ViewPoint

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. billion on search marketing for the same purpose.

B to B 120

B to B netFactor Media SEM 120

ViewPoint

MARCH 6, 2012

This means gaining insight into everything from the ideal buyer’s challenges, aspirations, attitudes, influencers, and motivators to their content and information preferences. only two years ago) for every $1 in marketing spend. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Webbiquity

JANUARY 2, 2013

While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Marketing Charts ). Marketing Charts ). Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

FEBRUARY 2, 2011

Get the answers to these questions and more here in some of the best guides to content marketing of the past year. Content Marketing Strategy and Tactics. 10 Tips For Content Marketing Success by TopRank Online Marketing Blog. 2011 Trends: Content Marketing Is Critical by eMarketer.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Online Marketing Institute

NOVEMBER 1, 2010

One of the best sources of information is industry statistics. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8%

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Webbiquity

JANUARY 17, 2011

by eMarketer. Regardless of age group, personal recommendations from company or industry colleagues are rated the most influential information source, while retail websites are least relied upon. Social Media Is Greater Marketing Priority for Small Businesses by eMarketer. Marketing Strategy & Tactics.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

AUGUST 5, 2013

And the gap is even more dramatic on Twitter, where 61% of marketers but just 12% of consumers follow at least one brand. Furthermore–75% of social media users “object to major companies and platforms using their personal information for commercial purposes.” eMarketer ). eMarketer ). Thought Reach ).

Statistics 100

Statistics Social Media Social Marketing Paid Search Agency 100