Buzz Marketing for Technology

OCTOBER 18, 2013

That kind of data is more apt to deliver real insights into who their audience is, what types of content and information they want, and where they are making those purchases. According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012. Overall, U.S.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

ViewPoint

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. According to the Direct Marketing Association’s Power of Direct Marketing study, B-to-B marketers spent $14 billion in 2011 on telephone marketing for lead generation in the U.S.

B to B 120

B to B netFactor Media SEM 120

ViewPoint

MARCH 6, 2012

This means gaining insight into everything from the ideal buyer’s challenges, aspirations, attitudes, influencers, and motivators to their content and information preferences. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011. i Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Hubspot

NOVEMBER 11, 2011

Think Insights with Google , Google's new information and resource hub for marketers, has got you covered! Use the Real-Time Insights Finder to gather information about your business' target audiences, or simply browse through the site's Facts & Stats. Source: eMarketer, January 2011) Tweet This! Mobile Use.

Paid Content 28

Paid Content Google Emarketing Paid Search Agency 28

Webbiquity

JANUARY 2, 2013

While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Marketing Insider Group

JULY 6, 2010

But free summaries and short video snapshots can tease recipients enough to gain contact information for longer, deeper and more valuable content. Augmented Reality For B2B Marketing in 2011?" Registration-required content is not always viewed favorably by social respondents. Share your thoughts, post a comment.

Social Media 100

Social Media Media Burn Rate Web 2.0 100

Marketing Insider Group

JUNE 18, 2010

Try These Traditional Tactics Now Share In a recent article from eMarketer, “ Is Social a Source for B2B Leads? ”, a survey from Leadforce1 is highlighted showing that social media is not producing the kind of engagement that drives leads. Augmented Reality For B2B Marketing in 2011?" So what’s a marketer to do?

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Adobe Experience Cloud Blog

NOVEMBER 2, 2012

The internet is a resource for information – for anything, and everything. A recent report released by eMarketer earlier this year states that 2012 would be the year that spending for online advertising would surpass spending for print advertising. Information on subject lines, click-through-rates, open rates are easily accessible.

Advertisements 48

Advertisements Advertising Practices Paid Search Agency 48

Hubspot

JULY 19, 2011

To help you better grasp this exciting industry, we have identified the 8 most significant mobile marketing trends of 2011 that are sure to change the mobile marketing world we know now. will expand to a billion-dollar business in 2011, nearly a third of the predicted global mobile advertising market. eMarketer calculated that U.S.

Mobile Marketing 28

Mobile Marketing Trends Emarketing Mobile Advertising 28

MLT Creative

DECEMBER 23, 2011

WEEK OF DECEMBER 19-23, 2011 This week in B2B marketing we're sharing interesting blog articles about best practices, and wiser options for promotions for B2B marketers' 2012 plans. Thank you to the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations. B2C Marketing Insider.

B2B Marketing 40

B2B Marketing Practices B2B Ethics 40

Hubspot

JULY 31, 2013

trillion of all retail sales in 2011 were “web-influenced.” 7) 70% of marketers resoundingly reported they are using website optimization lessons to inform offline campaigns and other marketing communications. Source: eMarketer ) ( Tweet This Stat! ). Source: eMarketer ) ( Tweet This Stat! ). seconds. ).

Stats 28

Stats Design Emarketing Mobile Marketing 28

Webbiquity

FEBRUARY 2, 2011

Among the findings: these hyper-active researchers are constantly hunting for and gathering information, often conduct research on behalf of others, and “are most receptive to completing a registration form in exchange for content during the consideration and decision stages.&#. 2011 Trends: Content Marketing Is Critical by eMarketer.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Hubspot

APRIL 6, 2011

In 2011, eMarketer predicts that 73% of the U.S. Whether you like it or not, today's consumers are taking more control over their purchasing decisions by using the information they find on the web to make better, more informed decisions. On Demand Webinar & Report: 2011 State of Inbound Marketing.

Inbound Marketing 28

Inbound Marketing Emarketing Trade Show Small Business Marketing 28

Webbiquity

FEBRUARY 28, 2011

List of Corporate Social Strategists for 2011. of the Navy, Office of Information at U.S. It’s also possible there may be errors in my list; please let me know in the comments or through my Twitter if you find any, and I will correct them. Anyway, on to the list!

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

MLT Creative

JUNE 27, 2011

Ardath Albee , author of eMarketing Strategies for the Complex Sale , suggests ".B2B Use this information to get to know your customers personally and understand their motivations. Join us on June 29, 2011, for a webinar on B2B Buyer Personas with Ardath Albee. /mh. Are the activities of the competition important?

Buyer Personas 40

Buyer Personas Personalization B2B Advertising Agencies 40

Hubspot

JANUARY 25, 2012

E-reader ownership even rebounded from its decline in August 2011 to 9% from 12% in May , due to the release of cheaper ebook reader alternatives like the Barnes & Noble Nook and Amazon's Kindle Fire. Who Owns Tablets and E-Readers? So, significantly more people own tablets and e-readers in 2012. Who are these people?

Emarketing 28

Emarketing Buyer Personas Mobile Marketing Demographics 28

Hubspot

FEBRUARY 25, 2016

eMarketer revealed that social commerce revenue has grown from $5 billion in 2011 to eclipsing $30 billion in 2015. Credit card information can also be stored, enabling one click buying without too much hassle for the merchant. The aim is to facilitate retailers in simplifying the buying process from these networks.

Advertisements 28

Advertisements Advertising Merchandising Contingency Planning 28

Hubspot

OCTOBER 26, 2011

7) eMarketer expects about a 12% growth in ecommerce holiday spending in 2011. percent during the 2011 months of November and December to $465.6 21) In August 2011, 75% of consumers had started researching their holiday purchases with 89% of those consumers starting their shopping online. Source ) Tweet This Stat!

Statistics 28

Statistics Planning Stats Open Rate 28

Hubspot

JUNE 24, 2011

According to eMarketer , there will be 73.3 In the world of ecommerce, 35% of them take their information, go online on a computer and buy, or 20% of them use their smartphones to complete their purchase. Smartphone users look for a wide variety of information. I’m not alone in this admiration. Reason # 3 – Urgency.

Mobile Marketing 28

Mobile Marketing Paid Search Agency Urgency Marketing Advertising Agencies 28

Webbiquity

APRIL 3, 2012

While the post is ecommerce-focused, much of the information will be helpful to B2B marketers as well. The Seven Performance Metrics that Matter Most by eMarketer. You can click into each report to see more detailed information”) and explains why it’s important for marketers to measure video performance.

Analytics 100

Analytics Marketing Analytics Tools Best Practices Emarketing 100

Webbiquity

SEPTEMBER 12, 2011

Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. 2011 Trends: Make Your Corporate Site A Social Media Hub by Business 2 Community. 2011 Predictions: Top 12 Reasons Businesses Will Fail at Social Media by FruitZoom.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Webbiquity

OCTOBER 16, 2012

90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. eMarketer ). eMarketer ). 46% of all searches are for information about products or services. eMarketer ). eMarketer ). MediaPost ). MediaPost ). Internet users. Business2Community ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Circle Studio

JULY 12, 2018

Financial services firms have a unique opportunity to create compelling, informative content using the massive amounts of industry data at their disposal. Whether it’s market trends, industry statistics, customer figures or other financial information, financial services firms have access to a large amount of data.

Service 87

Service Content Marketing B2B Thought Leadership Emarketing 87

Webbiquity

FEBRUARY 7, 2012

10 informative B2B marketing infographics by Econsultancy. Executives Fail to Focus on Social Media Marketing Strategy by eMarketer. of the social media traffic referrals in the US from August to September” in 2011) but also that its link have a much longer half-life than those on Facebook or Twitter. StumbleUpon Stats.

Paid Content 100

Paid Content Social Media Statistics Research 100

Industrial Marketing Today

JUNE 4, 2011

Site visitors from your blog are more receptive to giving up their contact information in exchange for more valuable content that is locked behind registration forms on your Website. Source: HubSpot , The 2011 State of Inbound Marketing).

Inbound Marketing 60

Inbound Marketing Lead Generation Top of Funnel Lead Scoring 60

Online Marketing Institute

NOVEMBER 1, 2010

One of the best sources of information is industry statistics. billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Hubspot

MARCH 6, 2012

We asked them one question: What surprised you about social media in 2011, and how did it affect your planning for 2012? If you're doing customer service on Twitter , for example, are you operating it in such a way that there are sufficient safeguards for the sensitive information being transmitted between you and your customers?

Social Media 28

Social Media Media Social Networks Planning 28

Hubspot

JUNE 17, 2015

I strive to learn from the techniques that brands employ to capture my interest and use them to inform the work that I do. January 2011: Randy Clemens released The Sriracha Cookbook. March 2011: Matthew Inman published a viral love letter to Sriracha on The Oatmeal. And you can, too. 5 Things Marketing Made People Like.

Work Management 28

Work Management Marketing Management Trends Paid Search Agency 28

Webbiquity

JANUARY 17, 2011

by eMarketer. Regardless of age group, personal recommendations from company or industry colleagues are rated the most influential information source, while retail websites are least relied upon. Social Media Is Greater Marketing Priority for Small Businesses by eMarketer. Marketers Put More Lead Gen Budgets Online by eMarketer.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. Facebook Insights.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Online Marketing Institute

JANUARY 4, 2011

Reply fareed says: September 7, 2010 at 12:09 pm wow.You success is really in best way, i congrats… Reply Magento Development says: September 7, 2010 at 2:10 pm This post has great quality information. Reply Chintan Kotadia says: September 7, 2010 at 6:32 am Informative post. Great things do come to those who work for it.

Paid Content 40

Paid Content Blogger Twitter Traffic 40

Hubspot

JUNE 15, 2012

To deal with this discrepancy, make sure the beginning of your email subject line gives the recipient enough information to understand the contents of your email, just in case your subject line is cut off a bit prematurely. in Q3 of 2011 , up slightly from the previous quarter. As for whether one is better than the other.

Email Marketing 28

Email Marketing Marketing Automation Services Click Rate CAN-SPAM 28

Webbiquity

AUGUST 5, 2013

Furthermore–75% of social media users “object to major companies and platforms using their personal information for commercial purposes.” eMarketer ). 21% of small businesses plan to increase spending on social media advertising this year. ( eMarketer ). eMarketer ). Thought Reach ). Coincidence?

Statistics 100

Statistics Social Media Social Marketing Paid Search Agency 100

Marketing Insider Group

JULY 21, 2015

32% of survey participants said they trust information on company or brand Web sites. Brand marketers will account for just 27 percent of online display ad spending by 2018, down from 31 percent in 2011. eMarketer ). eMarketer ). Just 22% of consumers trust emails from companies or brands. MediaPost ). MediaPost ).

Banners 100

Banners Doubleclick Banner Ads Mobile Advertising 100

Webbiquity

MARCH 11, 2013

Curtis Hougland reports that “The average shopper in 2011 used an incredible 10.4 sources of information to make a decision. Search Critical in Brand-Building Strategies by eMarketer. “Search is where the audience can be found,” according to research from eMarketer, noting that 85% of U.S.

Paid Content 100

Paid Content Paid Search Agency Optimization Advertising Agencies 100

Webbiquity

FEBRUARY 14, 2011

Doug Levy contends that marketing has passed into its third major era—as we’ve moved from the primacy of product information through consumer persuasion to a new focus on sustainable relationships—and lays out five principles for success in this new realm. And that’s what B2B marketing thrives on … information.&# ). You decide.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Webbiquity

AUGUST 18, 2012

eMarketer ). Between mid-2009 and late 2011, “messaging friends declined 12%, searching for new contacts fell 17% and joining a group of Facebook users dropped 19% in the U.S.” 52% of consumers say they have stopped following a brand on Facebook because the information it posted had become “too repetitive and boring.”

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100