Remove landing-page url
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How to Audit Your PPC Campaign & Identify Metrics for Success

Hubspot

Evaluate your ad compared to your landing page. When this happens, it's time to look at your ads and see if your landing page follows through on expectations. For example, if an ad markets a "Free CMS," but your landing page is focused on an inbound marketing certification, there's going to be a disconnect.

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Are QR Codes Dead?

Hubspot

mobile audience scanned a QR code on their mobile device in 2011. Since 2011, the number of mobile users has increased, especially among the younger population, while QR codes seem to have maintained steady popularity and visibility. One practical solution is to lock down a short, memorable URL and give people that URL.

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5 Sure-Fire Ways to Generate Leads From Twitter

Hubspot

The following is an excerpt from our new ebook, " How to Use Twitter for Business: An Introductory Guide " for 2011. Create a dedicated Twitter landing page. Instead of simply pasting in the URL of your homepage, take the time to create a new page on your website specifically targeted toward visitors from Twitter.

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Discover Which Influencers Are Tweeting Your Content [Free Tool]

Hubspot

HubSpot has just released its newest free tool, created by Social Media Scientist Dan Zarrella. The new tool, WhoReTweetedMe.com , enables you to analyze a URL and reports the following: The number of tweets including the URL. The URL's potential reach (the total number of followers of the people who tweeted the link).

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4 Ways to Maximize Your Business' Facebook Presence

Hubspot

A recent study by Covario revealed that the Coca-Cola Corporation was the brand with the largest presence on Facebook in August 2011. The reach of your Facebook page includes the number of fans and growth of your followers. Research shows that 58% of Facebook users expect exclusive content from business pages they 'like' on Facebook.

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8 Reasons You'll Get Buried Alive Without Quality Content

Hubspot

It took into account all the marketing news throughout 2011 and boiled it down to one main takeaway: Create quality content. What 2011 Indicated. According to URL shortening service Bitly, the 'half life' for a tweet ( the time it takes a link to receive half the clicks it will ever receive after it reached its peak) is merely 2.8

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7 Lead Gen Opportunities PR Pros Should Seize

Hubspot

During the editing process, add video annotations that include a link to one of your landing pages. Then at the end of the video, include the URL for that landing page again -- something people in the video industry call a bumper. Take a look at one example here: News & Awards Pages.

PR 28