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Seven Expert Search Engine Marketing Guides

Webbiquity

Done properly, search engine marketing (a.k.a. SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. Discover the answers to these questions and others here in seven noteworthy search engine marketing guides from the past year.

40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)

Webbiquity

Search engine optimization (SEO) is a key component in designing and developing an effective website , as well as the core of web presence optimization (WPO). Virtually everything you do on the Internet with your website can impact SEO today.”

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Inbound Marketing Tactics to Get Bulk of B2B Marketing Budgets in 2011

Industrial Marketing Today

With the cloud of economic uncertainty still hanging over many industries, it is not surprising that B2B marketers are shifting their 2011 budgets more towards lower-cost inbound eMarketing tactics. You may want to read the following: Industrial Website design and management.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

7 Ways to Integrate Search Engine and Social Media Marketing

Hubspot

Historically, search has been a major source of traffic and leads for businesses leveraging online marketing. Search is still a huge source of customers , but slowly, social media is gradually increasing in importance as a marketing platform.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Is a Blog Still Important in 2011?

Mobile SEO: How to Search Optimize Mobile Websites

Webbiquity

Mobile web search is no longer of importance only to restaurants and retailers seeking to bring in more local street traffic. In sectors like travel, retail, and entertainment, mobile search queries have increased roughly 70% in the past year. •

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Display a feed of brand-related comments from a variety of social networks on your website.

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Maximize your SEO benefit on Google+ in 8 simple steps

Biznology

You can add more circles in order to spur interest amongst your friends, but be sure you explicitly tell Google, through your willingness to share publicly, that they can index your content in their public search engine. Site URLs are translated the way they are on Facebook.

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10 Ways to Use Social Networks for B2B Marketing

Webbiquity

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Facebook: liking a brand page (or asking someone to like yours) is fairly superficial. However, friending someone on Facebook is widely viewed as a deeper level of social networking connection.

Nine Expert Guides to Local SEO

Webbiquity

Given that, as Laurie Sullivan reports below, “70% of survey respondents view search engines, online Yellow Pages or social networks as their primary sources of local business information,&# how can you make your business stand out in local search? Share this on Facebook.

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8 Content Ideas for Your B2B Facebook Page Posts

B2B Marketing Traction

More businesses recognize a need to have a presence on Facebook, but a common question is, “What should we post on our Facebook wall?” The wall on your Facebook company page offers a lot of opportunity. Links to new content on your website. Tweet.

What’s Wrong with Your B2B Web Site?

B2B Marketing Traction

Have you spent money on your web site, search engine optimization (SEO), maybe even online pay per click (PPC) advertising to drive more traffic to your site? Internet Marketing Marketing Measurement Search Engine Optimization Web Site Projects b2b marketing ROI SEO website

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Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. How can Facebook be used to support an SEO strategy? Facebook Marketing Tips & Techniques. running Facebook ads).

Best SEO Guides, Tips and Resources of 2010

Webbiquity

Ranking well in organic search results becomes more imperative every day, particularly in the B2B world. 93% of these decision makers use search to begin the buying process. How can PDF content be optimized for search? by Search Engine Guide. Share this on Facebook.

Baseone Buyersphere 2011 Report and the Changing B2B Buyer Behavior

Tony Zambito

Baseone, the London based B2B Marketing Agency, released its 2nd annual Buyersphere Report 2011 this   month.    I happen to like the term “appetite” for it serves as an apt description of the search mentality B2B buyers may be exhibiting.

6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity

It’s why a search for “social media sucks&# on Google yields almost 12 million results (so much for my SEO on this post, oh well). Facebook can be a wonderful platform for sharing information, but also a playground for narcissists.

Why SEO Is The Key To Successful Marketing

Marketing Insider Group

Everyone uses a search engine! SEO stands for Search Engine Optimization. In know it can be confusing but… To be a successful marketer today, you need to understand how to show up in the search results of your buyers’ search engine activity.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. What is the source of the largest share of social traffic to websites?

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30 Brilliant Social Media Marketing Tips From 2011

Hubspot

With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. This will require you to step back and think about why you are tweeting, or why you have a Facebook Page.

Quora, Scribd, LinkedIn, ChaCha & White Hat SEO

Modern Marketing

Get too cute and the search engine’s Web spam team may manually bury your company’s listing somewhere south of the Earth’s core. But the funny thing is this: You don’t have to resort to slight-of-hand to improve your search performance. You see, some these communities are structured in such a way that Google will not recognize links included in answers or profiles, whereas the search engine is able to “see” links in others. Facebook.

3 SEO Ranking Factors To Watch in 2011

Hubspot

SEOMoz has just published their 2011 Ranking Factors Guide, which is the essential reference for search marketers to learn about the new or changing factors shaping their world. Usage data, social media sharing, and more is important to understanding how you will rank in search engines.

Are Community Forums Good for Manufacturers and Industrial Companies?

Industrial Marketing Today

Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. Blogs have great search engine optimization (SEO) benefits that community forums will have a tough time matching. s “From One Engineer to Another®” blogs.

You’re the culmination of what you’ve shared and kept online

Biznology

If you are not already part of the conversations that experts, vendors, and service providers are already having online (and I don’t mean on reddit, Facebook, or Twitter —those are way too ephemeral) then who’s going to know you?

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Before You Abandon Your Social Media Accounts, Read This

B2B Marketing Traction

Because social media – if done right – can generate conversation about you and traffic to your website. Social media platforms are the spokes that feed traffic to the hub – your website and blog. The search engines are paying attention to social media.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

Twitter users are twice as likely to purchase from companies they follow than are Facebook users. Twitter gets new, Facebook-like feeds & features by DevBeat. Twitter Just Announced Brand Pages and a Redesign – What are all the details and why does it look like Facebook?

20 Ways to Generate ROI from a Corporate Blog

Webbiquity

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Link it to the page on your website about that product.

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Best Web Presence Optimization Guides and Tips of 2011

Webbiquity

If published, they’re potentially valuable for long-tail (low volume, highly qualified) search traffic. That sounds like a Google search to me.” ” We’re Looking In The Wrong Place For Our Attribution Models by MediaPost Search Insider. by Search Engine Land.

Marketing’s Perfect Storm: Copywriting, Optimization & Technology

B2B Marketing Traction

You need to know which are the most frequently-used when your target prospects search for your products or services. There are certain places where you can include keywords and phrases that the search engine algorithms respond to.

What is Web Presence Optimization, and Why Should I Care?

Webbiquity

As indicated in the masthead of my blog, it has both an explanational definition (The fusion of SEO, search marketing, social media, reputation management, content marketing and social PR) and a reasonal one (Being omnipresent on the web for the search phrase that uniquely describes you or your organization.) It’s the evolution of search engine optimization (SEO), or alternatively, SEO on steroids.

How to Get More Blog Traffic – Real World Data

Webbiquity

The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. Just as it takes time to build a following, it also takes a while to build credibility and authority with the search engines. Every blogger wants more traffic.

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Share this on Facebook.

Web Presence Optimization, Reloaded

Webbiquity

As online strategy increasingly is business strategy , web presence optimization (dominating the search results for your name and unique tagline) is now more important than ever. Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search.

Web Presence Optimization, Reloaded

Webbiquity

As online strategy increasingly is business strategy , web presence optimization (dominating the search results for your name and unique tagline) is now more important than ever. Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search.

Eight Factors to Consider When (Re)Launching a Business Blog

Webbiquity

According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. In addition to the traditional benefits of business blogging , recent changes in the way search engines rank content have made blogging crucial for obtaining and maintaining high search engine visibility. A blog helps on all three fronts much more than a standard corporate website.

12 of the Best WordPress Guides, Hacks and Plugins of 2010

Webbiquity

Among the many reasons for the popularity of WordPress : it’s affordable, search engine-friendly, reasonably easy to use, and extensible through an incredible array of plugins. 31 Websites Where To Find Free HQ WordPress Themes by W3Mag. Share this on Facebook.

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Google Authorship is Changing the Game for SEO and Digital Marketing

Biznology

In the summer of 2011, Google announced the Google Authorship program and it has shaken the SEO and digital marketing worlds for a number of reasons. To read more about this “hidden” benefit read this article at Search Engine Land. . Image via CrunchBase.

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Content Marketing with Videos: Free Webinar

Writing on the Web

You probably already know you should be using video to attract readers to your website, but you might not know how easy and quick it is. It’s the best way to get new viewers to your website and blog. How to script your video to get the most traffic to your website.

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Best SEO Link Building Guides, Techniques and Tools of 2010

Webbiquity

Which tactics do the “experts&# believe will work best in 2011? How can you optimize the internal link structure of a website? 18 Examples of Awesome Viral Linkbait by Acquisition Engine. by Search Engine Watch. Pointing out that “The link architecture/structure of a website is extremely important for the SEO because it affects the search engine crawling, the indexation and the PageRank distribution. Share this on Facebook.

Inbound Marketing Alone May Not Be Enough for Industrial Companies

Industrial Marketing Today

After all, every industrial marketer would like hordes of interested visitors swarming to his/her website, eager to sign up for free content and engage in a meaningful conversation at every stage of their buying cycle. An updated website serves them well as a point of reference. Credibility is built over many years of performance in the field and not by the frequency of blog posts, number of Twitter followers or Facebook likes.