Webbiquity

DECEMBER 19, 2023

Here’s a 10 step process to create a social media marketing plan that will produce measurable results. #8: Okay, maybe just a little further ado. 9: A 10 Step Guide To Creating A Social Media Marketing Plan When efficiently optimized, social media is a great way to grow traffic, generate leads, and drive sales to a new business.

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

Tony Zambito

DECEMBER 5, 2010

  The year 2011 will shape up to be a transformative one for sales and there will be significant rethinking on how sales functions are integrated into B2B organizations. Companies will see a need to shift from solely a focus on selling processes to incorporating the sales experience into a framework of the overall buying experience. 

Trends 100

Trends Buyer Personas AIDA Buyer's Journey 100

markempa

SEPTEMBER 22, 2011

Tweet For proven approaches to drive the highest return on the money you’ve invested in marketing and sales this year, watch the replay of the second half of our webinar presentation, “ Six Funnel Focal Points to Finish 2011 Strong. ”. 3:43 – Poll – Would you consider your lead-management process a closed loop?

Webinar Metrics 120

Webinar Metrics Top of Funnel Ideal Customer Profiles Case Study 120

Convince & Convert

FEBRUARY 27, 2011

It’s an exciting day, and the lineup for the 2011 edition of Social Media Success Summit has been announced. My session is “How to Hug Your Calculator: The 6 Step Process For Measuring Social Media&#. Do you agree? It’s on the last day, May 26. I hope to see you in the Webinar room.

Social Media 114

Social Media Media Banner Ads Webinar Metrics 114

Convince & Convert

DECEMBER 25, 2011

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. However, here are the basics to consider, drawn from my presentation “How to Hug Your Calculator” last week at Social Media Success Summit 2011. (Happy Holidays! This is #6.

Social Media 136

Social Media Process Media Correlation 136

Tony Zambito

DECEMBER 19, 2010

  My recent post entitled Seven Buyer and Sales Trends to Watch in 2011 is one of those instances for me personally.    This is a major challenge because many B2B organizations, both in their sales and marketing departments, have built-in processes where they want to start from the “beginning” with potential buyers. 

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Convince & Convert

MAY 31, 2011

However, here are the basics to consider, drawn from my presentation “How to Hug Your Calculator&# last week at Social Media Success Summit 2011. The 6 step process for measuring social media. View more presentations from Jay Baer. Understand How Social Fits in Your Company.

Social Media 151

Social Media Process Media Correlation 151

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Watch next month (close to Father’s Day) for the Nifty 50 Men of Twitter for 2011. Martine Hunter. martinehunter. She’s also really nice.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

markempa

DECEMBER 29, 2011

It’s a continuous loop that makes the database and the lead-generation process better and better.”. Find out much more here: Finish 2011 Strong: Six Funnel Focal Points to Maximize Time, Resources and Revenues Part 1 and Part 2. We are in the process of planning our 2012 webinar year. 61% send leads directly to sales.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

Martech

MARCH 23, 2023

.” – Paul Roetzer and Mike Kaput, Marketing Artificial Intelligence This statement could have applied to the mainstream adoption of marketing automation platforms (MAP) as the original natural language processing for martech. AI will enable marketers to understand, process and analyze data more effectively. Why it matters.

Marketing Automation Services 105

Marketing Automation Services Marketing AI Marketing Automation Automation 105

Tony Zambito

MAY 13, 2011

Baseone, the London based B2B Marketing Agency, released its 2nd annual Buyersphere Report 2011 this   month.    The report revealed that 68% of buyers checked their supplier’s websites and that 65% used search engines to research the information they needed to support their purchasing process and decisions. 

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

ViewPoint

OCTOBER 11, 2012

Carlos is a recognized thought leader in B2B marketing and known for his keen insights on the development and implementation of lead management processes, as well as marketing automation. Carlos has been named three years in a row—from 2009 to 2011—to the Sales Lead Management Association’s 50 Most Influential People in Sales Lead Management.

Demand 120

Demand Process Work Management Marketing Management 120

Adobe Experience Cloud Blog

JANUARY 19, 2011

The flurry of big privacy announcements at the end of 2010 – each one trying to outdo the others – made clear that US privacy is coming alive in 2011. There are lots of details to figure out now and this is going to be as messy a process as any parliamentarian debate. The consumer is becoming more powerful.

Privacy 48

Privacy Phishing Marketing Proposals Paid Search Agency 48

B2B Marketing Directions

MARCH 31, 2024

In his 2011 best-selling book, Thinking, Fast and Slow , Dr. Kahneman described his views regarding human judgment in non-academic terms and introduced his now-famous "System 1-System 2" model of human decision-making. Kahneman says that the cognitive processes used by humans can be thought of as two "systems."

Marketing Proposals 71

Marketing Proposals Impressions Opinions Paper 71

Martech

APRIL 18, 2023

Since 2011 major network broadcast ratings have dropped more than 80% , according to SpoilerTV. Business email address Subscribe Processing. Second, Nielsen reported a software error had caused it to undercount out-of-home viewership for nearly six months. Bad timing. Further, the cord-cutting trend continues apace. Get MarTech!

Cable 88

Cable Broadcasting Television marketing Guidelines 88

Adobe Experience Cloud Blog

DECEMBER 22, 2010

This ability to reorient a company’s operations around individual customer needs and expectations during the buying process delivers the precision needed to build real engagement and generate outsized growth – not just incremental gains. Implementing a systematic process of continuous improvement in ways that are repeatable and predictable.

Lead Ranking 48

Lead Ranking Marketo Marketing Management Forecasting 48

Adobe Experience Cloud Blog

JULY 29, 2011

The chart below shows how funds were allocated for 2011 among companies surveyed. The study did find that those companies with a formal lead scoring process lead management systems showed greater satisfaction with their processes and results than companies that had no such systems in place.

Lead Management 48

Lead Management Allocation Lead Scoring Lead Ranking 48

Contently

MARCH 3, 2020

When Steve Jobs died in 2011, the Times had a 3,500-word article up within an hour. Mastering the content approval process isn’t as fulfilling as writing an important longform article, but it’s important nonetheless. Content teams benefit from knowing the ins and outs of the approval process. Trust me.).

Creativity 183

Creativity Fulfillment Paid Search Agency Transparency 183

Biznology

FEBRUARY 20, 2018

What’s really cool is when I can send a prospect or client or colleague a link to a post I wrote about something they’ve just learned about and I had written about it with perfect 20/20 vision back in 2011! It’s actually a rush—sort of like I am a legit futurist fortune teller sage (which I obviously am). Like this post?

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Martech

NOVEMBER 9, 2023

The map, which started in 2011 with only 150 companies listed, now contains over 11,000 companies* — a ridiculous growth rate of over 7,000%! Business email address Subscribe Processing. One certainty for marketers over the last dozen years is that Scott Brinker’s martech landscape map would grow. In your inbox.

Marketing Management 106

Marketing Management Marketing Budget Budget Programs Vendors 106

Webbiquity

MARCH 21, 2019

Scott Brinker’s marketing technology supergrapic has grown from just 150 tools in 2011 to almost 7,000 today. You can generate more leads by getting input from sales as part of your content research process. Marketing technology has progressed exponentially over the past 10 years, and it’s only going to continue.

Marketing AI 267

Marketing AI Work Management Marketing Management Marketing Automation Services 267

Webbiquity

MAY 5, 2020

In 2011, their customers came to them asking for a system to deploy and manage rich media to iPads for their sales teams. Xerox taught me a lot about applying a solid process to professional sales skills. Those processes and skills are still relevant today. This was the birth of Modus. I loved it! The Launch.

CMS Development 175

CMS Development Enterprise Management Work Management Marketing Automation Services 175

chiefmartech

MARCH 30, 2021

In the previous years — 2011 , 2012 , 2014 , and 2015 — the landscape had grown exponentially, from 150 solutions to just under 2,000. In the processes, they also produced a dozen country-specific maps. Many pundits ( *cough* here’s an old article with a few *cough* ) thought that the field would consolidate dramatically.

Product 144

Product Software Startups Acquisitions 144

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. Throw it up on social” becomes part of a marketer’s process, and this is where social begins to be less tied to revenue. Companies Scale and Social Gets its Groove Back.

Social Media 162

Social Media Generation Media Peer-to-peer 162

Biznology

DECEMBER 29, 2017

Ever since Scott Brinker began tracking the martech space in 2011, when he identified 150 point solutions on the market, the category’s growth has been unstoppable. But I will limit my predictions to just seven and hope they provide food for thought to my fellow followers of the B2B marketing scene. This is nuts — and ripe for consolidation.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Martech

AUGUST 29, 2023

Optimize Smart is also the name of the blog about web analytics that he has been writing since 2011. Business email address Subscribe Processing. Himanshu is also the author of the book “Master the Essentials of Email Marketing Analytics.” LinkedIn: Himanshu Sharma (36K followers) X/Twitter: @analyticsnerd (5.5K In your inbox.

Marketing Analytics Tools 91

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 91

The ROI Guy

AUGUST 3, 2011

Alinean today announced the addition of three new customers and four new strategic partners during the second quarter of 2011. There is a significant amount of attention and investment being paid to the role content has in the B2B buying process.

Peer-to-peer 40

Peer-to-peer BtoB Budget Programs Demand Generation Agencies 40

Litmus

FEBRUARY 3, 2023

Make your voice heard Once upon an email… When I started in the email marketing world almost 12 years ago in 2011, I knew nothing. This is why the 2023 State of Email Workflow survey feels so important to me, as a way of gathering up all these personal practices and team processes so that we can then share them with all of you.

Customer Surveys 82

Customer Surveys Email Marketing Peer-to-peer Planning 82

SmartBrief - Marketing

JANUARY 21, 2024

This process empowers brand alignment of business objectives with a broader mission. Look beyond conventional project requirements and allocate a specific space to highlight how each brand or corporate initiative contributes to a purposeful goal. At the corporate level, one example is Merck.

Product 86

Product Branding Brand Identity Allocation 86

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. But it’s not just about the tools: it’s also about the processes. Ask the potential new vendor about their onboarding and training processes.

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

The ROI Guy

MAY 4, 2011

Improving sales’ ability to show benefits / value to prospects is the number one tactic to drive B2B sales performance in 2011, according to a recent survey by CSO Insights. The CSO Insights Sales Management survey for 2011 examined responses from sales executives at 850 firms.

Marketing Proposals 40

Marketing Proposals Terms and Conditions Marketing Management Sample 40

B2B Marketing Directions

JULY 9, 2022

The inaugural (2011) version of Scott Brinker's marketing technology landscape graphic contained about 150 solution providers. So, the marketing technology landscape has grown by an astounding 6,521% since 2011. The 2022 version of the graphic includes nearly 10,000 technology solutions.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Webbiquity

JANUARY 31, 2019

You may want to consult other sources for further details about the process. What is important to note is that it is a holistic process. Since 2011 more than 10M consumers and businesses have used Vast Bridges’ web properties to search for Internet and TV service. To establish that, begin with a social media audit.

Social Media 243

Social Media Media Word of Mouth Analysis 243

KoMarketing Associates

JANUARY 19, 2022

Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed. B2B cybermarketers are unique in that each organization can have a completely different sales cycle, approval process, team structure, and much more. LinkedIn, Twitter.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. Throw it up on social” becomes part of a marketer’s process, and this is where social begins to be less tied to revenue.

Social Media 130

Social Media Generation Media Peer-to-peer 130

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. The Death of a Salesman? The Death of a Salesman?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40