Inbound Marketing the Way God Intended

Biznology

Last week I asked my management team if what we do at Abraham Harrison is inbound marketing. Or at least the deities who wrote the Cluetrain Manifesto , where markets are conversations. Image via Wikipedia.

Inbound Marketing Analytics 101

The Effective Marketer

HubSpot does it again, taking content that is not necessarily new or revolutionary and putting it in a nicely formatted eBook that makes reading it a pleasure. With “ An Introduction to Inbound Marketing Analytics “, you get an overview of what to measure and why. Especially useful for small companies and those who are just starting out with their marketing programs and need some help identifying key metrics, the eBook is packed with good advice.

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Useful Tips from Inbound Marketing Summit and Hubspot User Group

Customer Experience Matrix

I spent three days last week at the Inbound Marketing Summit and Hubspot User Group in Boston. Web Content Management panel with leaders from Bridgeline, Sitecore, Percussion, and Ektron - content management systems have evolved to deliver personalized customer experiences across all channles - I only mention this because it supports my own view that Web content systems are candidates to encompass the marketing automation industry.

40 Awesome Marketing Tweets From 2011

Marketing Insider Group

I try to follow as many really interesting people who write about (or simply share) interesting stuff in the world of B2B Marketing. I just write about whatever marketing challenge hits me in the forehead at that moment. ” Here is my 2011 list of favorite tweets.@ HubSpot.

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Industrial Blogs for Lead Generation Using Inbound Marketing

Industrial Marketing Today

If you are an industrial or a manufacturing marketer, you know all about the constant pressure of generating high-quality sales leads. There are three key ideas in the headline of my post – 1) Industrial blogs, 2) Lead generation and 3) Inbound marketing. Source: HubSpot).

What You Ought to Know About Inbound Marketing

Industrial Marketing Today

Confused about Inbound Marketing? View this hilarious and entertaining video from HubSpot and it will tell you everything you ought to know about inbound marketing. and their success stories of inbound marketing with content. However, overall adoption rate of Inbound Marketing and Marketing Automation (MA) is still low among smaller manufacturers and industrial companies. He called it “Inbound Marketing Automation (IMA).”

The Nifty 50 Top Women of Twitter for 2011

Webbiquity

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog.

The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. This could be a real game-changer in the small business marketing automation landscape. In fact, as a marketer myself, I have a grudging admiration for people who do it deftly.

HubSpot's Deathbed Advice to Inbound Marketers

Hubspot

I wanted to give three awesome pieces of advice that would really help people succeed with inbound marketing. Leading up to the event, I struggled to articulate the essence of inbound marketing in three concise, actionable statements. Connect with HubSpot

Inbound Marketing Vs. Outbound Marketing

Hubspot

This blog post is one of several Marketing Transformation Success Stories we'll be featuring in celebration of Marketing Transformation Week , April 4-8, 2011. On Demand Webinar & Report: 2011 State of Inbound Marketing. Connect with HubSpot

3 Reasons to Attend Inbound Marketing Summit 2011 in Boston

Hubspot

This is a guest post by Paul Roetzer , founder and CEO of PR 20/20 , a Cleveland-based marketing agency and HubSpot VAR. His forthcoming book (December 2011, Wiley), The Marketing Agency Blueprint , serves as a guide for building tech-savvy, hybrid agencies.

Going Big on Small: Joe Payne on HubSpot’s $32M Round

Modern Marketing

Much will be said over the next few days about HubSpot’s $32M Series D round. The pattern of conversations will look something like this: First there will be a burst of emotion (observers will shout congratulations from the rooftops and laud HubSpot for attracting Google Ventures and Salesforce.com as investors). Second there’ll be a wave of sober dialogue about what this investment means for HubSpot’s business. HubSpot is going big – on small business.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

companies now use social media for marketing (though the figure varies widely based on size of company)? companies now use social media for marketing. are the most retweetable day/time of the week, per Dan Zarella of HubSpot. (I Is a Blog Still Important in 2011?

The Traditional Marketing Playbook Is Dead!

Marketing Insider Group

In some organizations, the primary role of marketing is simply to help sales make a deal. And I’m not sure traditional marketing is dead, but it ain’t what it used to be. They call 60 “ the most important number in marketing &# and they just might be right!

inbound marketing training for free

The Effective Marketer

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e.

Inbound Marketing Vs The Yellow Pages [Cartoon]

Hubspot

This blog post is one of several Marketing Transformation Success Stories we'll be featuring in celebration of Marketing Transformation Week , April 4-8, 2011. On Demand Webinar & Report: 2011 State of Inbound Marketing. Connect with HubSpot

32 Percent of Marketers Investing in Inbound Marketing in 2011 [Data]

Hubspot

Marketing isn't free. One of the core challenges for marketers is understanding how to allocate limited marketing funds for maximum return on investment. Inbound Marketing on the Rise. B2B Marketers Jump on the Content Bandwagon. Marketing Takeaway.

New Inbound Marketing Music Video!

Hubspot

Check out HubSpot's latest video, featuring The SEO Rapper. You've never seen inbound marketing like this before! Hook: Inbound marketing Who you targeting? You know what you've got to do It will work for you Inbound marketing, you should try it too!

6 Reasons HubSpot Wants YOU as an Inbound Marketing Consultant

Hubspot

HubSpot is hiring NOW, and we’re looking for Inbound Marketing Consultants (IMC). As an IMC, you’d be part of an industry-leading team that works to shape an entire generation of marketers. You enjoy teaching people about marketing. Connect with HubSpot

Siri, The Snarky Inbound Marketer

Hubspot

Although Siri can schedule your appointments and write memos, did you know she's also an expert inbound marketer? That's right, Siri's been built from the ground up to teach you about content creation , social media, and even marketing automation. Siri: The Inbound Marketer.

Inbound Marketing Leads Costs Less

Marketing Insider Group

Recently I had a conversation with a fellow marketer who challenged the notion that inbound leads costs less. I tried to identify the challenges of using paid search as a proof point that pull marketing is not a cheaper, more effective approach. What is Inbound Marketing?

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10 Inbound Marketing Interview Questions

Hubspot

It is exciting to see inbound marketing growing as an industry. As this trends picks up, business owners, marketers and marketing agencies have the tough task of hiring the right people to help with inbound marketing for their business. Connect with HubSpot

HubSpot's Strategy for Winning the Marketing Automation Horserace

Customer Experience Matrix

Back on September 20, I posted various tips from the Inbound Marketing Summit and HubSpot User Group. Naturally, the conference also included public and private discussions of HubSpot itself, but I thought those were best shared in a separate post. The conference yielded a clear picture of HubSpot’s business strategy for the coming year. The company is now doing more to help marketers nurture the leads its attracts.

21 Awesome Inbound Marketing Blogs You Should Be Reading

Hubspot

Just a few years ago, marketers spent much of their of time, money, and manpower on traditional (outbound) marketing. Outbound marketing includes advertising, direct mail, renting lists, and other tactics to interrupt people. B2B Inbound Blog. Spark Inbound Marketing Blog.

6 Ways to Waste Inbound Marketing Effort

Hubspot

Having a "set it and forget it" mentality isn't one that effective inbound marketers are familiar with. Unfortunately, a lot of marketers out there aren't leveraging all the opportunities inbound marketing offers to generate the best results. Connect with HubSpot

First-Ever HubSpot Halloween Flash Mob [Video]

Hubspot

Over the last two months, HubSpot has secretly been practicing the Michael Jackson "Thriller" dance routine in preparation for an awesome Halloween flash mob! HubSpot + Inbound Marketing + Thriller + Mall + Zombies = EPIC FLASH MOB. Connect with HubSpot

How to Cultivate an Inbound Marketing Mindset

Hubspot

The following is a guest post from Greg Elwell, owner of B2B Inbound , an inbound marketing agency for B2B companies. And that means getting into an inbound marketing mindset. What’s an inbound marketing mindset and how do you cultivate it?

How Marketing Automation Fits Into Inbound Marketing

Hubspot

The term 'marketing automation' is most commonly used to describe the suite of tools marketers use to manage leads from their point of conversion to their point of purchase. Here are a few tips to start off your inbound marketer's guide to marketing automation.

News Feed Optimization (NFO) is the new SEO!

Buzz Marketing for Technology

I mean content that can be used for Inbound Marketing (hat tip to HubSpot who created the term) things that can be shared socially like blog posts, eBooks, videos, podcasts, research reports. 11 B2B Marketing Predictions for 2011 Around this time last year I wrote about the 10.

6 Reasons Why We Embraced Inbound Marketing

Hubspot

This is a guest post by Ron Fink, partner at Strategic Marketing Solutions. You can follow Ron on Twitter or via the Strategic Marketing blog. With 70 plus years of combined marketing expertise, we've had a good ride. Hence our name, Strategic Marketing Solutions.

5 Ways Inbound Marketing Drives B2B Ecommerce

Hubspot

This is a guest post by Kevin Cooper, VP of Sales and Marketing at Insite Software. To learn more about Kevin, register for his upcoming webinar with HubSpot entitled "B2B eCommerce: The Next Frontier of Inbound Marketing". Connect with HubSpot

How HubSpot Rocked 2011: A Year in Review

Hubspot

We recently released HubSpot's 2011 Year in Review slide deck , filled with interesting insights into HubSpot's growth and milestones as a business over the past year. HubSpot Customer Achievements in 2011. HubSpot customers generated a grand total of 12.4

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. So, as promised in Tom Pick’s blog, “ 2011 #Nifty50 Top Twitter Women ”, in honor of mothers, our 2011 #Nifty50 Top Twitter Men now honors fathers.

Why Your Sales Funnel May Run Dry Without a Business Blog

Industrial Marketing Today

Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. A business blog is a powerful online marketing tool for inbound lead generation. Source: HubSpot ). Happy New Year!

Inbound Marketing Lessons From Social Media Examiner

Hubspot

How can you use content marketing to grow your business? Social Media Examiner founder Mike Stelzner joins HubSpot CMO Mike Volpe in a discussion on building a loyal following leading to business growth. Use images and videos, and don't forget to hide your marketing message.

5 Inbound Marketing Do's and Don'ts From Kanye West

Hubspot

Kanye West is an incredible rapper, but he's also an amazing case study in inbound marketing. Below are 5 do's and don'ts we can learn from Kanye West about inbound marketing: DO: Collaborate to Increase Your Exposure. Connect with HubSpot

How to Spend Time on Inbound Marketing [Marketing Cast]

Hubspot

There is no doubt that inbound marketing takes time. In this episode of the Weekly Marketing Cast , we discuss how you might approach your time management when doing inbound marketing: Find Little Snippets of Time. Connect with HubSpot