The ROI Guy

JANUARY 10, 2011

Monday, January 10, 2011 Let the Good Times Roll? IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. over 2010 levels, anemic growth rates compared to the 5-7% annual growth that could be expected in a good year. .&#

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

EMagine B2B Blog

MAY 3, 2011

According to the “2011 Outlook” survey recently released by Borrell Associates, more than half (53%) of small and medium-sized businesses (SMBs) that intend to spend on digital advertising and marketing in 2011 expect to increase that spending compared to last year.

Studies 40

Studies Online Marketing SMB Advertising Mediums 40

Terminus

JANUARY 29, 2020

Company Profile: SMB. Having been a Hubspot customer since 2011, they wanted to work with an ABM platform that would easily plug into their existing demand gen engine. . Industry: Data Security. Headquarters: Olympia, Washington. CRM: Salesforce. MA: Hubspot.

Account Based Marketing 29

Account Based Marketing Case Study Case Studies ABM 29

Webbiquity

JANUARY 2, 2013

While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. Of those using this channel, social media accounts for 32% of SMB marketing activities. 79% of small business owners on Twitter post just once per day or even less frequently, yet one out of three want to spend less time on social media.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

The ROI Guy

FEBRUARY 15, 2011

Tuesday, February 15, 2011 Updated Alinean Social Media ROI Calculator - New Graphics and Refined Research Weve just updated the Alinean Social Media ROI Calculator with some hot new graphics, and refined value quantification research and analytics. New TCO Calculator: EMC SMB Virtual Solutions Advi. Latest Research.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

The ROI Guy

DECEMBER 9, 2010

Spending on IT cloud services will triple in the next 5 years, reaching $42 billion and capturing 25% of IT spending growth in 2012." - IDC Much of the adoption is driven by the promise of what cloud can do to help transform IT services and drive important cap-ex and op-ex cost savings. Latest Research. Let the Good Times Roll?

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

Online Marketing Institute

JANUARY 4, 2011

2011 All rights reserved. Site Map Search Incisive Interactive Marketing LLC. 120 Broadway, 6th Floor, New York, NY 10271 | Legal Notices, Licensing, Reprints & Permissions | Privacy Policy. b2bmarketing socialmedia

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

The ROI Guy

JULY 15, 2009

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. New TCO Calculator: EMC SMB Virtual Solutions Advi. CIO Priorities for 2011 Indicate Continued Frugaln. CIO Priorities for 2011 Indicate Continued Frugaln. Latest Research.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

JANUARY 25, 2011

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. New TCO Calculator: EMC SMB Virtual Solutions Advi. CIO Priorities for 2011 Indicate Continued Frugaln. CIO Priorities for 2011 Indicate Continued Frugaln. Latest Research.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before. Provocation-Based Selling: Loosening the Status-Qu.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

Single Grain

AUGUST 29, 2019

Let's take a look at what SMB owners or entrepreneurs can learn about the tactics employed by the Internet giant in order to improve their own marketing strategy. There is no point in bringing in more customers by spending huge amounts of money in advertising if the customer doesn’t stay for long. Let’s start! Get A Free Consultation.

SMB 83

SMB Paid Content Marketing Strategy Marketing & Strategy 83

The ROI Guy

MAY 6, 2010

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. New TCO Calculator: EMC SMB Virtual Solutions Advi. CIO Priorities for 2011 Indicate Continued Frugaln. CIO Priorities for 2011 Indicate Continued Frugaln. Latest Research.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

FEBRUARY 4, 2009

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. New TCO Calculator: EMC SMB Virtual Solutions Advi. CIO Priorities for 2011 Indicate Continued Frugaln. CIO Priorities for 2011 Indicate Continued Frugaln. Latest Research.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

JANUARY 17, 2011

Monday, January 17, 2011 Value Selling Tools and the Buying Lifecycle With two economic downturns in the past ten years, buyers are more frugal than ever, demanding that each investment help them do-more-with-less, provide a bottom-line impact, and deliver superior value. New TCO Calculator: EMC SMB Virtual Solutions Advi.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

FEBRUARY 4, 2009

Cold, hard decisions are being made on where to trim personnel, hardware and software spending. Never has cost-analysis been so critical for technology users to justify spending and for technology providers to prove the business case in order to assure that the proposed solutions are a priority and make the budget cut.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Let us examine each of these IDC trends in detail and what they mean to 2011 strategies and budgets.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

FEBRUARY 4, 2009

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. New TCO Calculator: EMC SMB Virtual Solutions Advi. CIO Priorities for 2011 Indicate Continued Frugaln. CIO Priorities for 2011 Indicate Continued Frugaln. Latest Research.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

NOVEMBER 8, 2006

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. New TCO Calculator: EMC SMB Virtual Solutions Advi. CIO Priorities for 2011 Indicate Continued Frugaln. CIO Priorities for 2011 Indicate Continued Frugaln. Latest Research.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

SEPTEMBER 4, 2007

To help address the lack of innovation spending, server virtualization is being considered and implemented in data centers as one means to drive “keeping the lights on&# costs lower, so as to provide more budget to innovation. for each $1 in server capital spending, increasing to $0.70 by 2010 [2]. Latest Research.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

NOVEMBER 8, 2006

Since labor costs and equivalent outsourced services dominate most IT budgets -- over 56% of IT spending on average -- selecting platforms with lower implementation and ongoing management costs can significantly improve overall IT efficiency. New TCO Calculator: EMC SMB Virtual Solutions Advi. Latest Research. Let the Good Times Roll?

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

The ROI Guy

DECEMBER 14, 2005

As a result, Mr. Carr asserts that most IT spending be minimized based on the lack of bottom-line impact which can ultimately be derived from such investments. Following such generalized advice can lead to spending misallocation and competitive disaster.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Hubspot

JANUARY 1, 2013

At Google, 2011 may well be viewed as more critical, but 2012 was a much bigger year for the space as a whole, especially from the consumer’s and business owner’s perspective. Google Will Re-Introduce its SMB Dashboard. you don’t have to be an expert to see the writing on the wall for this thing.

Adwords 28

Adwords Mobile Advertising Mobile Marketing Terms and Conditions 28

Contently

OCTOBER 15, 2020

Way back in 2011, some employees at HubSpot had an idea. But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.” The average Netflix subscriber spends two hours per day on the streaming service.

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

Scoop.it

MARCH 17, 2022

How to Build an SMB Content Strategy. Now that you know the ingredients of an effective SMB content strategy, let’s look at some of these principles in action. Coca-Cola’s marketing team in Australia launched the ‘share a coke’ campaign in 2011 through social media and paid ads. Here are some examples: Share a Coke.

Small Business Marketing 90

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 90

Contently

OCTOBER 15, 2021

Way back in 2011, some employees at HubSpot had an idea. But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.” The average Netflix subscriber spends two hours per day on the streaming service.

Lead Ranking 91

Lead Ranking Promotion Enterprise Management Trends 91

The ROI Guy

JULY 22, 2010

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. New TCO Calculator: EMC SMB Virtual Solutions Advi. CIO Priorities for 2011 Indicate Continued Frugaln. CIO Priorities for 2011 Indicate Continued Frugaln. Latest Research.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Single Grain

APRIL 25, 2022

Performing daily ad optimization to minimize ad spend wastage. Managing ongoing bids on a campaign basis to minimize ad spends. Negative keyword expansion to cut down on ad spend wastage. The agency was founded in 2011, and since then, they have managed more than $2,000,000 in PPC advertising annually for their clients.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

SnapApp

AUGUST 31, 2017

The responses came from 503 professionals with buying influence and/or authority across B2C and B2B businesses, in different functional areas, and from organizations that range from SMB to large enterprise. . In my research, I've found that marketing has a huge effect on the way consumers decide to spend their money.

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

Webbiquity

JANUARY 17, 2011

The average visitor spends 66% more time on these sites than they did a year ago. Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. Younger buyers rely more heavily than their older counterparts on social media as key influence in SMB purchasing decisions–but not by all that much. last year (2009).

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

A Great Marketing Tool Built by Your Tax Dollars - B2B Sales and Marketing , November 15, 2010 There has been no shortage of criticism of how the federal government spends our tax dollars, in particular over the past two years. You could literally spend weeks in this section running reports. Want a Bigger Marketing Budget? SEO (74).

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

AUGUST 5, 2013

500 say they can adequately determine ROI for the social media spending. How Small to Midsized Businesses (SMBs) Use Social Media. 21% of small businesses plan to increase spending on social media advertising this year. ( eMarketer ). 67% of the Inc 500 use Facebook, a decline of 7 percentage points from 2011.

Statistics 100

Statistics Social Media Social Marketing Paid Search Agency 100

The ROI Guy

SEPTEMBER 10, 2010

Friday, September 10, 2010 IT Budgets into 2011 - Robbing Peter to Pay Paul? The good news is that the second half of 2010, projections are in line with Gartner’s survey in the fourth quarter of 2009 when CIOs reported IT budgets would increase, on average, by only 1.3%, and spending outlooks are more positive than earlier surveys.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

TrustRadius Marketing

NOVEMBER 2, 2022

Miro was founded by Andrey Khusid and Oleg Shardin in 2011 as RealtimeBoard and rebranded as Miro in 2019. The vendor describes the benefits of Webexpenses as including: 3 hours saved per claim Increase visibility and spend projection 43% reduction in errors + fraud 400% ROI, with system payback in an average of 3 months. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

The ROI Guy

SEPTEMBER 17, 2010

Survey results indicate that over the next 2 to 3 years, 67% plan to increase spending on social media, and 64% continue to increase spending on digital and online marketing. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F.

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40

The ROI Guy

AUGUST 5, 2010

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. New TCO Calculator: EMC SMB Virtual Solutions Advi. CIO Priorities for 2011 Indicate Continued Frugaln. CIO Priorities for 2011 Indicate Continued Frugaln. Latest Research.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

SEPTEMBER 16, 2010

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. New TCO Calculator: EMC SMB Virtual Solutions Advi. CIO Priorities for 2011 Indicate Continued Frugaln. CIO Priorities for 2011 Indicate Continued Frugaln. Latest Research.

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40

The ROI Guy

SEPTEMBER 9, 2010

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. New TCO Calculator: EMC SMB Virtual Solutions Advi. CIO Priorities for 2011 Indicate Continued Frugaln. CIO Priorities for 2011 Indicate Continued Frugaln. Latest Research.

Forrester 40

Forrester Marketing Budget ROI Budget Programs 40