18, 2013

According to Forrester’s 2012 North American Brand Performance Study, being indispensable commands greater preference, and that means a higher likelihood that customers are going to keep spending their hard-earned dollars with your brand across multiple channels. percent from 2012 and almost triple the amount spent in 2011.

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EMagine B2B Blog

MARCH 12, 2015

If you’ve been hiding under a rock the last three months and aren’t aware of some of the current industry trends and statistics, below are 12 to help you and your B2B spring into the digital action today: Mobile: On average, we spend 119 minutes on our mobile devices daily – 9 of those minutes are spent checking email ( instiller ).

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Hubspot

NOVEMBER 11, 2011

Source: eMarketer, January 2011) Tweet This! Source: Post Holiday Learnings for 2011 Google/OTX, Jan 2011) Tweet This! Source: Post Holiday Learnings for 2011 Google/OTX, Jan 2011) Tweet This! 5) In 2011, the average shopper consults 10.4 Apr 2011) Tweet This! Apr 2011) Tweet This!

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ViewPoint

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. According to the Direct Marketing Association’s Power of Direct Marketing study, B-to-B marketers spent $14 billion in 2011 on telephone marketing for lead generation in the U.S.

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Content Standard

MAY 14, 2015

Sixty-eight percent of marketers and agencies say they will increase their online video ad spend in the next 12 months, according to new survey data from the Interactive Advertising Bureau. The data shows the trend: In 2011, US adults watched about 4 hours, 35 minutes of TV video programming, eMarketer reports.

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Content Standard

NOVEMBER 20, 2014

” The year was 2011, and marketing teams, more familiar with ad buying than sustained storytelling , scrambled to set up their first digital publishing experience. Enter video storytelling, and let’s dust off that 2011 approach. The market is evolving quickly, and the direction is clear.

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Digilant

SEPTEMBER 28, 2018

People who had been using the app since its release in 2011, deleted the app without thinking twice. On September 25, eMarketer drastically lowered its ad revenue projections for Snapchat in 2018. Advertisers won’t use Snapchat if they can’t ensure views and conversion – they will spend their digital dollars on other platforms.

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Adobe Experience Cloud Blog

NOVEMBER 2, 2012

A recent report released by eMarketer earlier this year states that 2012 would be the year that spending for online advertising would surpass spending for print advertising. In 2011, online ad spending grew 23% in the US, just passing the $32 billion mark, and in 2012 the online ads will grow another 23% to nearly $40 billion.

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TrustRadius Marketing

AUGUST 21, 2018

The adoption of mobile device usage since 2011 is nothing short of a revolution. This is up from 35% in 2011. Mobile B2B users spend an average of two hours each day on their devices and this is expected to increase to three by 2020. They spend an additional $6.7 million annually in web development.

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Hubspot

JULY 19, 2011

To help you better grasp this exciting industry, we have identified the 8 most significant mobile marketing trends of 2011 that are sure to change the mobile marketing world we know now. Trend 1 - Mobile Advertising Spend is on the Rise. eMarketer calculated that U.S. million by the end of 2011.

Mobile Marketing 28

Mobile Marketing Trends Emarketing Mobile Advertising 28

Webbiquity

FEBRUARY 2, 2011

59% of marketers increased spending on content last year, while just 7% cut that area. 2011 Trends: Content Marketing Is Critical by eMarketer. Get the answers to these questions and more here in some of the best guides to content marketing of the past year. Content Marketing Strategy and Tactics.

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Hubspot

APRIL 6, 2011

Tom was convinced that the time he spends on inbound marketing is worth it when he was able to significantly reduce his pay-per-click spending, increase organic traffic by 700%, and double the number of daily leads his company generated. In 2011, eMarketer predicts that 73% of the U.S. My target market isn't online."

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Inbound Marketing Emarketing Trade Show Small Business Marketing 28

Hubspot

APRIL 13, 2012

eMarketer ) Tweet This Stat. eMarketer ) Tweet This Stat. 18) Estimated unique visitors to Pinterest.com increased by 429 percent from September to December 2011. 25) Total same-store referral traffic from Pinterest to five specialty apparel retailers rose 389% from July to December 2011. Google+ Statistics.

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Statistics Google Stats Emarketing 28

Webbiquity

FEBRUARY 28, 2011

List of Corporate Social Strategists for 2011. It’s also possible there may be errors in my list; please let me know in the comments or through my Twitter if you find any, and I will correct them. Anyway, on to the list!

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Hubspot

JANUARY 25, 2012

E-reader ownership even rebounded from its decline in August 2011 to 9% from 12% in May , due to the release of cheaper ebook reader alternatives like the Barnes & Noble Nook and Amazon's Kindle Fire. That's right, over the course of just one month , the number of people who own a tablet device or ebook reader has risen from 10% to 19%.

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Hubspot

OCTOBER 26, 2011

3) According to MasterCard Advisors Spending Pulse, there were six days during the holiday shopping season in 2010 that saw more than $1 billion in sales. 7) eMarketer expects about a 12% growth in ecommerce holiday spending in 2011. percent during the 2011 months of November and December to $465.6

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Hubspot

FEBRUARY 10, 2017

2011: Snapchat, then Picaboo, launches. Spiegel and his co-founder, Bobby Murphy, told Forbes that they met at Stanford University and created Picaboo , the first version of Snapchat, in the spring of 2011. To add to the fanfare, eMarketer predicted that Snap Inc. The History of Snapchat.

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Paid Search Agency Social Media User-Generated Content Emarketing 28

Hubspot

JUNE 24, 2011

According to eMarketer , there will be 73.3 If you are already advertising on the internet, you might be interested to know that ad spending across mobile devices is still low, which means you can get some great keyword phrases for bargain prices. I’m not alone in this admiration. million smartphone users in the U.S.

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Mobile Marketing Paid Search Agency Urgency Marketing Advertising Agencies 28

Webbiquity

OCTOBER 16, 2012

30% of the world’s entire population is now online, and social networking is the most popular and time consuming online activity—with users spending more than one fifth (22%) of their time engaging on social media channels. eMarketer ). eMarketer ). eMarketer ). Marketing Pilgrim ). MindJumpers ). MediaPost ). SodaHead ).

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Webbiquity

DECEMBER 1, 2015

Many marketers get this: spending on social network advertising is expected to double in the next five years. Advertisers are expected to spend $12.3 By 2020, it’s projected brands will spend a whopping $27 billion on social media. eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ).

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Social Media Stats Media Emarketing 100

Contently

APRIL 27, 2017

According to eMarketer, the average U.S. adult now spends 105 minutes each day watching digital video, up from just 39 minutes in 2011. I’m not surprised. Digital consumption trends have shifted heavily toward video over the past six years. With increased consumption, video has gradually become a go-to marketing tactic.

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Webbiquity

FEBRUARY 7, 2012

In the coming year, 77% of companies plan to spend more on YouTube; three-quarters plan to increase spending on Facebook and blogs, and 73% will invest more on Twitter. Executives Fail to Focus on Social Media Marketing Strategy by eMarketer. You just shared a link. How long will people pay attention? StumbleUpon Stats.

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Adobe Experience Cloud Blog

OCTOBER 17, 2011

by Maria Pergolino In the buyer driven atmosphere of 2011, B2B marketing can’t ignore social media. Internet users now visit a social network each month, with the average visitor spending more than 4 hours monthly. No wonder, in 2011, U.S. marketers will spend $3.08 In 2011, Facebook has 500,000,000 active users.

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Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5

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Webbiquity

JANUARY 17, 2011

The average visitor spends 66% more time on these sites than they did a year ago. by eMarketer. Social Media Is Greater Marketing Priority for Small Businesses by eMarketer. B2B advertising spending on social media is forecasted to grow at an annualized rate of 21% through 2013. Yes—sort of. last year (2009).

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B2B Marketing Zone Posts

DECEMBER 1, 2010

Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. You could literally spend weeks in this section running reports. Facebook Insights. Google Analytics. Maybe so, maybe not.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Online Marketing Institute

JANUARY 4, 2011

I always struggle with whether I’m spending enough time researching and writing, or whether I should be out promoting more. Reply Trackbacks Blog Posting Frequency - Pros and Cons says: January 1, 2011 at 12:45 am [.] Joining those blog groups will help me out immensely though. Great post. But thank you!

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B2B Marketing Zone Posts

JANUARY 4, 2011

Five Reasons You May Not Be Spending Enough on Content Marketing - Tom Pisello , November 29, 2010. Ten Ways to Beef Up Your Marketing (without spending more money) - Bungalo , June 14, 2010. 10 Winning B2B Marketing Habits to Adopt in 2011 – Part Two - Great B2B Marketing , December 28, 2010. OnPath , November 19, 2010.

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Webbiquity

AUGUST 5, 2013

eMarketer ). 500 say they can adequately determine ROI for the social media spending. 21% of small businesses plan to increase spending on social media advertising this year. ( eMarketer ). 67% of the Inc 500 use Facebook, a decline of 7 percentage points from 2011. eMarketer ). Coincidence? How the Inc.

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Marketing Insider Group

JULY 21, 2015

Brand marketers will account for just 27 percent of online display ad spending by 2018, down from 31 percent in 2011. Mobile devices account for just 3 percent of advertising spending. consumer interaction with media, and 22 percent of advertising spending. eMarketer ). eMarketer ). Forrester ). ComScore ).

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Webbiquity

MARCH 11, 2013

Curtis Hougland reports that “The average shopper in 2011 used an incredible 10.4 Search Critical in Brand-Building Strategies by eMarketer. “Search is where the audience can be found,” according to research from eMarketer, noting that 85% of U.S. SEO, Social and Content Marketing in Top Demand by eMarketer.

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Webbiquity

AUGUST 18, 2012

eMarketer ). Between mid-2009 and late 2011, “messaging friends declined 12%, searching for new contacts fell 17% and joining a group of Facebook users dropped 19% in the U.S.” Tumblr grew 900% in 2011 and now has 90 million users. Top executives need to be involved in social media. User Experience. MarketingProfs ).

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Hubspot

DECEMBER 12, 2011

eMarketer recently released data that highlights the growth of each of these mobile devices in 2011 and into 2012. US smartphone users will increase from 90 million in 2011 to 107 million in 2012 , ereader users from 33 million to 46 million , and tablet users from 34 million to 55 million ( tweet this stat ).

Emarketing 28

Emarketing Mobile Advertising Mobile Marketing Content 28

Hubspot

JULY 17, 2012

Google+ launched business pages in fall of 2011, at which point Google+ usage picked up as brands started creating their own pages and building their following. But since then, its been reported that usage has significantly decreased -- eMarketer reported that users only spend an average of 3.3 minutes in November 2011.

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