Contently

AUGUST 15, 2016

After parsing through over 75,000 job listings that contained digital marketing keywords and content marketing terms (think “social media marketing,” “content strategy,” and “Google Analytics”), researchers found that while brands were on the hunt for content marketers, the right talent was hard to find.

Allocation 60

Allocation Content Marketing Planning Marketing Analytics Tools 60

Tomorrow People

OCTOBER 4, 2012

Circulation figures are down and, with them, ad spending. Since 2000, total sales of the UK's top 100 magazines has fallen from 31m to 22.8m (as of August 2011) – Audit Bureau of Circulations. According to GroupM, the global digital advertising spend hit £54.5

Advertisements 120

Advertisements Advertising Word of Mouth Banner Ads 120

Buzz Marketing for Technology

OCTOBER 26, 2011

There is not a day that goes by in the life of a marketer that doesn’t have a headline that reads, “marketers struggle to find the ROI of social.” It is as if marketers are chasing down a unicorn that exists only in their imaginations.

Social Media 100

Social Media Media Urgency Marketing ROI 100

Marketing Insider Group

JANUARY 17, 2012

One of my “no-brainer” marketing predictions for 2012 was that mobile advertising and app development would begin to take up more than the meager 1% or less of marketing spend as reported by businesses in 2011. Mobile Ad Revenue. Consider games, apps and tablet ads relative to your audience. Photo Source.

Paid Search Agency 100

Paid Search Agency Allocation Ads Mobile Advertising 100

Marketing Insider Group

AUGUST 5, 2010

Americans spend a ton of time on social networks and the growth is a bit startling. But what does this mean for the B2B Marketer? First, let’s review some of the findings from the Nielsen study released on August 2, 2010: Americans spend nearly a quarter of their time on social networks, up 43% from just last year.

Social Media 100

Social Media Web 2.0 Burn Rate Media 100

ViewPoint

MARCH 6, 2012

F5 successfully aligned sales and marketing and reaped the rewards: Marketing inquiries went from 1.7% only two years ago) for every $1 in marketing spend. Here’s a case study of the technologies that F5 tapped into as it got its sales and marketing teams on the same page. of pipeline to 13.2% of pipeline.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Marketing Insider Group

DECEMBER 18, 2013

The number of web searches on the term “Content Marketing” is up 400% since January 2011. ~ Google Trends. 93% of B2B Marketers use content marketing. ~ Only 42% of content marketers believe they are effective with it. ~ Only 44% of B2B Marketers have a documented content strategy. ~ ~ Statistic Brain.

Stats 100

Stats Content Marketing Content Curation 100

The Point

OCTOBER 26, 2010

Here are a couple of other factors that often figure prominently: Desire for Marketing Efficiency. Though marketing budgets may begin to recover in 2011, the last two years have been marked by cutbacks in overall marketing spend and an over-arching desire to do more with less.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Budget 100

Marketing Insider Group

JUNE 30, 2011

Which means your 2011 marketing plan has just a few more chances to be analyzed, reviewed and refined in order to help you meet your objectives for the year. We have a clear marketing objective. We are not spending money to justify our jobs. In Whatever Happened to Marketing Strategy?

Planning 100

Planning Marketing Plans Allocation Marketing & Strategy 100

Webbiquity

JANUARY 2, 2013

While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Marketing Charts ). Marketing Charts ). Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. No deposit, no return.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Marketing Insider Group

OCTOBER 28, 2010

I have used sales pipeline return on marketing spend. If you use your CRM system to track marketing activities from inquiry to close, then you know how many opportunities you have created and how much sales pipeline that has generated. Augmented Reality For B2B Marketing in 2011?"

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Marketing Insider Group

OCTOBER 5, 2010

I agee that ALL marketing spend should be tied to quanitifiable results that the sales team and executives want to see. I’m not sure NPV is the right metric for all marketing tactics. I bet most marketers fail this simple test by getting 0 or 1 of those answers right. Augmented Reality For B2B Marketing in 2011?"

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

SnapApp

JULY 26, 2018

You’d be spending a lot of time and money on efforts that may not be producing the results you need to reach your goals. From paid and organic search, social, and email marketing, each of these marketing channels creates visible outcomes within Google Analytics. Demand Gen Skill to Master #1: Google Analytics.

Demand 92

Demand Marketing Analytics Tools Marketing Automation Services Planning 92

The ROI Guy

JULY 21, 2011

It's good news for marketers in 2011, as 57% of senior-level marketers say they are increasing their overall marketing spend in 2011. According to CMO Council's State of Marketing Report, a survey of 700 top marketers, 26% of respondents indicated an increase in spending of 1%-5%.,

CMO 40

CMO Marketing Report Customer Surveys Spending 40

Adobe Experience Cloud Blog

JULY 12, 2011

Revenue was (and largely still is) the province of the sales function, which is why CEOs and CFOs seemingly spend more time with their sales heads than with their Chief Marketing Officers (CMOs). For example, last year Google published a chart that outlined its projections for 2011 marketing spending in the B2B space.

Enterprise Management 48

Enterprise Management Work Management Marketing Budget Marketing Management 48

ViewPoint

JANUARY 26, 2012

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. billion on search marketing for the same purpose. Business marketers spend an average of 18.6% That compares to $7 billion spent on direct mail and $4.5

B to B 120

B to B netFactor Media SEM 120

Marketing Insider Group

SEPTEMBER 2, 2010

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics. Augmented Reality For B2B Marketing in 2011?" Share your thoughts, post a comment.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics. Augmented Reality For B2B Marketing in 2011?" Share your thoughts, post a comment.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

MLT Creative

DECEMBER 9, 2011

WEEK OF DECEMBER 5-9, 2011 Year-end always brings analysis of the passing year and planning projections for the new year. This week in B2B marketing we're sharing our picks for the most compelling content featuring survey results and B2B marketers' plans for 2012. Tech marketers plan to boost spending next year.

Customer Surveys 40

Customer Surveys B2B Marketing Planning B2B 40

Online Marketing Institute

DECEMBER 6, 2011

« Must-See Content Marketing Examples From 2011. How to Climb the Engagement Pyramid with Public Sector Content » « Must-See Content Marketing Examples From 2011. | 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. By Joe Pulizzi | Published: December 5, 2011.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

The ROI Guy

SEPTEMBER 7, 2011

Benchmarks Content Spending, Strategy and Tactics, Aligning Content to Best Facilitate Buying Cycle Alinean unveils its new Content Optimization Assessment service as content marketers from around the globe converge in Cleveland for the opening of the Content Marketing World 2011 event.

Optimization 40

Optimization Peer-to-peer Terms and Conditions Buyer's Journey 40

The ROI Guy

SEPTEMBER 21, 2010

Enough being done to prove returns and drive even more investments in 2011? IDC has just completed their annual Tech Marketing Benchmarks Survey, and the news is good for tech marketing teams. The latest survey (completed 9/10) reveals that large technology vendors have increased their marketing budgets by 3.7%

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Planning 40

Marketing Insider Group

OCTOBER 19, 2010

Marketing spend is much more efficient. Augmented Reality For B2B Marketing in 2011?" By engaging with customers on their terms, when they start the buying process and throughout their relationship with your company, you create a thinner and taller demand funnel. Conversions increase. Click here to cancel reply.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Marketing Insider Group

NOVEMBER 18, 2010

So here is my list of B2B Marketing Insider predictions for 2011. Too many marketers and business executives still question the value of social media (mostly in private). Inbound marketing spend will grab more share of the marketing budget but will stay far from a majority in most B2B companies.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Let us examine each of these IDC trends in detail and what they mean to 2011 strategies and budgets.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Webbiquity

FEBRUARY 2, 2011

Get the answers to these questions and more here in some of the best guides to content marketing of the past year. Content Marketing Strategy and Tactics. 10 Tips For Content Marketing Success by TopRank Online Marketing Blog. 59% of marketers increased spending on content last year, while just 7% cut that area.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

The ROI Guy

OCTOBER 11, 2010

For marketers, the news is good overall. According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Hubspot

APRIL 7, 2011

It is clear that social media is increasingly becoming an important part of the marketing mix. Today, Social Media Examiner has released its 2011 Social Media Marketing Industry Report , an annual report surveying marketers about the role and application of social media in marketing.

Social Media 28

Social Media Social Marketing Paid Search Agency Media 28

Integrated B2B

OCTOBER 26, 2012

Research from marketing automation firm Hubspot reveals that 68% of B2B companies rank marketing events as important to their business. The study also showed that B2B companies on average spend 5-8 weeks planning their trade shows or other marketing events.

Social Media 40

Social Media Trade Show Social Marketing Planning 40

Hubspot

JUNE 2, 2011

MarketingSherpa has just released its 2011 Landing Page Optimization Benchmark Report, and based on data from 2,673 marketers, it’s filled with stats showing how marketers use, integrate, and test landing page optimization. Marketers spend a lot of time trying to figure out the best ways to drive traffic to landing pages.

Landing Pages 28

Landing Pages Effectiveness Advertising Benchmark Conversion Rate 28

Marketing Insider Group

MAY 10, 2011

Is 2011 turning out the way you expected? Is B2B Marketing tackling the big strategic challenges or just slogging along and fighting the organizational fires that tend to consume too many of our days? So figuring these two data points are pointing to a trend, I thought I would offer my update on the state of B2B Marketing in 2011.

B2B Marketing 100

B2B Marketing B2B Lead Ranking Customer Satisfaction 100

The ROI Guy

SEPTEMBER 4, 2007

Tuesday, September 04, 2007 The Business Value of Server Virtualization One of the key issues in IT today is that normal operating expenses consume way too much of the annual budget – 61% on average in most organizations is spent keeping the lights on, and 25% spent on regular migrations and upgrades. by 2010 [2].

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

chiefmartech

JUNE 20, 2016

billion in 2011 — and one of the largest in the history of the digital age (we’ll graciously look past that whole AOL acquiring TimeWarner fiasco ). I’d also claim that it’s the largest marketing technology acqusition ever. Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

seo.co

MAY 10, 2021

Those who get big results from content marketing for SEO generally have a large budget specifically set aside for content marketing. A 2019 study revealed that in just two years, content marketing spend increased by 73%. Many respondents reported allotting 18% of their total marketing budget to content marketing.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Martech

APRIL 28, 2023

and got back the following: AI: Marketing Mix Modeling (MMM) is a technique used by marketers to measure the impact of advertising and promotions across channels while controlling for external factors outside of a brand’s control, such as inflation or consumer sentiment.

Peer-to-peer 99

Peer-to-peer Marketing AI Budget Programs Marketing Budget 99

Hubspot

OCTOBER 1, 2014

As you can glean from the excerpt below, Adams had some serious misgivings about how the unregulated patent medicine market operated: "Gullible America will spend this year some seventy-five millions of dollars in the purchase of patent medicines. 1990: Spending Check. 1998: Spending Check. 2007: Spending Check.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Terms and Conditions Act-On 28

Hubspot

JANUARY 1, 2013

At Google, 2011 may well be viewed as more critical, but 2012 was a much bigger year for the space as a whole, especially from the consumer’s and business owner’s perspective. It’ll be tough for 2013 to top a year that saw: The acceleration of local search volumes due to unprecedented smartphone adoption.

Adwords 28

Adwords Mobile Advertising Mobile Marketing Terms and Conditions 28