B2B Marketing Directions

JANUARY 14, 2023

For example, should business leaders try to develop game-changing business strategies, or should they strive for operational excellence? The inaugural (2011) version of Scott Brinker's marketing technology landscape graphic contained about 150 solution providers.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

The ROI Guy

APRIL 7, 2011

The latest marketing spending survey results are out and the budget news is finally good for technology marketers. According to IDC’s annual “Tech Marketing Barometer Study”, marketing budgets are recovering with strength in 2011, with an expected 8% annual increase over 2010 levels.

Marketing Budget 40

Marketing Budget Budget Programs Allocation Paid Search Agency 40

The Point

OCTOBER 26, 2010

Recently, Lauren Carlson of research site Software Advice wrote a very perceptive and timely piece entitled “ Tailwinds for Marketing Automation Software ” about the broader market trends that, in her view, are driving the increased adoption of marketing automation technology. The reason?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Budget 100

Biznology

DECEMBER 16, 2010

I am declaring 2011 the Year of the Online SMB. They are the Holy Grail for business service providers because there are so darn many of them. This last point has resulted in some serious push back and skepticism about Internet marketing by the group, and deservedly so. Are you ready? It's pretty cool.

SMB 80

SMB Marketing Budget Internet Marketing Google 80

The Effective Marketer

AUGUST 5, 2010

Finding and retaining the best people has always been a challenge, no matter your industry. The best marketing ends up being what the employees tell their friends about their companies. When you have a little bit extra to offer, being that the free lunch or whatever, you are a step above the competition. United States License.

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

The ROI Guy

DECEMBER 23, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

ClearVoice

JANUARY 26, 2021

Since 2014, corporate spending on social media advertising is set to triple by the end of 2021 and account for as much as 20 percent of total marketing budgets. As early as 2011, studies began to show a propensity among online users to lose interest in social media after prolonged exposure.

Social Media 116

Social Media Paid Content Training Media 116

Hubspot

JUNE 3, 2020

Additionally, you can review geo-reports to see what locations perform best. By doing this, you can prioritize your ad budget by location. Strong conversion rates mean that the money you spend per click is coming back to you in profits (that’s what we call return on investment, folks). Wasted Spend. Cost Per Conversion.

PPC 99

PPC Campaigns Paid Search Agency Adwords 99

Marketing Insider Group

OCTOBER 21, 2015

It doesn’t take an expert to tell you that the content marketing software industry is exploding. On the heels of our own investment announcement , we wanted to know how much investor money is actually in the content marketing industry? And how much is the content marketing industry actually worth according to marketing budgets?

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

KoMarketing Associates

AUGUST 22, 2012

To help you determine whether your clients are striking the right balance between digital and traditional media programs, in addition to reaching their overall marketing goals, we have put together a comprehensive guide to the report findings. We hope you will use these highlights to help shape your marketing strategies for the year to come.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

The ROI Guy

FEBRUARY 14, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

Content Standard

NOVEMBER 9, 2015

Each week we would finish dinner and spend some good ol’ quality family time watching 16 contestants spearfish, eat tarantulas, and sleep on sticks as it downpoured. According to Ad Age, sports now account for 37 percent of broadcast TV ad spending , bringing in $8.46 we turned on CBS to watch “our” show: Survivor.

Marketing Budget 40

Marketing Budget Broadcasting Advertising Agencies Television marketing 40

Content Standard

NOVEMBER 9, 2015

Each week we would finish dinner and spend some good ol’ quality family time watching 16 contestants spearfish, eat tarantulas, and sleep on sticks as it downpoured. According to Ad Age, sports now account for 37 percent of broadcast TV ad spending , bringing in $8.46 we turned on CBS to watch “our” show: Survivor.

Marketing Budget 40

Marketing Budget Broadcasting Advertising Agencies Television marketing 40

The Effective Marketer

MARCH 24, 2011

According to a recent chart published by MarketingSherpa (below), 80% of marketers don’t spend time qualifying leads before sending them to sales. It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The ROI Guy

JANUARY 10, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Monday, January 10, 2011 Let the Good Times Roll?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

Webbiquity

FEBRUARY 2, 2011

by demonstrating how smart and helpful you are). • It helps the consumer solve a problem or improve their life in some way, and it helps the producer sell goods or services that accomplish that task. Get the answers to these questions and more here in some of the best guides to content marketing of the past year.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The Death of a Salesman?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Marketing Insider Group

DECEMBER 13, 2011

First, I did some research and identified some of the top 2012 marketing predictions posts, listed below. Then I reviewed my own thoughts on 2011. In case you missed it, I made 13 predictions for B2B Marketing in 2011 and last week outlined my 2011 B2B Marketing Year In Review. Other Trends To Watch.

B2B Sales 100

B2B Sales Work Management Marketing Management B2B Marketing 100

The ROI Guy

SEPTEMBER 21, 2010

Enough being done to prove returns and drive even more investments in 2011? IDC has just completed their annual Tech Marketing Benchmarks Survey, and the news is good for tech marketing teams. The latest survey (completed 9/10) reveals that large technology vendors have increased their marketing budgets by 3.7%

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Planning 40

B2B Marketing Directions

OCTOBER 27, 2019

The explosive proliferation of marketing technologies has been widely discussed and well documented. The inaugural (2011) edition of Scott Brinker's marketing technology landscape graphic included about 150 companies. The 2019 version of the graphic includes 7,040 technology solutions. will reach $65.9 billion in 2018.

Paid Search Agency 49

Paid Search Agency Marketing Management Advertising Agencies Marketing Automation Services 49

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

JANUARY 13, 2011

They talk about how the increase in the number of available marketing channels coupled with the resource constraints of most marketing organizations is the toughest challenge for marketers to overcome. So with all these new channels available, why does email marketing continue to be a top choice for marketers everywhere?

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Conductor

JANUARY 4, 2022

But if you can’t get that instant gratification from SEO that marketing leaders rely on from other channels to justify spend, is it really worth the investment? Interest in SEO strategy and organic marketing efforts was suddenly a main focus from the top down because, for many businesses, organic traffic is what kept them afloat.

Trends 115

Trends SEO Paid Search Agency Marketing Budget 115

Tomorrow People

NOVEMBER 25, 2011

Why would you have an SEO marketing approach that conflicts with your marketing strategy? After all, an average 22% of total business marketing budgets is spent on SEO marketing , according to the companies surveyed recently ( Source: UK SEM Benchmark Report 2011 ). The two should fit together.

SEO 120

SEO Paid Search Agency SEM Advertising Agencies 120

SnapApp

JULY 26, 2018

You’d be spending a lot of time and money on efforts that may not be producing the results you need to reach your goals. As a digital marketer, I love Google Analytics, and the more involved I become with our demand generation strategy, the more I realize that knowing Google Analytics is critical to success as a demand gen marketer.

Demand 92

Demand Marketing Analytics Tools Marketing Automation Services Planning 92

The Effective Marketer

JANUARY 6, 2009

Action plan checklist: - Desired results - Probable restraints - Future revisions - Check-in Points - Implications for how the marketer will spend his time I need to stress the first bullet, “desired results”. This bullet also reminds you that you need to dedicate time to your plan.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

MARCH 15, 2009

Long-term productivity is the focus on your overall goals, how you spend your time, and what do you need to change in your daily habits that will let you achieve your objectives in the amount of time you have available. Do we even know how much time we need to spend on specific tasks and whether those tasks will get us to where we want?

Product 100

Product Effectiveness Marketing Automation Services Work Management 100

The Effective Marketer

SEPTEMBER 27, 2010

That’s why we made our best to create a really plain way of getting things done. How can we improve this process? The answer may lie in a tool most people already have… MS PowerPoint! Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

seo.co

MAY 10, 2021

That article won’t rank as high as an article discussing color psychology , why people are drawn to bright colors, and why bright colors are a fantastic marketing strategy. If your goal is to rank for a search term like “best digital marketing tips,” you want to repeat that phrase in your article several times.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. The first step to improving digital marketing results is to understand the emerging trends and best practices.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

The Effective Marketer

FEBRUARY 16, 2009

You can’t be a marketer without having done some surveys in your life, otherwise where will you have gotten your data from? With the advent of cheap online survey software, everyone it seems is creating and sending out surveys. How did you target and fine tune your messages? that will positively affect your campaigns.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

The ROI Guy

DECEMBER 9, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Thursday, December 09, 2010 Seeing ROI in the Cloud?

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

The Effective Marketer

APRIL 6, 2009

Companies spend a lot of time and money when they need to hire someone and spend even more when they make a wrong hiring decision. Well, if events are a big part of their marketing budget, then they need someone they can count on to manage that side of the business. By continuously showing that you’re the best candidate.

Planning 100

Planning Work Management Marketing Management Trade Show 100

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Death of a Salesman?

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The Effective Marketer

JULY 21, 2009

I don’t know about you, but so far it seems like Social Media is nothing more than just another media, another tool in the marketer’s arsenal. It’s like saying everyone should do email marketing, everyone should do podcasts, print ads and TV spots. Then listen to what they have to say, you may be surprised. Please share!

Social Media 100

Social Media Planning Work Management Social Marketing 100

ViewPoint

MARCH 6, 2012

” Gaining the support of the CEO around this initiative should be simple—any CEO worth his or her salt grasps the value of a customer-centric strategy. Moreover, Best-in-Class companies report a 31.6% only two years ago) for every $1 in marketing spend. for Industry Average firms and a 6.7%

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

The ROI Guy

FEBRUARY 15, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. New TCO Calculator: EMC SMB Virtual Solutions Advi.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40